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VITL vs FRPT vs NOMD
Revenue, margins, valuation, and 5-year total return — side by side.
Packaged Foods
Packaged Foods
VITL vs FRPT vs NOMD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Agricultural Farm Products | Packaged Foods | Packaged Foods |
| Market Cap | $426M | $2.74B | $1.44B |
| Revenue (TTM) | $784M | $1.14B | $3.03B |
| Net Income (TTM) | $48M | $200M | $137M |
| Gross Margin | 35.2% | 38.9% | 27.1% |
| Operating Margin | 8.2% | 8.8% | 10.7% |
| Forward P/E | 10.4x | 41.1x | 6.9x |
| Total Debt | $53M | $560M | $2.29B |
| Cash & Equiv. | $49M | $278M | $325M |
VITL vs FRPT vs NOMD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 20 | May 26 | Return |
|---|---|---|---|
| Vital Farms, Inc. (VITL) | 100 | 27.0 | -73.0% |
| Freshpet, Inc. (FRPT) | 100 | 58.2 | -41.8% |
| Nomad Foods Limited (NOMD) | 100 | 43.9 | -56.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: VITL vs FRPT vs NOMD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
VITL is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 25.3%, EPS growth 22.0%, 3Y rev CAGR 28.0%
- Lower volatility, beta 0.31, Low D/E 15.2%, current ratio 2.16x
- 25.3% revenue growth vs NOMD's -2.2%
FRPT has the current edge in this matchup, primarily because of its strength in long-term compounding.
- 5.2% 10Y total return vs NOMD's 40.1%
- 17.6% margin vs NOMD's 4.5%
- -31.1% vs VITL's -73.5%
NOMD is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 2 yrs, beta 0.07, yield 7.1%
- Beta 0.07, yield 7.1%, current ratio 1.07x
- Lower P/E (6.9x vs 41.1x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 25.3% revenue growth vs NOMD's -2.2% | |
| Value | Lower P/E (6.9x vs 41.1x) | |
| Quality / Margins | 17.6% margin vs NOMD's 4.5% | |
| Stability / Safety | Beta 0.07 vs FRPT's 0.91 | |
| Dividends | 7.1% yield; 2-year raise streak; the other 2 pay no meaningful dividend | |
| Momentum (1Y) | -31.1% vs VITL's -73.5% | |
| Efficiency (ROA) | 11.4% ROA vs NOMD's 2.2%, ROIC 5.3% vs 5.5% |
VITL vs FRPT vs NOMD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
VITL vs FRPT vs NOMD — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
FRPT leads in 2 of 6 categories
NOMD leads 1 • VITL leads 1 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
FRPT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NOMD is the larger business by revenue, generating $3.0B annually — 3.9x VITL's $784M. FRPT is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to NOMD's 4.5%. On growth, VITL holds the edge at +15.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $784M | $1.1B | $3.0B |
| EBITDAEarnings before interest/tax | $78M | $165M | $435M |
| Net IncomeAfter-tax profit | $48M | $200M | $137M |
| Free Cash FlowCash after capex | -$90M | $223M | $252M |
| Gross MarginGross profit ÷ Revenue | +35.2% | +38.9% | +27.1% |
| Operating MarginEBIT ÷ Revenue | +8.2% | +8.8% | +10.7% |
| Net MarginNet income ÷ Revenue | +6.1% | +17.6% | +4.5% |
| FCF MarginFCF ÷ Revenue | -11.4% | +19.6% | +8.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +15.4% | +13.1% | -2.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -108.1% | +4.5% | -123.1% |
Valuation Metrics
NOMD leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 6.6x trailing earnings, VITL trades at a 69% valuation discount to FRPT's 21.2x P/E. On an enterprise value basis, VITL's 4.2x EV/EBITDA is more attractive than FRPT's 16.6x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $426M | $2.7B | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $431M | $3.0B | $3.7B |
| Trailing P/EPrice ÷ TTM EPS | 6.61x | 21.16x | 9.46x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.38x | 41.11x | 6.86x |
| PEG RatioP/E ÷ EPS growth rate | 0.17x | — | — |
| EV / EBITDAEnterprise value multiple | 4.22x | 16.62x | 7.34x |
| Price / SalesMarket cap ÷ Revenue | 0.56x | 2.49x | 0.40x |
| Price / BookPrice ÷ Book value/share | 1.25x | 2.59x | 0.52x |
| Price / FCFMarket cap ÷ FCF | — | 221.45x | 4.85x |
Profitability & Efficiency
VITL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
FRPT delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $5 for NOMD. VITL carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to NOMD's 0.92x. On the Piotroski fundamental quality scale (0–9), FRPT scores 6/9 vs VITL's 2/9, reflecting solid financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | +14.5% | +17.0% | +5.3% |
| ROA (TTM)Return on assets | +10.0% | +11.4% | +2.2% |
| ROICReturn on invested capital | +26.9% | +5.3% | +5.5% |
| ROCEReturn on capital employed | +26.1% | +6.0% | +6.2% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.15x | 0.46x | 0.92x |
| Net DebtTotal debt minus cash | $5M | $282M | $2.0B |
| Cash & Equiv.Liquid assets | $49M | $278M | $325M |
| Total DebtShort + long-term debt | $53M | $560M | $2.3B |
| Interest CoverageEBIT ÷ Interest expense | 39.83x | 13.29x | 2.52x |
Total Returns (Dividends Reinvested)
FRPT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in VITL five years ago would be worth $4,564 today (with dividends reinvested), compared to $3,165 for FRPT. Over the past 12 months, FRPT leads with a -31.1% total return vs VITL's -73.5%. The 3-year compound annual growth rate (CAGR) favors FRPT at -6.2% vs NOMD's -15.8% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | -68.1% | -7.1% | -15.4% |
| 1-Year ReturnPast 12 months | -73.5% | -31.1% | -43.5% |
| 3-Year ReturnCumulative with dividends | -38.2% | -17.4% | -40.3% |
| 5-Year ReturnCumulative with dividends | -54.4% | -68.4% | -59.7% |
| 10-Year ReturnCumulative with dividends | -73.0% | +517.3% | +40.1% |
| CAGR (3Y)Annualised 3-year return | -14.8% | -6.2% | -15.8% |
Risk & Volatility
Evenly matched — FRPT and NOMD each lead in 1 of 2 comparable metrics.
