HubSpot, Inc. (HUBS) 10-Year Financial Performance & Capital Metrics

HUBS •

TechnologyApplication SoftwareCRM and customer engagement software

AboutHubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.Show more

Revenue $3.13B +19.2%
EBITDA $7M -74.8%
Net Income $93M +1909.8%
EPS (Diluted) 0.86 +863.0%
Gross Margin 83.76% -1.5%
EBITDA Margin 0.24% -78.8%
Operating Margin 0.24% +109.2%
Net Margin 2.97% +1586.8%
ROE 4.68% +1540.0%
ROIC 0.31% +111.8%
Debt/Equity 0.13 -67.5%
Interest Coverage -

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓FCF machine: 22.6% free cash flow margin
✓High quality earnings: Operating CF exceeds net income
✓Strong 5Y sales CAGR of 28.8%

✗Weaknesses

✗Weak momentum: RS Rating 10 (bottom 10%)
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y32.92%

5Y28.81%

3Y21.85%

TTM19.21%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM74.7%

EPS CAGR

10Y-

5Y-

3Y-

TTM69.73%

ROCE

10Y Avg-8.63%

5Y Avg-4.55%

3Y Avg-4.35%

Latest0.32%

Peer Comparison

CRM and customer engagement software

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
HUBSHubSpot, Inc.	13.81B	264.51	307.57	19.17%	-0.12%	-0.19%	5.12%	0.13
CRMSalesforce, Inc.	187.39B	194.79	24.97	9.58%	17.96%	12.61%	7.69%	0.11
PEGAPegasystems Inc.	7.46B	43.73	20.53	16.61%	16.05%	46.57%	6.77%	0.08
CXMSprinklr, Inc.	1.43B	5.82	13.23	8.74%	13.42%	20.18%	5.02%	0.08
IFBDInfobird Co., Ltd	5.19M	0.95	-0.91	413.52%	-32.73%	-2.46%		0.01
HTCRHeartCore Enterprises, Inc.	6.26M	0.27	-3.80	39.19%	-73.2%	-282.58%		1.09
BRZEBraze, Inc.	188.91M	18.99	-18.62	25.78%	-16.83%	-19.37%	12.41%	0.18
FRSHFreshworks Inc.	2.37B	7.82	-24.44	20.79%	21.9%	17.79%	6.15%	0.03

