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Stock Comparison

H vs MAR vs HLT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.18B
5Y Perf.+305.4%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$95.15B
5Y Perf.+305.7%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$73.19B
5Y Perf.+21.6%

H vs MAR vs HLT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
H logoH
MAR logoMAR
HLT logoHLT
IndustryTravel LodgingTravel LodgingTravel Lodging
Market Cap$16.18B$95.15B$73.19B
Revenue (TTM)$6.22B$21.73B$12.28B
Net Income (TTM)$-34M$2.58B$1.54B
Gross Margin17.6%6.0%44.3%
Operating Margin9.2%19.6%23.1%
Forward P/E52.6x31.0x35.5x
Total Debt$4.80B$17.08B$15.67B
Cash & Equiv.$788M$358M$970M

H vs MAR vs HLTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

H
MAR
HLT
StockMay 20May 26Return
Hyatt Hotels Corpor… (H)100307.4+207.4%
Marriott Internatio… (MAR)100405.7+305.7%
Hilton Worldwide Ho… (HLT)100405.4+305.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: H vs MAR vs HLT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MAR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and dividend income and shareholder returns. Hilton Worldwide Holdings Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
H
Hyatt Hotels Corporation
The Growth Play

H is the clearest fit if your priority is growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs MAR's 4.3%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR carries the broadest edge in this set and is the clearest fit for income & stability.

  • Dividend streak 4 yrs, beta 1.09, yield 0.7%
  • Lower P/E (31.0x vs 52.6x)
  • 0.7% yield, 4-year raise streak, vs H's 0.4%
Best for: income & stability
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 6.2% 10Y total return vs MAR's 440.0%
  • Lower volatility, beta 0.94, current ratio 10.81x
  • Beta 0.94, yield 0.2%, current ratio 10.81x
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs MAR's 4.3%
ValueMAR logoMARLower P/E (31.0x vs 52.6x)
Quality / MarginsHLT logoHLT12.6% margin vs H's -0.5%
Stability / SafetyHLT logoHLTBeta 0.94 vs H's 1.39
DividendsMAR logoMAR0.7% yield, 4-year raise streak, vs H's 0.4%
Momentum (1Y)MAR logoMAR+43.6% vs HLT's +36.1%
Efficiency (ROA)MAR logoMAR10.5% ROA vs H's -0.2%, ROIC 25.0% vs 5.8%

H vs MAR vs HLT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M

H vs MAR vs HLT — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMARLAGGINGH

Income & Cash Flow (Last 12 Months)

HLT leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $21.7B annually — 3.5x H's $6.2B. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
RevenueTrailing 12 months$6.2B$21.7B$12.3B
EBITDAEarnings before interest/tax$899M$4.6B$3.0B
Net IncomeAfter-tax profit-$34M$2.6B$1.5B
Free Cash FlowCash after capex$63M$3.2B$2.2B
Gross MarginGross profit ÷ Revenue+17.6%+6.0%+44.3%
Operating MarginEBIT ÷ Revenue+9.2%+19.6%+23.1%
Net MarginNet income ÷ Revenue-0.5%+11.9%+12.6%
FCF MarginFCF ÷ Revenue+1.0%+14.9%+17.8%
Rev. Growth (YoY)Latest quarter vs prior year+108.7%-71.1%+9.0%
EPS Growth (YoY)Latest quarter vs prior year+95.0%+110.6%+35.0%
HLT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

H leads this category, winning 3 of 5 comparable metrics.

