Smith & Wesson Brands, Inc. (SWBI) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$15.19
Price Target
$15.25
Target Range
$12.50 — $18.00
Analyst Rating
Buy
Forward P/E55.2x
Trailing P/E50.6x
Forward PEG—
Implied Growth+2.8%
Median Target$15.25
Analyst Spread36.1%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$13
-17.7%
Consensus
$15
+0.4%
Bull Case
$18
+18.5%
Valuation Model TargetsConfidence: 43/100
Bear$11
Base$20
Bull$172
SWBI Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Smith & Wesson Brands, Inc. (SWBI) has a Wall Street consensus price target of $15.25, based on estimates from 4 covering analysts. With the stock currently trading at $15.19, this represents a potential upside of +0.4%. The company has a market capitalization of $676M.
Analyst price targets range from a low of $12.50 to a high of $18.00, representing a 36% spread in expectations. The median target of $15.25 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 2 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, SWBI trades at a trailing P/E of 50.6x and forward P/E of 55.2x. Analysts expect EPS to grow +2.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $19.79, with bear and bull scenarios of $11.48 and $172.31 respectively. Model confidence stands at 43/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Industrials stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+30.8%
Avg Forward P/E639.4x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 RGRSturm, Ruger & Company, Inc. | $666M | $41.77 | — | — | Buy | 22.0x | 12 |
 AOUTAmerican Outdoor Brands, Inc. | $148M | $9.71 | $12.50 | +28.7% | Buy | 67.0x | 5 |
 OLNOlin Corporation | $3.3B | $28.71 | $24.33 | -15.3% | Hold | — | 35 |
 POWWOutdoor Holding Company | $243M | $2.08 | $2.25 | +8.2% | Buy | — | 4 |
 KTOSKratos Defense & Security Solutions, Inc. | $10.0B | $59.31 | $110.58 | +86.4% | Buy | 76.5x | 22 |
 AXONAxon Enterprise, Inc. | $30.5B | $380.76 | $726.71 | +90.9% | Buy | 49.0x | 21 |
 LMTLockheed Martin Corporation | $117.3B | $509.02 | $635.11 | +24.8% | Buy | 17.0x | 37 |
 GDGeneral Dynamics Corporation | $94.4B | $349.16 | $408.83 | +17.1% | Buy | 21.2x | 34 |
 BAThe Boeing Company | $176.9B | $224.38 | $263.67 | +17.5% | Buy | 4835.8x | 54 |
 SPXCSPX Technologies, Inc. | $10.4B | $207.81 | $247.00 | +18.9% | Buy | 26.5x | 11 |
Upside Potential Comparison
AXONKTOSAOUTLMTSPXCBAGDPOWWSee SWBI's True Return
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Start ComparisonSWBI — Frequently Asked Questions
Quick answers to the most common questions about buying SWBI stock.
What is the SWBI stock price target for 2026?
The consensus price target for SWBI is $15.25, close to the current price of $15.19 (0.4% implied move). Based on 4 analyst estimates, the stock appears fairly valued near current levels.
Is SWBI a buy, sell, or hold?
SWBI has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is mixed, with 2 Hold ratings making up the largest segment. The consensus 12-month price target of $15.25 implies 0.4% upside from current levels.
Is SWBI stock overvalued or undervalued?
At a forward P/E of 55.2364x, SWBI trades at a premium valuation. The consensus price target of $15.25 (0.4% upside) suggests analysts may view current valuations as stretched.
How high can SWBI stock go?
The most bullish Wall Street analyst has a price target of $18 for SWBI, while the most conservative target is $12.5. The consensus of $15.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $172 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover SWBI stock?
SWBI is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the SWBI stock forecast?
The 12-month SWBI stock forecast based on 4 Wall Street analysts shows a consensus price target of $15.25, with estimates ranging from $12.5 (bear case) to $18 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $20, with bear/bull scenarios of $11/$172.
What is SWBI's fair value based on fundamentals?
Our quantitative valuation model calculates SWBI's fair value at $20 (base case), with a bear case of $11 and bull case of $172. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 43/100.
What is SWBI's forward P/E ratio?
SWBI trades at a forward P/E ratio of 55.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 50.6x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy SWBI stock?
SWBI appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $15.25 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do SWBI price targets vary so much?
SWBI analyst price targets range from $12.5 to $18, a 36% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $15.25 consensus represents the middle ground. Our model's $11-$172 range provides an independent fundamental perspective.