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ZBRAZebra Technologies Corporation
$235.98$11.2B
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ZBRA logo

Zebra Technologies Corporation (ZBRA) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Buy
Based on 27 analysts

32.4% Below Target

ZBRA trades 32.4% below Wall Street's consensus target of $312.33.

Current Price$235.98
Average Target$312.33
Target
Current
Low$256.00
Median$316.50
High$345.00

Analyst Target Range

Forward P/E12.7x
(Value)
PEG Ratio—
Implied Growth+124.8%
(High Growth)
Analyst Spread28.5%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$235.98
Consensus$312.33
High$345.00
Low$256.00

Consensus Scenario Assumptions

The base valuation assumes ZBRA achieves its forward estimates and maintains a stable P/E multiple of 12.7x. This scenario reflects the blended consensus of 27 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 27 published analyst recommendations for ZBRA

19/27 analysts are bullish
+35
BearishBullish
Weighted analyst sentiment score based on 27 ratings
ConsensusBuy
Coverage27 Analysts
Net Score+35
Bull / Bear70% / 0%
Strong Buy00%
Buy1970%
Hold830%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
1970%
Hold
830%
Sell
00%
Strong Sell
00%
Recommendation Mix70% Buy · 30% Hold · 0% Sell
Buy (19)Hold (8)Sell (0)

ZBRA Price Target Analysis

Updated June 21, 2026

As of June 21, 2026, Zebra Technologies Corporation (ZBRA) has a Wall Street consensus price target of $312.33, based on estimates from 27 covering analysts. With the stock currently trading at $235.98, this represents a potential upside of +32.4%. The company has a market capitalization of $11.24B.

Analyst price targets range from a low of $256.00 to a high of $345.00, representing a 28% spread in expectations. The median target of $316.50 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 19 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, ZBRA trades at a trailing P/E of 28.8x and forward P/E of 12.7x. Analysts expect EPS to grow +124.8% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $380.24, with bear and bull scenarios of $239.55 and $501.01 respectively. Model confidence stands at 48/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+23.3%
Industry Consensus
Avg Forward P/E
33.6x
(Growth Premium)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
HON logo
HONHoneywell International Inc.
$145.1B$229.01$249.64
+9.0%
Buy21.8x28
HXL logo
HXLHexcel Corporation
$7.4B$97.63$90.25
-7.6%
Hold42.4x36
SAIC logo
SAICScience Applications International Corporation
$4.3B$102.39$111.75
+9.1%
Hold10.1x18
TRMB logo
TRMBTrimble Inc.
$11.6B$49.16$90.50
+84.1%
Buy15.9x28
INGR logo
INGRIngredion Incorporated
$6.2B$97.93$117.00
+19.5%
Hold9.1x21
CGNX logo
CGNXCognex Corporation
$11.0B$66.10$70.92
+7.3%
Buy44.5x31
IPGP logo
IPGPIPG Photonics Corporation
$5.0B$118.01$151.50
+28.4%
Buy92.9x27
BLKB logo
BLKBBlackbaud, Inc.
$1.2B$27.04$52.50
+94.2%
Hold5.2x24
SLAB logo
SLABSilicon Laboratories Inc.
$7.2B$219.75$211.60
-3.7%
Buy79.4x37
QLYS logo
QLYSQualys, Inc.
$3.9B$111.30$103.00
-7.5%
Hold14.7x48

ZBRA — Frequently Asked Questions

Quick answers to the most common questions about buying ZBRA stock.

What is the ZBRA stock price target for 2026?

The consensus Wall Street price target for ZBRA is $312.33, representing 32.4% upside from the current price of $235.98. With 27 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is ZBRA a buy, sell, or hold?

ZBRA has a consensus rating of "Buy" based on 27 Wall Street analysts. The rating breakdown is predominantly bullish, with 19 Buy/Strong Buy ratings. The consensus 12-month price target of $312.33 implies 32.4% upside from current levels.

Is ZBRA stock overvalued or undervalued?

With a forward P/E of 12.7196x, ZBRA trades at a relatively low valuation. The consensus target of $312.33 implies 32.4% appreciation, suggesting meaningful undervaluation.

How high can ZBRA stock go?

The most bullish Wall Street analyst has a price target of $345 for ZBRA, while the most conservative target is $256. The consensus of $312.33 represents the median expectation. Our quantitative valuation model projects a bull case target of $501 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover ZBRA stock?

ZBRA is heavily covered by Wall Street, with 27 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 19 have Buy ratings, 8 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the ZBRA stock forecast?

The 12-month ZBRA stock forecast based on 27 Wall Street analysts shows a consensus price target of $312.33, with estimates ranging from $256 (bear case) to $345 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $380, with bear/bull scenarios of $240/$501.

What is ZBRA's fair value based on fundamentals?

Our quantitative valuation model calculates ZBRA's fair value at $380 (base case), with a bear case of $240 and bull case of $501. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 48/100.

What is ZBRA's forward P/E ratio?

ZBRA trades at a forward P/E ratio of 12.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 28.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy ZBRA stock?

Wall Street analysts are very optimistic on ZBRA, with a "Buy" consensus rating and $312.33 price target (32.4% upside). 19 of 27 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do ZBRA price targets vary so much?

ZBRA analyst price targets range from $256 to $345, a 28% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $312.33 consensus represents the middle ground. Our model's $240-$501 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into ZBRA consensus models and risk factors.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

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