Specialty Retail
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BARK vs WOOF
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
BARK vs WOOF — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $77M | $749M |
| Revenue (TTM) | $424M | $5.96B |
| Net Income (TTM) | $-32M | $9M |
| Gross Margin | 61.1% | 38.7% |
| Operating Margin | -8.1% | 2.0% |
| Forward P/E | — | 18.7x |
| Total Debt | $85M | $1.37B |
| Cash & Equiv. | $94M | $257M |
BARK vs WOOF — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jan 21 | May 26 | Return |
|---|---|---|---|
| BARK, Inc. (BARK) | 100 | 3.5 | -96.5% |
| Petco Health and We… (WOOF) | 100 | 10.5 | -89.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BARK vs WOOF
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BARK is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth -1.2%, EPS growth 9.5%, 3Y rev CAGR -1.5%
- Lower volatility, beta 1.96, Low D/E 85.6%, current ratio 1.63x
- -1.2% revenue growth vs WOOF's -2.5%
WOOF carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- beta 0.92
- -90.7% 10Y total return vs BARK's -96.4%
- Beta 0.92, current ratio 0.90x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -1.2% revenue growth vs WOOF's -2.5% | |
| Quality / Margins | 0.2% margin vs BARK's -7.7% | |
| Stability / Safety | Beta 0.92 vs BARK's 1.96 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -10.5% vs BARK's -60.0% | |
| Efficiency (ROA) | 0.2% ROA vs BARK's -13.5%, ROIC 2.9% vs -27.4% |
BARK vs WOOF — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BARK vs WOOF — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
WOOF leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WOOF is the larger business by revenue, generating $6.0B annually — 14.1x BARK's $424M. WOOF is the more profitable business, keeping 0.2% of every revenue dollar as net income compared to BARK's -7.7%. On growth, WOOF holds the edge at -2.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $424M | $6.0B |
| EBITDAEarnings before interest/tax | -$24M | $317M |
| Net IncomeAfter-tax profit | -$32M | $9M |
| Free Cash FlowCash after capex | -$36M | $286M |
| Gross MarginGross profit ÷ Revenue | +61.1% | +38.7% |
| Operating MarginEBIT ÷ Revenue | -8.1% | +2.0% |
| Net MarginNet income ÷ Revenue | -7.7% | +0.2% |
| FCF MarginFCF ÷ Revenue | -8.6% | +4.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -22.1% | -2.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +23.7% | +81.6% |
Valuation Metrics
WOOF leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $77M | $749M |
| Enterprise ValueMkt cap + debt − cash | $69M | $1.9B |
| Trailing P/EPrice ÷ TTM EPS | -2.36x | 86.44x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 18.69x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 5.88x |
| Price / SalesMarket cap ÷ Revenue | 0.16x | 0.13x |
| Price / BookPrice ÷ Book value/share | 0.79x | 0.67x |
| Price / FCFMarket cap ÷ FCF | — | 2.39x |
Profitability & Efficiency
WOOF leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
WOOF delivers a 0.8% return on equity — every $100 of shareholder capital generates $1 in annual profit, vs $-36 for BARK. BARK carries lower financial leverage with a 0.86x debt-to-equity ratio, signaling a more conservative balance sheet compared to WOOF's 1.18x. On the Piotroski fundamental quality scale (0–9), WOOF scores 7/9 vs BARK's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -35.9% | +0.8% |
| ROA (TTM)Return on assets | -13.5% | +0.2% |
| ROICReturn on invested capital | -27.4% | +2.9% |
| ROCEReturn on capital employed | -19.5% | +3.0% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 0.86x | 1.18x |
| Net DebtTotal debt minus cash | -$9M | $1.1B |
| Cash & Equiv.Liquid assets | $94M | $257M |
| Total DebtShort + long-term debt | $85M | $1.4B |
| Interest CoverageEBIT ÷ Interest expense | -11.72x | 0.95x |
Total Returns (Dividends Reinvested)
WOOF leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WOOF five years ago would be worth $1,149 today (with dividends reinvested), compared to $442 for BARK. Over the past 12 months, WOOF leads with a -10.5% total return vs BARK's -60.0%. The 3-year compound annual growth rate (CAGR) favors BARK at -25.6% vs WOOF's -35.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -22.4% | -3.9% |
