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Stock Comparison

AMZN vs WMT vs TGT vs SHOP vs EBAY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+47.5%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+133.7%

AMZN vs WMT vs TGT vs SHOP vs EBAY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
SHOP logoSHOP
EBAY logoEBAY
IndustrySpecialty RetailSpecialty RetailDiscount StoresSoftware - ApplicationSpecialty Retail
Market Cap$2.92T$1.04T$57.36B$145.00B$48.63B
Revenue (TTM)$742.78B$703.06B$106.25B$12.37B$11.60B
Net Income (TTM)$90.80B$22.91B$4.04B$1.33B$2.04B
Gross Margin50.6%24.9%27.3%48.0%72.0%
Operating Margin11.5%4.1%5.3%13.3%19.6%
Forward P/E34.8x44.7x15.7x60.9x17.4x
Total Debt$152.99B$67.09B$5.59B$188M$7.38B
Cash & Equiv.$86.81B$10.73B$5.49B$1.53B$1.87B

AMZN vs WMT vs TGT vs SHOP vs EBAYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AMZN
WMT
TGT
SHOP
EBAY
StockMay 20May 26Return
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
Target Corporation (TGT)100102.9+2.9%
Shopify Inc. (SHOP)100147.5+47.5%
eBay Inc. (EBAY)100233.7+133.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: AMZN vs WMT vs TGT vs SHOP vs EBAY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TGT and EBAY are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. eBay Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. AMZN, WMT, and SHOP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
AMZN
Amazon.com, Inc.
The Growth Play

AMZN ranks third and is worth considering specifically for growth exposure and valuation efficiency.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • PEG 1.24 vs WMT's 4.06
  • 11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%
Best for: growth exposure and valuation efficiency
WMT
Walmart Inc.
The Long-Run Compounder

WMT is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 499.5% 10Y total return vs SHOP's 41.2%
  • Lower volatility, beta 0.12, Low D/E 67.2%, current ratio 0.79x
  • Beta 0.12 vs SHOP's 2.64
Best for: long-term compounding and sleep-well-at-night
TGT
Target Corporation
The Income Pick

TGT has the current edge in this matchup, primarily because of its strength in income & stability.

  • Dividend streak 22 yrs, beta 0.95, yield 3.6%
  • Lower P/E (15.7x vs 17.4x)
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Best for: income & stability
SHOP
Shopify Inc.
The Growth Leader

SHOP is the clearest fit if your priority is growth.

  • 30.1% revenue growth vs TGT's -1.7%
Best for: growth
EBAY
eBay Inc.
The Defensive Pick

EBAY is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • 17.6% margin vs WMT's 3.3%
  • +54.2% vs SHOP's +18.2%
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs TGT's -1.7%
ValueTGT logoTGTLower P/E (15.7x vs 17.4x)
Quality / MarginsEBAY logoEBAY17.6% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs SHOP's 2.64
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)EBAY logoEBAY+54.2% vs SHOP's +18.2%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%

AMZN vs WMT vs TGT vs SHOP vs EBAY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B

AMZN vs WMT vs TGT vs SHOP vs EBAY — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWMTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

EBAY leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 64.0x EBAY's $11.6B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to WMT's 3.3%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
RevenueTrailing 12 months$742.8B$703.1B$106.2B$12.4B$11.6B
EBITDAEarnings before interest/tax$155.9B$42.8B$8.7B$1.7B$2.6B
Net IncomeAfter-tax profit$90.8B$22.9B$4.0B$1.3B$2.0B
Free Cash FlowCash after capex-$2.5B$15.3B$2.9B$2.1B$1.7B
Gross MarginGross profit ÷ Revenue+50.6%+24.9%+27.3%+48.0%+72.0%
Operating MarginEBIT ÷ Revenue+11.5%+4.1%+5.3%+13.3%+19.6%
Net MarginNet income ÷ Revenue+12.2%+3.3%+3.8%+10.8%+17.6%
FCF MarginFCF ÷ Revenue-0.3%+2.2%+2.8%+17.2%+14.5%
Rev. Growth (YoY)Latest quarter vs prior year+16.6%+5.8%+3.2%+34.3%+19.5%
EPS Growth (YoY)Latest quarter vs prior year+74.8%+35.1%+23.7%+15.1%+5.7%
EBAY leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 6 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 87% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
Market CapShares × price$2.92T$1.04T$57.4B$145.0B$48.6B
Enterprise ValueMkt cap + debt − cash$2.98T$1.09T$57.5B$143.7B$54.1B
Trailing P/EPrice ÷ TTM EPS37.82x47.69x15.49x118.87x24.52x
Forward P/EPrice ÷ next-FY EPS est.34.77x44.71x15.74x60.91x17.40x
PEG RatioP/E ÷ EPS growth rate1.35x4.33x4.06x
EV / EBITDAEnterprise value multiple20.47x24.85x7.26x95.83x21.03x
Price / SalesMarket cap ÷ Revenue4.07x1.46x0.55x12.55x4.38x
Price / BookPrice ÷ Book value/share7.14x10.45x3.55x10.82x10.61x
Price / FCFMarket cap ÷ FCF378.98x24.97x20.23x72.25x29.28x
TGT leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

