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HubSpot, Inc. (HUBS) 10-Year Financial Performance & Capital Metrics

HUBS • • Industrial / General
TechnologyApplication SoftwareMarketing & Customer EngagementMarketing Automation
AboutHubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.Show more
  • Revenue $2.63B +21.1%
  • EBITDA $29M +122.8%
  • Net Income $5M +102.8%
  • EPS (Diluted) 0.09 +102.7%
  • Gross Margin 85.03% +0.7%
  • EBITDA Margin 1.11% +118.8%
  • Operating Margin -2.57% +72.2%
  • Net Margin 0.18% +102.3%
  • ROE 0.29% +102.0%
  • ROIC -2.62% +72.2%
  • Debt/Equity 0.39 -33.8%
  • Interest Coverage -18.17 +65.6%
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓FCF machine: 21.3% free cash flow margin
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 31.2%

✗Weaknesses

  • ✗Weak momentum: RS Rating 14 (bottom 14%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y36.63%
5Y31.24%
3Y26.41%
TTM19.21%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM74.7%

EPS CAGR

10Y-
5Y-
3Y-
TTM-

ROCE

10Y Avg-12.46%
5Y Avg-5.35%
3Y Avg-6.51%
Latest-3.11%

Peer Comparison

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Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
HUBSHubSpot, Inc.18.8B358.894018.9321.07%-0.12%-0.19%2.98%0.39
SHOPShopify Inc.204.71B167.44108.0325.78%16.65%14.25%0.78%0.10
CRMSalesforce, Inc.225.87B241.0637.908.72%17.91%12.03%5.5%0.19
SAGTSAGTEC GLOBAL Ltd23.46M1.843.3577.59%13.32%50.19%3.71%0.20
BNZIBanzai International, Inc.15.91M1.51-0.22-0.73%-547.65%-108.58%
SOPASociety Pass Incorporated18.41M2.42-0.70-13.05%-77.41%-40.8%13.28%
BMBLBumble Inc.408.12M3.62-0.791.88%-19.82%-19.17%23.69%0.47
PHUNPhunware, Inc.39.57M1.96-2.09-34%-5.05%-12.11%0.01

