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AACG vs TAL vs EDU vs GOTU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AACG
ATA Creativity Global

Education & Training Services

Consumer DefensiveNASDAQ • CN
Market Cap$19M
5Y Perf.+32.2%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$771M
5Y Perf.-79.8%
EDU
New Oriental Education & Technology Group Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$8.97B
5Y Perf.-53.0%
GOTU
Gaotu Techedu Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$760M
5Y Perf.-93.7%

AACG vs TAL vs EDU vs GOTU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AACG logoAACG
TAL logoTAL
EDU logoEDU
GOTU logoGOTU
IndustryEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training Services
Market Cap$19M$771M$8.97B$760M
Revenue (TTM)$267M$2.66B$4.99B$5.85B
Net Income (TTM)$-48M$171M$367M$-374M
Gross Margin48.6%54.4%55.1%67.5%
Operating Margin-11.4%2.7%9.0%-9.1%
Forward P/E18.1x16.2x
Total Debt$46M$333M$804M$492M
Cash & Equiv.$85M$1.77B$1.61B$1.32B

AACG vs TAL vs EDU vs GOTULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AACG
TAL
EDU
GOTU
StockMay 20May 26Return
ATA Creativity Glob… (AACG)100132.2+32.2%
TAL Education Group (TAL)10020.2-79.8%
New Oriental Educat… (EDU)10047.0-53.0%
Gaotu Techedu Inc. (GOTU)1006.3-93.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: AACG vs TAL vs EDU vs GOTU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EDU leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. ATA Creativity Global is the stronger pick specifically for recent price momentum and sentiment. GOTU also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
AACG
ATA Creativity Global
The Momentum Pick

AACG is the #2 pick in this set and the best alternative if momentum is your priority.

  • +32.2% vs GOTU's -39.4%
Best for: momentum
TAL
TAL Education Group
The Growth Play

TAL is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
  • Lower volatility, beta 0.96, Low D/E 8.9%, current ratio 2.86x
Best for: growth exposure and sleep-well-at-night
EDU
New Oriental Education & Technology Group Inc.
The Income Pick

EDU carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 5 yrs, beta 0.82, yield 1.1%
  • 47.3% 10Y total return vs AACG's -59.1%
  • Beta 0.82, yield 1.1%, current ratio 1.58x
  • Better valuation composite
Best for: income & stability and long-term compounding
GOTU
Gaotu Techedu Inc.
The Growth Leader

GOTU is the clearest fit if your priority is growth.

  • 56.0% revenue growth vs AACG's -2.7%
Best for: growth
See the full category breakdown
CategoryWinnerWhy
GrowthGOTU logoGOTU56.0% revenue growth vs AACG's -2.7%
ValueEDU logoEDUBetter valuation composite
Quality / MarginsEDU logoEDU7.4% margin vs AACG's -17.9%
Stability / SafetyEDU logoEDUBeta 0.82 vs AACG's 1.74, lower leverage
DividendsEDU logoEDU1.1% yield; 5-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AACG logoAACG+32.2% vs GOTU's -39.4%
Efficiency (ROA)EDU logoEDU4.8% ROA vs AACG's -10.8%, ROIC 9.9% vs -62.4%

AACG vs TAL vs EDU vs GOTU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AACGATA Creativity Global
FY 2025
Portfolio Training Service
77.2%$188M
Overseas Study Counselling Services
14.7%$36M
Research Based Learning Services
8.1%$20M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B
EDUNew Oriental Education & Technology Group Inc.
FY 2025
Service
88.4%$4.3B
Product
11.6%$566M
GOTUGaotu Techedu Inc.
FY 2024
Learning Services
98.9%$4.4B
Other Revenue
1.1%$50M

AACG vs TAL vs EDU vs GOTU — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLEDULAGGINGGOTU

Income & Cash Flow (Last 12 Months)

Evenly matched — TAL and EDU and GOTU each lead in 2 of 6 comparable metrics.

