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Stock Comparison

AIT vs WDFC vs GWW vs SPB vs MSM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AIT
Applied Industrial Technologies, Inc.

Industrial - Distribution

IndustrialsNYSE • US
Market Cap$11.42B
5Y Perf.+432.5%
WDFC
WD-40 Company

Chemicals - Specialty

Basic MaterialsNASDAQ • US
Market Cap$4.15B
5Y Perf.+8.4%
GWW
W.W. Grainger, Inc.

Industrial - Distribution

IndustrialsNYSE • US
Market Cap$58.39B
5Y Perf.+298.5%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.90B
5Y Perf.+72.2%
MSM
MSC Industrial Direct Co., Inc.

Industrial - Distribution

IndustrialsNYSE • US
Market Cap$5.82B
5Y Perf.+50.4%

AIT vs WDFC vs GWW vs SPB vs MSM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AIT logoAIT
WDFC logoWDFC
GWW logoGWW
SPB logoSPB
MSM logoMSM
IndustryIndustrial - DistributionChemicals - SpecialtyIndustrial - DistributionHousehold & Personal ProductsIndustrial - Distribution
Market Cap$11.42B$4.15B$58.39B$1.90B$5.82B
Revenue (TTM)$4.84B$621M$18.38B$2.82B$3.81B
Net Income (TTM)$404M$90M$1.78B$126M$205M
Gross Margin30.0%55.4%39.2%36.9%40.7%
Operating Margin11.2%16.4%14.2%5.4%8.4%
Forward P/E28.9x34.7x27.7x15.5x24.0x
Total Debt$572M$98M$3.16B$654M$539M
Cash & Equiv.$388M$58M$585M$124M$56M

AIT vs WDFC vs GWW vs SPB vs MSMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AIT
WDFC
GWW
SPB
MSM
StockMay 20May 26Return
Applied Industrial … (AIT)100532.5+432.5%
WD-40 Company (WDFC)100108.4+8.4%
W.W. Grainger, Inc. (GWW)100398.5+298.5%
Spectrum Brands Hol… (SPB)100172.2+72.2%
MSC Industrial Dire… (MSM)100150.4+50.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: AIT vs WDFC vs GWW vs SPB vs MSM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WDFC leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. W.W. Grainger, Inc. is the stronger pick specifically for dividend income and shareholder returns and operational efficiency and capital deployment. SPB and MSM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
AIT
Applied Industrial Technologies, Inc.
The Long-Run Compounder

AIT is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 6.2% 10Y total return vs GWW's 462.8%
  • PEG 0.39 vs WDFC's 3.97
Best for: long-term compounding and valuation efficiency
WDFC
WD-40 Company
The Income Pick

WDFC carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 22 yrs, beta 0.19, yield 1.8%
  • Rev growth 5.0%, EPS growth 30.9%, 3Y rev CAGR 6.1%
  • Lower volatility, beta 0.19, Low D/E 36.4%, current ratio 2.79x
  • Beta 0.19, yield 1.8%, current ratio 2.79x
Best for: income & stability and growth exposure
GWW
W.W. Grainger, Inc.
The Income Pick

GWW is the #2 pick in this set and the best alternative if dividends and efficiency is your priority.

  • 0.8% yield, 37-year raise streak, vs MSM's 3.3%
  • 19.7% ROA vs SPB's 3.7%, ROIC 32.1% vs 3.9%
Best for: dividends and efficiency
SPB
Spectrum Brands Holdings, Inc.
The Value Play

SPB ranks third and is worth considering specifically for value.

  • Lower P/E (15.5x vs 24.0x)
Best for: value
MSM
MSC Industrial Direct Co., Inc.
The Momentum Pick

MSM is the clearest fit if your priority is momentum.

