Consulting Services
Compare Stocks
2 / 10Stock Comparison
FC vs STRA
Revenue, margins, valuation, and 5-year total return — side by side.
Education & Training Services
FC vs STRA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Consulting Services | Education & Training Services |
| Market Cap | $259M | $1.79B |
| Revenue (TTM) | $262M | $1.27B |
| Net Income (TTM) | $-1M | $130M |
| Gross Margin | 75.4% | 37.4% |
| Operating Margin | 1.5% | 14.0% |
| Forward P/E | 59.9x | 10.9x |
| Total Debt | $8M | $109M |
| Cash & Equiv. | $32M | $141M |
FC vs STRA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Franklin Covey Co. (FC) | 100 | 105.4 | +5.4% |
| Strategic Education… (STRA) | 100 | 46.3 | -53.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FC vs STRA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
FC is the clearest fit if your priority is momentum.
- +9.4% vs STRA's -7.8%
STRA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 1 yrs, beta 0.48, yield 3.2%
- Rev growth 4.0%, EPS growth 16.1%, 3Y rev CAGR 6.0%
- 114.7% 10Y total return vs FC's 39.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.0% revenue growth vs FC's -7.0% | |
| Value | Lower P/E (10.9x vs 59.9x) | |
| Quality / Margins | 10.2% margin vs FC's -0.5% | |
| Stability / Safety | Beta 0.48 vs FC's 1.36, lower leverage | |
| Dividends | 3.2% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +9.4% vs STRA's -7.8% | |
| Efficiency (ROA) | 6.2% ROA vs FC's -0.6%, ROIC 9.0% vs 10.2% |
FC vs STRA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FC vs STRA — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
STRA leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
STRA is the larger business by revenue, generating $1.3B annually — 4.8x FC's $262M. STRA is the more profitable business, keeping 10.2% of every revenue dollar as net income compared to FC's -0.5%. On growth, STRA holds the edge at +0.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $262M | $1.3B |
| EBITDAEarnings before interest/tax | $12M | $216M |
| Net IncomeAfter-tax profit | -$1M | $130M |
| Free Cash FlowCash after capex | $3M | $174M |
| Gross MarginGross profit ÷ Revenue | +75.4% | +37.4% |
| Operating MarginEBIT ÷ Revenue | +1.5% | +14.0% |
| Net MarginNet income ÷ Revenue | -0.5% | +10.2% |
| FCF MarginFCF ÷ Revenue | +1.3% | +13.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.3% | +0.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.0% | +19.4% |
Valuation Metrics
STRA leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 14.5x trailing earnings, STRA trades at a 85% valuation discount to FC's 93.5x P/E. On an enterprise value basis, STRA's 7.2x EV/EBITDA is more attractive than FC's 16.7x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $259M | $1.8B |
| Enterprise ValueMkt cap + debt − cash | $235M | $1.8B |
| Trailing P/EPrice ÷ TTM EPS | 93.54x | 14.50x |
| Forward P/EPrice ÷ next-FY EPS est. | 59.87x | 10.93x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.93x |
| EV / EBITDAEnterprise value multiple | 16.74x | 7.17x |
| Price / SalesMarket cap ÷ Revenue | 0.97x | 1.41x |
| Price / BookPrice ÷ Book value/share | 4.38x | 1.09x |
| Price / FCFMarket cap ÷ FCF | 21.45x | 11.60x |
Profitability & Efficiency
STRA leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
STRA delivers a 7.9% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-3 for FC. STRA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to FC's 0.12x. On the Piotroski fundamental quality scale (0–9), STRA scores 8/9 vs FC's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -2.6% | +7.9% |
| ROA (TTM)Return on assets | -0.6% | +6.2% |
| ROICReturn on invested capital | +10.2% | +9.0% |
| ROCEReturn on capital employed | +6.2% | +10.7% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 8 |
| Debt / EquityFinancial leverage | 0.12x | 0.07x |
| Net DebtTotal debt minus cash | -$24M | -$32M |
| Cash & Equiv.Liquid assets | $32M | $141M |
| Total DebtShort + long-term debt | $8M | $109M |
| Interest CoverageEBIT ÷ Interest expense | 2.95x | — |
Total Returns (Dividends Reinvested)
STRA leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in STRA five years ago would be worth $11,955 today (with dividends reinvested), compared to $7,209 for FC. Over the past 12 months, FC leads with a +9.4% total return vs STRA's -7.8%. The 3-year compound annual growth rate (CAGR) favors STRA at 1.1% vs FC's -14.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +34.9% | +0.8% |
| 1-Year ReturnPast 12 months | +9.4% | -7.8% |
| 3-Year ReturnCumulative with dividends | -36.3% | +3.2% |
| 5-Year ReturnCumulative with dividends | -27.9% | +19.5% |
| 10-Year ReturnCumulative with dividends | +39.4% | +114.7% |
| CAGR (3Y)Annualised 3-year return | -14.0% | +1.1% |
Risk & Volatility
Evenly matched — FC and STRA each lead in 1 of 2 comparable metrics.
