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Stock Comparison

CHD vs PG vs CL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.15B
5Y Perf.+24.6%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$338.64B
5Y Perf.+25.0%
CL
Colgate-Palmolive Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$69.26B
5Y Perf.+19.4%

CHD vs PG vs CL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CHD logoCHD
PG logoPG
CL logoCL
IndustryHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$22.15B$338.64B$69.26B
Revenue (TTM)$6.21B$86.72B$20.38B
Net Income (TTM)$733M$12.72B$2.13B
Gross Margin45.1%50.3%60.1%
Operating Margin17.3%23.2%21.3%
Forward P/E24.9x21.0x22.6x
Total Debt$2.21B$35.46B$7.99B
Cash & Equiv.$409M$9.56B$1.29B

CHD vs PG vs CLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CHD
PG
CL
StockMay 20May 26Return
Church & Dwight Co.… (CHD)100124.6+24.6%
The Procter & Gambl… (PG)100125.0+25.0%
Colgate-Palmolive C… (CL)100119.4+19.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: CHD vs PG vs CL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Church & Dwight Co., Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
CHD
Church & Dwight Co., Inc.
The Growth Play

CHD is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
  • Lower volatility, beta 0.14, Low D/E 55.1%, current ratio 1.07x
  • 1.6% revenue growth vs PG's 0.3%
Best for: growth exposure and sleep-well-at-night
PG
The Procter & Gamble Company
The Income Pick

PG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 36 yrs, beta 0.10, yield 2.8%
  • 120.1% 10Y total return vs CHD's 117.3%
  • Beta 0.10, yield 2.8%, current ratio 0.70x
Best for: income & stability and long-term compounding
CL
Colgate-Palmolive Company
The Niche Pick

CL is the clearest fit if your priority is efficiency.

  • 12.5% ROA vs CHD's 8.2%, ROIC 43.4% vs 13.9%
Best for: efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthCHD logoCHD1.6% revenue growth vs PG's 0.3%
ValuePG logoPGLower P/E (21.0x vs 24.9x)
Quality / MarginsPG logoPG14.7% margin vs CL's 10.5%
Stability / SafetyPG logoPGBeta 0.10 vs CHD's 0.14
DividendsPG logoPG2.8% yield, 36-year raise streak, vs CHD's 1.3%
Momentum (1Y)CHD logoCHD+2.1% vs PG's -6.1%
Efficiency (ROA)CL logoCL12.5% ROA vs CHD's 8.2%, ROIC 43.4% vs 13.9%

CHD vs PG vs CL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B
CLColgate-Palmolive Company
FY 2025
Oral, Personal and Home Care
77.4%$15.8B
Pet Nutrition
22.6%$4.6B

CHD vs PG vs CL — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPGLAGGINGCHD

Income & Cash Flow (Last 12 Months)

PG leads this category, winning 4 of 6 comparable metrics.

PG is the larger business by revenue, generating $86.7B annually — 14.0x CHD's $6.2B. Profitability is closely matched — net margins range from 14.7% (PG) to 10.5% (CL). On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
RevenueTrailing 12 months$6.2B$86.7B$20.4B
EBITDAEarnings before interest/tax$1.3B$21.9B$3.9B
Net IncomeAfter-tax profit$733M$12.7B$2.1B
Free Cash FlowCash after capex$1.1B$15.0B$3.6B
Gross MarginGross profit ÷ Revenue+45.1%+50.3%+60.1%
Operating MarginEBIT ÷ Revenue+17.3%+23.2%+21.3%
Net MarginNet income ÷ Revenue+11.8%+14.7%+10.5%
FCF MarginFCF ÷ Revenue+17.2%+17.3%+17.8%
Rev. Growth (YoY)Latest quarter vs prior year+0.1%+7.4%+5.8%
EPS Growth (YoY)Latest quarter vs prior year+2.2%+5.8%-105.1%
PG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CL leads this category, winning 3 of 6 comparable metrics.

At 22.3x trailing earnings, PG trades at a 32% valuation discount to CL's 32.8x P/E. On an enterprise value basis, CL's 15.3x EV/EBITDA is more attractive than CHD's 18.1x.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
Market CapShares × price$22.2B$338.6B$69.3B
Enterprise ValueMkt cap + debt − cash$24.0B$364.5B$76.0B
Trailing P/EPrice ÷ TTM EPS30.97x22.26x32.83x
Forward P/EPrice ÷ next-FY EPS est.24.91x20.97x22.61x
PEG RatioP/E ÷ EPS growth rate3.98x
EV / EBITDAEnterprise value multiple18.08x15.65x15.26x
Price / SalesMarket cap ÷ Revenue3.57x4.02x3.40x
Price / BookPrice ÷ Book value/share5.71x6.80x191.84x
Price / FCFMarket cap ÷ FCF20.27x24.11x19.06x
CL leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — CHD and CL each lead in 4 of 9 comparable metrics.

CL delivers a 2.5% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $17 for CHD. CHD carries lower financial leverage with a 0.55x debt-to-equity ratio, signaling a more conservative balance sheet compared to CL's 21.88x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs PG's 5/9, reflecting strong financial health.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
ROE (TTM)Return on equity+17.4%+23.8%+2.5%
ROA (TTM)Return on assets+8.2%+10.0%+12.5%
ROICReturn on invested capital+13.9%+20.1%+43.4%
ROCEReturn on capital employed+14.4%+23.0%+41.6%
Piotroski ScoreFundamental quality 0–9756
Debt / EquityFinancial leverage0.55x0.68x21.88x
Net DebtTotal debt minus cash$1.8B$25.9B$6.7B
Cash & Equiv.Liquid assets$409M$9.6B$1.3B
Total DebtShort + long-term debt$2.2B$35.5B$8.0B
Interest CoverageEBIT ÷ Interest expense15.59x487.21x12.37x
Evenly matched — CHD and CL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — CHD and PG and CL each lead in 2 of 6 comparable metrics.

