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BRCC vs CBRL vs KDP
Revenue, margins, valuation, and 5-year total return — side by side.
Restaurants
Beverages - Non-Alcoholic
BRCC vs CBRL vs KDP — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Packaged Foods | Restaurants | Beverages - Non-Alcoholic |
| Market Cap | $147M | $687M | $38.80B |
| Revenue (TTM) | $418M | $3.36B | $16.94B |
| Net Income (TTM) | $-9M | $-4M | $1.83B |
| Gross Margin | 33.9% | 25.4% | 53.8% |
| Operating Margin | -4.3% | -0.4% | 21.3% |
| Forward P/E | — | 14.9x | 12.5x |
| Total Debt | $30M | $1.13B | $16.14B |
| Cash & Equiv. | $4M | $40M | $1.03B |
BRCC vs CBRL vs KDP — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 21 | May 26 | Return |
|---|---|---|---|
| BRC Inc. (BRCC) | 100 | 12.8 | -87.2% |
| Cracker Barrel Old … (CBRL) | 100 | 19.5 | -80.5% |
| Keurig Dr Pepper In… (KDP) | 100 | 77.3 | -22.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BRCC vs CBRL vs KDP
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BRCC plays a supporting role in this comparison — it may shine differently against other peers.
CBRL is the clearest fit if your priority is dividends.
- 3.3% yield, vs KDP's 3.2%, (1 stock pays no dividend)
KDP carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 7 yrs, beta 0.15, yield 3.2%
- Rev growth 8.2%, EPS growth 45.7%, 3Y rev CAGR 5.7%
- 8.4% 10Y total return vs CBRL's -45.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 8.2% revenue growth vs CBRL's 0.4% | |
| Value | Better valuation composite | |
| Quality / Margins | 10.8% margin vs BRCC's -2.2% | |
| Stability / Safety | Beta 0.15 vs BRCC's 1.73 | |
| Dividends | 3.3% yield, vs KDP's 3.2%, (1 stock pays no dividend) | |
| Momentum (1Y) | -13.6% vs BRCC's -28.4% | |
| Efficiency (ROA) | 3.1% ROA vs BRCC's -4.1%, ROIC 6.7% vs -15.8% |
BRCC vs CBRL vs KDP — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BRCC vs CBRL vs KDP — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
KDP leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
KDP is the larger business by revenue, generating $16.9B annually — 40.6x BRCC's $418M. KDP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to BRCC's -2.2%. On growth, BRCC holds the edge at +21.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $418M | $3.4B | $16.9B |
| EBITDAEarnings before interest/tax | -$6M | $120M | $3.9B |
| Net IncomeAfter-tax profit | -$9M | -$4M | $1.8B |
| Free Cash FlowCash after capex | -$2M | -$21M | $1.6B |
| Gross MarginGross profit ÷ Revenue | +33.9% | +25.4% | +53.8% |
| Operating MarginEBIT ÷ Revenue | -4.3% | -0.4% | +21.3% |
| Net MarginNet income ÷ Revenue | -2.2% | -0.1% | +10.8% |
| FCF MarginFCF ÷ Revenue | -0.5% | -0.6% | +9.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +21.4% | -7.9% | +9.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +101.1% | -94.2% | -47.4% |
Valuation Metrics
CBRL leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 14.9x trailing earnings, CBRL trades at a 20% valuation discount to KDP's 18.7x P/E. On an enterprise value basis, CBRL's 9.3x EV/EBITDA is more attractive than KDP's 12.3x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $147M | $687M | $38.8B |
| Enterprise ValueMkt cap + debt − cash | $172M | $1.8B | $53.9B |
| Trailing P/EPrice ÷ TTM EPS | -9.69x | 14.91x | 18.67x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | 12.55x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 1.78x |
| EV / EBITDAEnterprise value multiple | — | 9.35x | 12.25x |
| Price / SalesMarket cap ÷ Revenue | 0.37x | 0.20x | 2.34x |
| Price / BookPrice ÷ Book value/share | 1.76x | 1.49x | 1.53x |
| Price / FCFMarket cap ÷ FCF | — | 11.40x | 25.78x |
Profitability & Efficiency
KDP leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
KDP delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-15 for BRCC. BRCC carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CBRL scores 7/9 vs BRCC's 4/9, reflecting strong financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | -14.6% | -0.9% | +7.0% |
| ROA (TTM)Return on assets | -4.1% | -0.2% | +3.1% |
| ROICReturn on invested capital | -15.8% | +2.6% | +6.7% |
| ROCEReturn on capital employed | -17.2% | +3.4% | +7.9% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.44x | 2.44x | 0.63x |
| Net DebtTotal debt minus cash | $25M | $1.1B | $15.1B |
| Cash & Equiv.Liquid assets | $4M | $40M | $1.0B |
| Total DebtShort + long-term debt | $30M | $1.1B | $16.1B |
| Interest CoverageEBIT ÷ Interest expense | -2.80x | -0.57x | 3.68x |
Total Returns (Dividends Reinvested)
KDP leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in KDP five years ago would be worth $9,019 today (with dividends reinvested), compared to $1,274 for BRCC. Over the past 12 months, KDP leads with a -13.6% total return vs BRCC's -28.4%. The 3-year compound annual growth rate (CAGR) favors KDP at -1.7% vs BRCC's -38.9% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | +12.5% | +16.3% | +4.7% |
| 1-Year ReturnPast 12 months | -28.4% | -25.6% | -13.6% |
