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Stock Comparison

BRCC vs CBRL vs KDP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRCC
BRC Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$147M
5Y Perf.-87.2%
CBRL
Cracker Barrel Old Country Store, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$687M
5Y Perf.-80.5%
KDP
Keurig Dr Pepper Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$38.80B
5Y Perf.-22.7%

BRCC vs CBRL vs KDP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRCC logoBRCC
CBRL logoCBRL
KDP logoKDP
IndustryPackaged FoodsRestaurantsBeverages - Non-Alcoholic
Market Cap$147M$687M$38.80B
Revenue (TTM)$418M$3.36B$16.94B
Net Income (TTM)$-9M$-4M$1.83B
Gross Margin33.9%25.4%53.8%
Operating Margin-4.3%-0.4%21.3%
Forward P/E14.9x12.5x
Total Debt$30M$1.13B$16.14B
Cash & Equiv.$4M$40M$1.03B

BRCC vs CBRL vs KDPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRCC
CBRL
KDP
StockMay 21May 26Return
BRC Inc. (BRCC)10012.8-87.2%
Cracker Barrel Old … (CBRL)10019.5-80.5%
Keurig Dr Pepper In… (KDP)10077.3-22.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRCC vs CBRL vs KDP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KDP leads in 6 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Cracker Barrel Old Country Store, Inc. is the stronger pick specifically for dividend income and shareholder returns. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BRCC
BRC Inc.
The Secondary Option

BRCC plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer defensive exposure
CBRL
Cracker Barrel Old Country Store, Inc.
The Income Pick

CBRL is the clearest fit if your priority is dividends.

  • 3.3% yield, vs KDP's 3.2%, (1 stock pays no dividend)
Best for: dividends
KDP
Keurig Dr Pepper Inc.
The Income Pick

KDP carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 7 yrs, beta 0.15, yield 3.2%
  • Rev growth 8.2%, EPS growth 45.7%, 3Y rev CAGR 5.7%
  • 8.4% 10Y total return vs CBRL's -45.5%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthKDP logoKDP8.2% revenue growth vs CBRL's 0.4%
ValueKDP logoKDPBetter valuation composite
Quality / MarginsKDP logoKDP10.8% margin vs BRCC's -2.2%
Stability / SafetyKDP logoKDPBeta 0.15 vs BRCC's 1.73
DividendsCBRL logoCBRL3.3% yield, vs KDP's 3.2%, (1 stock pays no dividend)
Momentum (1Y)KDP logoKDP-13.6% vs BRCC's -28.4%
Efficiency (ROA)KDP logoKDP3.1% ROA vs BRCC's -4.1%, ROIC 6.7% vs -15.8%

BRCC vs CBRL vs KDP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRCCBRC Inc.
FY 2025
Advertising
100.0%$5M
CBRLCracker Barrel Old Country Store, Inc.
FY 2024
Restaurant
80.5%$2.8B
Retail
19.5%$677M
KDPKeurig Dr Pepper Inc.
FY 2025
LRB
69.9%$11.6B
K-Cup Pods
22.7%$3.8B
Appliances
3.9%$646M
Other Products
3.5%$578M

BRCC vs CBRL vs KDP — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKDPLAGGINGBRCC

Income & Cash Flow (Last 12 Months)

KDP leads this category, winning 4 of 6 comparable metrics.

KDP is the larger business by revenue, generating $16.9B annually — 40.6x BRCC's $418M. KDP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to BRCC's -2.2%. On growth, BRCC holds the edge at +21.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
RevenueTrailing 12 months$418M$3.4B$16.9B
EBITDAEarnings before interest/tax-$6M$120M$3.9B
Net IncomeAfter-tax profit-$9M-$4M$1.8B
Free Cash FlowCash after capex-$2M-$21M$1.6B
Gross MarginGross profit ÷ Revenue+33.9%+25.4%+53.8%
Operating MarginEBIT ÷ Revenue-4.3%-0.4%+21.3%
Net MarginNet income ÷ Revenue-2.2%-0.1%+10.8%
FCF MarginFCF ÷ Revenue-0.5%-0.6%+9.3%
Rev. Growth (YoY)Latest quarter vs prior year+21.4%-7.9%+9.4%
EPS Growth (YoY)Latest quarter vs prior year+101.1%-94.2%-47.4%
KDP leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CBRL leads this category, winning 4 of 5 comparable metrics.

