Comprehensive Stock Comparison
Compare Sportradar Group AG (SRAD) vs Salesforce, Inc. (CRM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SRAD | 26.1% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (16.5x vs 36.7x) |
| Quality / Margins | CRM | 18.0% net margin vs SRAD's 7.7% |
| Stability / Safety | SRAD | Beta 0.80 vs CRM's 1.04, lower leverage |
| Dividends | CRM | 0.9% yield; 2-year raise streak; SRAD pays no meaningful dividend |
| Momentum (1Y) | SRAD | -15.5% vs CRM's -34.0% |
| Efficiency (ROA) | CRM | 6.6% ROA vs SRAD's 3.9%, ROIC 10.9% vs 15.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sportradar is a sports data and technology company that provides mission-critical data, odds, and content to sports betting operators, media companies, and sports leagues. It generates revenue primarily through data services to betting operators (roughly 70% of revenue) and media rights distribution to broadcasters (roughly 30%), with additional income from integrity monitoring and advertising solutions. The company's moat lies in its exclusive long-term partnerships with major sports leagues — including the NBA, NFL, and FIFA — which provide proprietary data feeds that competitors cannot replicate.
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CRM leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). SRAD leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
CRM is the larger business by revenue, generating $41.5B annually — 33.8x SRAD's $1.2B. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to SRAD's 7.7%.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.2B | $41.5B |
| EBITDAEarnings before interest/tax | $451M | $11.4B |
| Net IncomeAfter-tax profit | $95M | $7.5B |
| Free Cash FlowCash after capex | $200M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +57.0% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +10.9% | +21.5% |
| Net MarginNet income ÷ Revenue | +7.7% | +18.0% |
| FCF MarginFCF ÷ Revenue | +16.3% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +14.5% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -41.3% | +18.3% |
Valuation Metrics
At 25.0x trailing earnings, CRM trades at a 84% valuation discount to SRAD's 154.8x P/E. Adjusting for growth (PEG ratio), CRM offers better value at 2.04x vs SRAD's 4.97x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $4.0B | $187.4B |
| Enterprise ValueMkt cap + debt − cash | $3.6B | $186.8B |
| Trailing P/EPrice ÷ TTM EPS | 154.81x | 24.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 36.74x | 16.54x |
| PEG RatioP/E ÷ EPS growth rate | 4.97x | 2.04x |
| EV / EBITDAEnterprise value multiple | 7.31x | 20.95x |
| Price / SalesMarket cap ÷ Revenue | 3.04x | 4.51x |
| Price / BookPrice ÷ Book value/share | 5.29x | 3.15x |
| Price / FCFMarket cap ÷ FCF | 26.87x | 13.01x |
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $10 for SRAD. SRAD carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRM's 0.11x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs SRAD's 6/9, reflecting strong financial health.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +9.6% | +12.6% |
| ROA (TTM)Return on assets | +3.9% | +6.6% |
| ROICReturn on invested capital | +15.8% | +10.9% |
| ROCEReturn on capital employed | +7.1% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | 0.05x | 0.11x |
| Net DebtTotal debt minus cash | -$302M | -$590M |
| Cash & Equiv.Liquid assets | $348M | $7.3B |
| Total DebtShort + long-term debt | $47M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 2.63x | 44.14x |
Total Returns (with DRIP)
A $10,000 investment in CRM five years ago would be worth $9,104 today (with dividends reinvested), compared to $7,289 for SRAD. Over the past 12 months, SRAD leads with a -15.5% total return vs CRM's -34.0%. The 3-year compound annual growth rate (CAGR) favors SRAD at 14.3% vs CRM's 6.6% — a key indicator of consistent wealth creation.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -21.7% | -23.2% |
| 1-Year ReturnPast 12 months | -15.5% | -34.0% |
| 3-Year ReturnCumulative with dividends | +49.4% | +21.1% |
| 5-Year ReturnCumulative with dividends | -27.1% | -9.0% |
| 10-Year ReturnCumulative with dividends | -27.1% | +192.3% |
| CAGR (3Y)Annualised 3-year return | +14.3% | +6.6% |
Risk & Volatility
SRAD is the less volatile stock with a 0.80 beta — it tends to amplify market swings less than CRM's 1.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 64.3% from its 52-week high vs SRAD's 56.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.80x | 1.04x |
| 52-Week HighHighest price in past year | $32.22 | $303.07 |
| 52-Week LowLowest price in past year | $15.72 | $174.57 |
| % of 52W HighCurrent price vs 52-week peak | +56.7% | +64.3% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 47.5 |
| Avg Volume (50D)Average daily shares traded | 2.2M | 8.6M |
Analyst Outlook
Wall Street rates SRAD as "Buy" and CRM as "Buy". Consensus price targets imply 75.2% upside for SRAD (target: $32) vs 53.5% for CRM (target: $299). CRM is the only dividend payer here at 0.85% yield — a key consideration for income-focused portfolios.