At 37.8x trailing earnings, MAR trades at a 28% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, H's 22.8x EV/EBITDA is more attractive than HLT's 30.6x.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Market CapShares × price$16.2B$95.1B$73.2B
Enterprise ValueMkt cap + debt − cash$20.2B$111.9B$87.9B
Trailing P/EPrice ÷ TTM EPS-313.65x37.84x52.53x
Forward P/EPrice ÷ next-FY EPS est.52.64x31.00x35.50x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple22.79x25.20x30.62x
Price / SalesMarket cap ÷ Revenue2.26x3.63x6.08x
Price / BookPrice ÷ Book value/share4.42x
Price / FCFMarket cap ÷ FCF101.73x36.48x36.09x
H leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 5 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
ROE (TTM)Return on equity-0.9%
ROA (TTM)Return on assets-0.2%+10.5%+9.4%
ROICReturn on invested capital+5.8%+25.0%+24.7%
ROCEReturn on capital employed+4.7%+22.6%+19.0%
Piotroski ScoreFundamental quality 0–9577
Debt / EquityFinancial leverage1.31x
Net DebtTotal debt minus cash$4.0B$16.7B$14.7B
Cash & Equiv.Liquid assets$788M$358M$970M
Total DebtShort + long-term debt$4.8B$17.1B$15.7B
Interest CoverageEBIT ÷ Interest expense1.28x8.06x4.42x
MAR leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

HLT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $21,703 for H. Over the past 12 months, MAR leads with a +43.6% total return vs HLT's +36.1%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.5% vs H's 13.3% — a key indicator of consistent wealth creation.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
YTD ReturnYear-to-date+2.4%+14.8%+9.8%
1-Year ReturnPast 12 months+39.8%+43.6%+36.1%
3-Year ReturnCumulative with dividends+45.3%+105.9%+122.1%
5-Year ReturnCumulative with dividends+117.0%+157.9%+168.2%
10-Year ReturnCumulative with dividends+254.3%+440.0%+621.9%
CAGR (3Y)Annualised 3-year return+13.3%+27.2%+30.5%
HLT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Beta (5Y)Sensitivity to S&P 5001.39x1.09x0.94x
52-Week HighHighest price in past year$180.53$380.00$344.75
52-Week LowLowest price in past year$120.36$250.01$235.99
% of 52W HighCurrent price vs 52-week peak+93.8%+94.5%+93.3%
RSI (14)Momentum oscillator 0–10052.550.844.1
Avg Volume (50D)Average daily shares traded784K1.5M1.6M
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: H as "Hold", MAR as "Hold", HLT as "Buy". Consensus price targets imply 12.7% upside for H (target: $191) vs 3.7% for MAR (target: $373). For income investors, MAR offers the higher dividend yield at 0.74% vs HLT's 0.19%.

MetricH logoHHyatt Hotels Corp…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$190.80$372.50$338.45
# AnalystsCovering analysts495249
Dividend YieldAnnual dividend ÷ price+0.4%+0.7%+0.2%
Dividend StreakConsecutive years of raises340
Dividend / ShareAnnual DPS$0.60$2.67$0.60
Buyback YieldShare repurchases ÷ mkt cap+2.0%+3.5%+4.4%
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HLT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). MAR leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.

Best OverallMarriott International, Inc. (MAR)Leads 2 of 6 categories
Loading custom metrics...

H vs MAR vs HLT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is H or MAR or HLT a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Marriott International, Inc. (MAR) offers the better valuation at 37. 8x trailing P/E (31. 0x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — H or MAR or HLT?

On trailing P/E, Marriott International, Inc.

(MAR) is the cheapest at 37. 8x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Marriott International, Inc. is actually cheaper at 31. 0x.

03

Which is the better long-term investment — H or MAR or HLT?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +168. 2%, compared to +117. 0% for Hyatt Hotels Corporation (H). Over 10 years, the gap is even starker: HLT returned +621. 9% versus H's +254. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — H or MAR or HLT?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 94β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 47% more volatile than HLT relative to the S&P 500.

05

Which is growing faster — H or MAR or HLT?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — H or MAR or HLT?

Hilton Worldwide Holdings Inc.

(HLT) is the more profitable company, earning 12. 1% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is H or MAR or HLT more undervalued right now?

On forward earnings alone, Marriott International, Inc.

(MAR) trades at 31. 0x forward P/E versus 52. 6x for Hyatt Hotels Corporation — 21. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 12. 7% to $190. 80.

08

Which pays a better dividend — H or MAR or HLT?

All stocks in this comparison pay dividends.

Marriott International, Inc. (MAR) offers the highest yield at 0. 7%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).

09

Is H or MAR or HLT better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, H: +254. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between H and MAR and HLT?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: H is a mid-cap high-growth stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock. MAR pays a dividend while H, HLT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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Revenue Growth>
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