HubSpot, Inc. (HUBS) Financial Ratios
14 years of historical data (2012–2025) · Technology · Software - Application
EV/EBITDA
↓
69.76
↓-90% vs avg
5yr avg: 681.24
P/FCF
↓
17.90
↓-81% vs avg
5yr avg: 92.29
30Y Low30.2·High174.8
P/B Ratio
↓
6.34
↓-68% vs avg
5yr avg: 20.07
30Y Low9.0·High35.4
ROE
↑
2.3%
↓+135% vs avg
5yr avg: -6.5%
30Y Low-40%·High2%
Debt/EBITDA
↓
2.76
↓-80% vs avg
5yr avg: 14.13
30Y Low2.8·High25.5
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
HUBS Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
HubSpot, Inc. trades at 286.1x earnings, 93% below its 5-year average of 4134.6x, sitting at the 50th percentile of its historical range. Compared to the Technology sector median P/E of 26.7x, the stock trades at a premium of 970%. On a free-cash-flow basis, the stock trades at 17.9x P/FCF, 81% below the 5-year average of 92.3x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $12.7B | $21.3B | $36.1B | $29.0B | $13.9B | $30.9B | $17.7B | $6.7B | $4.8B | $3.3B | $1.7B |
| Enterprise Value | $12.3B | $20.9B | $36.3B | $29.4B | $14.4B | $31.2B | $18.2B | $7.0B | $5.1B | $3.5B | $1.6B |
| P/E Ratio → | 286.14 | 466.63 | 7802.58 | — | — | — | — | — | — | — | — |
| P/S Ratio | 4.05 | 6.82 | 13.74 | 13.34 | 8.03 | 23.76 | 20.09 | 9.87 | 9.44 | 8.67 | 6.11 |
| P/B Ratio | 6.34 | 10.33 | 18.92 | 21.70 | 14.01 | 35.37 | 23.27 | 10.25 | 19.80 | 15.48 | 13.94 |
| P/FCF | 17.90 | 30.17 | 64.40 | 115.49 | 76.61 | 174.76 | 590.66 | 102.28 | 94.29 | 146.20 | — |
| P/OCF | 16.65 | 28.06 | 60.32 | 82.50 | 50.87 | 129.47 | 199.56 | 55.99 | 57.09 | 65.62 | 85.42 |
P/E links to full P/E history page with 30-year chart
HUBS EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
HubSpot, Inc.'s enterprise value stands at 69.8x EBITDA, 90% below its 5-year average of 681.2x. The Technology sector median is 17.5x, placing the stock at a 299% premium on an enterprise-value basis.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 6.69 | 13.83 | 13.53 | 8.30 | 24.02 | 20.56 | 10.37 | 9.85 | 9.23 | 5.89 |
| EV / EBITDA | 69.76 | 119.10 | 1243.37 | — | — | — | — | — | — | — | — |
| EV / EBIT | 1077.02 | 1838.80 | 1121.63 | — | — | — | — | — | — | — | — |
| EV / FCF | — | 29.61 | 64.81 | 117.09 | 79.23 | 176.66 | 604.33 | 107.48 | 98.32 | 155.67 | — |
HUBS Profitability
Margins and return-on-capital ratios measuring operating efficiency
HubSpot, Inc. earns an operating margin of 0.4%. Operating margins have expanded from -9.3% to 0.4% over the past 3 years, signaling improving operational efficiency. ROE of 2.3% is modest. ROIC of 0.4% represents below-average returns on invested capital.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 83.8% | 83.8% | 85.0% | 84.4% | 82.2% | 80.1% | 81.1% | 80.7% | 80.4% | 79.8% | 77.2% |
| Operating Margin | 0.4% | 0.4% | -2.6% | -9.3% | -5.9% | -4.2% | -5.8% | -7.0% | -9.4% | -10.7% | -16.5% |
| Net Profit Margin | 1.5% | 1.5% | 0.2% | -7.6% | -6.2% | -6.0% | -9.6% | -8.0% | -12.4% | -10.6% | -16.8% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 2.3% | 2.3% | 0.3% | -14.1% | -11.5% | -9.5% | -12.0% | -12.0% | -28.1% | -24.1% | -37.9% |
| ROA | 1.2% | 1.2% | 0.1% | -5.9% | -4.5% | -3.8% | -4.8% | -4.5% | -8.3% | -8.2% | -19.0% |
| ROIC | 0.4% | 0.4% | -2.6% | -9.4% | -5.8% | -3.4% | -3.5% | -4.9% | -8.3% | -12.5% | -52.7% |
| ROCE | 0.5% | 0.5% | -3.1% | -10.3% | -6.2% | -3.6% | -3.7% | -5.1% | -8.5% | -12.0% | -34.2% |
HUBS Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
HubSpot, Inc. carries a Debt/EBITDA ratio of 2.8x, which is moderately leveraged (roughly in line with the sector average of 2.9x). The company holds a net cash position — cash of $882M exceeds total debt of $485M, providing substantial financial flexibility for buybacks, acquisitions, or weathering downturns. Interest coverage of 13.0x signals virtually no risk of debt distress — earnings comfortably cover interest obligations.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.23 | 0.23 | 0.39 | 0.59 | 0.81 | 0.82 | 1.03 | 0.94 | 1.30 | 1.42 | 0.01 |