| Metric | SRADSportradar Group … | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $32.00 | $299.00 |
| # AnalystsCovering analysts | 16 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.9% | +6.7% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 100 | 72.81 | -27.2% |
| Salesforce, Inc. (CRM) | 100 | 76.59 | -23.4% |
Salesforce, Inc. (CRM) returned -9% over 5 years vs Sportradar Group AG (SRAD)'s -27%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | $380M | $1.1B | +190.9% |
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
Salesforce, Inc.'s revenue grew from $8.4B (2017) to $41.5B (2026) — a 19.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 3.1% | 3.1% | +0.1% |
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
Salesforce, Inc.'s net margin went from 4% (2017) to 18% (2026).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 375.4 | 173.4 | -53.8% |
| Salesforce, Inc. (CRM) | 393.2 | 25 | -93.6% |
Sportradar Group AG has traded in a 101x–375x P/E range over 4 years; current trailing P/E is ~155x. Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 0.03 | 0.1 | +287.6% |
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
Salesforce, Inc.'s EPS grew from $0.26 (2017) to $7.80 (2026) — a 46% CAGR.
Chart 6Free Cash Flow — 5 Years
Sportradar Group AG generated $125M FCF in 2024 (+8428% vs 2021). Salesforce, Inc. generated $14B FCF in 2026 (+252% vs 2021).
SRAD vs CRM: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SRAD or CRM a better buy right now?
Salesforce, Inc. (CRM) offers the better valuation at 25.0x trailing P/E (16.5x forward), making it the more compelling value choice. Analysts rate Sportradar Group AG (SRAD) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SRAD or CRM?
On trailing P/E, Salesforce, Inc. (CRM) is the cheapest at 25.0x versus Sportradar Group AG at 154.8x. On forward P/E, Salesforce, Inc. is actually cheaper at 16.5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sportradar Group AG wins at 1.18x versus Salesforce, Inc.'s 1.35x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — SRAD or CRM?
Over the past 5 years, Salesforce, Inc. (CRM) delivered a total return of -9.0%, compared to -27.1% for Sportradar Group AG (SRAD). A $10,000 investment in CRM five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +192.3% versus SRAD's -27.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SRAD or CRM?
By beta (market sensitivity over 5 years), Sportradar Group AG (SRAD) is the lower-risk stock at 0.80β versus Salesforce, Inc.'s 1.04β — meaning CRM is approximately 30% more volatile than SRAD relative to the S&P 500. On balance sheet safety, Sportradar Group AG (SRAD) carries a lower debt/equity ratio of 5% versus 11% for Salesforce, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — SRAD or CRM?
Salesforce, Inc. (CRM) is the more profitable company, earning 18.0% net margin versus 3.1% for Sportradar Group AG — meaning it keeps 18.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21.5% versus 12.2% for SRAD. At the gross margin level — before operating expenses — CRM leads at 77.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SRAD or CRM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sportradar Group AG (SRAD) is the more undervalued stock at a PEG of 1.18x versus Salesforce, Inc.'s 1.35x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Salesforce, Inc. (CRM) trades at 16.5x forward P/E versus 36.7x for Sportradar Group AG — 20.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SRAD: 75.2% to $32.00.
07Which pays a better dividend — SRAD or CRM?
In this comparison, CRM (0.9% yield) pays a dividend. SRAD does not pay a meaningful dividend and should not be held primarily for income.
08Is SRAD or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc. (CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.04), 0.9% yield, +192.3% 10Y return). Both have compounded well over 10 years (CRM: +192.3%, SRAD: -27.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SRAD and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. CRM pays a dividend while SRAD does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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