Risk & Volatility
STRA is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than FC's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FC currently trades 90.9% from its 52-week high vs STRA's 84.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.36x | 0.48x |
| 52-Week HighHighest price in past year | $24.70 | $93.45 |
| 52-Week LowLowest price in past year | $11.16 | $69.70 |
| % of 52W HighCurrent price vs 52-week peak | +90.9% | +84.1% |
| RSI (14)Momentum oscillator 0–100 | 62.3 | 48.2 |
| Avg Volume (50D)Average daily shares traded | 189K | 317K |
Analyst Outlook
STRA leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates FC as "Buy" and STRA as "Buy". Consensus price targets imply 11.4% upside for FC (target: $25) vs 10.7% for STRA (target: $87). STRA is the only dividend payer here at 3.21% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $25.00 | $87.00 |
| # AnalystsCovering analysts | 8 | 18 |
| Dividend YieldAnnual dividend ÷ price | — | +3.2% |
| Dividend StreakConsecutive years of raises | 0 | 1 |
| Dividend / ShareAnnual DPS | — | $2.52 |
| Buyback YieldShare repurchases ÷ mkt cap | +10.2% | +7.8% |
STRA leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.
FC vs STRA: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is FC or STRA a better buy right now?
For growth investors, Strategic Education, Inc.
(STRA) is the stronger pick with 4. 0% revenue growth year-over-year, versus -7. 0% for Franklin Covey Co. (FC). Strategic Education, Inc. (STRA) offers the better valuation at 14. 5x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Franklin Covey Co. (FC) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FC or STRA?
On trailing P/E, Strategic Education, Inc.
(STRA) is the cheapest at 14. 5x versus Franklin Covey Co. at 93. 5x. On forward P/E, Strategic Education, Inc. is actually cheaper at 10. 9x.
03Which is the better long-term investment — FC or STRA?
Over the past 5 years, Strategic Education, Inc.
(STRA) delivered a total return of +19. 5%, compared to -27. 9% for Franklin Covey Co. (FC). Over 10 years, the gap is even starker: STRA returned +114. 7% versus FC's +39. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FC or STRA?
By beta (market sensitivity over 5 years), Strategic Education, Inc.
(STRA) is the lower-risk stock at 0. 48β versus Franklin Covey Co. 's 1. 36β — meaning FC is approximately 181% more volatile than STRA relative to the S&P 500. On balance sheet safety, Strategic Education, Inc. (STRA) carries a lower debt/equity ratio of 7% versus 12% for Franklin Covey Co. — giving it more financial flexibility in a downturn.
05Which is growing faster — FC or STRA?
By revenue growth (latest reported year), Strategic Education, Inc.
(STRA) is pulling ahead at 4. 0% versus -7. 0% for Franklin Covey Co. (FC). On earnings-per-share growth, the picture is similar: Strategic Education, Inc. grew EPS 16. 1% year-over-year, compared to -86. 2% for Franklin Covey Co.. Over a 3-year CAGR, STRA leads at 6. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FC or STRA?
Strategic Education, Inc.
(STRA) is the more profitable company, earning 10. 0% net margin versus 1. 1% for Franklin Covey Co. — meaning it keeps 10. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STRA leads at 15. 5% versus 2. 1% for FC. At the gross margin level — before operating expenses — FC leads at 76. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FC or STRA more undervalued right now?
On forward earnings alone, Strategic Education, Inc.
(STRA) trades at 10. 9x forward P/E versus 59. 9x for Franklin Covey Co. — 48. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FC: 11. 4% to $25. 00.
08Which pays a better dividend — FC or STRA?
In this comparison, STRA (3.
2% yield) pays a dividend. FC does not pay a meaningful dividend and should not be held primarily for income.
09Is FC or STRA better for a retirement portfolio?
For long-horizon retirement investors, Strategic Education, Inc.
(STRA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 48), 3. 2% yield, +114. 7% 10Y return). Both have compounded well over 10 years (STRA: +114. 7%, FC: +39. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FC and STRA?
These companies operate in different sectors (FC (Industrials) and STRA (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: FC is a small-cap quality compounder stock; STRA is a small-cap deep-value stock. STRA pays a dividend while FC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.