JXN
Jackson Financial Inc.
Insurance - Life
Market Cap$7.68B
5Y Perf.+323.5%
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Stock Comparison
JXN vs PRU
Revenue, margins, valuation, and 5-year total return — side by side.
PRU
Prudential Financial, Inc.
Insurance - Life
Market Cap$34.58B
5Y Perf.-5.5%
JXN vs PRU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | JXN | PRU |
|---|---|---|
| Industry | Insurance - Life | Insurance - Life |
| Market Cap | $7.68B | $34.58B |
| Revenue (TTM) | $5.86B | $61.82B |
| Net Income (TTM) | $-373M | $3.48B |
| Gross Margin | 103.0% | 30.8% |
| Operating Margin | -8.5% | 8.2% |
| Forward P/E | 4.7x | 7.3x |
| Total Debt | $4.61B | $22.96B |
| Cash & Equiv. | $5.70B | $19.71B |
JXN vs PRU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
JXN
PRU
| Stock | Sep 21 | May 26 | Return |
|---|---|---|---|
| Jackson Financial I… (JXN) | 100 | 423.5 | +323.5% |
| Prudential Financia… (PRU) | 100 | 94.5 | -5.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: JXN vs PRU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: PRU leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Jackson Financial Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
JXN
Jackson Financial Inc.
The Insurance Pick
JXN is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 116.1%, EPS growth -102.0%, 3Y rev CAGR -11.7%
- 288.5% 10Y total return vs PRU's 89.0%
- Lower volatility, beta 1.31, Low D/E 44.6%, current ratio 4.52x
Best for: growth exposure and long-term compounding
PRU
Prudential Financial, Inc.
The Insurance Pick
PRU carries the broadest edge in this set and is the clearest fit for income & stability and defensive.
- Dividend streak 8 yrs, beta 0.97, yield 5.5%
- Beta 0.97, yield 5.5%, current ratio 0.61x
- Combined ratio 0.9 vs JXN's 1.0 (lower = better underwriting)
Best for: income & stability and defensive
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | JXN | 116.1% revenue growth vs PRU's -14.0% |
| Value | JXN | Lower P/E (4.7x vs 7.3x) |
| Quality / Margins | PRU | Combined ratio 0.9 vs JXN's 1.0 (lower = better underwriting) |
| Stability / Safety | PRU | Beta 0.97 vs JXN's 1.31 |
| Dividends | PRU | 5.5% yield, 8-year raise streak, vs JXN's 2.9% |
| Momentum (1Y) | JXN | +36.5% vs PRU's +3.6% |
| Efficiency (ROA) | PRU | 0.6% ROA vs JXN's -0.1%, ROIC 10.0% vs -0.9% |
JXN vs PRU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
JXN vs PRU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLPRULAGGINGJXN
JXNJackson Financial Inc.
2leads
PRUPrudential Financial,…
3leads
6 Total Categories
CATEGORYLEADERvs JXNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
PRU4/6
Valuation MetricsMultiples, price ratios, and targets
JXN4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
PRU5/8
Total Returns1Y, 3Y, 5Y total returns with dividends
JXN6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
PRU2/2
Income & Cash Flow (Last 12 Months)
PRU leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PRU is the larger business by revenue, generating $61.8B annually — 10.5x JXN's $5.9B. PRU is the more profitable business, keeping 5.6% of every revenue dollar as net income compared to JXN's -6.4%. On growth, PRU holds the edge at +6.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| RevenueTrailing 12 months | $5.9B | $61.8B |
| EBITDAEarnings before interest/tax | -$422M | $5.4B |
| Net IncomeAfter-tax profit | -$373M | $3.5B |
| Free Cash FlowCash after capex | $4.2B | $9.8B |
| Gross MarginGross profit ÷ Revenue | +103.0% | +30.8% |
| Operating MarginEBIT ÷ Revenue | -8.5% | +8.2% |
| Net MarginNet income ÷ Revenue | -6.4% | +5.6% |
| FCF MarginFCF ÷ Revenue | +71.0% | +15.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -22.1% | +6.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -12.0% | -12.8% |
PRU leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
JXN leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| Market CapShares × price | $7.7B | $34.6B |
| Enterprise ValueMkt cap + debt − cash | $6.6B | $37.8B |
| Trailing P/EPrice ÷ TTM EPS | -458.79x | 9.73x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.67x | 7.35x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 7.70x |
| Price / SalesMarket cap ÷ Revenue | 1.15x | 0.57x |
| Price / BookPrice ÷ Book value/share | 0.75x | 0.98x |
| Price / FCFMarket cap ÷ FCF | 1.33x | 5.51x |
JXN leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
PRU leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
PRU delivers a 10.3% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $-4 for JXN. JXN carries lower financial leverage with a 0.45x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRU's 0.65x.