| 3-Year ReturnCumulative with dividends | -77.2% | -62.5% | -4.9% |
| 5-Year ReturnCumulative with dividends | -87.3% | -70.4% | -9.8% |
| 10-Year ReturnCumulative with dividends | -87.2% | -45.5% | +842.9% |
| CAGR (3Y)Annualised 3-year return | -38.9% | -27.9% | -1.7% |
Risk & Volatility
KDP leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
KDP is the less volatile stock with a 0.15 beta — it tends to amplify market swings less than BRCC's 1.73 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KDP currently trades 79.5% from its 52-week high vs CBRL's 42.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.73x | 1.38x | 0.15x |
| 52-Week HighHighest price in past year | $2.10 | $71.93 | $35.94 |
| 52-Week LowLowest price in past year | $0.60 | $24.85 | $24.88 |
| % of 52W HighCurrent price vs 52-week peak | +60.0% | +42.7% | +79.5% |
| RSI (14)Momentum oscillator 0–100 | 80.8 | 49.0 | 62.1 |
| Avg Volume (50D)Average daily shares traded | 773K | 1.1M | 11.0M |
Analyst Outlook
Evenly matched — CBRL and KDP each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: BRCC as "Hold", CBRL as "Hold", KDP as "Buy". Consensus price targets imply 98.4% upside for BRCC (target: $3) vs -0.4% for CBRL (target: $31). For income investors, CBRL offers the higher dividend yield at 3.35% vs KDP's 3.21%.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $2.50 | $30.60 | $32.33 |
| # AnalystsCovering analysts | 11 | 31 | 28 |
| Dividend YieldAnnual dividend ÷ price | — | +3.3% | +3.2% |
| Dividend StreakConsecutive years of raises | 2 | 0 | 7 |
| Dividend / ShareAnnual DPS | — | $1.03 | $0.92 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% | +0.0% |
KDP leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CBRL leads in 1 (Valuation Metrics). 1 tied.
BRCC vs CBRL vs KDP: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is BRCC or CBRL or KDP a better buy right now?
For growth investors, Keurig Dr Pepper Inc.
(KDP) is the stronger pick with 8. 2% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Cracker Barrel Old Country Store, Inc. (CBRL) offers the better valuation at 14. 9x trailing P/E, making it the more compelling value choice. Analysts rate Keurig Dr Pepper Inc. (KDP) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BRCC or CBRL or KDP?
On trailing P/E, Cracker Barrel Old Country Store, Inc.
(CBRL) is the cheapest at 14. 9x versus Keurig Dr Pepper Inc. at 18. 7x.
03Which is the better long-term investment — BRCC or CBRL or KDP?
Over the past 5 years, Keurig Dr Pepper Inc.
(KDP) delivered a total return of -9. 8%, compared to -87. 3% for BRC Inc. (BRCC). Over 10 years, the gap is even starker: KDP returned +842. 9% versus BRCC's -87. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BRCC or CBRL or KDP?
By beta (market sensitivity over 5 years), Keurig Dr Pepper Inc.
(KDP) is the lower-risk stock at 0. 15β versus BRC Inc. 's 1. 73β — meaning BRCC is approximately 1020% more volatile than KDP relative to the S&P 500. On balance sheet safety, BRC Inc. (BRCC) carries a lower debt/equity ratio of 44% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BRCC or CBRL or KDP?
By revenue growth (latest reported year), Keurig Dr Pepper Inc.
(KDP) is pulling ahead at 8. 2% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Keurig Dr Pepper Inc. grew EPS 45. 7% year-over-year, compared to -213. 3% for BRC Inc.. Over a 3-year CAGR, BRCC leads at 9. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BRCC or CBRL or KDP?
Keurig Dr Pepper Inc.
(KDP) is the more profitable company, earning 12. 5% net margin versus -3. 0% for BRC Inc. — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KDP leads at 22. 0% versus -6. 2% for BRCC. At the gross margin level — before operating expenses — KDP leads at 52. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BRCC or CBRL or KDP more undervalued right now?
Analyst consensus price targets imply the most upside for BRCC: 98.
4% to $2. 50.
08Which pays a better dividend — BRCC or CBRL or KDP?
In this comparison, CBRL (3.
3% yield), KDP (3. 2% yield) pay a dividend. BRCC does not pay a meaningful dividend and should not be held primarily for income.
09Is BRCC or CBRL or KDP better for a retirement portfolio?
For long-horizon retirement investors, Keurig Dr Pepper Inc.
(KDP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 15), 3. 2% yield, +842. 9% 10Y return). BRC Inc. (BRCC) carries a higher beta of 1. 73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KDP: +842. 9%, BRCC: -87. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BRCC and CBRL and KDP?
These companies operate in different sectors (BRCC (Consumer Defensive) and CBRL (Consumer Cyclical) and KDP (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BRCC is a small-cap quality compounder stock; CBRL is a small-cap deep-value stock; KDP is a mid-cap income-oriented stock. CBRL, KDP pay a dividend while BRCC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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