Profit & Loss

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Sales/Revenue+	270.97M	375.61M	512.98M	674.86M	883.03M	1.3B	1.73B	2.17B	2.63B	3.13B
Revenue Growth %	48.93%	38.62%	36.57%	31.56%	30.85%	47.3%	33.08%	25.38%	21.07%	19.17%
Cost of Goods Sold+	61.87M	75.73M	100.36M	129.96M	166.96M	258.86M	308.02M	338.36M	393.26M	508.49M
COGS % of Revenue	22.83%	20.16%	19.56%	19.26%	18.91%	19.9%	17.79%	15.59%	14.97%	16.24%
Gross Profit+	209.1M	299.88M	412.62M	544.9M	716.07M	1.04B	1.42B	1.83B	2.23B	2.62B
Gross Margin %	77.17%	79.84%	80.44%	80.74%	81.09%	80.1%	82.21%	84.41%	85.03%	83.76%
Gross Profit Growth %	56.02%	43.41%	37.59%	32.06%	31.41%	45.49%	36.59%	28.74%	21.97%	17.39%
Operating Expenses+	253.76M	340.02M	460.88M	591.89M	766.89M	1.1B	1.53B	2.03B	2.3B	2.61B
OpEx % of Revenue	93.65%	90.52%	89.84%	87.71%	86.85%	84.31%	88.15%	93.67%	87.61%	83.4%
Selling, General & Admin	207.77M	269.65M	343.28M	433.66M	561.31M	794.63M	1.08B	1.32B	1.52B	1.71B
SG&A % of Revenue	76.68%	71.79%	66.92%	64.26%	63.57%	61.09%	62.61%	60.74%	57.82%	54.46%
Research & Development	46M	70.37M	117.6M	158.24M	205.59M	301.97M	442.02M	617.75M	778.71M	905.94M
R&D % of Revenue	16.98%	18.74%	22.93%	23.45%	23.28%	23.22%	25.54%	28.46%	29.64%	28.93%
Other Operating Expenses	0	0	0	0	0	0	0	96.84M	3.99M	0
Operating Income+	-44.66M	-40.14M	-48.26M	-46.99M	-50.83M	-54.8M	-102.86M	-200.93M	-67.6M	7.38M
Operating Margin %	-16.48%	-10.69%	-9.41%	-6.96%	-5.76%	-4.21%	-5.94%	-9.26%	-2.57%	0.24%
Operating Income Growth %	3.9%	10.13%	-20.24%	2.63%	-8.17%	-7.81%	-87.71%	-95.34%	66.36%	110.92%
EBITDA+	-33.48M	-24.35M	-24.83M	-18.2M	-13.77M	-9.64M	-44.71M	-128.26M	29.23M	7.38M
EBITDA Margin %	-12.36%	-6.48%	-4.84%	-2.7%	-1.56%	-0.74%	-2.58%	-5.91%	1.11%	0.24%
EBITDA Growth %	14.43%	27.28%	-1.97%	26.71%	24.34%	29.98%	-363.82%	-186.85%	122.79%	-74.75%
D&A (Non-Cash Add-back)	11.18M	15.79M	23.43M	28.79M	37.06M	45.16M	58.15M	72.67M	96.83M	0
EBIT	-44.76M	-36.86M	-40.57M	-27.95M	-43.77M	-43.54M	-94.69M	-146.77M	32.4M	0
Net Interest Income+	589K	-9.34M	-12.21M	-3.39M	-29.28M	-29.11M	11.24M	55.03M	78.98M	0
Interest Income	854K	3.84M	9.18M	19.43M	7.77M	1.17M	15M	58.83M	82.71M	66.22M
Interest Expense	265K	13.18M	21.39M	22.82M	37.05M	30.28M	3.76M	3.8M	3.72M	-876K
Other Income/Expense	-367K	-9.9M	-13.7M	-3.78M	-29.99M	-19.02M	4.41M	50.35M	96.28M	62.08M
Pretax Income+	-45.03M	-50.04M	-61.96M	-50.77M	-80.81M	-73.82M	-98.45M	-150.57M	28.68M	69.46M
Pretax Margin %	-16.62%	-13.32%	-12.08%	-7.52%	-9.15%	-5.68%	-5.69%	-6.94%	1.09%	2.22%
Income Tax+	533K	-10.32M	1.87M	2.97M	4.22M	4.02M	8.89M	13.94M	24.05M	-23.55M
Effective Tax Rate %	101.18%	79.37%	103.01%	105.86%	105.22%	105.44%	109.03%	109.25%	16.14%	133.91%
Net Income+	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-107.35M	-164.51M	4.63M	93.02M
Net Margin %	-16.81%	-10.57%	-12.44%	-7.96%	-9.63%	-5.98%	-6.2%	-7.58%	0.18%	2.97%
Net Income Growth %	1.07%	12.84%	-60.72%	15.8%	-58.21%	8.46%	-37.91%	-53.25%	102.81%	1909.83%
Net Income (Continuing)	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-107.35M	-164.51M	4.63M	0
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-1.29	-1.08	-1.66	-1.28	-1.90	-1.66	-2.35	-3.30	0.09	0.86
EPS Growth %	7.19%	16.28%	-53.7%	22.89%	-48.44%	12.63%	-41.57%	-40.43%	102.71%	863.05%
EPS (Basic)	-1.29	-1.08	-1.66	-1.28	-1.90	-1.66	-2.35	-3.30	0.09	0.88
Diluted Shares Outstanding	35.2M	36.83M	38.53M	42.02M	44.76M	46.89M	48.06M	49.88M	51.82M	53.19M
Basic Shares Outstanding	35.2M	36.77M	38.45M	42.02M	44.76M	46.89M	48.06M	49.88M	51.18M	52.45M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Total Current Assets+	176.25M	602.5M	712.42M	1.11B	1.46B	1.45B	1.75B	1.87B	2.63B	2.45B
Cash & Short-Term Investments	114.35M	504.34M	592.25M	961.5M	1.25B	1.2B	1.41B	1.39B	2.07B	1.7B
Cash Only	59.7M	87.68M	111.49M	269.67M	378.12M	377.01M	331.02M	387.99M	512.67M	882.24M
Short-Term Investments	54.65M	416.66M	480.76M	691.83M	873.07M	820.96M	1.08B	1B	1.56B	821.55M
Accounts Receivable	38.98M	60.68M	77.1M	92.52M	126.43M	157.36M	226.85M	295.3M	334.83M	419.15M
Days Sales Outstanding	52.51	58.96	54.86	50.04	52.26	44.16	47.83	49.67	46.51	48.86
Inventory	0	0	0	0	0	0	0	0	0	0
Days Inventory Outstanding	-	-	-	-	-	-	-	-	-	-
Other Current Assets	17.62M	18.1M	28.84M	32.08M	44.58M	59.85M	115.07M	188M	229.28M	326.8M
Total Non-Current Assets+	83.5M	109.67M	121.53M	459.54M	516.45M	721.28M	790.14M	1.2B	1.16B	1.4B
Property, Plant & Equipment	30.2M	43.29M	52.47M	318.04M	377.02M	376.96M	424.53M	354.4M	330.39M	342.69M
Fixed Asset Turnover	8.97x	8.68x	9.78x	2.12x	2.34x	3.45x	4.08x	6.12x	7.95x	9.14x
Goodwill	9.77M	14.95M	14.95M	30.25M	31.32M	47.08M	46.23M	173.76M	209.51M	291.45M
Intangible Assets	6.54M	15.07M	17.66M	28.55M	35.23M	50.42M	81.24M	148.54M	192.05M	35.23M
Long-Term Investments	35.72M	31.39M	11.45M	53.78M	30.7M	174.9M	112.79M	325.7M	154.21M	136.66M
Other Non-Current Assets	1.27M	4.96M	25M	28.93M	42.19M	71.92M	125.35M	197.44M	276.07M	598.39M
Total Assets+	259.75M	712.17M	833.95M	1.57B	1.97B	2.17B	2.54B	3.07B	3.8B	3.85B
Asset Turnover	1.04x	0.53x	0.62x	0.43x	0.45x	0.60x	0.68x	0.71x	0.69x	0.81x