Profit & Loss

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Sales/Revenue+181.94M270.97M375.61M512.98M674.86M883.03M1.3B1.73B2.17B2.63B
Revenue Growth %0.57%0.49%0.39%0.37%0.32%0.31%0.47%0.33%0.25%0.21%
Cost of Goods Sold+47.92M61.87M75.73M100.36M129.96M166.96M258.86M308.02M338.36M393.26M
COGS % of Revenue0.26%0.23%0.2%0.2%0.19%0.19%0.2%0.18%0.16%0.15%
Gross Profit+134.02M209.1M299.88M412.62M544.9M716.07M1.04B1.42B1.83B2.23B
Gross Margin %0.74%0.77%0.8%0.8%0.81%0.81%0.8%0.82%0.84%0.85%
Gross Profit Growth %0.66%0.56%0.43%0.38%0.32%0.31%0.45%0.37%0.29%0.22%
Operating Expenses+180.49M253.76M340.02M460.88M591.89M766.89M1.1B1.53B2.03B2.3B
OpEx % of Revenue0.99%0.94%0.91%0.9%0.88%0.87%0.84%0.88%0.94%0.88%
Selling, General & Admin148.04M207.77M269.65M343.28M433.66M561.31M794.63M1.08B1.32B1.52B
SG&A % of Revenue0.81%0.77%0.72%0.67%0.64%0.64%0.61%0.63%0.61%0.58%
Research & Development32.46M46M70.37M117.6M158.24M205.59M301.97M442.02M617.75M778.71M
R&D % of Revenue0.18%0.17%0.19%0.23%0.23%0.23%0.23%0.26%0.28%0.3%
Other Operating Expenses0000000096.84M3.99M
Operating Income+-46.47M-44.66M-40.14M-48.26M-46.99M-50.83M-54.8M-102.86M-200.93M-67.6M
Operating Margin %-0.26%-0.16%-0.11%-0.09%-0.07%-0.06%-0.04%-0.06%-0.09%-0.03%
Operating Income Growth %0.04%0.04%0.1%-0.2%0.03%-0.08%-0.08%-0.88%-0.95%0.66%
EBITDA+-39.13M-33.48M-24.35M-24.83M-18.2M-13.77M-9.64M-44.71M-128.26M29.23M
EBITDA Margin %-0.22%-0.12%-0.06%-0.05%-0.03%-0.02%-0.01%-0.03%-0.06%0.01%
EBITDA Growth %0.09%0.14%0.27%-0.02%0.27%0.24%0.3%-3.64%-1.87%1.23%
D&A (Non-Cash Add-back)7.34M11.18M15.79M23.43M28.79M37.06M45.16M58.15M72.67M96.83M
EBIT-45.46M-44.76M-36.86M-40.57M-27.95M-43.77M-43.54M-94.69M-146.77M32.4M
Net Interest Income+205K589K-9.34M-12.21M-3.39M-29.28M-29.11M11.24M55.03M78.98M
Interest Income390K854K3.84M9.18M19.43M7.77M1.17M15M58.83M82.71M
Interest Expense185K265K13.18M21.39M22.82M37.05M30.28M3.76M3.8M3.72M
Other Income/Expense833K-367K-9.9M-13.7M-3.78M-29.99M-19.02M4.41M50.35M96.28M
Pretax Income+-45.64M-45.03M-50.04M-61.96M-50.77M-80.81M-73.82M-98.45M-150.57M28.68M
Pretax Margin %-0.25%-0.17%-0.13%-0.12%-0.08%-0.09%-0.06%-0.06%-0.07%0.01%
Income Tax+412K533K-10.32M1.87M2.97M4.22M4.02M8.89M13.94M24.05M
Effective Tax Rate %1.01%1.01%0.79%1.03%1.06%1.05%1.05%1.09%1.09%0.16%
Net Income+-46.05M-45.56M-39.71M-63.83M-53.75M-85.03M-77.84M-107.35M-164.51M4.63M
Net Margin %-0.25%-0.17%-0.11%-0.12%-0.08%-0.1%-0.06%-0.06%-0.08%0%
Net Income Growth %0.05%0.01%0.13%-0.61%0.16%-0.58%0.08%-0.38%-0.53%1.03%
Net Income (Continuing)-46.05M-45.56M-39.71M-63.83M-53.75M-85.03M-77.84M-107.35M-164.51M4.63M
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)+-1.39-1.29-1.08-1.66-1.28-1.90-1.66-2.35-3.300.09
EPS Growth %0.67%0.07%0.16%-0.54%0.23%-0.48%0.13%-0.42%-0.4%1.03%
EPS (Basic)-1.39-1.29-1.08-1.66-1.28-1.90-1.66-2.35-3.300.09
Diluted Shares Outstanding33.22M35.2M36.83M38.53M42.02M44.76M46.89M48.06M49.88M51.82M
Basic Shares Outstanding33.13M35.2M36.77M38.45M42.02M44.76M46.89M48.06M49.88M51.18M
Dividend Payout Ratio----------

