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WH vs MAR vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
WH vs MAR vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $6.26B | $95.15B | $73.19B |
| Revenue (TTM) | $1.44B | $21.73B | $12.28B |
| Net Income (TTM) | $193M | $2.58B | $1.54B |
| Gross Margin | 55.7% | 6.0% | 44.3% |
| Operating Margin | 28.8% | 19.6% | 23.1% |
| Forward P/E | 17.3x | 31.0x | 35.5x |
| Total Debt | $3.06B | $17.08B | $15.67B |
| Cash & Equiv. | $64M | $358M | $970M |
WH vs MAR vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Wyndham Hotels & Re… (WH) | 100 | 181.4 | +81.4% |
| Marriott Internatio… (MAR) | 100 | 405.7 | +305.7% |
| Hilton Worldwide Ho… (HLT) | 100 | 405.4 | +305.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WH vs MAR vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 5 yrs, beta 0.81, yield 2.0%
- Lower volatility, beta 0.81, current ratio 0.71x
- Beta 0.81, yield 2.0%, current ratio 0.71x
MAR is the clearest fit if your priority is momentum and efficiency.
- +43.6% vs WH's +1.8%
- 10.5% ROA vs WH's 4.5%, ROIC 25.0% vs 9.4%
HLT is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
- 6.2% 10Y total return vs MAR's 440.0%
- 7.7% revenue growth vs WH's 1.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 7.7% revenue growth vs WH's 1.5% | |
| Value | Lower P/E (17.3x vs 35.5x) | |
| Quality / Margins | 13.4% margin vs MAR's 11.9% | |
| Stability / Safety | Beta 0.81 vs MAR's 1.09 | |
| Dividends | 2.0% yield, 5-year raise streak, vs MAR's 0.7% | |
| Momentum (1Y) | +43.6% vs WH's +1.8% | |
| Efficiency (ROA) | 10.5% ROA vs WH's 4.5%, ROIC 25.0% vs 9.4% |
WH vs MAR vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
WH vs MAR vs HLT — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
WH leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $21.7B annually — 15.1x WH's $1.4B. Profitability is closely matched — net margins range from 13.4% (WH) to 11.9% (MAR). On growth, HLT holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $1.4B | $21.7B | $12.3B |
| EBITDAEarnings before interest/tax | $478M | $4.6B | $3.0B |
| Net IncomeAfter-tax profit | $193M | $2.6B | $1.5B |
| Free Cash FlowCash after capex | $304M | $3.2B | $2.2B |
| Gross MarginGross profit ÷ Revenue | +55.7% | +6.0% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +28.8% | +19.6% | +23.1% |
| Net MarginNet income ÷ Revenue | +13.4% | +11.9% | +12.6% |
| FCF MarginFCF ÷ Revenue | +21.1% | +14.9% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.5% | -71.1% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.6% | +110.6% | +35.0% |
Valuation Metrics
WH leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 33.7x trailing earnings, WH trades at a 36% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, WH's 19.8x EV/EBITDA is more attractive than HLT's 30.6x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $6.3B | $95.1B | $73.2B |
| Enterprise ValueMkt cap + debt − cash | $9.3B | $111.9B | $87.9B |
| Trailing P/EPrice ÷ TTM EPS | 33.73x | 37.84x | 52.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.27x | 31.00x | 35.50x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — |
| EV / EBITDAEnterprise value multiple | 19.77x | 25.20x | 30.62x |
| Price / SalesMarket cap ÷ Revenue | 4.38x | 3.63x | 6.08x |
| Price / BookPrice ÷ Book value/share | 13.48x | — | — |
| Price / FCFMarket cap ÷ FCF | 19.50x | 36.48x | 36.09x |
Profitability & Efficiency
MAR leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs WH's 5/9, reflecting strong financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | +37.3% | — | — |
| ROA (TTM)Return on assets | +4.5% | +10.5% | +9.4% |
| ROICReturn on invested capital | +9.4% | +25.0% | +24.7% |
| ROCEReturn on capital employed | +10.9% | +22.6% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 | 7 |
| Debt / EquityFinancial leverage | 6.53x | — | — |
| Net DebtTotal debt minus cash | $3.0B | $16.7B | $14.7B |
| Cash & Equiv.Liquid assets | $64M | $358M | $970M |
| Total DebtShort + long-term debt | $3.1B | $17.1B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 3.00x | 8.06x | 4.42x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $12,412 for WH. Over the past 12 months, MAR leads with a +43.6% total return vs WH's +1.8%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.5% vs WH's 9.2% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | +11.3% | +14.8% | +9.8% |
| 1-Year ReturnPast 12 months | +1.8% | +43.6% | +36.1% |
| 3-Year ReturnCumulative with dividends | +30.2% | +105.9% | +122.1% |
| 5-Year ReturnCumulative with dividends | +24.1% | +157.9% | +168.2% |
| 10-Year ReturnCumulative with dividends | +43.0% | +440.0% | +621.9% |
| CAGR (3Y)Annualised 3-year return | +9.2% | +27.2% | +30.5% |
Risk & Volatility
Evenly matched — WH and MAR each lead in 1 of 2 comparable metrics.