Risk & Volatility
NOMD is the less volatile stock with a 0.07 beta — it tends to amplify market swings less than FRPT's 0.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FRPT currently trades 62.2% from its 52-week high vs VITL's 17.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.31x | 0.91x | 0.07x |
| 52-Week HighHighest price in past year | $53.13 | $89.80 | $19.71 |
| 52-Week LowLowest price in past year | $8.40 | $46.76 | $9.17 |
| % of 52W HighCurrent price vs 52-week peak | +17.9% | +62.2% | +51.3% |
| RSI (14)Momentum oscillator 0–100 | 38.9 | 29.1 | 58.6 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 1.5M | 1.6M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: VITL as "Buy", FRPT as "Buy", NOMD as "Buy". Consensus price targets imply 316.3% upside for VITL (target: $40) vs 31.4% for FRPT (target: $73). NOMD is the only dividend payer here at 7.06% yield — a key consideration for income-focused portfolios.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $39.63 | $73.42 | $13.50 |
| # AnalystsCovering analysts | 15 | 29 | 13 |
| Dividend YieldAnnual dividend ÷ price | — | — | +7.1% |
| Dividend StreakConsecutive years of raises | — | — | 2 |
| Dividend / ShareAnnual DPS | — | — | $0.61 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +16.5% |
FRPT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). NOMD leads in 1 (Valuation Metrics). 1 tied.
VITL vs FRPT vs NOMD: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is VITL or FRPT or NOMD a better buy right now?
For growth investors, Vital Farms, Inc.
(VITL) is the stronger pick with 25. 3% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). Vital Farms, Inc. (VITL) offers the better valuation at 6. 6x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Vital Farms, Inc. (VITL) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — VITL or FRPT or NOMD?
On trailing P/E, Vital Farms, Inc.
(VITL) is the cheapest at 6. 6x versus Freshpet, Inc. at 21. 2x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 9x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — VITL or FRPT or NOMD?
Over the past 5 years, Vital Farms, Inc.
(VITL) delivered a total return of -54. 4%, compared to -68. 4% for Freshpet, Inc. (FRPT). Over 10 years, the gap is even starker: FRPT returned +517. 3% versus VITL's -73. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — VITL or FRPT or NOMD?
By beta (market sensitivity over 5 years), Nomad Foods Limited (NOMD) is the lower-risk stock at 0.
07β versus Freshpet, Inc. 's 0. 91β — meaning FRPT is approximately 1173% more volatile than NOMD relative to the S&P 500. On balance sheet safety, Vital Farms, Inc. (VITL) carries a lower debt/equity ratio of 15% versus 92% for Nomad Foods Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — VITL or FRPT or NOMD?
By revenue growth (latest reported year), Vital Farms, Inc.
(VITL) is pulling ahead at 25. 3% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: Freshpet, Inc. grew EPS 183. 9% year-over-year, compared to -35. 0% for Nomad Foods Limited. Over a 3-year CAGR, VITL leads at 28. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — VITL or FRPT or NOMD?
Freshpet, Inc.
(FRPT) is the more profitable company, earning 12. 6% net margin versus 4. 5% for Nomad Foods Limited — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VITL leads at 11. 6% versus 8. 6% for FRPT. At the gross margin level — before operating expenses — FRPT leads at 38. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is VITL or FRPT or NOMD more undervalued right now?
On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6.
9x forward P/E versus 41. 1x for Freshpet, Inc. — 34. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VITL: 316. 3% to $39. 63.
08Which pays a better dividend — VITL or FRPT or NOMD?
In this comparison, NOMD (7.
1% yield) pays a dividend. VITL, FRPT do not pay a meaningful dividend and should not be held primarily for income.
09Is VITL or FRPT or NOMD better for a retirement portfolio?
For long-horizon retirement investors, Nomad Foods Limited (NOMD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
07), 7. 1% yield). Both have compounded well over 10 years (NOMD: +40. 1%, FRPT: +517. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between VITL and FRPT and NOMD?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: VITL is a small-cap high-growth stock; FRPT is a small-cap quality compounder stock; NOMD is a small-cap deep-value stock. NOMD pays a dividend while VITL, FRPT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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