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GPRO vs KODK
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Business Services
GPRO vs KODK — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Consumer Electronics | Specialty Business Services |
| Market Cap | $214M | $1.42B |
| Revenue (TTM) | $652M | $1.07B |
| Net Income (TTM) | $-93M | $-128M |
| Gross Margin | 33.6% | 21.7% |
| Operating Margin | -12.8% | 2.3% |
| Forward P/E | 28.0x | — |
| Total Debt | $83M | $250M |
| Cash & Equiv. | $50M | $337M |
GPRO vs KODK — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GoPro, Inc. (GPRO) | 100 | 29.7 | -70.3% |
| Eastman Kodak Compa… (KODK) | 100 | 585.1 | +485.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GPRO vs KODK
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GPRO is the clearest fit if your priority is income & stability.
- Dividend streak 1 yrs, beta 3.08
- +148.9% vs KODK's +130.7%
KODK carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 2.5%, EPS growth -297.8%, 3Y rev CAGR -3.9%
- 21.0% 10Y total return vs GPRO's -86.6%
- Lower volatility, beta 1.68, Low D/E 35.1%, current ratio 3.14x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 2.5% revenue growth vs GPRO's -18.7% | |
| Quality / Margins | -12.0% margin vs GPRO's -14.3% | |
| Stability / Safety | Beta 1.68 vs GPRO's 3.08, lower leverage | |
| Dividends | 0.2% yield; the other pay no meaningful dividend | |
| Momentum (1Y) | +148.9% vs KODK's +130.7% | |
| Efficiency (ROA) | -6.7% ROA vs GPRO's -20.0%, ROIC 2.1% vs -44.4% |
GPRO vs KODK — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GPRO vs KODK — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
KODK leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
KODK is the larger business by revenue, generating $1.1B annually — 1.6x GPRO's $652M. Profitability is closely matched — net margins range from -12.0% (KODK) to -14.3% (GPRO). On growth, KODK holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $652M | $1.1B |
| EBITDAEarnings before interest/tax | -$78M | $54M |
| Net IncomeAfter-tax profit | -$93M | -$128M |
| Free Cash FlowCash after capex | -$24M | $446M |
| Gross MarginGross profit ÷ Revenue | +33.6% | +21.7% |
| Operating MarginEBIT ÷ Revenue | -12.8% | +2.3% |
| Net MarginNet income ÷ Revenue | -14.3% | -12.0% |
| FCF MarginFCF ÷ Revenue | -3.7% | +41.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.4% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +75.0% | -5.9% |
Valuation Metrics
KODK leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $214M | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $248M | $1.3B |
| Trailing P/EPrice ÷ TTM EPS | -2.37x | -8.15x |
| Forward P/EPrice ÷ next-FY EPS est. | 28.00x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 24.62x |
| Price / SalesMarket cap ÷ Revenue | 0.33x | 1.32x |
| Price / BookPrice ÷ Book value/share | 2.90x | 1.83x |
| Price / FCFMarket cap ÷ FCF | — | 3.18x |
Profitability & Efficiency
KODK leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
KODK delivers a -16.5% return on equity — every $100 of shareholder capital generates $-16 in annual profit, vs $-102 for GPRO. KODK carries lower financial leverage with a 0.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to GPRO's 1.09x. On the Piotroski fundamental quality scale (0–9), KODK scores 7/9 vs GPRO's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -102.5% | -16.5% |
| ROA (TTM)Return on assets | -20.0% | -6.7% |
| ROICReturn on invested capital | -44.4% | +2.1% |
| ROCEReturn on capital employed | -49.3% | +1.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 1.09x | 0.35x |
| Net DebtTotal debt minus cash | $34M | -$87M |
| Cash & Equiv.Liquid assets | $50M | $337M |
| Total DebtShort + long-term debt | $83M | $250M |
| Interest CoverageEBIT ÷ Interest expense | -52.43x | 0.74x |
Total Returns (Dividends Reinvested)
KODK leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in KODK five years ago would be worth $21,121 today (with dividends reinvested), compared to $1,341 for GPRO. Over the past 12 months, GPRO leads with a +148.9% total return vs KODK's +130.7%. The 3-year compound annual growth rate (CAGR) favors KODK at 62.5% vs GPRO's -31.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -4.1% | +71.9% |
