55% buyers of institutions opening or closing positions this quarter
3 more new buyers than exits, ownership fell 3.63 percentage points vs the prior quarter, and 1 well-known fund manager in the top 25.
55% buyers of institutions opening or closing positions this quarter
40.5% institutional ownership
Willis Investment Counsel portfolio allocation
Institutional ownership vs Medical - Healthcare Information Services peers
No Form 4 insider transactions on file
Latest positioning in NRC across 13F flow, ownership shift, marquee holders, and holder-count growth.
Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in NRC held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | 2.6M | $44.8M | -0.8% | 11.698% | 0.13% |
| 2 | MORGAN STANLEY | 1.0M | $17.0M | -0.2% | 4.446% | 0.00% |
| 3 | BlackRock, Inc. | 976K | $16.6M | -2.9% | 4.330% | 0.00% |
| 4 | VANGUARD CAPITAL MANAGEMENT LLC | 663K | $11.3M | β | 2.941% | 0.00% |
| 5 | DIMENSIONAL FUND ADVISORS LP | 490K | $8.3M | -1.0% | 2.173% | 0.00% |
| 6 | GEODE CAPITAL MANAGEMENT, LLC | 394K | $6.7M | +2.7% | 1.748% | 0.00% |
| 7 | RENAISSANCE TECHNOLOGIES LLC | 341K | $5.8M | -2.9% | 1.512% | 0.01% |
| 8 | STATE STREET CORP | 301K | $5.2M | -2.9% | 1.335% | 0.00% |
| 9 | HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC | 287K | $4.9M | -16.2% | 1.273% | 0.02% |
| 10 | NORTHERN TRUST CORP | 256K | $4.3M | +14.1% | 1.134% | 0.00% |
| 11 | Bank of New York Mellon Corp | 251K | $4.3M | +4.0% | 1.112% | 0.00% |
| 12 | HEARTLAND ADVISORS INC | 237K | $4.0M | +374.3% | 1.052% | 0.21% |
| 13 | Willis Investment Counsel | 225K | $3.8M | +22.6% | 0.997% | 0.21% |
| 14 | AQR CAPITAL MANAGEMENT LLC | 172K | $2.9M | -20.7% | 0.762% | 0.00% |
| 15 | Northwest & Ethical Investments L.P. | 129K | $2.2M | 0.0% | 0.573% | 0.05% |
| 16 | WELLS FARGO & COMPANY/MN | 117K | $2.0M | -7.4% | 0.519% | 0.00% |
| 17 | BANK OF AMERICA CORP /DE/ | 112K | $1.9M | +3.0% | 0.499% | 0.00% |
| 18 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 112K | $1.9M | -2.3% | 0.499% | 0.00% |
| 19 | PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO | 101K | $1.7M | +14.9% | 0.450% | 0.01% |
| 20 | VANGUARD FIDUCIARY TRUST CO | 93K | $1.6M | β | 0.413% | 0.00% |
| 21 | FIFTH THIRD BANCORP | 90K | $1.5M | β | 0.400% | 0.00% |
| 22 | GOLDMAN SACHS GROUP INC | 83K | $1.4M | -3.1% | 0.367% | 0.00% |
| 23 | VANGUARD PORTFOLIO MANAGEMENT LLC | 71K | $1.2M | β | 0.313% | 0.00% |
| 24 | JANE STREET GROUP, LLC | 70K | $1.2M | -30.8% | 0.313% | 0.00% |
| 25 | SEI INVESTMENTS CO | 67K | $1.1M | +0.1% | 0.297% | 0.00% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in NRC β a direct measure of their conviction.
Filings activity in NRC during Q1 2026, grouped by how each filer changed its position.
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 118 | +2.6% | 40.54% | 3.63 pp | $174M | 8.2% |
| Q4 2025 | 115 | 0.9% | 44.17% | +13.10 pp | $190M | +42% |
| Q3 2025 | 116 | 7.2% | 31.07% | 168.92 pp | $133M | 99% |
| Q2 2025 | 125 | +2.5% | 199.99% | +168.37 pp | $23.62B | +17313% |
| Q1 2025 | 122 | 8.3% | 31.62% | 13.27 pp | $136M | 30% |
| Q4 2024 | 133 | 1.5% | 44.89% | 13.80 pp | $193M | 24% |
| Q3 2024 | 135 | +0.7% | 58.69% | 1.83 pp | $252M | 3.0% |
| Q2 2024 | 134 | β | 60.52% | β | $260M | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
No recent Form 4 insider transactions on file for NRC.
Quick answers to the most common questions about buying NRC stock.
Based on Q1 2026 13F filings, institutional ownership of National Research Corporation stands at 40.5%, held across 118 reporting institutions.
KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC is the largest reported institutional holder of NRC, with approximately 2,636,355 shares worth $0.04B as of Q1 2026.
Yes β 1 widely-followed marquee investor appear among the top 25 institutional holders of NRC, including RENAISSANCE TECHNOLOGIES LLC.
Our composite Smart Money Score for NRC is 39 out of 100 (Bearish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
16 institutions opened new positions in NRC during Q1 2026, while 13 fully exited. 21 added to existing positions and 79 trimmed.
NRC institutional ownership fell by 3.63 percentage points quarter-over-quarter, with a net change of β holders.
The top 10 institutions account for 71.7% of all reported 13F value in NRC, and the top 25 account for 90.6%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.