Asset Growth %	17.87%	174.17%	17.1%	88.17%	25.75%	10.21%	17.01%	20.7%	23.59%	1.54%
Total Current Liabilities+	127.38M	178.3M	237.01M	322.49M	445.5M	617.47M	761.65M	942.01M	1.57B	1.47B
Accounts Payable	4.35M	4.66M	7.81M	12.84M	13.54M	2.77M	20.88M	9.11M	3.65M	24.76M
Days Payables Outstanding	25.66	22.45	28.41	36.07	29.6	3.91	24.75	9.82	3.39	17.78
Short-Term Debt	0	0	0	0	7.84M	19.63M	0	0	458.18M	39.7M
Deferred Revenue (Current)	95.43M	136.88M	183.31M	231.03M	312.87M	430.41M	539.87M	672.15M	784.25M	1B
Other Current Liabilities	10.62M	16.33M	23.59M	26.32M	44.05M	63.84M	10.22M	53.46M	67.44M	422.82M
Current Ratio	1.38x	3.38x	3.01x	3.44x	3.27x	2.35x	2.30x	1.99x	1.67x	1.67x
Quick Ratio	1.38x	3.38x	3.01x	3.44x	3.27x	2.35x	2.30x	1.99x	1.67x	1.67x
Cash Conversion Cycle	-	-	-	-	-	-	-	-	-	-
Total Non-Current Liabilities+	13.67M	323.52M	352.3M	596.82M	765.21M	683.58M	790.86M	795.04M	314.15M	320.44M
Long-Term Debt	0	298.45M	318.78M	340.56M	471.1M	383.1M	454.23M	456.21M	0	222.6M
Capital Lease Obligations	275K	0	13K	244.22M	279.66M	283.87M	316.18M	296.56M	254.54M	0
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	12.23M	22.8M	31.34M	8.98M	10.81M	12.13M	14.55M	36.46M	55.64M	97.83M
Total Liabilities	141.06M	501.81M	589.31M	919.31M	1.21B	1.3B	1.55B	1.74B	1.89B	1.79B
Total Debt+	1.07M	298.45M	318.78M	608.39M	788.62M	712.97M	806.34M	787.81M	745.42M	262.31M
Net Debt	-58.63M	210.77M	207.29M	338.72M	410.5M	335.95M	475.32M	399.83M	232.75M	-619.94M
Debt / Equity	0.01x	1.42x	1.30x	0.94x	1.03x	0.82x	0.81x	0.59x	0.39x	0.13x
Debt / EBITDA	-	-	-	-	-	-	-	-	25.51x	35.55x
Net Debt / EBITDA	-	-	-	-	-	-	-	-	7.96x	-84.01x
Interest Coverage	-168.54x	-3.04x	-2.26x	-2.06x	-1.37x	-1.81x	-27.34x	-52.86x	-18.17x	-
Total Equity+	118.7M	210.36M	244.64M	649.96M	762.65M	873.8M	992.22M	1.33B	1.91B	2.07B
Equity Growth %	-2.47%	77.22%	16.3%	165.68%	17.34%	14.57%	13.55%	34.48%	43.01%	8.28%
Book Value per Share	3.37	5.71	6.35	15.47	17.04	18.63	20.64	26.75	36.83	38.84
Total Shareholders' Equity	118.7M	210.36M	244.64M	649.96M	762.65M	873.8M	992.22M	1.33B	1.91B	2.07B
Common Stock	36K	38K	40K	44K	46K	47K	49K	50K	52K	53K
Retained Earnings	-245.92M	-286.08M	-344.38M	-398.13M	-483.16M	-561M	-642.38M	-804.44M	-799.81M	-753.9M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-864K	-57K	-723K	-336K	4.6M	-1.34M	-12.89M	1.83M	-5.65M	5.24M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Cash from Operations+	19.37M	49.61M	84.85M	118.97M	88.91M	238.73M	273.17M	350.97M	598.6M	760.72M
Operating CF Margin %	7.15%	13.21%	16.54%	17.63%	10.07%	18.35%	15.78%	16.17%	22.78%	24.29%
Operating CF Growth %	4678.25%	156.19%	71.02%	40.21%	-25.27%	168.5%	14.43%	28.48%	70.56%	27.08%
Net Income	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-112.75M	-176.29M	4.63M	93.02M
Depreciation & Amortization	11.18M	15.79M	23.43M	28.79M	37.06M	45.16M	58.15M	72.67M	96.83M	136.29M
Stock-Based Compensation	32.67M	47.32M	76.26M	97.75M	121.49M	166.76M	275.85M	432.27M	504.77M	528.15M
Deferred Taxes	-133K	-11.55M	36K	-799K	-2.19M	-2.87M	-2.12M	5.21M	2.69M	-2K
Other Non-Cash Items	4.7M	15.69M	16.37M	7.47M	-18.26M	-2M	-4.43M	27.7M	-67.15M	3.26M
Working Capital Changes	16.51M	22.08M	32.59M	39.5M	35.84M	109.51M	58.48M	-10.59M	56.84M	0
Change in Receivables	-14.1M	-20.18M	-17.73M	-15.43M	-29.97M	-34.11M	-73.98M	0	-48.43M	-64M
Change in Inventory	-2.12M	2.61M	15.8M	11.4M	8.78M	59.07M	0	0	0	0
Change in Payables	983K	1.1M	3.3M	3.93M	3.7M	-10.61M	18.28M	-14.03M	-4.58M	19M
Cash from Investing+	-22.96M	-401.2M	-71.23M	-316.19M	-215.57M	-179.51M	-319.66M	-334.77M	-515.86M	491.77M
Capital Expenditures	-15.79M	-20.28M	-22.3M	-40.37M	-37.27M	-28.73M	-37.43M	-33.72M	-37.94M	-53.16M
CapEx % of Revenue	5.83%	5.4%	4.35%	5.98%	4.22%	2.21%	2.16%	1.55%	1.44%	1.7%
Acquisitions	0	-9.41M	0	-23.31M	0	-19.91M	0	-142.13M	-40.44M	-87.61M
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-5.75M	-7.07M	-11.17M	-13.47M	-21.6M	-33.14M	-54.34M	-66.54M	-88.93M	-128.16M
Cash from Financing+	8.47M	376.81M	12.78M	359.34M	222.46M	-51.47M	7.43M	37.01M	53.49M	-910.01M
Debt Issued (Net)	-743K	388.18M	-744K	-617K	214.1M	-89.53M	-81.43M	-13K	-57K	0
Equity Issued (Net)	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	0
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	0	0	0	0	0	0	0	0	0	-500.02M
Other Financing	-2.37M	-24.46M	-8.03M	-6.25M	-22.01M	-8.45M	48.92M	-10.71M	-21.95M	-910.01M
Net Change in Cash	4.12M	27.98M	24.33M	161.4M	102.64M	-1.11M	-45.87M	57.87M	124.68M	368.23M
Free Cash Flow+	-2.17M	22.27M	51.38M	65.13M	30.04M	176.86M	181.4M	250.72M	560.66M	707.55M
FCF Margin %	-0.8%	5.93%	10.02%	9.65%	3.4%	13.6%	10.48%	11.55%	21.34%	22.6%
FCF Growth %	83.5%	1125.18%	130.74%	26.76%	-53.87%	488.76%	2.57%	38.21%	123.62%	26.2%
FCF per Share	-0.06	0.60	1.33	1.55	0.67	3.77	3.77	5.03	10.82	13.30
FCF Conversion (FCF/Net Income)	-0.43x	-1.25x	-1.33x	-2.21x	-1.05x	-3.07x	-2.54x	-2.13x	129.34x	8.18x
Interest Paid	174K	762K	1.04M	1.01M	1.51M	1.84M	1.75M	1.72M	1.72M	0
Taxes Paid	954K	855K	1.84M	3.09M	2.31M	6.97M	4.68M	12.91M	12.19M	0