| 1-Year ReturnPast 12 months | +148.9% | +130.7% |
| 3-Year ReturnCumulative with dividends | -67.4% | +329.3% |
| 5-Year ReturnCumulative with dividends | -86.6% | +111.2% |
| 10-Year ReturnCumulative with dividends | -86.6% | +21.0% |
| CAGR (3Y)Annualised 3-year return | -31.2% | +62.5% |
Risk & Volatility
KODK leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
KODK is the less volatile stock with a 1.68 beta — it tends to amplify market swings less than GPRO's 3.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KODK currently trades 97.6% from its 52-week high vs GPRO's 45.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.08x | 1.68x |
| 52-Week HighHighest price in past year | $3.05 | $14.87 |
| 52-Week LowLowest price in past year | $0.54 | $4.94 |
| % of 52W HighCurrent price vs 52-week peak | +45.9% | +97.6% |
| RSI (14)Momentum oscillator 0–100 | 61.4 | 73.8 |
| Avg Volume (50D)Average daily shares traded | 7.3M | 1.3M |
Analyst Outlook
GPRO leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
KODK is the only dividend payer here at 0.15% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | — |
| Price TargetConsensus 12-month target | $5.00 | — |
| # AnalystsCovering analysts | 28 | — |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% |
| Dividend StreakConsecutive years of raises | 1 | 0 |
| Dividend / ShareAnnual DPS | — | $0.02 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.5% |
KODK leads in 5 of 6 categories (Income & Cash Flow, Valuation Metrics). GPRO leads in 1 (Analyst Outlook).
GPRO vs KODK: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is GPRO or KODK a better buy right now?
For growth investors, Eastman Kodak Company (KODK) is the stronger pick with 2.
5% revenue growth year-over-year, versus -18. 7% for GoPro, Inc. (GPRO). Analysts rate GoPro, Inc. (GPRO) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — GPRO or KODK?
Over the past 5 years, Eastman Kodak Company (KODK) delivered a total return of +111.
2%, compared to -86. 6% for GoPro, Inc. (GPRO). Over 10 years, the gap is even starker: KODK returned +21. 0% versus GPRO's -86. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — GPRO or KODK?
By beta (market sensitivity over 5 years), Eastman Kodak Company (KODK) is the lower-risk stock at 1.
68β versus GoPro, Inc. 's 3. 08β — meaning GPRO is approximately 83% more volatile than KODK relative to the S&P 500. On balance sheet safety, Eastman Kodak Company (KODK) carries a lower debt/equity ratio of 35% versus 109% for GoPro, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — GPRO or KODK?
By revenue growth (latest reported year), Eastman Kodak Company (KODK) is pulling ahead at 2.
5% versus -18. 7% for GoPro, Inc. (GPRO). On earnings-per-share growth, the picture is similar: GoPro, Inc. grew EPS 79. 1% year-over-year, compared to -297. 8% for Eastman Kodak Company. Over a 3-year CAGR, KODK leads at -3. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — GPRO or KODK?
Eastman Kodak Company (KODK) is the more profitable company, earning -12.
0% net margin versus -14. 3% for GoPro, Inc. — meaning it keeps -12. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KODK leads at 2. 3% versus -12. 8% for GPRO. At the gross margin level — before operating expenses — GPRO leads at 33. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — GPRO or KODK?
In this comparison, KODK (0.
2% yield) pays a dividend. GPRO does not pay a meaningful dividend and should not be held primarily for income.
07Is GPRO or KODK better for a retirement portfolio?
For long-horizon retirement investors, Eastman Kodak Company (KODK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding.
GoPro, Inc. (GPRO) carries a higher beta of 3. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KODK: +21. 0%, GPRO: -86. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between GPRO and KODK?
These companies operate in different sectors (GPRO (Technology) and KODK (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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