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| ROE (TTM)Return on equity | -3.6% | +10.3% |
| ROA (TTM)Return on assets | -0.1% | +0.6% |
| ROICReturn on invested capital | -0.9% | +10.0% |
| ROCEReturn on capital employed | -0.0% | +0.9% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.45x | 0.65x |
| Net DebtTotal debt minus cash | -$1.1B | $3.2B |
| Cash & Equiv.Liquid assets | $5.7B | $19.7B |
| Total DebtShort + long-term debt | $4.6B | $23.0B |
| Interest CoverageEBIT ÷ Interest expense | -4.22x | 4.76x |
PRU leads this category, winning 5 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
JXN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in JXN five years ago would be worth $38,852 today (with dividends reinvested), compared to $11,768 for PRU. Over the past 12 months, JXN leads with a +36.5% total return vs PRU's +3.6%. The 3-year compound annual growth rate (CAGR) favors JXN at 49.8% vs PRU's 11.7% — a key indicator of consistent wealth creation.
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| YTD ReturnYear-to-date | +3.3% | -11.5% |
| 1-Year ReturnPast 12 months | +36.5% | +3.6% |
| 3-Year ReturnCumulative with dividends | +236.0% | +39.5% |
| 5-Year ReturnCumulative with dividends | +288.5% | +17.7% |
| 10-Year ReturnCumulative with dividends | +288.5% | +89.0% |
| CAGR (3Y)Annualised 3-year return | +49.8% | +11.7% |
JXN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — JXN and PRU each lead in 1 of 2 comparable metrics.
Risk & Volatility
PRU is the less volatile stock with a 0.97 beta — it tends to amplify market swings less than JXN's 1.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JXN currently trades 89.1% from its 52-week high vs PRU's 83.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.31x | 0.97x |
| 52-Week HighHighest price in past year | $123.61 | $119.76 |
| 52-Week LowLowest price in past year | $78.76 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +89.1% | +83.0% |
| RSI (14)Momentum oscillator 0–100 | 58.0 | 58.1 |
| Avg Volume (50D)Average daily shares traded | 540K | 2.3M |
Evenly matched — JXN and PRU each lead in 1 of 2 comparable metrics.
Analyst Outlook
PRU leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates JXN as "Hold" and PRU as "Hold". Consensus price targets imply 9.0% upside for JXN (target: $120) vs 4.7% for PRU (target: $104). For income investors, PRU offers the higher dividend yield at 5.54% vs JXN's 2.88%.
| Metric | JXNJackson Financial… | PRUPrudential Financ… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $120.00 | $104.13 |
| # AnalystsCovering analysts | 6 | 37 |
| Dividend YieldAnnual dividend ÷ price | +2.9% | +5.5% |
| Dividend StreakConsecutive years of raises | 4 | 8 |
| Dividend / ShareAnnual DPS | $3.17 | $5.50 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.7% | +2.9% |
PRU leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
PRU leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JXN leads in 2 (Valuation Metrics, Total Returns). 1 tied.
Best OverallPrudential Financial, Inc. (PRU)Leads 3 of 6 categories
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JXN vs PRU: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is JXN or PRU a better buy right now?
For growth investors, Jackson Financial Inc.
(JXN) is the stronger pick with 116. 1% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Prudential Financial, Inc. (PRU) offers the better valuation at 9. 7x trailing P/E (7. 3x forward), making it the more compelling value choice. Analysts rate Jackson Financial Inc. (JXN) a "Hold" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — JXN or PRU?
On forward P/E, Jackson Financial Inc.
is actually cheaper at 4. 7x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — JXN or PRU?
Over the past 5 years, Jackson Financial Inc.
(JXN) delivered a total return of +288. 5%, compared to +17. 7% for Prudential Financial, Inc. (PRU). Over 10 years, the gap is even starker: JXN returned +288. 5% versus PRU's +89. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — JXN or PRU?
By beta (market sensitivity over 5 years), Prudential Financial, Inc.
(PRU) is the lower-risk stock at 0. 97β versus Jackson Financial Inc. 's 1. 31β — meaning JXN is approximately 35% more volatile than PRU relative to the S&P 500. On balance sheet safety, Jackson Financial Inc. (JXN) carries a lower debt/equity ratio of 45% versus 65% for Prudential Financial, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — JXN or PRU?
By revenue growth (latest reported year), Jackson Financial Inc.
(JXN) is pulling ahead at 116. 1% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Prudential Financial, Inc. grew EPS 36. 3% year-over-year, compared to -102. 0% for Jackson Financial Inc.. Over a 3-year CAGR, PRU leads at 2. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — JXN or PRU?
Prudential Financial, Inc.
(PRU) is the more profitable company, earning 5. 9% net margin versus 0. 4% for Jackson Financial Inc. — meaning it keeps 5. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRU leads at 7. 9% versus -1. 7% for JXN. At the gross margin level — before operating expenses — JXN leads at 85. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is JXN or PRU more undervalued right now?
On forward earnings alone, Jackson Financial Inc.
(JXN) trades at 4. 7x forward P/E versus 7. 3x for Prudential Financial, Inc. — 2. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JXN: 9. 0% to $120. 00.
08Which pays a better dividend — JXN or PRU?
All stocks in this comparison pay dividends.
Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 2. 9% for Jackson Financial Inc. (JXN).
09Is JXN or PRU better for a retirement portfolio?
For long-horizon retirement investors, Prudential Financial, Inc.
(PRU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 97), 5. 5% yield). Both have compounded well over 10 years (PRU: +89. 0%, JXN: +288. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between JXN and PRU?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: JXN is a small-cap high-growth stock; PRU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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