At 14.9x trailing earnings, CBRL trades at a 20% valuation discount to KDP's 18.7x P/E. On an enterprise value basis, CBRL's 9.3x EV/EBITDA is more attractive than KDP's 12.3x.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
Market CapShares × price$147M$687M$38.8B
Enterprise ValueMkt cap + debt − cash$172M$1.8B$53.9B
Trailing P/EPrice ÷ TTM EPS-9.69x14.91x18.67x
Forward P/EPrice ÷ next-FY EPS est.12.55x
PEG RatioP/E ÷ EPS growth rate1.78x
EV / EBITDAEnterprise value multiple9.35x12.25x
Price / SalesMarket cap ÷ Revenue0.37x0.20x2.34x
Price / BookPrice ÷ Book value/share1.76x1.49x1.53x
Price / FCFMarket cap ÷ FCF11.40x25.78x
CBRL leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

KDP leads this category, winning 6 of 9 comparable metrics.

KDP delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-15 for BRCC. BRCC carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CBRL scores 7/9 vs BRCC's 4/9, reflecting strong financial health.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
ROE (TTM)Return on equity-14.6%-0.9%+7.0%
ROA (TTM)Return on assets-4.1%-0.2%+3.1%
ROICReturn on invested capital-15.8%+2.6%+6.7%
ROCEReturn on capital employed-17.2%+3.4%+7.9%
Piotroski ScoreFundamental quality 0–9477
Debt / EquityFinancial leverage0.44x2.44x0.63x
Net DebtTotal debt minus cash$25M$1.1B$15.1B
Cash & Equiv.Liquid assets$4M$40M$1.0B
Total DebtShort + long-term debt$30M$1.1B$16.1B
Interest CoverageEBIT ÷ Interest expense-2.80x-0.57x3.68x
KDP leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KDP leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in KDP five years ago would be worth $9,019 today (with dividends reinvested), compared to $1,274 for BRCC. Over the past 12 months, KDP leads with a -13.6% total return vs BRCC's -28.4%. The 3-year compound annual growth rate (CAGR) favors KDP at -1.7% vs BRCC's -38.9% — a key indicator of consistent wealth creation.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
YTD ReturnYear-to-date+12.5%+16.3%+4.7%
1-Year ReturnPast 12 months-28.4%-25.6%-13.6%
3-Year ReturnCumulative with dividends-77.2%-62.5%-4.9%
5-Year ReturnCumulative with dividends-87.3%-70.4%-9.8%
10-Year ReturnCumulative with dividends-87.2%-45.5%+842.9%
CAGR (3Y)Annualised 3-year return-38.9%-27.9%-1.7%
KDP leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

KDP leads this category, winning 2 of 2 comparable metrics.

KDP is the less volatile stock with a 0.15 beta — it tends to amplify market swings less than BRCC's 1.73 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KDP currently trades 79.5% from its 52-week high vs CBRL's 42.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
Beta (5Y)Sensitivity to S&P 5001.73x1.38x0.15x
52-Week HighHighest price in past year$2.10$71.93$35.94
52-Week LowLowest price in past year$0.60$24.85$24.88
% of 52W HighCurrent price vs 52-week peak+60.0%+42.7%+79.5%
RSI (14)Momentum oscillator 0–10080.849.062.1
Avg Volume (50D)Average daily shares traded773K1.1M11.0M
KDP leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CBRL and KDP each lead in 1 of 2 comparable metrics.