Key Ratios

Metric	2016	2017	2018	2019	2020	2021	2022	2023	2024	2025
Return on Equity (ROE)	-37.9%	-24.14%	-28.06%	-12.02%	-12.04%	-9.51%	-11.51%	-14.14%	0.29%	4.68%
Return on Invested Capital (ROIC)	-52.74%	-12.51%	-8.29%	-4.89%	-3.53%	-3.45%	-5.76%	-9.41%	-2.62%	0.31%
Gross Margin	77.17%	79.84%	80.44%	80.74%	81.09%	80.1%	82.21%	84.41%	85.03%	83.76%
Net Margin	-16.81%	-10.57%	-12.44%	-7.96%	-9.63%	-5.98%	-6.2%	-7.58%	0.18%	2.97%
Debt / Equity	0.01x	1.42x	1.30x	0.94x	1.03x	0.82x	0.81x	0.59x	0.39x	0.13x
Interest Coverage	-168.54x	-3.04x	-2.26x	-2.06x	-1.37x	-1.81x	-27.34x	-52.86x	-18.17x	-
FCF Conversion	-0.43x	-1.25x	-1.33x	-2.21x	-1.05x	-3.07x	-2.54x	-2.13x	129.34x	8.18x
Revenue Growth	48.93%	38.62%	36.57%	31.56%	30.85%	47.3%	33.08%	25.38%	21.07%	19.17%

US Stock Screener

...