Balance Sheet

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Total Current Assets+145.75M176.25M602.5M712.42M1.11B1.46B1.45B1.75B1.87B2.63B
Cash & Short-Term Investments104.55M114.35M504.34M592.25M961.5M1.25B1.2B1.41B1.39B2.07B
Cash Only55.58M59.7M87.68M111.49M269.67M378.12M377.01M331.02M387.99M512.67M
Short-Term Investments48.97M54.65M416.66M480.76M691.83M873.07M820.96M1.08B1B1.56B
Accounts Receivable25.14M38.98M60.68M77.1M92.52M126.43M157.36M226.85M295.3M334.83M
Days Sales Outstanding50.4452.5158.9654.8650.0452.2644.1647.8349.6746.51
Inventory0000000000
Days Inventory Outstanding----------
Other Current Assets13.01M17.62M18.1M28.84M32.08M44.58M59.85M115.07M188M229.28M
Total Non-Current Assets+74.63M83.5M109.67M121.53M459.54M516.45M721.28M790.14M1.2B1.16B
Property, Plant & Equipment18.16M30.2M43.29M52.47M318.04M377.02M376.96M424.53M354.4M330.39M
Fixed Asset Turnover10.02x8.97x8.68x9.78x2.12x2.34x3.45x4.08x6.12x7.95x
Goodwill9.77M9.77M14.95M14.95M30.25M31.32M47.08M46.23M173.76M209.51M
Intangible Assets4.75M6.54M15.07M17.66M28.55M35.23M50.42M81.24M148.54M192.05M
Long-Term Investments40.57M35.72M31.39M11.45M53.78M30.7M174.9M112.79M325.7M154.21M
Other Non-Current Assets1.37M1.27M4.96M25M28.93M42.19M71.92M125.35M197.44M276.07M
Total Assets+220.38M259.75M712.17M833.95M1.57B1.97B2.17B2.54B3.07B3.8B
Asset Turnover0.83x1.04x0.53x0.62x0.43x0.45x0.60x0.68x0.71x0.69x
Asset Growth %0.26%0.18%1.74%0.17%0.88%0.26%0.1%0.17%0.21%0.24%
Total Current Liabilities+91.31M127.38M178.3M237.01M322.49M445.5M617.47M761.65M942.01M1.57B
Accounts Payable2.59M4.35M4.66M7.81M12.84M13.54M2.77M20.88M9.11M3.65M
Days Payables Outstanding19.7125.6622.4528.4136.0729.63.9124.759.823.39
Short-Term Debt000007.84M19.63M00458.18M
Deferred Revenue (Current)1000K1000K1000K1000K1000K1000K1000K1000K1000K1000K
Other Current Liabilities11.46M10.62M16.33M23.59M26.32M44.05M63.84M10.22M53.46M67.44M
Current Ratio1.60x1.38x3.38x3.01x3.44x3.27x2.35x2.30x1.99x1.67x
Quick Ratio1.60x1.38x3.38x3.01x3.44x3.27x2.35x2.30x1.99x1.67x
Cash Conversion Cycle----------
Total Non-Current Liabilities+7.36M13.67M323.52M352.3M596.82M765.21M683.58M790.86M795.04M314.15M
Long-Term Debt00298.45M318.78M340.56M471.1M383.1M454.23M456.21M0
Capital Lease Obligations277K275K013K244.22M279.66M283.87M316.18M296.56M254.54M
Deferred Tax Liabilities0000000000
Other Non-Current Liabilities6.36M12.23M22.8M31.34M8.98M10.81M12.13M14.55M36.46M55.64M
Total Liabilities98.67M141.06M501.81M589.31M919.31M1.21B1.3B1.55B1.74B1.89B
Total Debt+819K1.07M298.45M318.78M608.39M788.62M712.97M806.34M787.81M745.42M
Net Debt-54.76M-58.63M210.77M207.29M338.72M410.5M335.95M475.32M399.83M232.75M
Debt / Equity0.01x0.01x1.42x1.30x0.94x1.03x0.82x0.81x0.59x0.39x
Debt / EBITDA---------25.51x
Net Debt / EBITDA---------7.96x
Interest Coverage-251.21x-168.54x-3.04x-2.26x-2.06x-1.37x-1.81x-27.34x-52.86x-18.17x
Total Equity+121.71M118.7M210.36M244.64M649.96M762.65M873.8M992.22M1.33B1.91B
Equity Growth %0.1%-0.02%0.77%0.16%1.66%0.17%0.15%0.14%0.34%0.43%
Book Value per Share3.663.375.716.3515.4717.0418.6320.6426.7536.83
Total Shareholders' Equity121.71M118.7M210.36M244.64M649.96M762.65M873.8M992.22M1.33B1.91B
Common Stock34K36K38K40K44K46K47K49K50K52K
Retained Earnings-200.35M-245.92M-286.08M-344.38M-398.13M-483.16M-561M-642.38M-804.44M-799.81M
Treasury Stock0000000000
Accumulated OCI-805K-864K-57K-723K-336K4.6M-1.34M-12.89M1.83M-5.65M
Minority Interest0000000000

