Comprehensive Stock Comparison
Compare Rumble Inc. (RUM) vs Salesforce, Inc. (CRM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RUM | 17.9% revenue growth vs CRM's 9.6% |
| Quality / Margins | CRM | 18.0% net margin vs RUM's -275.5% |
| Stability / Safety | CRM | Beta 1.04 vs RUM's 1.90 |
| Dividends | CRM | 0.9% yield; 2-year raise streak; RUM pays no meaningful dividend |
| Momentum (1Y) | CRM | -34.0% vs RUM's -42.0% |
| Efficiency (ROA) | CRM | 6.6% ROA vs RUM's -77.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rumble operates a video-sharing platform that hosts, streams, and distributes user-generated content, with a focus on free speech principles. It generates revenue primarily through advertising on its main platform and subscription fees from its Locals.com community platform — which allows creators to offer exclusive content to paying subscribers. The company's key advantage is its positioning as a censorship-resistant alternative to mainstream platforms, attracting creators and viewers seeking fewer content restrictions.
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CRM leads in 4 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 1 category is tied.
Financial Metrics (TTM)
CRM is the larger business by revenue, generating $41.5B annually — 400.1x RUM's $104M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to RUM's -2.8%. On growth, CRM holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $104M | $41.5B |
| EBITDAEarnings before interest/tax | -$100M | $11.4B |
| Net IncomeAfter-tax profit | -$286M | $7.5B |
| Free Cash FlowCash after capex | -$56M | $14.4B |
| Gross MarginGross profit ÷ Revenue | -15.8% | +77.7% |
| Operating MarginEBIT ÷ Revenue | -111.2% | +21.5% |
| Net MarginNet income ÷ Revenue | -2.8% | +18.0% |
| FCF MarginFCF ÷ Revenue | -54.4% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | +18.3% |
Valuation Metrics
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $572M | $187.4B |
| Enterprise ValueMkt cap + debt − cash | $460M | $186.8B |
| Trailing P/EPrice ÷ TTM EPS | -3.26x | 24.97x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 16.54x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.04x |
| EV / EBITDAEnterprise value multiple | — | 20.95x |
| Price / SalesMarket cap ÷ Revenue | 5.99x | 4.51x |
| Price / BookPrice ÷ Book value/share | — | 3.15x |
| Price / FCFMarket cap ÷ FCF | — | 13.01x |
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-95 for RUM. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs RUM's 3/9, reflecting strong financial health.
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -94.6% | +12.6% |
| ROA (TTM)Return on assets | -77.9% | +6.6% |
| ROICReturn on invested capital | — | +10.9% |
| ROCEReturn on capital employed | -108.7% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 8 |
| Debt / EquityFinancial leverage | — | 0.11x |
| Net DebtTotal debt minus cash | -$112M | -$590M |
| Cash & Equiv.Liquid assets | $114M | $7.3B |
| Total DebtShort + long-term debt | $2M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | — | 44.14x |
Total Returns (with DRIP)
A $10,000 investment in CRM five years ago would be worth $9,104 today (with dividends reinvested), compared to $5,549 for RUM. Over the past 12 months, CRM leads with a -34.0% total return vs RUM's -42.0%. The 3-year compound annual growth rate (CAGR) favors CRM at 6.6% vs RUM's -12.4% — a key indicator of consistent wealth creation.
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -15.1% | -23.2% |
| 1-Year ReturnPast 12 months | -42.0% | -34.0% |
| 3-Year ReturnCumulative with dividends | -32.9% | +21.1% |
| 5-Year ReturnCumulative with dividends | -44.5% | -9.0% |
| 10-Year ReturnCumulative with dividends | -44.5% | +192.3% |
| CAGR (3Y)Annualised 3-year return | -12.4% | +6.6% |
Risk & Volatility
CRM is the less volatile stock with a 1.04 beta — it tends to amplify market swings less than RUM's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 64.3% from its 52-week high vs RUM's 49.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.90x | 1.04x |
| 52-Week HighHighest price in past year | $10.99 | $303.07 |
| 52-Week LowLowest price in past year | $5.11 | $174.57 |
| % of 52W HighCurrent price vs 52-week peak | +49.2% | +64.3% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 47.5 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 8.6M |
Analyst Outlook
Wall Street rates RUM as "Hold" and CRM as "Buy". Consensus price targets imply 112.6% upside for RUM (target: $12) vs 53.5% for CRM (target: $299). CRM is the only dividend payer here at 0.85% yield — a key consideration for income-focused portfolios.
| Metric | RUMRumble Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $11.50 | $299.00 |
| # AnalystsCovering analysts | 3 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +6.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Apr 21 | Feb 26 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 56.62 | -43.4% |
| Salesforce, Inc. (CRM) | 100 | 94.21 | -5.8% |
Salesforce, Inc. (CRM) returned -9% over 5 years vs Rumble Inc. (RUM)'s -45%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | $3M | $95M | +2741.5% |
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
Salesforce, Inc.'s revenue grew from $8.4B (2017) to $41.5B (2026) — a 19.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -10.8% | -3.5% | +67.1% |
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
Salesforce, Inc.'s net margin went from 4% (2017) to 18% (2026).
Chart 4P/E Ratio History — 7 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 393.2 | 25 | -93.6% |
Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -0 | -1.66 | -127592.3% |
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
Salesforce, Inc.'s EPS grew from $0.26 (2017) to $7.80 (2026) — a 46% CAGR.
Chart 6Free Cash Flow — 5 Years
Rumble Inc. generated $-90M FCF in 2024 (-1154% vs 2021). Salesforce, Inc. generated $14B FCF in 2026 (+252% vs 2021).
RUM vs CRM: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is RUM or CRM a better buy right now?
Salesforce, Inc. (CRM) offers the better valuation at 25.0x trailing P/E (16.5x forward), making it the more compelling value choice. Analysts rate Salesforce, Inc. (CRM) a "Buy" — based on 97 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — RUM or CRM?
Over the past 5 years, Salesforce, Inc. (CRM) delivered a total return of -9.0%, compared to -44.5% for Rumble Inc. (RUM). A $10,000 investment in CRM five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +192.3% versus RUM's -44.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — RUM or CRM?
By beta (market sensitivity over 5 years), Salesforce, Inc. (CRM) is the lower-risk stock at 1.04β versus Rumble Inc.'s 1.90β — meaning RUM is approximately 83% more volatile than CRM relative to the S&P 500.
04Which has better profit margins — RUM or CRM?
Salesforce, Inc. (CRM) is the more profitable company, earning 18.0% net margin versus -354.4% for Rumble Inc. — meaning it keeps 18.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21.5% versus -137.0% for RUM. At the gross margin level — before operating expenses — CRM leads at 77.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is RUM or CRM more undervalued right now?
Analyst consensus price targets imply the most upside for RUM: 112.6% to $11.50.
06Which pays a better dividend — RUM or CRM?
In this comparison, CRM (0.9% yield) pays a dividend. RUM does not pay a meaningful dividend and should not be held primarily for income.
07Is RUM or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc. (CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.04), 0.9% yield, +192.3% 10Y return). Rumble Inc. (RUM) carries a higher beta of 1.90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +192.3%, RUM: -44.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between RUM and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. CRM pays a dividend while RUM does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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