HubSpot, Inc. (HUBS) 10-Year Financial Performance & Capital Metrics

HUBS •

TechnologyApplication SoftwareCRM and customer engagement software

Revenue $3.13B +19.2%
EBITDA $7M -74.8%
Net Income $93M +1909.8%
EPS (Diluted) 0.86 +863.0%
Gross Margin 83.76% -1.5%
EBITDA Margin 0.24% -78.8%
Operating Margin 0.24% +109.2%
Net Margin 2.97% +1586.8%
ROE 4.68% +1540.0%
ROIC 0.31% +111.8%
Debt/Equity 0.13 -67.5%
Interest Coverage -

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓FCF machine: 22.6% free cash flow margin
✓High quality earnings: Operating CF exceeds net income
✓Strong 5Y sales CAGR of 28.8%

✗Weaknesses

✗Weak momentum: RS Rating 10 (bottom 10%)
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y32.92%

5Y28.81%

3Y21.85%

TTM19.21%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM74.7%

EPS CAGR

10Y-

5Y-

3Y-

TTM69.73%

ROCE

10Y Avg-8.63%

5Y Avg-4.55%

3Y Avg-4.35%

Latest0.32%

Peer Comparison

CRM and customer engagement software

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
HUBSHubSpot, Inc.	13.81B	264.51	307.57	19.17%	-0.12%	-0.19%	5.12%	0.13
CRMSalesforce, Inc.	187.39B	194.79	24.97	9.58%	17.96%	12.61%	7.69%	0.11
PEGAPegasystems Inc.	7.46B	43.73	20.53	16.61%	16.05%	46.57%	6.77%	0.08
CXMSprinklr, Inc.	1.43B	5.82	13.23	8.74%	13.42%	20.18%	5.02%	0.08
IFBDInfobird Co., Ltd	5.19M	0.95	-0.91	413.52%	-32.73%	-2.46%		0.01
HTCRHeartCore Enterprises, Inc.	6.26M	0.27	-3.80	39.19%	-73.2%	-282.58%		1.09
BRZEBraze, Inc.	188.91M	18.99	-18.62	25.78%	-16.83%	-19.37%	12.41%	0.18
FRSHFreshworks Inc.	2.37B	7.82	-24.44	20.79%	21.9%	17.79%	6.15%	0.03