GOTU is the larger business by revenue, generating $5.8B annually — 21.9x AACG's $267M. EDU is the more profitable business, keeping 7.4% of every revenue dollar as net income compared to AACG's -17.9%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
RevenueTrailing 12 months$267M$2.7B$5.0B$5.8B
EBITDAEarnings before interest/tax-$12M$72M$563M-$378M
Net IncomeAfter-tax profit-$48M$171M$367M-$374M
Free Cash FlowCash after capex$5M$441M$737M$0
Gross MarginGross profit ÷ Revenue+48.6%+54.4%+55.1%+67.5%
Operating MarginEBIT ÷ Revenue-11.4%+2.7%+9.0%-9.1%
Net MarginNet income ÷ Revenue-17.9%+6.5%+7.4%-6.4%
FCF MarginFCF ÷ Revenue+1.9%+16.6%+14.8%+1.7%
Rev. Growth (YoY)Latest quarter vs prior year-12.9%+38.7%+6.1%+32.9%
EPS Growth (YoY)Latest quarter vs prior year-3.0%-21.4%0.0%+66.7%
Evenly matched — TAL and EDU and GOTU each lead in 2 of 6 comparable metrics.

Valuation Metrics

TAL leads this category, winning 4 of 6 comparable metrics.

At 9.0x trailing earnings, TAL trades at a 63% valuation discount to EDU's 24.5x P/E.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
Market CapShares × price$19M$771M$9.0B$760M
Enterprise ValueMkt cap + debt − cash$13M-$667M$8.2B$638M
Trailing P/EPrice ÷ TTM EPS-2.75x9.05x24.50x-4.86x
Forward P/EPrice ÷ next-FY EPS est.18.12x16.25x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple-16.38x15.25x
Price / SalesMarket cap ÷ Revenue0.49x0.34x1.83x1.12x
Price / BookPrice ÷ Book value/share4.01x0.20x2.31x2.67x
Price / FCFMarket cap ÷ FCF2.70x14.07x64.81x
TAL leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

EDU leads this category, winning 5 of 8 comparable metrics.

EDU delivers a 9.1% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-90 for AACG. TAL carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to AACG's 1.44x. On the Piotroski fundamental quality scale (0–9), EDU scores 7/9 vs AACG's 3/9, reflecting strong financial health.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
ROE (TTM)Return on equity-89.5%+4.7%+9.1%-21.8%
ROA (TTM)Return on assets-10.8%+3.1%+4.8%-6.8%
ROICReturn on invested capital-62.4%-0.3%+9.9%-47.8%
ROCEReturn on capital employed-35.6%-0.2%+9.5%-39.9%
Piotroski ScoreFundamental quality 0–93574
Debt / EquityFinancial leverage1.44x0.09x0.20x0.25x
Net DebtTotal debt minus cash-$39M-$1.6B-$809M-$829M
Cash & Equiv.Liquid assets$85M$1.8B$1.6B$1.3B
Total DebtShort + long-term debt$46M$333M$804M$492M
Interest CoverageEBIT ÷ Interest expense1570.90x
EDU leads this category, winning 5 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

AACG leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AACG five years ago would be worth $4,089 today (with dividends reinvested), compared to $762 for GOTU. Over the past 12 months, AACG leads with a +32.2% total return vs GOTU's -39.4%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.7% vs AACG's -13.2% — a key indicator of consistent wealth creation.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
YTD ReturnYear-to-date+48.8%-0.8%-2.5%-19.3%
1-Year ReturnPast 12 months+32.2%+23.9%+19.4%-39.4%
3-Year ReturnCumulative with dividends-34.6%+103.2%+37.2%-32.3%
5-Year ReturnCumulative with dividends-59.1%-79.7%-61.5%-92.4%
10-Year ReturnCumulative with dividends-59.1%+27.3%+47.3%-81.2%
CAGR (3Y)Annualised 3-year return-13.2%+26.7%+11.1%-12.2%
AACG leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

EDU leads this category, winning 2 of 2 comparable metrics.

