Zebra Technologies Corporation (ZBRA) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$228.39
Price Target
$311.00
Target Range
$256.00 — $335.00
Analyst Rating
Buy
Forward P/E12.8x
Trailing P/E27.9x
Forward PEG—
Implied Growth+115.4%
Median Target$326.50
Analyst Spread25.4%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$256
+12.1%
Consensus
$311
+36.2%
Bull Case
$335
+46.7%
Valuation Model TargetsConfidence: 57/100
Bear$67
Base$351
Bull$480
ZBRA Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Zebra Technologies Corporation (ZBRA) has a Wall Street consensus price target of $311.00, based on estimates from 25 covering analysts. With the stock currently trading at $228.39, this represents a potential upside of +36.2%. The company has a market capitalization of $11.23B.
Analyst price targets range from a low of $256.00 to a high of $335.00, representing a 25% spread in expectations. The median target of $326.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 17 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, ZBRA trades at a trailing P/E of 27.9x and forward P/E of 12.8x. Analysts expect EPS to grow +115.4% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $350.60, with bear and bull scenarios of $67.23 and $480.47 respectively. Model confidence stands at 57/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+22.6%
Avg Forward P/E30.5x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 HONHoneywell International Inc. | $132.5B | $209.06 | $243.83 | +16.6% | Buy | 19.9x | 28 |
 HXLHexcel Corporation | $7.0B | $92.86 | $90.25 | -2.8% | Hold | 40.5x | 36 |
 SAICScience Applications International Corporation | $4.3B | $95.59 | $97.50 | +2.0% | Hold | 9.5x | 18 |
 TRMBTrimble Inc. | $16.3B | $68.37 | $95.00 | +38.9% | Buy | 22.1x | 28 |
 INGRIngredion Incorporated | $6.8B | $107.13 | $124.25 | +16.0% | Hold | 9.5x | 21 |
 CGNXCognex Corporation | $9.9B | $58.83 | $60.22 | +2.4% | Hold | 47.4x | 31 |
 IPGPIPG Photonics Corporation | $3.9B | $90.84 | $151.67 | +67.0% | Buy | 56.0x | 27 |
 BLKBBlackbaud, Inc. | $1.7B | $36.75 | $52.50 | +42.9% | Hold | 7.1x | 24 |
 SLABSilicon Laboratories Inc. | $7.2B | $218.27 | $211.60 | -3.1% | Buy | 80.6x | 37 |
 QLYSQualys, Inc. | $3.3B | $92.14 | $134.30 | +45.8% | Hold | 12.5x | 48 |
Upside Potential Comparison
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Start ComparisonZBRA — Frequently Asked Questions
Quick answers to the most common questions about buying ZBRA stock.
What is the ZBRA stock price target for 2026?
The consensus Wall Street price target for ZBRA is $311, representing 36.2% upside from the current price of $228.39. With 25 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is ZBRA a buy, sell, or hold?
ZBRA has a consensus rating of "Buy" based on 25 Wall Street analysts. The rating breakdown is predominantly bullish, with 17 Buy/Strong Buy ratings. The consensus 12-month price target of $311 implies 36.2% upside from current levels.
Is ZBRA stock overvalued or undervalued?
With a forward P/E of 12.8149x, ZBRA trades at a relatively low valuation. The consensus target of $311 implies 36.2% appreciation, suggesting meaningful undervaluation.
How high can ZBRA stock go?
The most bullish Wall Street analyst has a price target of $335 for ZBRA, while the most conservative target is $256. The consensus of $311 represents the median expectation. Our quantitative valuation model projects a bull case target of $480 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover ZBRA stock?
ZBRA is heavily covered by Wall Street, with 25 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 17 have Buy ratings, 8 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the ZBRA stock forecast?
The 12-month ZBRA stock forecast based on 25 Wall Street analysts shows a consensus price target of $311, with estimates ranging from $256 (bear case) to $335 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $351, with bear/bull scenarios of $67/$480.
What is ZBRA's fair value based on fundamentals?
Our quantitative valuation model calculates ZBRA's fair value at $351 (base case), with a bear case of $67 and bull case of $480. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 57/100.
What is ZBRA's forward P/E ratio?
ZBRA trades at a forward P/E ratio of 12.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 27.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy ZBRA stock?
Wall Street analysts are very optimistic on ZBRA, with a "Buy" consensus rating and $311 price target (36.2% upside). 17 of 25 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do ZBRA price targets vary so much?
ZBRA analyst price targets range from $256 to $335, a 25% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $311 consensus represents the middle ground. Our model's $67-$480 range provides an independent fundamental perspective.