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FA vs HRI vs EFX
Revenue, margins, valuation, and 5-year total return — side by side.
Rental & Leasing Services
Consulting Services
FA vs HRI vs EFX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Specialty Business Services | Rental & Leasing Services | Consulting Services |
| Market Cap | $2.24B | $4.54B | $20.89B |
| Revenue (TTM) | $1.57B | $4.65B | $6.28B |
| Net Income (TTM) | $-35M | $-5M | $699M |
| Gross Margin | — | 29.2% | 44.7% |
| Operating Margin | 8.4% | 16.4% | 18.3% |
| Forward P/E | 10.7x | 22.8x | 20.1x |
| Total Debt | $9M | $11.16B | $5.09B |
| Cash & Equiv. | $240M | $52M | $181M |
FA vs HRI vs EFX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 21 | May 26 | Return |
|---|---|---|---|
| First Advantage Cor… (FA) | 100 | 64.6 | -35.4% |
| Herc Holdings Inc. (HRI) | 100 | 121.4 | +21.4% |
| Equifax Inc. (EFX) | 100 | 72.3 | -27.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FA vs HRI vs EFX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
FA is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 83.0%, EPS growth 73.0%, 3Y rev CAGR 24.8%
- Lower volatility, beta 1.15, Low D/E 0.7%, current ratio 2.44x
- 83.0% revenue growth vs EFX's 6.9%
HRI is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 4 yrs, beta 2.02, yield 2.0%
- 446.3% 10Y total return vs EFX's 57.7%
- Beta 2.02, yield 2.0%, current ratio 1.31x
EFX has the current edge in this matchup, primarily because of its strength in quality and stability.
- 11.1% margin vs FA's -2.2%
- Beta 0.87 vs HRI's 2.02, lower leverage
- 5.9% ROA vs FA's -0.9%, ROIC 8.5% vs 4.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 83.0% revenue growth vs EFX's 6.9% | |
| Value | Lower P/E (10.7x vs 20.1x) | |
| Quality / Margins | 11.1% margin vs FA's -2.2% | |
| Stability / Safety | Beta 0.87 vs HRI's 2.02, lower leverage | |
| Dividends | 2.0% yield, 4-year raise streak, vs EFX's 1.1%, (1 stock pays no dividend) | |
| Momentum (1Y) | +23.4% vs EFX's -33.2% | |
| Efficiency (ROA) | 5.9% ROA vs FA's -0.9%, ROIC 8.5% vs 4.5% |
FA vs HRI vs EFX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FA vs HRI vs EFX — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
EFX leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
EFX is the larger business by revenue, generating $6.3B annually — 4.0x FA's $1.6B. EFX is the more profitable business, keeping 11.1% of every revenue dollar as net income compared to FA's -2.2%. On growth, FA holds the edge at +36.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $1.6B | $4.7B | $6.3B |
| EBITDAEarnings before interest/tax | $381M | $1.3B | $1.9B |
| Net IncomeAfter-tax profit | -$35M | -$5M | $699M |
| Free Cash FlowCash after capex | $191M | $150M | $1.1B |
| Gross MarginGross profit ÷ Revenue | — | +29.2% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +8.4% | +16.4% | +18.3% |
| Net MarginNet income ÷ Revenue | -2.2% | -0.1% | +11.1% |
| FCF MarginFCF ÷ Revenue | +12.1% | +3.2% | +18.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +36.8% | +32.3% | +14.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +103.8% | -14.3% | +34.0% |
Valuation Metrics
FA leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 32.6x trailing earnings, EFX trades at a 99% valuation discount to HRI's 4250.3x P/E. On an enterprise value basis, FA's 5.3x EV/EBITDA is more attractive than EFX's 14.2x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $2.2B | $4.5B | $20.9B |
| Enterprise ValueMkt cap + debt − cash | $2.0B | $15.7B | $25.8B |
| Trailing P/EPrice ÷ TTM EPS | -64.27x | 4250.31x | 32.56x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.71x | 22.77x | 20.09x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 7.01x |
| EV / EBITDAEnterprise value multiple | 5.27x | 8.94x | 14.22x |
| Price / SalesMarket cap ÷ Revenue | 1.42x | 1.04x | 3.44x |
| Price / BookPrice ÷ Book value/share | 1.69x | 2.19x | 4.54x |
| Price / FCFMarket cap ÷ FCF | 11.47x | — | 18.42x |
Profitability & Efficiency
EFX leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
EFX delivers a 14.2% return on equity — every $100 of shareholder capital generates $14 in annual profit, vs $-3 for FA. FA carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to HRI's 5.73x. On the Piotroski fundamental quality scale (0–9), FA scores 6/9 vs HRI's 3/9, reflecting solid financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | -2.7% | -0.3% | +14.2% |
| ROA (TTM)Return on assets | -0.9% | -0.0% | +5.9% |
| ROICReturn on invested capital | +4.5% | +5.2% | +8.5% |
| ROCEReturn on capital employed | +3.6% | +6.6% | +11.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 3 | 6 |
| Debt / EquityFinancial leverage | 0.01x | 5.73x | 1.07x |
| Net DebtTotal debt minus cash | -$231M | $11.1B | $4.9B |
| Cash & Equiv.Liquid assets | $240M | $52M | $181M |
| Total DebtShort + long-term debt | $9M | $11.2B | $5.1B |
| Interest CoverageEBIT ÷ Interest expense | 0.79x | 1.27x | 5.38x |
Total Returns (Dividends Reinvested)
HRI leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HRI five years ago would be worth $13,333 today (with dividends reinvested), compared to $7,286 for FA. Over the past 12 months, HRI leads with a +23.4% total return vs EFX's -33.2%. The 3-year compound annual growth rate (CAGR) favors HRI at 12.2% vs EFX's -3.8% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | -9.8% | -10.3% | -18.8% |
| 1-Year ReturnPast 12 months | -13.3% | +23.4% | -33.2% |
| 3-Year ReturnCumulative with dividends | +12.8% | +41.2% | -11.1% |
| 5-Year ReturnCumulative with dividends | -27.1% | +33.3% | -23.5% |
| 10-Year ReturnCumulative with dividends | -27.1% | +446.3% | +57.7% |
| CAGR (3Y)Annualised 3-year return | +4.1% | +12.2% | -3.8% |
Risk & Volatility
Evenly matched — HRI and EFX each lead in 1 of 2 comparable metrics.