  • +41.7% vs WDFC's -9.7%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthWDFC logoWDFC5.0% revenue growth vs SPB's -5.2%
ValueSPB logoSPBLower P/E (15.5x vs 24.0x)
Quality / MarginsWDFC logoWDFC14.4% margin vs SPB's 4.5%
Stability / SafetyWDFC logoWDFCBeta 0.19 vs AIT's 1.09
DividendsGWW logoGWW0.8% yield, 37-year raise streak, vs MSM's 3.3%
Momentum (1Y)MSM logoMSM+41.7% vs WDFC's -9.7%
Efficiency (ROA)GWW logoGWW19.7% ROA vs SPB's 3.7%, ROIC 32.1% vs 3.9%

AIT vs WDFC vs GWW vs SPB vs MSM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AITApplied Industrial Technologies, Inc.
FY 2025
Engineered Solutions Segment
100.0%$1.6B
WDFCWD-40 Company
FY 2025
WD-40 Multi-Use Product
77.1%$478M
WD-40 Specialist
13.2%$82M
Other Maintenance Products
5.0%$31M
Homecare And Cleaning Products
4.7%$29M
GWWW.W. Grainger, Inc.
FY 2025
High-Touch Solutions (N.A.)
79.4%$14.0B
Endless Assortment
20.6%$3.6B
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
MSMMSC Industrial Direct Co., Inc.
FY 2025
Reportable Segment
100.0%$3.8B

AIT vs WDFC vs GWW vs SPB vs MSM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAITLAGGINGMSM

Income & Cash Flow (Last 12 Months)

WDFC leads this category, winning 4 of 6 comparable metrics.

GWW is the larger business by revenue, generating $18.4B annually — 29.6x WDFC's $621M. WDFC is the more profitable business, keeping 14.4% of every revenue dollar as net income compared to SPB's 4.5%. On growth, GWW holds the edge at +10.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
RevenueTrailing 12 months$4.8B$621M$18.4B$2.8B$3.8B
EBITDAEarnings before interest/tax$592M$111M$2.9B$252M$414M
Net IncomeAfter-tax profit$404M$90M$1.8B$126M$205M
Free Cash FlowCash after capex$437M$78M$1.4B$290M$167M
Gross MarginGross profit ÷ Revenue+30.0%+55.4%+39.2%+36.9%+40.7%
Operating MarginEBIT ÷ Revenue+11.2%+16.4%+14.2%+5.4%+8.4%
Net MarginNet income ÷ Revenue+8.3%+14.4%+9.7%+4.5%+5.4%
FCF MarginFCF ÷ Revenue+9.0%+12.6%+7.5%+10.3%+4.4%
Rev. Growth (YoY)Latest quarter vs prior year+7.3%+0.6%+10.1%+4.9%+4.0%
EPS Growth (YoY)Latest quarter vs prior year+3.1%-7.9%+18.2%+26.6%+12.0%
WDFC leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SPB leads this category, winning 6 of 7 comparable metrics.

At 21.1x trailing earnings, SPB trades at a 39% valuation discount to GWW's 34.9x P/E. Adjusting for growth (PEG ratio), AIT offers better value at 0.41x vs WDFC's 3.56x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
Market CapShares × price$11.4B$4.2B$58.4B$1.9B$5.8B
Enterprise ValueMkt cap + debt − cash$11.6B$4.2B$61.0B$2.4B$6.3B
Trailing P/EPrice ÷ TTM EPS30.52x31.10x34.85x21.11x29.21x
Forward P/EPrice ÷ next-FY EPS est.28.86x34.73x27.70x15.48x23.98x
PEG RatioP/E ÷ EPS growth rate0.41x3.56x1.56x1.63x
EV / EBITDAEnterprise value multiple20.75x37.45x20.70x10.89x15.60x
Price / SalesMarket cap ÷ Revenue2.50x6.70x3.25x0.68x1.54x
Price / BookPrice ÷ Book value/share6.50x10.53x14.30x1.10x4.17x
Price / FCFMarket cap ÷ FCF24.54x49.82x43.87x11.44x24.16x
SPB leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GWW leads this category, winning 5 of 9 comparable metrics.