Profit & Loss

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Sales/Revenue+	270.97M	375.61M	512.98M	674.86M	883.03M	1.3B	1.73B	2.17B	2.63B	3.13B
Revenue Growth %	48.93%	38.62%	36.57%	31.56%	30.85%	47.3%	33.08%	25.38%	21.07%	19.17%
Cost of Goods Sold+	61.87M	75.73M	100.36M	129.96M	166.96M	258.86M	308.02M	338.36M	393.26M	508.49M
COGS % of Revenue	22.83%	20.16%	19.56%	19.26%	18.91%	19.9%	17.79%	15.59%	14.97%	16.24%
Gross Profit+	209.1M	299.88M	412.62M	544.9M	716.07M	1.04B	1.42B	1.83B	2.23B	2.62B
Gross Margin %	77.17%	79.84%	80.44%	80.74%	81.09%	80.1%	82.21%	84.41%	85.03%	83.76%
Gross Profit Growth %	56.02%	43.41%	37.59%	32.06%	31.41%	45.49%	36.59%	28.74%	21.97%	17.39%
Operating Expenses+	253.76M	340.02M	460.88M	591.89M	766.89M	1.1B	1.53B	2.03B	2.3B	2.61B
OpEx % of Revenue	93.65%	90.52%	89.84%	87.71%	86.85%	84.31%	88.15%	93.67%	87.61%	83.4%
Selling, General & Admin	207.77M	269.65M	343.28M	433.66M	561.31M	794.63M	1.08B	1.32B	1.52B	1.71B
SG&A % of Revenue	76.68%	71.79%	66.92%	64.26%	63.57%	61.09%	62.61%	60.74%	57.82%	54.46%
Research & Development	46M	70.37M	117.6M	158.24M	205.59M	301.97M	442.02M	617.75M	778.71M	905.94M
R&D % of Revenue	16.98%	18.74%	22.93%	23.45%	23.28%	23.22%	25.54%	28.46%	29.64%	28.93%
Other Operating Expenses	0	0	0	0	0	0	0	96.84M	3.99M	0
Operating Income+	-44.66M	-40.14M	-48.26M	-46.99M	-50.83M	-54.8M	-102.86M	-200.93M	-67.6M	7.38M
Operating Margin %	-16.48%	-10.69%	-9.41%	-6.96%	-5.76%	-4.21%	-5.94%	-9.26%	-2.57%	0.24%
Operating Income Growth %	3.9%	10.13%	-20.24%	2.63%	-8.17%	-7.81%	-87.71%	-95.34%	66.36%	110.92%
EBITDA+	-33.48M	-24.35M	-24.83M	-18.2M	-13.77M	-9.64M	-44.71M	-128.26M	29.23M	7.38M
EBITDA Margin %	-12.36%	-6.48%	-4.84%	-2.7%	-1.56%	-0.74%	-2.58%	-5.91%	1.11%	0.24%
EBITDA Growth %	14.43%	27.28%	-1.97%	26.71%	24.34%	29.98%	-363.82%	-186.85%	122.79%	-74.75%
D&A (Non-Cash Add-back)	11.18M	15.79M	23.43M	28.79M	37.06M	45.16M	58.15M	72.67M	96.83M	0
EBIT	-44.76M	-36.86M	-40.57M	-27.95M	-43.77M	-43.54M	-94.69M	-146.77M	32.4M	0
Net Interest Income+	589K	-9.34M	-12.21M	-3.39M	-29.28M	-29.11M	11.24M	55.03M	78.98M	0
Interest Income	854K	3.84M	9.18M	19.43M	7.77M	1.17M	15M	58.83M	82.71M	66.22M
Interest Expense	265K	13.18M	21.39M	22.82M	37.05M	30.28M	3.76M	3.8M	3.72M	-876K
Other Income/Expense	-367K	-9.9M	-13.7M	-3.78M	-29.99M	-19.02M	4.41M	50.35M	96.28M	62.08M
Pretax Income+	-45.03M	-50.04M	-61.96M	-50.77M	-80.81M	-73.82M	-98.45M	-150.57M	28.68M	69.46M
Pretax Margin %	-16.62%	-13.32%	-12.08%	-7.52%	-9.15%	-5.68%	-5.69%	-6.94%	1.09%	2.22%
Income Tax+	533K	-10.32M	1.87M	2.97M	4.22M	4.02M	8.89M	13.94M	24.05M	-23.55M
Effective Tax Rate %	101.18%	79.37%	103.01%	105.86%	105.22%	105.44%	109.03%	109.25%	16.14%	133.91%
Net Income+	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-107.35M	-164.51M	4.63M	93.02M
Net Margin %	-16.81%	-10.57%	-12.44%	-7.96%	-9.63%	-5.98%	-6.2%	-7.58%	0.18%	2.97%
Net Income Growth %	1.07%	12.84%	-60.72%	15.8%	-58.21%	8.46%	-37.91%	-53.25%	102.81%	1909.83%
Net Income (Continuing)	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-107.35M	-164.51M	4.63M	0
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-1.29	-1.08	-1.66	-1.28	-1.90	-1.66	-2.35	-3.30	0.09	0.86
EPS Growth %	7.19%	16.28%	-53.7%	22.89%	-48.44%	12.63%	-41.57%	-40.43%	102.71%	863.05%
EPS (Basic)	-1.29	-1.08	-1.66	-1.28	-1.90	-1.66	-2.35	-3.30	0.09	0.88
Diluted Shares Outstanding	35.2M	36.83M	38.53M	42.02M	44.76M	46.89M	48.06M	49.88M	51.82M	53.19M
Basic Shares Outstanding	35.2M	36.77M	38.45M	42.02M	44.76M	46.89M	48.06M	49.88M	51.18M	52.45M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Total Current Assets+	176.25M	602.5M	712.42M	1.11B	1.46B	1.45B	1.75B	1.87B	2.63B	2.45B
Cash & Short-Term Investments	114.35M	504.34M	592.25M	961.5M	1.25B	1.2B	1.41B	1.39B	2.07B	1.7B
Cash Only	59.7M	87.68M	111.49M	269.67M	378.12M	377.01M	331.02M	387.99M	512.67M	882.24M
Short-Term Investments	54.65M	416.66M	480.76M	691.83M	873.07M	820.96M	1.08B	1B	1.56B	821.55M
Accounts Receivable	38.98M	60.68M	77.1M	92.52M	126.43M	157.36M	226.85M	295.3M	334.83M	419.15M
Days Sales Outstanding	52.51	58.96	54.86	50.04	52.26	44.16	47.83	49.67	46.51	48.86
Inventory	0	0	0	0	0	0	0	0	0	0
Days Inventory Outstanding	-	-	-	-	-	-	-	-	-	-
Other Current Assets	17.62M	18.1M	28.84M	32.08M	44.58M	59.85M	115.07M	188M	229.28M	326.8M
Total Non-Current Assets+	83.5M	109.67M	121.53M	459.54M	516.45M	721.28M	790.14M	1.2B	1.16B	1.4B
Property, Plant & Equipment	30.2M	43.29M	52.47M	318.04M	377.02M	376.96M	424.53M	354.4M	330.39M	342.69M
Fixed Asset Turnover	8.97x	8.68x	9.78x	2.12x	2.34x	3.45x	4.08x	6.12x	7.95x	9.14x
Goodwill	9.77M	14.95M	14.95M	30.25M	31.32M	47.08M	46.23M	173.76M	209.51M	291.45M
Intangible Assets	6.54M	15.07M	17.66M	28.55M	35.23M	50.42M	81.24M	148.54M	192.05M	35.23M
Long-Term Investments	35.72M	31.39M	11.45M	53.78M	30.7M	174.9M	112.79M	325.7M	154.21M	136.66M
Other Non-Current Assets	1.27M	4.96M	25M	28.93M	42.19M	71.92M	125.35M	197.44M	276.07M	598.39M
Total Assets+	259.75M	712.17M	833.95M	1.57B	1.97B	2.17B	2.54B	3.07B	3.8B	3.85B
Asset Turnover	1.04x	0.53x	0.62x	0.43x	0.45x	0.60x	0.68x	0.71x	0.69x	0.81x
