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Stock Comparison

WH vs MAR vs HLT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WH
Wyndham Hotels & Resorts, Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$6.26B
5Y Perf.+81.4%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$95.15B
5Y Perf.+305.7%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$73.19B
5Y Perf.+305.4%

WH vs MAR vs HLT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WH logoWH
MAR logoMAR
HLT logoHLT
IndustryTravel LodgingTravel LodgingTravel Lodging
Market Cap$6.26B$95.15B$73.19B
Revenue (TTM)$1.44B$21.73B$12.28B
Net Income (TTM)$193M$2.58B$1.54B
Gross Margin55.7%6.0%44.3%
Operating Margin28.8%19.6%23.1%
Forward P/E17.3x31.0x35.5x
Total Debt$3.06B$17.08B$15.67B
Cash & Equiv.$64M$358M$970M

WH vs MAR vs HLTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WH
MAR
HLT
StockMay 20May 26Return
Wyndham Hotels & Re… (WH)100181.4+81.4%
Marriott Internatio… (MAR)100405.7+305.7%
Hilton Worldwide Ho… (HLT)100405.4+305.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: WH vs MAR vs HLT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WH leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Marriott International, Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
WH
Wyndham Hotels & Resorts, Inc.
The Income Pick

WH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.81, yield 2.0%
  • Lower volatility, beta 0.81, current ratio 0.71x
  • Beta 0.81, yield 2.0%, current ratio 0.71x
Best for: income & stability and sleep-well-at-night
MAR
Marriott International, Inc.
The Momentum Pick

MAR is the clearest fit if your priority is momentum and efficiency.

  • +43.6% vs WH's +1.8%
  • 10.5% ROA vs WH's 4.5%, ROIC 25.0% vs 9.4%
Best for: momentum and efficiency
HLT
Hilton Worldwide Holdings Inc.
The Growth Play

HLT is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 7.7%, EPS growth -0.3%, 3Y rev CAGR 11.1%
  • 6.2% 10Y total return vs MAR's 440.0%
  • 7.7% revenue growth vs WH's 1.5%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHLT logoHLT7.7% revenue growth vs WH's 1.5%
ValueWH logoWHLower P/E (17.3x vs 35.5x)
Quality / MarginsWH logoWH13.4% margin vs MAR's 11.9%
Stability / SafetyWH logoWHBeta 0.81 vs MAR's 1.09
DividendsWH logoWH2.0% yield, 5-year raise streak, vs MAR's 0.7%
Momentum (1Y)MAR logoMAR+43.6% vs WH's +1.8%
Efficiency (ROA)MAR logoMAR10.5% ROA vs WH's 4.5%, ROIC 25.0% vs 9.4%

WH vs MAR vs HLT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WHWyndham Hotels & Resorts, Inc.
FY 2025
Marketing, Reservation and Loyalty
28.4%$562M
Royalties and Franchise Fees
27.3%$541M
Marketing and reservation fees
23.8%$471M
Other Products and Services
9.6%$191M
License and Other Fee From Former Parent
6.4%$126M
Loyalty Program
4.6%$91M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M

WH vs MAR vs HLT — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWHLAGGINGHLT

Income & Cash Flow (Last 12 Months)

WH leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $21.7B annually — 15.1x WH's $1.4B. Profitability is closely matched — net margins range from 13.4% (WH) to 11.9% (MAR). On growth, HLT holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
RevenueTrailing 12 months$1.4B$21.7B$12.3B
EBITDAEarnings before interest/tax$478M$4.6B$3.0B
Net IncomeAfter-tax profit$193M$2.6B$1.5B
Free Cash FlowCash after capex$304M$3.2B$2.2B
Gross MarginGross profit ÷ Revenue+55.7%+6.0%+44.3%
Operating MarginEBIT ÷ Revenue+28.8%+19.6%+23.1%
Net MarginNet income ÷ Revenue+13.4%+11.9%+12.6%
FCF MarginFCF ÷ Revenue+21.1%+14.9%+17.8%
Rev. Growth (YoY)Latest quarter vs prior year+3.5%-71.1%+9.0%
EPS Growth (YoY)Latest quarter vs prior year+2.6%+110.6%+35.0%
WH leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

WH leads this category, winning 4 of 5 comparable metrics.

At 33.7x trailing earnings, WH trades at a 36% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, WH's 19.8x EV/EBITDA is more attractive than HLT's 30.6x.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Market CapShares × price$6.3B$95.1B$73.2B
Enterprise ValueMkt cap + debt − cash$9.3B$111.9B$87.9B
Trailing P/EPrice ÷ TTM EPS33.73x37.84x52.53x
Forward P/EPrice ÷ next-FY EPS est.17.27x31.00x35.50x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple19.77x25.20x30.62x
Price / SalesMarket cap ÷ Revenue4.38x3.63x6.08x
Price / BookPrice ÷ Book value/share13.48x
Price / FCFMarket cap ÷ FCF19.50x36.48x36.09x
WH leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 5 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs WH's 5/9, reflecting strong financial health.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
ROE (TTM)Return on equity+37.3%
ROA (TTM)Return on assets+4.5%+10.5%+9.4%
ROICReturn on invested capital+9.4%+25.0%+24.7%
ROCEReturn on capital employed+10.9%+22.6%+19.0%
Piotroski ScoreFundamental quality 0–9577
Debt / EquityFinancial leverage6.53x
Net DebtTotal debt minus cash$3.0B$16.7B$14.7B
Cash & Equiv.Liquid assets$64M$358M$970M
Total DebtShort + long-term debt$3.1B$17.1B$15.7B
Interest CoverageEBIT ÷ Interest expense3.00x8.06x4.42x
MAR leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