A $10,000 investment in PG five years ago would be worth $12,310 today (with dividends reinvested), compared to $11,219 for CHD. Over the past 12 months, CHD leads with a +2.1% total return vs PG's -6.1%. The 3-year compound annual growth rate (CAGR) favors CL at 4.7% vs CHD's -0.2% — a key indicator of consistent wealth creation.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
YTD ReturnYear-to-date+13.5%+3.7%+12.5%
1-Year ReturnPast 12 months+2.1%-6.1%-2.6%
3-Year ReturnCumulative with dividends-0.6%+0.7%+14.6%
5-Year ReturnCumulative with dividends+12.2%+23.1%+18.2%
10-Year ReturnCumulative with dividends+117.3%+120.1%+46.2%
CAGR (3Y)Annualised 3-year return-0.2%+0.2%+4.7%
Evenly matched — CHD and PG and CL each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CHD and CL each lead in 1 of 2 comparable metrics.

CL is the less volatile stock with a -0.00 beta — it tends to amplify market swings less than CHD's 0.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CHD currently trades 88.2% from its 52-week high vs PG's 84.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
Beta (5Y)Sensitivity to S&P 5000.14x0.10x-0.00x
52-Week HighHighest price in past year$106.04$170.99$99.33
52-Week LowLowest price in past year$81.33$137.62$74.55
% of 52W HighCurrent price vs 52-week peak+88.2%+84.8%+86.9%
RSI (14)Momentum oscillator 0–10041.643.450.1
Avg Volume (50D)Average daily shares traded1.9M7.3M5.6M
Evenly matched — CHD and CL each lead in 1 of 2 comparable metrics.

Analyst Outlook

PG leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CHD as "Buy", PG as "Buy", CL as "Hold". Consensus price targets imply 11.7% upside for PG (target: $162) vs 6.5% for CHD (target: $100). For income investors, PG offers the higher dividend yield at 2.78% vs CHD's 1.26%.

MetricCHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…CL logoCLColgate-Palmolive…
Analyst RatingConsensus buy/hold/sellBuyBuyHold
Price TargetConsensus 12-month target$99.60$161.88$93.70
# AnalystsCovering analysts345245
Dividend YieldAnnual dividend ÷ price+1.3%+2.8%+2.6%
Dividend StreakConsecutive years of raises23365
Dividend / ShareAnnual DPS$1.18$4.02$2.25
Buyback YieldShare repurchases ÷ mkt cap+4.1%+1.9%+1.7%
PG leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

PG leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). CL leads in 1 (Valuation Metrics). 3 tied.

Best OverallThe Procter & Gamble Company (PG)Leads 2 of 6 categories
Loading custom metrics...

CHD vs PG vs CL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CHD or PG or CL a better buy right now?

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus 0. 3% for The Procter & Gamble Company (PG). The Procter & Gamble Company (PG) offers the better valuation at 22. 3x trailing P/E (21. 0x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CHD or PG or CL?

On trailing P/E, The Procter & Gamble Company (PG) is the cheapest at 22.

3x versus Colgate-Palmolive Company at 32. 8x. On forward P/E, The Procter & Gamble Company is actually cheaper at 21. 0x.

03

Which is the better long-term investment — CHD or PG or CL?

Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +23.

1%, compared to +12. 2% for Church & Dwight Co. , Inc. (CHD). Over 10 years, the gap is even starker: PG returned +120. 1% versus CL's +46. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CHD or PG or CL?

By beta (market sensitivity over 5 years), Colgate-Palmolive Company (CL) is the lower-risk stock at -0.

00β versus Church & Dwight Co. , Inc. 's 0. 14β — meaning CHD is approximately -3261% more volatile than CL relative to the S&P 500. On balance sheet safety, Church & Dwight Co. , Inc. (CHD) carries a lower debt/equity ratio of 55% versus 22% for Colgate-Palmolive Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — CHD or PG or CL?

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus 0. 3% for The Procter & Gamble Company (PG). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -25. 1% for Colgate-Palmolive Company. Over a 3-year CAGR, CHD leads at 4. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CHD or PG or CL?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus 10. 5% for Colgate-Palmolive Company — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 17. 4% for CHD. At the gross margin level — before operating expenses — CL leads at 60. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CHD or PG or CL more undervalued right now?

On forward earnings alone, The Procter & Gamble Company (PG) trades at 21.

0x forward P/E versus 24. 9x for Church & Dwight Co. , Inc. — 3. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PG: 11. 7% to $161. 88.

08

Which pays a better dividend — CHD or PG or CL?

All stocks in this comparison pay dividends.

The Procter & Gamble Company (PG) offers the highest yield at 2. 8%, versus 1. 3% for Church & Dwight Co. , Inc. (CHD).

09

Is CHD or PG or CL better for a retirement portfolio?

For long-horizon retirement investors, Colgate-Palmolive Company (CL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

00), 2. 6% yield). Both have compounded well over 10 years (CL: +46. 2%, CHD: +117. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CHD and PG and CL?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform CHD and PG and CL on the metrics below

Revenue Growth>
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(CHD: 0.1% · PG: 7.4%)
Net Margin>
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(CHD: 11.8% · PG: 14.7%)
P/E Ratio<
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(CHD: 31.0x · PG: 22.3x)

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