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Stock Comparison

BARK vs WOOF

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BARK
BARK, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$77M
5Y Perf.-96.5%
WOOF
Petco Health and Wellness Company, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$749M
5Y Perf.-89.5%

BARK vs WOOF — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BARK logoBARK
WOOF logoWOOF
IndustrySpecialty RetailSpecialty Retail
Market Cap$77M$749M
Revenue (TTM)$424M$5.96B
Net Income (TTM)$-32M$9M
Gross Margin61.1%38.7%
Operating Margin-8.1%2.0%
Forward P/E18.7x
Total Debt$85M$1.37B
Cash & Equiv.$94M$257M

BARK vs WOOFLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BARK
WOOF
StockJan 21May 26Return
BARK, Inc. (BARK)1003.5-96.5%
Petco Health and We… (WOOF)10010.5-89.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: BARK vs WOOF

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WOOF leads in 4 of 6 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. BARK, Inc. is the stronger pick specifically for growth and revenue expansion. As sector peers, any of these can serve as alternatives in the same allocation.
BARK
BARK, Inc.
The Growth Play

BARK is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth -1.2%, EPS growth 9.5%, 3Y rev CAGR -1.5%
  • Lower volatility, beta 1.96, Low D/E 85.6%, current ratio 1.63x
  • -1.2% revenue growth vs WOOF's -2.5%
Best for: growth exposure and sleep-well-at-night
WOOF
Petco Health and Wellness Company, Inc.
The Income Pick

WOOF carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.92
  • -90.7% 10Y total return vs BARK's -96.4%
  • Beta 0.92, current ratio 0.90x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBARK logoBARK-1.2% revenue growth vs WOOF's -2.5%
Quality / MarginsWOOF logoWOOF0.2% margin vs BARK's -7.7%
Stability / SafetyWOOF logoWOOFBeta 0.92 vs BARK's 1.96
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)WOOF logoWOOF-10.5% vs BARK's -60.0%
Efficiency (ROA)WOOF logoWOOF0.2% ROA vs BARK's -13.5%, ROIC 2.9% vs -27.4%

BARK vs WOOF — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BARKBARK, Inc.
FY 2025
Direct To Consumer Segment
85.9%$416M
Commerce Segment
14.1%$68M
WOOFPetco Health and Wellness Company, Inc.
FY 2023
Consumables
49.0%$3.1B
Supplies And Companion Animals
35.3%$2.2B
Services And Other
15.7%$982M

BARK vs WOOF — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWOOFLAGGINGBARK

Income & Cash Flow (Last 12 Months)

WOOF leads this category, winning 5 of 6 comparable metrics.

WOOF is the larger business by revenue, generating $6.0B annually — 14.1x BARK's $424M. WOOF is the more profitable business, keeping 0.2% of every revenue dollar as net income compared to BARK's -7.7%. On growth, WOOF holds the edge at -2.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
RevenueTrailing 12 months$424M$6.0B
EBITDAEarnings before interest/tax-$24M$317M
Net IncomeAfter-tax profit-$32M$9M
Free Cash FlowCash after capex-$36M$286M
Gross MarginGross profit ÷ Revenue+61.1%+38.7%
Operating MarginEBIT ÷ Revenue-8.1%+2.0%
Net MarginNet income ÷ Revenue-7.7%+0.2%
FCF MarginFCF ÷ Revenue-8.6%+4.8%
Rev. Growth (YoY)Latest quarter vs prior year-22.1%-2.4%
EPS Growth (YoY)Latest quarter vs prior year+23.7%+81.6%
WOOF leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

WOOF leads this category, winning 2 of 3 comparable metrics.
MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
Market CapShares × price$77M$749M
Enterprise ValueMkt cap + debt − cash$69M$1.9B
Trailing P/EPrice ÷ TTM EPS-2.36x86.44x
Forward P/EPrice ÷ next-FY EPS est.18.69x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple5.88x
Price / SalesMarket cap ÷ Revenue0.16x0.13x
Price / BookPrice ÷ Book value/share0.79x0.67x
Price / FCFMarket cap ÷ FCF2.39x
WOOF leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

WOOF leads this category, winning 6 of 9 comparable metrics.

WOOF delivers a 0.8% return on equity — every $100 of shareholder capital generates $1 in annual profit, vs $-36 for BARK. BARK carries lower financial leverage with a 0.86x debt-to-equity ratio, signaling a more conservative balance sheet compared to WOOF's 1.18x. On the Piotroski fundamental quality scale (0–9), WOOF scores 7/9 vs BARK's 4/9, reflecting strong financial health.

MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
ROE (TTM)Return on equity-35.9%+0.8%
ROA (TTM)Return on assets-13.5%+0.2%
ROICReturn on invested capital-27.4%+2.9%
ROCEReturn on capital employed-19.5%+3.0%
Piotroski ScoreFundamental quality 0–947
Debt / EquityFinancial leverage0.86x1.18x
Net DebtTotal debt minus cash-$9M$1.1B
Cash & Equiv.Liquid assets$94M$257M
Total DebtShort + long-term debt$85M$1.4B
Interest CoverageEBIT ÷ Interest expense-11.72x0.95x
WOOF leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WOOF leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WOOF five years ago would be worth $1,149 today (with dividends reinvested), compared to $442 for BARK. Over the past 12 months, WOOF leads with a -10.5% total return vs BARK's -60.0%. The 3-year compound annual growth rate (CAGR) favors BARK at -25.6% vs WOOF's -35.5% — a key indicator of consistent wealth creation.

MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
YTD ReturnYear-to-date-22.4%-3.9%
1-Year ReturnPast 12 months-60.0%-10.5%
3-Year ReturnCumulative with dividends-58.9%-73.1%
5-Year ReturnCumulative with dividends-95.6%-88.5%
10-Year ReturnCumulative with dividends-96.4%-90.7%
CAGR (3Y)Annualised 3-year return-25.6%-35.5%
WOOF leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

WOOF leads this category, winning 2 of 2 comparable metrics.

WOOF is the less volatile stock with a 0.92 beta — it tends to amplify market swings less than BARK's 1.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WOOF currently trades 60.8% from its 52-week high vs BARK's 31.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
Beta (5Y)Sensitivity to S&P 5001.96x0.92x
52-Week HighHighest price in past year$28.40$4.51
52-Week LowLowest price in past year$0.90$2.24
% of 52W HighCurrent price vs 52-week peak+31.5%+60.8%
RSI (14)Momentum oscillator 0–10034.741.8
Avg Volume (50D)Average daily shares traded66K2.6M
WOOF leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates BARK as "Buy" and WOOF as "Hold". Consensus price targets imply 234.8% upside for BARK (target: $30) vs 31.0% for WOOF (target: $4).

MetricBARK logoBARKBARK, Inc.WOOF logoWOOFPetco Health and …
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$30.00$3.59
# AnalystsCovering analysts425
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+23.9%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

WOOF leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.

Best OverallPetco Health and Wellness C… (WOOF)Leads 5 of 6 categories
Loading custom metrics...

BARK vs WOOF: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is BARK or WOOF a better buy right now?

For growth investors, BARK, Inc.

(BARK) is the stronger pick with -1. 2% revenue growth year-over-year, versus -2. 5% for Petco Health and Wellness Company, Inc. (WOOF). Petco Health and Wellness Company, Inc. (WOOF) offers the better valuation at 86. 4x trailing P/E (18. 7x forward), making it the more compelling value choice. Analysts rate BARK, Inc. (BARK) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — BARK or WOOF?

Over the past 5 years, Petco Health and Wellness Company, Inc.

(WOOF) delivered a total return of -88. 5%, compared to -95. 6% for BARK, Inc. (BARK). Over 10 years, the gap is even starker: WOOF returned -90. 7% versus BARK's -96. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — BARK or WOOF?

By beta (market sensitivity over 5 years), Petco Health and Wellness Company, Inc.

(WOOF) is the lower-risk stock at 0. 92β versus BARK, Inc. 's 1. 96β — meaning BARK is approximately 112% more volatile than WOOF relative to the S&P 500. On balance sheet safety, BARK, Inc. (BARK) carries a lower debt/equity ratio of 86% versus 118% for Petco Health and Wellness Company, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — BARK or WOOF?

By revenue growth (latest reported year), BARK, Inc.

(BARK) is pulling ahead at -1. 2% versus -2. 5% for Petco Health and Wellness Company, Inc. (WOOF). On earnings-per-share growth, the picture is similar: Petco Health and Wellness Company, Inc. grew EPS 108. 6% year-over-year, compared to 9. 5% for BARK, Inc.. Over a 3-year CAGR, WOOF leads at -0. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — BARK or WOOF?

Petco Health and Wellness Company, Inc.

(WOOF) is the more profitable company, earning 0. 2% net margin versus -6. 8% for BARK, Inc. — meaning it keeps 0. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WOOF leads at 2. 0% versus -7. 3% for BARK. At the gross margin level — before operating expenses — BARK leads at 62. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is BARK or WOOF more undervalued right now?

Analyst consensus price targets imply the most upside for BARK: 234.

8% to $30. 00.

07

Which pays a better dividend — BARK or WOOF?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is BARK or WOOF better for a retirement portfolio?

For long-horizon retirement investors, Petco Health and Wellness Company, Inc.

(WOOF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92)). BARK, Inc. (BARK) carries a higher beta of 1. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WOOF: -90. 7%, BARK: -96. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between BARK and WOOF?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BARK

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 36%
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WOOF

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 23%
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Beat Both

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Revenue Growth>
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(BARK: -22.1% · WOOF: -2.4%)

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