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RGR logoSturm, Ruger & Company, Inc. (RGR) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential

Current Price
$41.77
Market reference
Price Target
—
— Upside
Target Range
— — —
Analyst Rating
Buy
12 analysts
Forward P/E22.0x
Trailing P/E49.7x
Forward PEG—
Implied Growth—
Median Target—
Analyst Spread—

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$41.77
Consensus—
High—
Low—
Model$12.90
Bear Case
$—
—
Consensus
$—
—
Bull Case
$—
—
Valuation Model TargetsConfidence: 36/100
Bear$34
Base$13
Bull$536

Analyst Ratings Distribution

Breakdown of 12 published analyst recommendations for RGR

33% hold / mixed conviction
+21
BearishBullish
Weighted analyst sentiment score based on 12 ratings
ConsensusBuy
Coverage12 Analysts
Net Score+21
Bull / Bear50% / 17%
Strong Buy18%
Buy542%
Hold433%
Sell217%
Strong Sell00%
Strong Buy
18%
Buy
542%
Hold
433%
Sell
217%
Strong Sell
00%
Recommendation Mix50% Buy · 33% Hold · 17% Sell
Buy (6)Hold (4)Sell (2)

RGR Price Target Analysis

Updated May 6, 2026

As of May 6, 2026, Sturm, Ruger & Company, Inc. (RGR) has a Wall Street consensus price target of N/A, based on estimates from 12 covering analysts. The company has a market capitalization of $666M.

Analyst price targets range from a low of N/A to a high of N/A.

The current analyst consensus rating is Buy, with 6 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 2 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.

From a valuation perspective, RGR trades at a trailing P/E of 49.7x and forward P/E of 22.0x.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $12.90, with bear and bull scenarios of $34.39 and $535.64 respectively. Model confidence stands at 36/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Industrials stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+28.7%
Avg Forward P/E57.7x
Peers with Coverage9 / 10
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
SWBI logoSWBISmith & Wesson Brands, Inc.$676M$15.19$15.25+0.4%Buy55.2x4
OLN logoOLNOlin Corporation$3.3B$28.71$24.33-15.3%Hold—35
CODI logoCODICompass Diversified$875M$11.63$15.00+29.0%Hold145.4x14
KTOS logoKTOSKratos Defense & Security Solutions, Inc.$10.0B$59.31$110.58+86.4%Buy76.5x22
AXON logoAXONAxon Enterprise, Inc.$30.5B$380.76$726.71+90.9%Buy49.0x21
POWW logoPOWWOutdoor Holding Company$243M$2.08$2.25+8.2%Buy—4
CLFD logoCLFDClearfield, Inc.$413M$29.81$43.00+44.2%Buy57.3x8
ASO logoASOAcademy Sports and Outdoors, Inc.$3.4B$52.01$58.00+11.5%Buy8.8x22
SPWH logoSPWHSportsman's Warehouse Holdings, Inc.$51M$1.32—————
CACC logoCACCCredit Acceptance Corporation$5.5B$525.67$540.00+2.7%Hold11.4x18

Upside Potential Comparison

AXON logoAXON
+90.9%
KTOS logoKTOS
+86.4%
CLFD logoCLFD
+44.2%
CODI logoCODI
+29.0%
ASO logoASO
+11.5%
POWW logoPOWW
+8.2%
CACC logoCACC
+2.7%
SWBI logoSWBI
+0.4%

See RGR's True Return

Price is only half the story. See total return with reinvested dividends.

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Is RGR Undervalued?

DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.

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Compare RGR vs SPIR

Side-by-side business, growth, and profitability comparison vs Spire Global, Inc..

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RGR — Frequently Asked Questions

Quick answers to the most common questions about buying RGR stock.

What is the RGR stock price target for 2026?

The consensus price target for RGR is $N/A, close to the current price of $41.77 (N/A% implied move). Based on 12 analyst estimates, the stock appears fairly valued near current levels.

Is RGR a buy, sell, or hold?

RGR has a consensus rating of "Buy" based on 12 Wall Street analysts. The rating breakdown is mixed, with 4 Hold ratings making up the largest segment. The consensus 12-month price target of $N/A implies N/A% upside from current levels.

Is RGR stock overvalued or undervalued?

RGR trades at a forward P/E of 22.0422x, representing a moderate valuation. With analysts targeting $N/A (N/A% implied move), the stock appears close to fair value.

How high can RGR stock go?

The most bullish Wall Street analyst has a price target of $N/A for RGR, while the most conservative target is $N/A. The consensus of $N/A represents the median expectation. Our quantitative valuation model projects a bull case target of $536 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover RGR stock?

RGR is moderately covered, with 12 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 5 have Buy ratings, 4 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the RGR stock forecast?

The 12-month RGR stock forecast based on 12 Wall Street analysts shows a consensus price target of $N/A, with estimates ranging from $N/A (bear case) to $N/A (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $13, with bear/bull scenarios of $34/$536.

What is RGR's fair value based on fundamentals?

Our quantitative valuation model calculates RGR's fair value at $13 (base case), with a bear case of $34 and bull case of $536. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 36/100.

What is RGR's forward P/E ratio?

RGR trades at a forward P/E ratio of 22.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 49.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy RGR stock?

RGR appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $N/A target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do RGR price targets vary so much?

RGR analyst price targets range from $N/A to $N/A, a NaN% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $N/A consensus represents the middle ground. Our model's $34-$536 range provides an independent fundamental perspective.

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