Analyst consensus: BRCC as "Hold", CBRL as "Hold", KDP as "Buy". Consensus price targets imply 98.4% upside for BRCC (target: $3) vs -0.4% for CBRL (target: $31). For income investors, CBRL offers the higher dividend yield at 3.35% vs KDP's 3.21%.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$2.50$30.60$32.33
# AnalystsCovering analysts113128
Dividend YieldAnnual dividend ÷ price+3.3%+3.2%
Dividend StreakConsecutive years of raises207
Dividend / ShareAnnual DPS$1.03$0.92
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%+0.0%
Evenly matched — CBRL and KDP each lead in 1 of 2 comparable metrics.
Key Takeaway

KDP leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CBRL leads in 1 (Valuation Metrics). 1 tied.

Best OverallKeurig Dr Pepper Inc. (KDP)Leads 4 of 6 categories
Loading custom metrics...

BRCC vs CBRL vs KDP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRCC or CBRL or KDP a better buy right now?

For growth investors, Keurig Dr Pepper Inc.

(KDP) is the stronger pick with 8. 2% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Cracker Barrel Old Country Store, Inc. (CBRL) offers the better valuation at 14. 9x trailing P/E, making it the more compelling value choice. Analysts rate Keurig Dr Pepper Inc. (KDP) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRCC or CBRL or KDP?

On trailing P/E, Cracker Barrel Old Country Store, Inc.

(CBRL) is the cheapest at 14. 9x versus Keurig Dr Pepper Inc. at 18. 7x.

03

Which is the better long-term investment — BRCC or CBRL or KDP?

Over the past 5 years, Keurig Dr Pepper Inc.

(KDP) delivered a total return of -9. 8%, compared to -87. 3% for BRC Inc. (BRCC). Over 10 years, the gap is even starker: KDP returned +842. 9% versus BRCC's -87. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRCC or CBRL or KDP?

By beta (market sensitivity over 5 years), Keurig Dr Pepper Inc.

(KDP) is the lower-risk stock at 0. 15β versus BRC Inc. 's 1. 73β — meaning BRCC is approximately 1020% more volatile than KDP relative to the S&P 500. On balance sheet safety, BRC Inc. (BRCC) carries a lower debt/equity ratio of 44% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRCC or CBRL or KDP?

By revenue growth (latest reported year), Keurig Dr Pepper Inc.

(KDP) is pulling ahead at 8. 2% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Keurig Dr Pepper Inc. grew EPS 45. 7% year-over-year, compared to -213. 3% for BRC Inc.. Over a 3-year CAGR, BRCC leads at 9. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRCC or CBRL or KDP?

Keurig Dr Pepper Inc.

(KDP) is the more profitable company, earning 12. 5% net margin versus -3. 0% for BRC Inc. — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KDP leads at 22. 0% versus -6. 2% for BRCC. At the gross margin level — before operating expenses — KDP leads at 52. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRCC or CBRL or KDP more undervalued right now?

Analyst consensus price targets imply the most upside for BRCC: 98.

4% to $2. 50.

08

Which pays a better dividend — BRCC or CBRL or KDP?

In this comparison, CBRL (3.

3% yield), KDP (3. 2% yield) pay a dividend. BRCC does not pay a meaningful dividend and should not be held primarily for income.

09

Is BRCC or CBRL or KDP better for a retirement portfolio?

For long-horizon retirement investors, Keurig Dr Pepper Inc.

(KDP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 15), 3. 2% yield, +842. 9% 10Y return). BRC Inc. (BRCC) carries a higher beta of 1. 73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KDP: +842. 9%, BRCC: -87. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRCC and CBRL and KDP?

These companies operate in different sectors (BRCC (Consumer Defensive) and CBRL (Consumer Cyclical) and KDP (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BRCC is a small-cap quality compounder stock; CBRL is a small-cap deep-value stock; KDP is a mid-cap income-oriented stock. CBRL, KDP pay a dividend while BRCC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BRCC

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  • Sector: Consumer Defensive
  • Market Cap > $100B
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  • Gross Margin > 20%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 15%
  • Dividend Yield > 1.3%
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Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
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(BRCC: 21.4% · CBRL: -7.9%)

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