GWW delivers a 43.1% return on equity — every $100 of shareholder capital generates $43 in annual profit, vs $7 for SPB. AIT carries lower financial leverage with a 0.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to GWW's 0.76x. On the Piotroski fundamental quality scale (0–9), GWW scores 8/9 vs MSM's 5/9, reflecting strong financial health.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
ROE (TTM)Return on equity+21.6%+33.9%+43.1%+6.6%+14.8%
ROA (TTM)Return on assets+12.9%+19.5%+19.7%+3.7%+8.2%
ROICReturn on invested capital+18.7%+26.2%+32.1%+3.9%+12.3%
ROCEReturn on capital employed+19.5%+28.9%+39.7%+4.2%+17.5%
Piotroski ScoreFundamental quality 0–967865
Debt / EquityFinancial leverage0.31x0.36x0.76x0.34x0.39x
Net DebtTotal debt minus cash$184M$40M$2.6B$531M$483M
Cash & Equiv.Liquid assets$388M$58M$585M$124M$56M
Total DebtShort + long-term debt$572M$98M$3.2B$654M$539M
Interest CoverageEBIT ÷ Interest expense42.94x32.08x32.42x4.63x12.56x
GWW leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AIT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in AIT five years ago would be worth $30,124 today (with dividends reinvested), compared to $9,358 for WDFC. Over the past 12 months, MSM leads with a +41.7% total return vs WDFC's -9.7%. The 3-year compound annual growth rate (CAGR) favors AIT at 34.4% vs SPB's 5.7% — a key indicator of consistent wealth creation.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
YTD ReturnYear-to-date+19.2%+6.8%+23.1%+36.5%+23.5%
1-Year ReturnPast 12 months+40.0%-9.7%+18.8%+30.0%+41.7%
3-Year ReturnCumulative with dividends+142.7%+18.7%+85.3%+18.1%+25.9%
5-Year ReturnCumulative with dividends+201.2%-6.4%+167.8%-5.0%+28.2%
10-Year ReturnCumulative with dividends+624.6%+120.8%+462.8%+15.3%+87.3%
CAGR (3Y)Annualised 3-year return+34.4%+5.9%+22.8%+5.7%+8.0%
AIT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AIT and WDFC each lead in 1 of 2 comparable metrics.

WDFC is the less volatile stock with a 0.19 beta — it tends to amplify market swings less than AIT's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AIT currently trades 97.5% from its 52-week high vs WDFC's 82.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
Beta (5Y)Sensitivity to S&P 5001.09x0.19x0.87x0.87x0.85x
52-Week HighHighest price in past year$316.82$253.24$1286.56$86.95$107.09
52-Week LowLowest price in past year$217.35$175.38$906.52$49.99$75.37
% of 52W HighCurrent price vs 52-week peak+97.5%+82.2%+95.9%+93.7%+97.4%
RSI (14)Momentum oscillator 0–10066.245.269.645.865.9
Avg Volume (50D)Average daily shares traded284K175K237K317K606K
Evenly matched — AIT and WDFC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GWW and MSM each lead in 1 of 2 comparable metrics.

Analyst consensus: AIT as "Buy", WDFC as "Hold", GWW as "Hold", SPB as "Buy", MSM as "Hold". Consensus price targets imply 44.2% upside for WDFC (target: $300) vs -6.3% for MSM (target: $98). For income investors, MSM offers the higher dividend yield at 3.25% vs AIT's 0.53%.

MetricAIT logoAITApplied Industria…WDFC logoWDFCWD-40 CompanyGWW logoGWWW.W. Grainger, In…SPB logoSPBSpectrum Brands H…MSM logoMSMMSC Industrial Di…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuyHold
Price TargetConsensus 12-month target$322.33$300.00$1193.14$87.75$97.75
# AnalystsCovering analysts157382128
Dividend YieldAnnual dividend ÷ price+0.5%+1.8%+0.8%+2.3%+3.3%
Dividend StreakConsecutive years of raises15223714
Dividend / ShareAnnual DPS$1.64$3.70$9.73$1.86$3.39
Buyback YieldShare repurchases ÷ mkt cap+1.3%+0.3%+1.8%+17.2%+0.7%
Evenly matched — GWW and MSM each lead in 1 of 2 comparable metrics.
Key Takeaway

WDFC leads in 1 of 6 categories (Income & Cash Flow). SPB leads in 1 (Valuation Metrics). 2 tied.