EDU is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than AACG's 1.74 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EDU currently trades 86.7% from its 52-week high vs GOTU's 43.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
Beta (5Y)Sensitivity to S&P 5001.74x0.96x0.82x0.99x
52-Week HighHighest price in past year$2.58$13.37$64.97$4.56
52-Week LowLowest price in past year$0.74$9.04$41.62$1.84
% of 52W HighCurrent price vs 52-week peak+46.1%+85.3%+86.7%+43.2%
RSI (14)Momentum oscillator 0–10060.252.354.852.7
Avg Volume (50D)Average daily shares traded12K3.3M689K395K
EDU leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

EDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TAL as "Hold", EDU as "Buy", GOTU as "Hold". Consensus price targets imply 57.9% upside for TAL (target: $18) vs 20.7% for EDU (target: $68). EDU is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricAACG logoAACGATA Creativity Gl…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…GOTU logoGOTUGaotu Techedu Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHold
Price TargetConsensus 12-month target$18.00$68.00$2.94
# AnalystsCovering analysts282410
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises305
Dividend / ShareAnnual DPS$0.61
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.7%+5.0%+4.0%
EDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

EDU leads in 3 of 6 categories (Profitability & Efficiency, Risk & Volatility). TAL leads in 1 (Valuation Metrics). 1 tied.

Best OverallNew Oriental Education & Te… (EDU)Leads 3 of 6 categories
Loading custom metrics...

AACG vs TAL vs EDU vs GOTU: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AACG or TAL or EDU or GOTU a better buy right now?

For growth investors, Gaotu Techedu Inc.

(GOTU) is the stronger pick with 56. 0% revenue growth year-over-year, versus -2. 7% for ATA Creativity Global (AACG). TAL Education Group (TAL) offers the better valuation at 9. 0x trailing P/E (18. 1x forward), making it the more compelling value choice. Analysts rate New Oriental Education & Technology Group Inc. (EDU) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AACG or TAL or EDU or GOTU?

On trailing P/E, TAL Education Group (TAL) is the cheapest at 9.

0x versus New Oriental Education & Technology Group Inc. at 24. 5x. On forward P/E, New Oriental Education & Technology Group Inc. is actually cheaper at 16. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — AACG or TAL or EDU or GOTU?

Over the past 5 years, ATA Creativity Global (AACG) delivered a total return of -59.

1%, compared to -92. 4% for Gaotu Techedu Inc. (GOTU). Over 10 years, the gap is even starker: EDU returned +47. 3% versus GOTU's -81. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AACG or TAL or EDU or GOTU?

By beta (market sensitivity over 5 years), New Oriental Education & Technology Group Inc.

(EDU) is the lower-risk stock at 0. 82β versus ATA Creativity Global's 1. 74β — meaning AACG is approximately 112% more volatile than EDU relative to the S&P 500. On balance sheet safety, TAL Education Group (TAL) carries a lower debt/equity ratio of 9% versus 144% for ATA Creativity Global — giving it more financial flexibility in a downturn.

05

Which is growing faster — AACG or TAL or EDU or GOTU?

By revenue growth (latest reported year), Gaotu Techedu Inc.

(GOTU) is pulling ahead at 56. 0% versus -2. 7% for ATA Creativity Global (AACG). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -145. 0% for Gaotu Techedu Inc.. Over a 3-year CAGR, EDU leads at 16. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AACG or TAL or EDU or GOTU?

New Oriental Education & Technology Group Inc.

(EDU) is the more profitable company, earning 7. 6% net margin versus -23. 0% for Gaotu Techedu Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EDU leads at 8. 7% versus -26. 0% for GOTU. At the gross margin level — before operating expenses — GOTU leads at 68. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AACG or TAL or EDU or GOTU more undervalued right now?

On forward earnings alone, New Oriental Education & Technology Group Inc.

(EDU) trades at 16. 2x forward P/E versus 18. 1x for TAL Education Group — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.

08

Which pays a better dividend — AACG or TAL or EDU or GOTU?

In this comparison, EDU (1.

1% yield) pays a dividend. AACG, TAL, GOTU do not pay a meaningful dividend and should not be held primarily for income.

09

Is AACG or TAL or EDU or GOTU better for a retirement portfolio?

For long-horizon retirement investors, New Oriental Education & Technology Group Inc.

(EDU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 1. 1% yield). ATA Creativity Global (AACG) carries a higher beta of 1. 74 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EDU: +47. 3%, AACG: -59. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AACG and TAL and EDU and GOTU?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: AACG is a small-cap quality compounder stock; TAL is a small-cap high-growth stock; EDU is a small-cap quality compounder stock; GOTU is a small-cap high-growth stock. EDU pays a dividend while AACG, TAL, GOTU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Gross Margin > 40%
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