Risk & Volatility
WH is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 94.5% from its 52-week high vs WH's 89.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.81x | 1.09x | 0.94x |
| 52-Week HighHighest price in past year | $92.69 | $380.00 | $344.75 |
| 52-Week LowLowest price in past year | $69.21 | $250.01 | $235.99 |
| % of 52W HighCurrent price vs 52-week peak | +89.9% | +94.5% | +93.3% |
| RSI (14)Momentum oscillator 0–100 | 39.6 | 50.8 | 44.1 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 1.5M | 1.6M |
Analyst Outlook
WH leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WH as "Buy", MAR as "Hold", HLT as "Buy". Consensus price targets imply 17.8% upside for WH (target: $98) vs 3.7% for MAR (target: $373). For income investors, WH offers the higher dividend yield at 2.01% vs HLT's 0.19%.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $98.13 | $372.50 | $338.45 |
| # AnalystsCovering analysts | 22 | 52 | 49 |
| Dividend YieldAnnual dividend ÷ price | +2.0% | +0.7% | +0.2% |
| Dividend StreakConsecutive years of raises | 5 | 4 | 0 |
| Dividend / ShareAnnual DPS | $1.68 | $2.67 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.6% | +3.5% | +4.4% |
WH leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). MAR leads in 1 (Profitability & Efficiency). 1 tied.
WH vs MAR vs HLT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WH or MAR or HLT a better buy right now?
For growth investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger pick with 7. 7% revenue growth year-over-year, versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). Wyndham Hotels & Resorts, Inc. (WH) offers the better valuation at 33. 7x trailing P/E (17. 3x forward), making it the more compelling value choice. Analysts rate Wyndham Hotels & Resorts, Inc. (WH) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WH or MAR or HLT?
On trailing P/E, Wyndham Hotels & Resorts, Inc.
(WH) is the cheapest at 33. 7x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Wyndham Hotels & Resorts, Inc. is actually cheaper at 17. 3x.
03Which is the better long-term investment — WH or MAR or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +168. 2%, compared to +24. 1% for Wyndham Hotels & Resorts, Inc. (WH). Over 10 years, the gap is even starker: HLT returned +621. 9% versus WH's +43. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WH or MAR or HLT?
By beta (market sensitivity over 5 years), Wyndham Hotels & Resorts, Inc.
(WH) is the lower-risk stock at 0. 81β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 34% more volatile than WH relative to the S&P 500.
05Which is growing faster — WH or MAR or HLT?
By revenue growth (latest reported year), Hilton Worldwide Holdings Inc.
(HLT) is pulling ahead at 7. 7% versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -31. 6% for Wyndham Hotels & Resorts, Inc.. Over a 3-year CAGR, HLT leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WH or MAR or HLT?
Wyndham Hotels & Resorts, Inc.
(WH) is the more profitable company, earning 13. 5% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WH leads at 28. 4% versus 15. 8% for MAR. At the gross margin level — before operating expenses — WH leads at 58. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WH or MAR or HLT more undervalued right now?
On forward earnings alone, Wyndham Hotels & Resorts, Inc.
(WH) trades at 17. 3x forward P/E versus 35. 5x for Hilton Worldwide Holdings Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WH: 17. 8% to $98. 13.
08Which pays a better dividend — WH or MAR or HLT?
All stocks in this comparison pay dividends.
Wyndham Hotels & Resorts, Inc. (WH) offers the highest yield at 2. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is WH or MAR or HLT better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, HLT: +621. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WH and MAR and HLT?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
WH, MAR pay a dividend while HLT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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