| 1-Year ReturnPast 12 months | -60.0% | -10.5% |
| 3-Year ReturnCumulative with dividends | -58.9% | -73.1% |
| 5-Year ReturnCumulative with dividends | -95.6% | -88.5% |
| 10-Year ReturnCumulative with dividends | -96.4% | -90.7% |
| CAGR (3Y)Annualised 3-year return | -25.6% | -35.5% |
Risk & Volatility
WOOF leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
WOOF is the less volatile stock with a 0.92 beta — it tends to amplify market swings less than BARK's 1.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WOOF currently trades 60.8% from its 52-week high vs BARK's 31.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.96x | 0.92x |
| 52-Week HighHighest price in past year | $28.40 | $4.51 |
| 52-Week LowLowest price in past year | $0.90 | $2.24 |
| % of 52W HighCurrent price vs 52-week peak | +31.5% | +60.8% |
| RSI (14)Momentum oscillator 0–100 | 34.7 | 41.8 |
| Avg Volume (50D)Average daily shares traded | 66K | 2.6M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates BARK as "Buy" and WOOF as "Hold". Consensus price targets imply 234.8% upside for BARK (target: $30) vs 31.0% for WOOF (target: $4).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $30.00 | $3.59 |
| # AnalystsCovering analysts | 4 | 25 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +23.9% | 0.0% |
WOOF leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.
BARK vs WOOF: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is BARK or WOOF a better buy right now?
For growth investors, BARK, Inc.
(BARK) is the stronger pick with -1. 2% revenue growth year-over-year, versus -2. 5% for Petco Health and Wellness Company, Inc. (WOOF). Petco Health and Wellness Company, Inc. (WOOF) offers the better valuation at 86. 4x trailing P/E (18. 7x forward), making it the more compelling value choice. Analysts rate BARK, Inc. (BARK) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BARK or WOOF?
Over the past 5 years, Petco Health and Wellness Company, Inc.
(WOOF) delivered a total return of -88. 5%, compared to -95. 6% for BARK, Inc. (BARK). Over 10 years, the gap is even starker: WOOF returned -90. 7% versus BARK's -96. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BARK or WOOF?
By beta (market sensitivity over 5 years), Petco Health and Wellness Company, Inc.
(WOOF) is the lower-risk stock at 0. 92β versus BARK, Inc. 's 1. 96β — meaning BARK is approximately 112% more volatile than WOOF relative to the S&P 500. On balance sheet safety, BARK, Inc. (BARK) carries a lower debt/equity ratio of 86% versus 118% for Petco Health and Wellness Company, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — BARK or WOOF?
By revenue growth (latest reported year), BARK, Inc.
(BARK) is pulling ahead at -1. 2% versus -2. 5% for Petco Health and Wellness Company, Inc. (WOOF). On earnings-per-share growth, the picture is similar: Petco Health and Wellness Company, Inc. grew EPS 108. 6% year-over-year, compared to 9. 5% for BARK, Inc.. Over a 3-year CAGR, WOOF leads at -0. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — BARK or WOOF?
Petco Health and Wellness Company, Inc.
(WOOF) is the more profitable company, earning 0. 2% net margin versus -6. 8% for BARK, Inc. — meaning it keeps 0. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WOOF leads at 2. 0% versus -7. 3% for BARK. At the gross margin level — before operating expenses — BARK leads at 62. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is BARK or WOOF more undervalued right now?
Analyst consensus price targets imply the most upside for BARK: 234.
8% to $30. 00.
07Which pays a better dividend — BARK or WOOF?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is BARK or WOOF better for a retirement portfolio?
For long-horizon retirement investors, Petco Health and Wellness Company, Inc.
(WOOF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92)). BARK, Inc. (BARK) carries a higher beta of 1. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WOOF: -90. 7%, BARK: -96. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between BARK and WOOF?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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