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META vs PINS
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
META vs PINS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information |
| Market Cap | $1.53T | $15.03B |
| Revenue (TTM) | $214.96B | $4.37B |
| Net Income (TTM) | $70.59B | $334M |
| Gross Margin | 81.9% | 79.9% |
| Operating Margin | 41.2% | 6.3% |
| Forward P/E | 20.0x | 12.2x |
| Total Debt | $83.90B | $262M |
| Cash & Equiv. | $35.87B | $969M |
META vs PINS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Meta Platforms, Inc. (META) | 100 | 268.8 | +168.8% |
| Pinterest, Inc. (PINS) | 100 | 109.8 | +9.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: META vs PINS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
META carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- 417.4% 10Y total return vs PINS's -8.7%
- 22.2% revenue growth vs PINS's 15.8%
PINS is the clearest fit if your priority is income & stability and sleep-well-at-night.
- beta 1.27
- Lower volatility, beta 1.27, Low D/E 5.5%, current ratio 7.64x
- Beta 1.27, current ratio 7.64x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs PINS's 15.8% | |
| Value | Lower P/E (12.2x vs 20.0x) | |
| Quality / Margins | 32.8% margin vs PINS's 7.6% | |
| Stability / Safety | Beta 1.27 vs META's 1.59, lower leverage | |
| Dividends | 0.3% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +1.3% vs PINS's -18.9% | |
| Efficiency (ROA) | 20.8% ROA vs PINS's 6.3%, ROIC 27.6% vs 6.1% |
META vs PINS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
META vs PINS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
META leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
META is the larger business by revenue, generating $215.0B annually — 49.1x PINS's $4.4B. META is the more profitable business, keeping 32.8% of every revenue dollar as net income compared to PINS's 7.6%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $215.0B | $4.4B |
| EBITDAEarnings before interest/tax | $109.3B | $294M |
| Net IncomeAfter-tax profit | $70.6B | $334M |
| Free Cash FlowCash after capex | $48.3B | $1.2B |
| Gross MarginGross profit ÷ Revenue | +81.9% | +79.9% |
| Operating MarginEBIT ÷ Revenue | +41.2% | +6.3% |
| Net MarginNet income ÷ Revenue | +32.8% | +7.6% |
| FCF MarginFCF ÷ Revenue | +22.4% | +27.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +33.1% | +17.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +62.4% | -10.3% |
Valuation Metrics
PINS leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 25.8x trailing earnings, META trades at a 29% valuation discount to PINS's 36.5x P/E. On an enterprise value basis, META's 15.5x EV/EBITDA is more attractive than PINS's 41.5x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.53T | $15.0B |
| Enterprise ValueMkt cap + debt − cash | $1.58T | $14.3B |
| Trailing P/EPrice ÷ TTM EPS | 25.75x | 36.52x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.97x | 12.23x |
| PEG RatioP/E ÷ EPS growth rate | 1.40x | — |
| EV / EBITDAEnterprise value multiple | 15.52x | 41.52x |
| Price / SalesMarket cap ÷ Revenue | 7.63x | 3.56x |
| Price / BookPrice ÷ Book value/share | 7.17x | 3.23x |
| Price / FCFMarket cap ÷ FCF | 33.25x | 12.01x |
Profitability & Efficiency
META leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
META delivers a 33.2% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $8 for PINS. PINS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), PINS scores 6/9 vs META's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +33.2% | +7.8% |
| ROA (TTM)Return on assets | +20.8% | +6.3% |
| ROICReturn on invested capital | +27.6% | +6.1% |
| ROCEReturn on capital employed | +29.4% | +6.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.39x | 0.06x |
| Net DebtTotal debt minus cash | $48.0B | -$707M |
| Cash & Equiv.Liquid assets | $35.9B | $969M |
| Total DebtShort + long-term debt | $83.9B | $262M |
| Interest CoverageEBIT ÷ Interest expense | 78.84x | 23.20x |
Total Returns (Dividends Reinvested)
META leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in META five years ago would be worth $19,351 today (with dividends reinvested), compared to $3,603 for PINS. Over the past 12 months, META leads with a +1.3% total return vs PINS's -18.9%. The 3-year compound annual growth rate (CAGR) favors META at 37.8% vs PINS's 2.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -6.9% | -16.1% |
| 1-Year ReturnPast 12 months | +1.3% | -18.9% |
| 3-Year ReturnCumulative with dividends | +161.9% | +6.0% |
| 5-Year ReturnCumulative with dividends | +93.5% | -64.0% |
| 10-Year ReturnCumulative with dividends | +417.4% | -8.7% |
| CAGR (3Y)Annualised 3-year return | +37.8% | +2.0% |
Risk & Volatility
Evenly matched — META and PINS each lead in 1 of 2 comparable metrics.
