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BFHBread Financial Holdings, Inc.
$99.19$4.0B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
BFH logo

Bread Financial Holdings, Inc.

BFH
NYSE · Credit Services
$99.19
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$4.01B
P/E9.1x
52W High$114.53
Volume889.71K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Credit Normalization Pressures Earnings Despite Buyback Acceleration

Bread Financial's earnings are stabilizing after a turbulent 2024, with Q2 2026 EPS of $3.55 reflecting a 20.7% YoY increase, driven by improved efficiency (40.7% ratio) and robust cash generation (OCF/NI of 3.65). However, elevated provision expenses ($313M i...

GrowthDecelerating
ProfitabilityModerate
ValuationAttractive
TechnicalsMixed
Explore valuation models
MARKET ACTION

BFH price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

10/12 Beats

EPS beat 10 of last 12 quarters

02

Valuation risk

-63% Peers

P/E is 63% below peer median

03

Market leadership

RS 85 · Leader

High momentum (Outperforming 85% of market)

04

Mixed Trend

Mixed

Price < 50DMA but > 200DMA

Next CatalystEstimated earnings · Oct 23

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
BFH+32.64%
S&P 500 (^GSPC)+12.39%
1-Year Return
BFH+63.98%
S&P 500 (^GSPC)+15.77%
3-Year Return
BFH+196.59%
S&P 500 (^GSPC)+70.09%
5-Year Return
BFH+30.05%
S&P 500 (^GSPC)+60.54%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y High
9.1x
Forward P/EExpansion
8.1x
EV/EBITDA60th %ile
6.9x
FCF YieldCash Flow
52.2%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
9.1x
6.8x
80th· High
EV/EBITDA
6.9x
6.7x
60th· Fair
Price/FCF
1.9x
1.6x
80th· High
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$147.66+48.9%
Base (Fair)$156.01+43.7%
Bull$209.49+111.2%
$147.66 Bear$156.01 Base$209.49 Bull
Current Market Price: $99.19
Trades at a 36.4% discount to Base DCF ($156.01)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$3.85B+0.2% YoY
Net income
$518M+87.0% YoY
Free cash flow
$2.09B+12.5% YoY
Operating margin
13.1%+5.1 pts YoY
ROIC (TTM)5.6%
Avg ROIC 5Y-
ROE (TTM)16.2%
Piotroski Score7 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate10/12 (83%)
Revenue Beat Rate9/12 (75%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jul 23, 2026
$3.55+29.6%
vs $2.74
$993M+3.5%
vs $959M
Q2 2026
Apr 23, 2026
$4.18+39.3%
vs $3.00
$1.0B+2.5%
vs $994M
Q1 2026
Jan 29, 2026
$2.07+417.5%
vs $0.40
$975M+2.3%
vs $953M
Q4 2025
Oct 23, 2025
$4.02+90.5%
vs $2.11
$971M+0.3%
vs $968M
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Zacks Investment Research·6d ago
BFH vs. FUTU: Which Stock Is the Better Value Option?

Investors looking for stocks in the Financial - Miscellaneous Services sector might want to consider either Bread Financial Holdings (BFH) or Futu Holdings Limited Sponsored ADR (FUTU). But which of these two stocks presents investors with the better value opportunity right now?

Seeking Alpha·Sep 15, 2026
Bread Financial Holdings, Inc. (BFH) Presents at Barclays 24th Annual Global Financial Services Conference Transcript

Bread Financial Holdings, Inc. (BFH) Presents at Barclays 24th Annual Global Financial Services Conference Transcript

GlobeNewsWire·Sep 15, 2026
Bread Financial and Signet Jewelers Renew Longstanding Credit Card Program Agreement

COLUMBUS, Ohio, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced a long-term renewal of its relationship with Signet Jewelers Limited (NYSE: SIG).

GlobeNewsWire·Sep 15, 2026
Bread Financial Provides Performance Update for August 2026

COLUMBUS, Ohio, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated:

Filtered for Bread Financial Holdings, Inc.More Headlines
04

Compare before deciding

Benchmark BFH against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Bread Financial Holdings, Inc. (BFH)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BFH logoBFHBread Financial Holdings, Inc.Current
$99.19$4.01B9.050.18%11.02%16.24%0.92%
SYF logoSYFSynchrony Financial
$70.67$22.99B7.61-7.09%22.03%20.94%—
COF logoCOFCapital One Financial Corporation
$196.10$120.3B48.6636.62%13.38%9.28%—
OMF logoOMFOneMain Holdings, Inc.
$57.25$6.61B8.739.54%12.17%23.07%—
ALLY logoALLYAlly Financial Inc.
$38.58$11.74B16.28-35.42%9.18%9.42%—
CACC logoCACCCredit Acceptance Corporation
$555.13$5.81B14.78-13.12%21.6%32.35%—

Compare BFH vs Peers

Bread Financial Holdings, Inc. (BFH) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs SYF

Most directly comparable listed peer for BFH.

Scale Benchmark

vs V

Larger-name benchmark to compare BFH against a more recognizable public peer.

Peer Set

Compare Top 5

vs SYF, COF, OMF, ALLY

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

BFH SEC Filings & Documents

Bread Financial Holdings, Inc. (BFH) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 17, 2026·SEC

Material company update

Jul 23, 2026·SEC

Material company update

Jul 23, 2026·SEC

10-K Annual Reports

1
FY 2026

Feb 13, 2026·SEC

10-Q Quarterly Reports

5
FY 2026

Jul 28, 2026·SEC

FY 2026

Apr 28, 2026·SEC

FY 2025

Oct 28, 2025·SEC

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BFH Frequently Asked Questions

Bread Financial Holdings, Inc. (BFH) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
How fast is Bread Financial Holdings, Inc. growing?

Bread Financial Holdings, Inc. (BFH) grew revenue by 0.2% over the past year. Growth has been modest.

Is BFH profitable?

Yes, Bread Financial Holdings, Inc. (BFH) is profitable, generating $568.0M in net income for fiscal year 2025 (11.0% net margin).

Dividend & Returns
Does BFH pay dividends?

Yes, Bread Financial Holdings, Inc. (BFH) pays a dividend with a yield of 0.92%. This makes it attractive for income-focused investors.

What is BFH's return on equity?

Bread Financial Holdings, Inc. (BFH) has a return on equity (ROE) of 16.2%. This is reasonable for most industries.

Industry Metrics
What is Bread Financial Holdings, Inc.'s net interest margin?

Bread Financial Holdings, Inc. (BFH) has a net interest margin (NIM) of 17.9%. This indicates healthy earnings from lending activities.

What is Bread Financial Holdings, Inc.'s efficiency ratio?

Bread Financial Holdings, Inc. (BFH) has an efficiency ratio of 50.3%. This is excellent, indicating strong cost control.

What if you invested $1,000 in BFH back in 1998?

Total return calculator · dividends reinvested · 28+ years of data

See returns →