Risk & Volatility
EFX is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than HRI's 2.02 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HRI currently trades 72.2% from its 52-week high vs EFX's 61.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.15x | 2.02x | 0.87x |
| 52-Week HighHighest price in past year | $19.01 | $188.35 | $281.03 |
| 52-Week LowLowest price in past year | $8.82 | $88.45 | $166.02 |
| % of 52W HighCurrent price vs 52-week peak | +67.6% | +72.2% | +61.6% |
| RSI (14)Momentum oscillator 0–100 | 55.6 | 60.9 | 37.1 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 616K | 1.6M |
Analyst Outlook
HRI leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: FA as "Buy", HRI as "Buy", EFX as "Buy". Consensus price targets imply 34.8% upside for HRI (target: $183) vs 16.7% for FA (target: $15). For income investors, HRI offers the higher dividend yield at 2.04% vs EFX's 1.08%.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $15.00 | $183.40 | $227.60 |
| # AnalystsCovering analysts | 12 | 17 | 34 |
| Dividend YieldAnnual dividend ÷ price | — | +2.0% | +1.1% |
| Dividend StreakConsecutive years of raises | 0 | 4 | 1 |
| Dividend / ShareAnnual DPS | — | $2.77 | $1.88 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% | +4.4% |
EFX leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HRI leads in 2 (Total Returns, Analyst Outlook). 1 tied.
FA vs HRI vs EFX: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is FA or HRI or EFX a better buy right now?
For growth investors, First Advantage Corporation (FA) is the stronger pick with 83.
0% revenue growth year-over-year, versus 6. 9% for Equifax Inc. (EFX). Equifax Inc. (EFX) offers the better valuation at 32. 6x trailing P/E (20. 1x forward), making it the more compelling value choice. Analysts rate First Advantage Corporation (FA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FA or HRI or EFX?
On trailing P/E, Equifax Inc.
(EFX) is the cheapest at 32. 6x versus Herc Holdings Inc. at 4250. 3x. On forward P/E, First Advantage Corporation is actually cheaper at 10. 7x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — FA or HRI or EFX?
Over the past 5 years, Herc Holdings Inc.
(HRI) delivered a total return of +33. 3%, compared to -27. 1% for First Advantage Corporation (FA). Over 10 years, the gap is even starker: HRI returned +446. 3% versus FA's -27. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FA or HRI or EFX?
By beta (market sensitivity over 5 years), Equifax Inc.
(EFX) is the lower-risk stock at 0. 87β versus Herc Holdings Inc. 's 2. 02β — meaning HRI is approximately 132% more volatile than EFX relative to the S&P 500. On balance sheet safety, First Advantage Corporation (FA) carries a lower debt/equity ratio of 1% versus 6% for Herc Holdings Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — FA or HRI or EFX?
By revenue growth (latest reported year), First Advantage Corporation (FA) is pulling ahead at 83.
0% versus 6. 9% for Equifax Inc. (EFX). On earnings-per-share growth, the picture is similar: First Advantage Corporation grew EPS 73. 0% year-over-year, compared to -99. 6% for Herc Holdings Inc.. Over a 3-year CAGR, FA leads at 24. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FA or HRI or EFX?
Equifax Inc.
(EFX) is the more profitable company, earning 10. 9% net margin versus -2. 2% for First Advantage Corporation — meaning it keeps 10. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EFX leads at 18. 0% versus 8. 4% for FA. At the gross margin level — before operating expenses — EFX leads at 44. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FA or HRI or EFX more undervalued right now?
On forward earnings alone, First Advantage Corporation (FA) trades at 10.
7x forward P/E versus 22. 8x for Herc Holdings Inc. — 12. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HRI: 34. 8% to $183. 40.
08Which pays a better dividend — FA or HRI or EFX?
In this comparison, HRI (2.
0% yield), EFX (1. 1% yield) pay a dividend. FA does not pay a meaningful dividend and should not be held primarily for income.
09Is FA or HRI or EFX better for a retirement portfolio?
For long-horizon retirement investors, Equifax Inc.
(EFX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 87), 1. 1% yield). Both have compounded well over 10 years (EFX: +57. 7%, FA: -27. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FA and HRI and EFX?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FA is a small-cap high-growth stock; HRI is a small-cap high-growth stock; EFX is a mid-cap quality compounder stock. HRI, EFX pay a dividend while FA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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