HLT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $12,412 for WH. Over the past 12 months, MAR leads with a +43.6% total return vs WH's +1.8%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.5% vs WH's 9.2% — a key indicator of consistent wealth creation.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
YTD ReturnYear-to-date+11.3%+14.8%+9.8%
1-Year ReturnPast 12 months+1.8%+43.6%+36.1%
3-Year ReturnCumulative with dividends+30.2%+105.9%+122.1%
5-Year ReturnCumulative with dividends+24.1%+157.9%+168.2%
10-Year ReturnCumulative with dividends+43.0%+440.0%+621.9%
CAGR (3Y)Annualised 3-year return+9.2%+27.2%+30.5%
HLT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WH and MAR each lead in 1 of 2 comparable metrics.

WH is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 94.5% from its 52-week high vs WH's 89.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Beta (5Y)Sensitivity to S&P 5000.81x1.09x0.94x
52-Week HighHighest price in past year$92.69$380.00$344.75
52-Week LowLowest price in past year$69.21$250.01$235.99
% of 52W HighCurrent price vs 52-week peak+89.9%+94.5%+93.3%
RSI (14)Momentum oscillator 0–10039.650.844.1
Avg Volume (50D)Average daily shares traded1.2M1.5M1.6M
Evenly matched — WH and MAR each lead in 1 of 2 comparable metrics.

Analyst Outlook

WH leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WH as "Buy", MAR as "Hold", HLT as "Buy". Consensus price targets imply 17.8% upside for WH (target: $98) vs 3.7% for MAR (target: $373). For income investors, WH offers the higher dividend yield at 2.01% vs HLT's 0.19%.

MetricWH logoWHWyndham Hotels & …MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$98.13$372.50$338.45
# AnalystsCovering analysts225249
Dividend YieldAnnual dividend ÷ price+2.0%+0.7%+0.2%
Dividend StreakConsecutive years of raises540
Dividend / ShareAnnual DPS$1.68$2.67$0.60
Buyback YieldShare repurchases ÷ mkt cap+4.6%+3.5%+4.4%
WH leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

WH leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). MAR leads in 1 (Profitability & Efficiency). 1 tied.

Best OverallWyndham Hotels & Resorts, I… (WH)Leads 3 of 6 categories
Loading custom metrics...

WH vs MAR vs HLT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WH or MAR or HLT a better buy right now?

For growth investors, Hilton Worldwide Holdings Inc.

(HLT) is the stronger pick with 7. 7% revenue growth year-over-year, versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). Wyndham Hotels & Resorts, Inc. (WH) offers the better valuation at 33. 7x trailing P/E (17. 3x forward), making it the more compelling value choice. Analysts rate Wyndham Hotels & Resorts, Inc. (WH) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WH or MAR or HLT?

On trailing P/E, Wyndham Hotels & Resorts, Inc.

(WH) is the cheapest at 33. 7x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Wyndham Hotels & Resorts, Inc. is actually cheaper at 17. 3x.

03

Which is the better long-term investment — WH or MAR or HLT?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +168. 2%, compared to +24. 1% for Wyndham Hotels & Resorts, Inc. (WH). Over 10 years, the gap is even starker: HLT returned +621. 9% versus WH's +43. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WH or MAR or HLT?

By beta (market sensitivity over 5 years), Wyndham Hotels & Resorts, Inc.

(WH) is the lower-risk stock at 0. 81β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 34% more volatile than WH relative to the S&P 500.

05

Which is growing faster — WH or MAR or HLT?

By revenue growth (latest reported year), Hilton Worldwide Holdings Inc.

(HLT) is pulling ahead at 7. 7% versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -31. 6% for Wyndham Hotels & Resorts, Inc.. Over a 3-year CAGR, HLT leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WH or MAR or HLT?

Wyndham Hotels & Resorts, Inc.

(WH) is the more profitable company, earning 13. 5% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WH leads at 28. 4% versus 15. 8% for MAR. At the gross margin level — before operating expenses — WH leads at 58. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WH or MAR or HLT more undervalued right now?

On forward earnings alone, Wyndham Hotels & Resorts, Inc.

(WH) trades at 17. 3x forward P/E versus 35. 5x for Hilton Worldwide Holdings Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WH: 17. 8% to $98. 13.

08

Which pays a better dividend — WH or MAR or HLT?

All stocks in this comparison pay dividends.

Wyndham Hotels & Resorts, Inc. (WH) offers the highest yield at 2. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).

09

Is WH or MAR or HLT better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, HLT: +621. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WH and MAR and HLT?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

WH, MAR pay a dividend while HLT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WH

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.8%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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Custom Screen

Beat Both

Find stocks that outperform WH and MAR and HLT on the metrics below

Revenue Growth>
%
(WH: 3.5% · MAR: -71.1%)
Net Margin>
%
(WH: 13.4% · MAR: 11.9%)
P/E Ratio<
x
(WH: 33.7x · MAR: 37.8x)

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