Best OverallApplied Industrial Technolo… (AIT)Leads 1 of 6 categories
Loading custom metrics...

AIT vs WDFC vs GWW vs SPB vs MSM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AIT or WDFC or GWW or SPB or MSM a better buy right now?

For growth investors, WD-40 Company (WDFC) is the stronger pick with 5.

0% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). Spectrum Brands Holdings, Inc. (SPB) offers the better valuation at 21. 1x trailing P/E (15. 5x forward), making it the more compelling value choice. Analysts rate Applied Industrial Technologies, Inc. (AIT) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AIT or WDFC or GWW or SPB or MSM?

On trailing P/E, Spectrum Brands Holdings, Inc.

(SPB) is the cheapest at 21. 1x versus W. W. Grainger, Inc. at 34. 9x. On forward P/E, Spectrum Brands Holdings, Inc. is actually cheaper at 15. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Applied Industrial Technologies, Inc. wins at 0. 39x versus WD-40 Company's 3. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AIT or WDFC or GWW or SPB or MSM?

Over the past 5 years, Applied Industrial Technologies, Inc.

(AIT) delivered a total return of +201. 2%, compared to -6. 4% for WD-40 Company (WDFC). Over 10 years, the gap is even starker: AIT returned +624. 6% versus SPB's +15. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AIT or WDFC or GWW or SPB or MSM?

By beta (market sensitivity over 5 years), WD-40 Company (WDFC) is the lower-risk stock at 0.

19β versus Applied Industrial Technologies, Inc. 's 1. 09β — meaning AIT is approximately 462% more volatile than WDFC relative to the S&P 500. On balance sheet safety, Applied Industrial Technologies, Inc. (AIT) carries a lower debt/equity ratio of 31% versus 76% for W. W. Grainger, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AIT or WDFC or GWW or SPB or MSM?

By revenue growth (latest reported year), WD-40 Company (WDFC) is pulling ahead at 5.

0% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: WD-40 Company grew EPS 30. 9% year-over-year, compared to -22. 1% for MSC Industrial Direct Co. , Inc.. Over a 3-year CAGR, AIT leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AIT or WDFC or GWW or SPB or MSM?

WD-40 Company (WDFC) is the more profitable company, earning 14.

7% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WDFC leads at 16. 7% versus 4. 4% for SPB. At the gross margin level — before operating expenses — WDFC leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AIT or WDFC or GWW or SPB or MSM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Applied Industrial Technologies, Inc. (AIT) is the more undervalued stock at a PEG of 0. 39x versus WD-40 Company's 3. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Spectrum Brands Holdings, Inc. (SPB) trades at 15. 5x forward P/E versus 34. 7x for WD-40 Company — 19. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WDFC: 44. 2% to $300. 00.

08

Which pays a better dividend — AIT or WDFC or GWW or SPB or MSM?

All stocks in this comparison pay dividends.

MSC Industrial Direct Co. , Inc. (MSM) offers the highest yield at 3. 3%, versus 0. 5% for Applied Industrial Technologies, Inc. (AIT).

09

Is AIT or WDFC or GWW or SPB or MSM better for a retirement portfolio?

For long-horizon retirement investors, WD-40 Company (WDFC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

19), 1. 8% yield, +120. 8% 10Y return). Both have compounded well over 10 years (WDFC: +120. 8%, SPB: +15. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AIT and WDFC and GWW and SPB and MSM?

These companies operate in different sectors (AIT (Industrials) and WDFC (Basic Materials) and GWW (Industrials) and SPB (Consumer Defensive) and MSM (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AIT is a mid-cap quality compounder stock; WDFC is a small-cap quality compounder stock; GWW is a mid-cap quality compounder stock; SPB is a small-cap quality compounder stock; MSM is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MSM

Income & Dividend Stock

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Custom Screen

Beat Both

Find stocks that outperform AIT and WDFC and GWW and SPB and MSM on the metrics below

Revenue Growth>
%
(AIT: 7.3% · WDFC: 0.6%)
Net Margin>
%
(AIT: 8.3% · WDFC: 14.4%)
P/E Ratio<
x
(AIT: 30.5x · WDFC: 31.1x)

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