| Debt / EBITDA | 2.76 | 2.76 | 25.51 | — | — | — | — | — | — | — | — |
| Net Debt / Equity | — | -0.19 | 0.12 | 0.30 | 0.48 | 0.38 | 0.54 | 0.52 | 0.85 | 1.00 | -0.49 |
| Net Debt / EBITDA | -2.26 | -2.26 | 7.96 | — | — | — | — | — | — | — | — |
| Debt / FCF | — | -0.56 | 0.42 | 1.59 | 2.62 | 1.90 | 13.67 | 5.20 | 4.03 | 9.47 | — |
| Interest Coverage | 13.01 | 13.01 | 8.71 | -38.61 | -25.17 | -1.44 | -1.18 | -1.23 | -1.90 | -2.80 | -168.92 |
Net cash position: cash ($882M) exceeds total debt ($485M)
HUBS Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
A current ratio of 1.52x means HubSpot, Inc. can comfortably meet its short-term obligations, though there is limited excess liquidity. The current ratio has declined from 1.99x to 1.52x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.52 | 1.52 | 1.67 | 1.99 | 2.30 | 2.35 | 3.27 | 3.44 | 3.01 | 3.38 | 1.38 |
| Quick Ratio | 1.52 | 1.52 | 1.67 | 1.99 | 2.30 | 2.35 | 3.27 | 3.44 | 3.01 | 3.38 | 1.38 |
| Cash Ratio | 1.16 | 1.16 | 1.32 | 1.47 | 1.85 | 1.94 | 2.81 | 2.98 | 2.50 | 2.83 | 0.90 |
| Asset Turnover | — | 0.81 | 0.69 | 0.71 | 0.68 | 0.60 | 0.45 | 0.43 | 0.62 | 0.53 | 1.04 |
| Inventory Turnover | — | — | — | — | — | — | — | — | — | — | — |
| Days Sales Outstanding | — | 48.86 | 46.51 | 49.67 | 47.83 | 44.16 | 52.26 | 50.04 | 54.86 | 58.96 | 52.51 |
HUBS Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
HubSpot, Inc. returns 3.9% to shareholders annually primarily through share buybacks. The earnings yield of 0.3% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 0.3% | 0.2% | 0.0% | — | — | — | — | — | — | — | — |
| FCF Yield | 5.6% | 3.3% | 1.6% | 0.9% | 1.3% | 0.6% | 0.2% | 1.0% | 1.1% | 0.7% | — |
| Buyback Yield | 3.9% | 2.3% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Total Shareholder Yield | 3.9% | 2.3% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Shares Outstanding | — | $53M | $52M | $50M | $48M | $47M | $45M | $42M | $39M | $37M | $35M |
Peer Comparison
Compare HUBS with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 HUBSYou | $13B | 286.1 | 69.8 | 17.9 | 83.8% | 0.4% | 2.3% | 0.4% | 2.8 |
 CRM | $180B | 24.0 | 20.1 | 12.5 | 77.7% | 21.5% | 12.4% | 10.9% | 0.8 |
 DDOG | $47B | 485.8 | 621.3 | 47.4 | 80.0% | -1.3% | 3.3% | -0.8% | 19.6 |
 BRZE | $2B | -19.9 | — | 40.2 | 67.1% | -19.6% | -23.9% | -20.5% | — |
 ADBE | $106B | 15.3 | 11.2 | 10.7 | 88.6% | 36.6% | 55.4% | 51.4% | 0.7 |
 TWLO | $30B | 931.3 | 76.6 | 28.7 | 48.0% | 3.4% | 0.4% | 1.6% | 2.8 |
 ACTG | $494M | 23.3 | 5.8 | 8.4 | 82.5% | 2.2% | 3.8% | 1.2% | 2.0 |
 MKTW | $42M | 7.5 | -0.3 | 0.9 | 86.4% | 19.2% | — | — | 0.1 |
 ORCL | $533B | 42.7 | 26.3 | — | 70.5% | 30.8% | 82.4% | 12.8% | 4.4 |
 GOOGL | $4.7T | 35.9 | 31.5 | 64.1 | 59.7% | 32.1% | 35.7% | 25.1% | 0.4 |
 META | $1.5T | 25.8 | 15.5 | 33.2 | 82.0% | 41.4% | 30.2% | 27.6% | 0.8 |
| Technology Median | — | 26.7 | 17.5 | 19.5 | 48.9% | -0.6% | 2.5% | 3.0% | 2.9 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
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Start ComparisonHUBS — Frequently Asked Questions
Quick answers to the most common questions about buying HUBS stock.
What is HubSpot, Inc.'s P/E ratio?
HubSpot, Inc.'s current P/E ratio is 286.1x. This places it at the 50th percentile of its historical range.
What is HubSpot, Inc.'s EV/EBITDA?
HubSpot, Inc.'s current EV/EBITDA is 69.8x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA.
What is HubSpot, Inc.'s ROE?
HubSpot, Inc.'s return on equity (ROE) is 2.3%. The historical average is -16.9%.
Is HUBS stock overvalued?
Based on historical data, HubSpot, Inc. is trading at a P/E of 286.1x. This is at the 50th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What are HubSpot, Inc.'s profit margins?
HubSpot, Inc. has 83.8% gross margin and 0.4% operating margin.
How much debt does HubSpot, Inc. have?
HubSpot, Inc.'s Debt/EBITDA ratio is 2.8x, indicating moderate leverage. A ratio between 2-4x is manageable but warrants monitoring.