Cash Flow

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Cash from Operations+-423K19.37M49.61M84.85M118.97M88.91M238.73M273.17M350.97M598.6M
Operating CF Margin %-0%0.07%0.13%0.17%0.18%0.1%0.18%0.16%0.16%0.23%
Operating CF Growth %0.97%46.78%1.56%0.71%0.4%-0.25%1.68%0.14%0.28%0.71%
Net Income-46.05M-45.56M-39.71M-63.83M-53.75M-85.03M-77.84M-112.75M-176.29M4.63M
Depreciation & Amortization7.34M11.18M15.79M23.43M28.79M37.06M45.16M58.15M72.67M96.83M
Stock-Based Compensation21.31M32.67M47.32M76.26M97.75M121.49M166.76M275.85M432.27M504.77M
Deferred Taxes-50K-133K-11.55M36K-799K-2.19M-2.87M-2.12M5.21M2.69M
Other Non-Cash Items2.13M4.7M15.69M16.37M7.47M-18.26M-2M-4.43M27.7M-67.15M
Working Capital Changes14.89M16.51M22.08M32.59M39.5M35.84M109.51M58.48M-10.59M56.84M
Change in Receivables-11.25M-14.1M-20.18M-17.73M-15.43M-29.97M-34.11M-73.98M0-48.43M
Change in Inventory3.71M-2.12M2.61M15.8M11.4M8.78M59.07M000
Change in Payables-508K983K1.1M3.3M3.93M3.7M-10.61M18.28M-14.03M-4.58M
Cash from Investing+-104.1M-22.96M-401.2M-71.23M-316.19M-215.57M-179.51M-319.66M-334.77M-515.86M
Capital Expenditures-8.43M-15.79M-20.28M-22.3M-40.37M-37.27M-28.73M-37.43M-33.72M-37.94M
CapEx % of Revenue0.05%0.06%0.05%0.04%0.06%0.04%0.02%0.02%0.02%0.01%
Acquisitions----------
Investments----------
Other Investing-4.48M-5.75M-7.07M-11.17M-13.47M-21.6M-33.14M-54.34M-66.54M-88.93M
Cash from Financing+36.94M8.47M376.81M12.78M359.34M222.46M-51.47M7.43M37.01M53.49M
Debt Issued (Net)----------
Equity Issued (Net)----------
Dividends Paid0000000000
Share Repurchases----------
Other Financing-8.61M-2.37M-24.46M-8.03M-6.25M-22.01M-8.45M48.92M-10.71M-21.95M
Net Change in Cash----------
Free Cash Flow+-13.16M-2.17M22.27M51.38M65.13M30.04M176.86M181.4M250.72M560.66M
FCF Margin %-0.07%-0.01%0.06%0.1%0.1%0.03%0.14%0.1%0.12%0.21%
FCF Growth %0.46%0.84%11.25%1.31%0.27%-0.54%4.89%0.03%0.38%1.24%
FCF per Share-0.40-0.060.601.331.550.673.773.775.0310.82
FCF Conversion (FCF/Net Income)0.01x-0.43x-1.25x-1.33x-2.21x-1.05x-3.07x-2.54x-2.13x129.34x
Interest Paid185K174K762K1.04M1.01M1.51M1.84M1.75M1.72M1.72M
Taxes Paid215K954K855K1.84M3.09M2.31M6.97M4.68M12.91M12.19M

Key Ratios

Metric2015201620172018201920202021202220232024
Return on Equity (ROE)-39.63%-37.9%-24.14%-28.06%-12.02%-12.04%-9.51%-11.51%-14.14%0.29%
Return on Invested Capital (ROIC)-128.85%-52.74%-12.51%-8.29%-4.89%-3.53%-3.45%-5.76%-9.41%-2.62%
Gross Margin73.66%77.17%79.84%80.44%80.74%81.09%80.1%82.21%84.41%85.03%
Net Margin-25.31%-16.81%-10.57%-12.44%-7.96%-9.63%-5.98%-6.2%-7.58%0.18%
Debt / Equity0.01x0.01x1.42x1.30x0.94x1.03x0.82x0.81x0.59x0.39x
Interest Coverage-251.21x-168.54x-3.04x-2.26x-2.06x-1.37x-1.81x-27.34x-52.86x-18.17x
FCF Conversion0.01x-0.43x-1.25x-1.33x-2.21x-1.05x-3.07x-2.54x-2.13x129.34x
Revenue Growth57.02%48.93%38.62%36.57%31.56%30.85%47.3%33.08%25.38%21.07%

Revenue by Segment

2015201620172018201920202021202220232024
Subscription and Circulation-------1.69B2.12B2.57B
Subscription and Circulation Growth--------25.61%21.01%
Service-----30M42.34M40.43M46.75M58M
Service Growth------41.13%-4.51%15.63%24.06%
Subscription And Circulation-----853.02M1.26B---
Subscription And Circulation Growth------47.51%---

Revenue by Geography

2015201620172018201920202021202220232024
Americas154.63M219.42M283.7M361.14M456.57M568.37M797.99M1.07B1.32B1.59B
Americas Growth-41.91%29.29%27.30%26.43%24.49%40.40%34.58%23.06%20.23%
Europe23.49M41.62M70.89M117.67M168.45M243.81M390.38M507.51M668.26M825.6M
Europe Growth-77.19%70.36%65.98%43.16%44.74%60.12%30.00%31.68%23.54%
Asia Pacific3.83M9.93M21.02M34.17M49.84M70.85M112.29M149.53M180.4M213.06M
Asia Pacific Growth-159.18%111.71%62.57%45.84%42.15%58.49%33.16%20.64%18.10%

Frequently Asked Questions

Growth & Financials

HubSpot, Inc. (HUBS) reported $2.99B in revenue for fiscal year 2024. This represents a 5690% increase from $51.6M in 2012.

HubSpot, Inc. (HUBS) grew revenue by 21.1% over the past year. This is strong growth.

HubSpot, Inc. (HUBS) reported a net loss of $3.5M for fiscal year 2024.

Dividend & Returns

HubSpot, Inc. (HUBS) has a return on equity (ROE) of 0.3%. This is below average, suggesting room for improvement.

HubSpot, Inc. (HUBS) generated $655.0M in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

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