Asset Growth %	17.87%	174.17%	17.1%	88.17%	25.75%	10.21%	17.01%	20.7%	23.59%	1.54%
Total Current Liabilities+	127.38M	178.3M	237.01M	322.49M	445.5M	617.47M	761.65M	942.01M	1.57B	1.47B
Accounts Payable	4.35M	4.66M	7.81M	12.84M	13.54M	2.77M	20.88M	9.11M	3.65M	24.76M
Days Payables Outstanding	25.66	22.45	28.41	36.07	29.6	3.91	24.75	9.82	3.39	17.78
Short-Term Debt	0	0	0	0	7.84M	19.63M	0	0	458.18M	39.7M
Deferred Revenue (Current)	95.43M	136.88M	183.31M	231.03M	312.87M	430.41M	539.87M	672.15M	784.25M	1B
Other Current Liabilities	10.62M	16.33M	23.59M	26.32M	44.05M	63.84M	10.22M	53.46M	67.44M	422.82M
Current Ratio	1.38x	3.38x	3.01x	3.44x	3.27x	2.35x	2.30x	1.99x	1.67x	1.67x
Quick Ratio	1.38x	3.38x	3.01x	3.44x	3.27x	2.35x	2.30x	1.99x	1.67x	1.67x
Cash Conversion Cycle	-	-	-	-	-	-	-	-	-	-
Total Non-Current Liabilities+	13.67M	323.52M	352.3M	596.82M	765.21M	683.58M	790.86M	795.04M	314.15M	320.44M
Long-Term Debt	0	298.45M	318.78M	340.56M	471.1M	383.1M	454.23M	456.21M	0	222.6M
Capital Lease Obligations	275K	0	13K	244.22M	279.66M	283.87M	316.18M	296.56M	254.54M	0
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	12.23M	22.8M	31.34M	8.98M	10.81M	12.13M	14.55M	36.46M	55.64M	97.83M
Total Liabilities	141.06M	501.81M	589.31M	919.31M	1.21B	1.3B	1.55B	1.74B	1.89B	1.79B
Total Debt+	1.07M	298.45M	318.78M	608.39M	788.62M	712.97M	806.34M	787.81M	745.42M	262.31M
Net Debt	-58.63M	210.77M	207.29M	338.72M	410.5M	335.95M	475.32M	399.83M	232.75M	-619.94M
Debt / Equity	0.01x	1.42x	1.30x	0.94x	1.03x	0.82x	0.81x	0.59x	0.39x	0.13x
Debt / EBITDA	-	-	-	-	-	-	-	-	25.51x	35.55x
Net Debt / EBITDA	-	-	-	-	-	-	-	-	7.96x	-84.01x
Interest Coverage	-168.54x	-3.04x	-2.26x	-2.06x	-1.37x	-1.81x	-27.34x	-52.86x	-18.17x	-
Total Equity+	118.7M	210.36M	244.64M	649.96M	762.65M	873.8M	992.22M	1.33B	1.91B	2.07B
Equity Growth %	-2.47%	77.22%	16.3%	165.68%	17.34%	14.57%	13.55%	34.48%	43.01%	8.28%
Book Value per Share	3.37	5.71	6.35	15.47	17.04	18.63	20.64	26.75	36.83	38.84
Total Shareholders' Equity	118.7M	210.36M	244.64M	649.96M	762.65M	873.8M	992.22M	1.33B	1.91B	2.07B
Common Stock	36K	38K	40K	44K	46K	47K	49K	50K	52K	53K
Retained Earnings	-245.92M	-286.08M	-344.38M	-398.13M	-483.16M	-561M	-642.38M	-804.44M	-799.81M	-753.9M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-864K	-57K	-723K	-336K	4.6M	-1.34M	-12.89M	1.83M	-5.65M	5.24M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Cash from Operations+	19.37M	49.61M	84.85M	118.97M	88.91M	238.73M	273.17M	350.97M	598.6M	760.72M
Operating CF Margin %	7.15%	13.21%	16.54%	17.63%	10.07%	18.35%	15.78%	16.17%	22.78%	24.29%
Operating CF Growth %	4678.25%	156.19%	71.02%	40.21%	-25.27%	168.5%	14.43%	28.48%	70.56%	27.08%
Net Income	-45.56M	-39.71M	-63.83M	-53.75M	-85.03M	-77.84M	-112.75M	-176.29M	4.63M	93.02M
Depreciation & Amortization	11.18M	15.79M	23.43M	28.79M	37.06M	45.16M	58.15M	72.67M	96.83M	136.29M
Stock-Based Compensation	32.67M	47.32M	76.26M	97.75M	121.49M	166.76M	275.85M	432.27M	504.77M	528.15M
Deferred Taxes	-133K	-11.55M	36K	-799K	-2.19M	-2.87M	-2.12M	5.21M	2.69M	-2K
Other Non-Cash Items	4.7M	15.69M	16.37M	7.47M	-18.26M	-2M	-4.43M	27.7M	-67.15M	3.26M
Working Capital Changes	16.51M	22.08M	32.59M	39.5M	35.84M	109.51M	58.48M	-10.59M	56.84M	0
Change in Receivables	-14.1M	-20.18M	-17.73M	-15.43M	-29.97M	-34.11M	-73.98M	0	-48.43M	-64M
Change in Inventory	-2.12M	2.61M	15.8M	11.4M	8.78M	59.07M	0	0	0	0
Change in Payables	983K	1.1M	3.3M	3.93M	3.7M	-10.61M	18.28M	-14.03M	-4.58M	19M
Cash from Investing+	-22.96M	-401.2M	-71.23M	-316.19M	-215.57M	-179.51M	-319.66M	-334.77M	-515.86M	491.77M
Capital Expenditures	-15.79M	-20.28M	-22.3M	-40.37M	-37.27M	-28.73M	-37.43M	-33.72M	-37.94M	-53.16M
CapEx % of Revenue	5.83%	5.4%	4.35%	5.98%	4.22%	2.21%	2.16%	1.55%	1.44%	1.7%
Acquisitions	0	-9.41M	0	-23.31M	0	-19.91M	0	-142.13M	-40.44M	-87.61M
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-5.75M	-7.07M	-11.17M	-13.47M	-21.6M	-33.14M	-54.34M	-66.54M	-88.93M	-128.16M
Cash from Financing+	8.47M	376.81M	12.78M	359.34M	222.46M	-51.47M	7.43M	37.01M	53.49M	-910.01M
Debt Issued (Net)	-743K	388.18M	-744K	-617K	214.1M	-89.53M	-81.43M	-13K	-57K	0
Equity Issued (Net)	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	0
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	0	0	0	0	0	0	0	0	0	-500.02M
Other Financing	-2.37M	-24.46M	-8.03M	-6.25M	-22.01M	-8.45M	48.92M	-10.71M	-21.95M	-910.01M
Net Change in Cash	4.12M	27.98M	24.33M	161.4M	102.64M	-1.11M	-45.87M	57.87M	124.68M	368.23M
Free Cash Flow+	-2.17M	22.27M	51.38M	65.13M	30.04M	176.86M	181.4M	250.72M	560.66M	707.55M
FCF Margin %	-0.8%	5.93%	10.02%	9.65%	3.4%	13.6%	10.48%	11.55%	21.34%	22.6%
FCF Growth %	83.5%	1125.18%	130.74%	26.76%	-53.87%	488.76%	2.57%	38.21%	123.62%	26.2%
FCF per Share	-0.06	0.60	1.33	1.55	0.67	3.77	3.77	5.03	10.82	13.30
FCF Conversion (FCF/Net Income)	-0.43x	-1.25x	-1.33x	-2.21x	-1.05x	-3.07x	-2.54x	-2.13x	129.34x	8.18x
Interest Paid	174K	762K	1.04M	1.01M	1.51M	1.84M	1.75M	1.72M	1.72M	0
Taxes Paid	954K	855K	1.84M	3.09M	2.31M	6.97M	4.68M	12.91M	12.19M	0