Risk & Volatility
PINS is the less volatile stock with a 1.27 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. META currently trades 76.0% from its 52-week high vs PINS's 55.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.59x | 1.27x |
| 52-Week HighHighest price in past year | $796.25 | $39.93 |
| 52-Week LowLowest price in past year | $520.26 | $13.84 |
| % of 52W HighCurrent price vs 52-week peak | +76.0% | +55.8% |
| RSI (14)Momentum oscillator 0–100 | 41.3 | 63.5 |
| Avg Volume (50D)Average daily shares traded | 15.5M | 15.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates META as "Buy" and PINS as "Buy". Consensus price targets imply 35.8% upside for META (target: $822) vs 13.8% for PINS (target: $25). META is the only dividend payer here at 0.34% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $821.80 | $25.36 |
| # AnalystsCovering analysts | 60 | 47 |
| Dividend YieldAnnual dividend ÷ price | +0.3% | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | $2.07 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +6.2% |
META leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PINS leads in 1 (Valuation Metrics). 1 tied.
META vs PINS: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is META or PINS a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 15. 8% for Pinterest, Inc. (PINS). Meta Platforms, Inc. (META) offers the better valuation at 25. 8x trailing P/E (20. 0x forward), making it the more compelling value choice. Analysts rate Meta Platforms, Inc. (META) a "Buy" — based on 60 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — META or PINS?
On trailing P/E, Meta Platforms, Inc.
(META) is the cheapest at 25. 8x versus Pinterest, Inc. at 36. 5x. On forward P/E, Pinterest, Inc. is actually cheaper at 12. 2x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — META or PINS?
Over the past 5 years, Meta Platforms, Inc.
(META) delivered a total return of +93. 5%, compared to -64. 0% for Pinterest, Inc. (PINS). Over 10 years, the gap is even starker: META returned +417. 4% versus PINS's -8. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — META or PINS?
By beta (market sensitivity over 5 years), Pinterest, Inc.
(PINS) is the lower-risk stock at 1. 27β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 26% more volatile than PINS relative to the S&P 500. On balance sheet safety, Pinterest, Inc. (PINS) carries a lower debt/equity ratio of 6% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — META or PINS?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 15. 8% for Pinterest, Inc. (PINS). On earnings-per-share growth, the picture is similar: Meta Platforms, Inc. grew EPS -1. 6% year-over-year, compared to -77. 2% for Pinterest, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — META or PINS?
Meta Platforms, Inc.
(META) is the more profitable company, earning 30. 1% net margin versus 9. 9% for Pinterest, Inc. — meaning it keeps 30. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 7. 6% for PINS. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is META or PINS more undervalued right now?
On forward earnings alone, Pinterest, Inc.
(PINS) trades at 12. 2x forward P/E versus 20. 0x for Meta Platforms, Inc. — 7. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 35. 8% to $821. 80.
08Which pays a better dividend — META or PINS?
In this comparison, META (0.
3% yield) pays a dividend. PINS does not pay a meaningful dividend and should not be held primarily for income.
09Is META or PINS better for a retirement portfolio?
For long-horizon retirement investors, Pinterest, Inc.
(PINS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 27)). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PINS: -8. 7%, META: +417. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between META and PINS?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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