Key Ratios

Metric	2016	2017	2018	2019	2020	2021	2022	2023	2024	2025
Return on Equity (ROE)	-37.9%	-24.14%	-28.06%	-12.02%	-12.04%	-9.51%	-11.51%	-14.14%	0.29%	4.68%
Return on Invested Capital (ROIC)	-52.74%	-12.51%	-8.29%	-4.89%	-3.53%	-3.45%	-5.76%	-9.41%	-2.62%	0.31%
Gross Margin	77.17%	79.84%	80.44%	80.74%	81.09%	80.1%	82.21%	84.41%	85.03%	83.76%
Net Margin	-16.81%	-10.57%	-12.44%	-7.96%	-9.63%	-5.98%	-6.2%	-7.58%	0.18%	2.97%
Debt / Equity	0.01x	1.42x	1.30x	0.94x	1.03x	0.82x	0.81x	0.59x	0.39x	0.13x
Interest Coverage	-168.54x	-3.04x	-2.26x	-2.06x	-1.37x	-1.81x	-27.34x	-52.86x	-18.17x	-
FCF Conversion	-0.43x	-1.25x	-1.33x	-2.21x	-1.05x	-3.07x	-2.54x	-2.13x	129.34x	8.18x
Revenue Growth	48.93%	38.62%	36.57%	31.56%	30.85%	47.3%	33.08%	25.38%	21.07%	19.17%

HubSpot, Inc. (HUBS) 10-Year Financial Performance & Capital Metrics

Key Insights

✓Strengths

✗Weaknesses

Price & Volume

Growth Metrics

Revenue CAGR

Profit (Net Income) CAGR

EPS CAGR

ROCE

Peer Comparison

Compare HUBS vs Peers

vs CRM

vs PEGA

Compare Top 5

Profit & Loss

Balance Sheet

Cash Flow

Key Ratios

Deep Dive Analysis

Valuation Overview

Total Return Calculator

Dividend History

Earnings History

Price History

Revenue History

Financial Ratios

HubSpot, Inc. (HUBS) 10-Year Financial Performance & Capital Metrics

Key Insights

✓Strengths

✗Weaknesses

Price & Volume

Growth Metrics

Revenue CAGR

Profit (Net Income) CAGR

EPS CAGR

ROCE

Peer Comparison

Compare HUBS vs Peers

vs CRM

vs PEGA

Compare Top 5

Profit & Loss

Balance Sheet

Cash Flow

Key Ratios

Deep Dive Analysis

Valuation Overview

Total Return Calculator

Dividend History

Earnings History

Price History

Revenue History

Financial Ratios