SHOP leads this category, winning 3 of 8 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
ROE (TTM)Return on equity+23.3%+22.3%+26.1%+10.5%+44.1%
ROA (TTM)Return on assets+11.5%+7.9%+6.9%+9.0%+11.5%
ROICReturn on invested capital+14.7%+14.7%+16.7%+9.4%+16.8%
ROCEReturn on capital employed+15.3%+17.5%+13.6%+11.4%+17.4%
Piotroski ScoreFundamental quality 0–966666
Debt / EquityFinancial leverage0.37x0.67x0.35x0.01x1.60x
Net DebtTotal debt minus cash$66.2B$56.4B$104M-$1.3B$5.5B
Cash & Equiv.Liquid assets$86.8B$10.7B$5.5B$1.5B$1.9B
Total DebtShort + long-term debt$153.0B$67.1B$5.6B$188M$7.4B
Interest CoverageEBIT ÷ Interest expense39.96x11.85x12.40x10.52x
SHOP leads this category, winning 3 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $6,838 for TGT. Over the past 12 months, EBAY leads with a +54.2% total return vs SHOP's +18.2%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs TGT's -3.8% — a key indicator of consistent wealth creation.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
YTD ReturnYear-to-date+19.7%+15.7%+26.4%-28.9%+22.6%
1-Year ReturnPast 12 months+43.7%+32.7%+36.6%+18.2%+54.2%
3-Year ReturnCumulative with dividends+156.2%+160.5%-11.0%+73.6%+137.4%
5-Year ReturnCumulative with dividends+64.8%+186.9%-31.6%+0.8%+86.3%
10-Year ReturnCumulative with dividends+697.8%+499.5%+99.5%+4123.0%+369.5%
CAGR (3Y)Annualised 3-year return+36.8%+37.6%-3.8%+20.2%+33.4%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than SHOP's 2.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SHOP's 61.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
Beta (5Y)Sensitivity to S&P 5001.51x0.12x0.95x2.64x0.73x
52-Week HighHighest price in past year$278.56$134.69$133.07$182.19$111.38
52-Week LowLowest price in past year$185.01$91.89$83.44$88.14$67.87
% of 52W HighCurrent price vs 52-week peak+97.3%+96.7%+94.6%+61.3%+95.5%
RSI (14)Momentum oscillator 0–10081.155.961.434.763.1
Avg Volume (50D)Average daily shares traded45.5M17.2M4.5M8.7M5.4M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: AMZN as "Buy", WMT as "Buy", TGT as "Hold", SHOP as "Buy", EBAY as "Hold". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricAMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.EBAY logoEBAYeBay Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyHold
Price TargetConsensus 12-month target$306.77$137.04$115.31$164.75$109.67
# AnalystsCovering analysts9464596368
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%+1.1%
Dividend StreakConsecutive years of raises37227
Dividend / ShareAnnual DPS$0.94$4.51$1.15
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.7%0.0%+5.1%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

EBAY leads in 1 of 6 categories (Income & Cash Flow). TGT leads in 1 (Valuation Metrics). 2 tied.

Best OverallWalmart Inc. (WMT)Leads 1 of 6 categories
Loading custom metrics...

AMZN vs WMT vs TGT vs SHOP vs EBAY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AMZN or WMT or TGT or SHOP or EBAY a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AMZN or WMT or TGT or SHOP or EBAY?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Shopify Inc. at 118. 9x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — AMZN or WMT or TGT or SHOP or EBAY?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -31. 6% for Target Corporation (TGT). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus TGT's +99. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AMZN or WMT or TGT or SHOP or EBAY?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 2157% more volatile than WMT relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AMZN or WMT or TGT or SHOP or EBAY?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AMZN or WMT or TGT or SHOP or EBAY?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 4. 2% for WMT. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AMZN or WMT or TGT or SHOP or EBAY more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 60. 9x for Shopify Inc. — 45. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.

08

Which pays a better dividend — AMZN or WMT or TGT or SHOP or EBAY?

In this comparison, TGT (3.

6% yield), EBAY (1. 1% yield), WMT (0. 7% yield) pay a dividend. AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is AMZN or WMT or TGT or SHOP or EBAY better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AMZN and WMT and TGT and SHOP and EBAY?

These companies operate in different sectors (AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and SHOP (Technology) and EBAY (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; SHOP is a mid-cap high-growth stock; EBAY is a mid-cap quality compounder stock. WMT, TGT, EBAY pay a dividend while AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
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  • Sector: Consumer Defensive
  • Market Cap > $100B
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SHOP

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
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EBAY

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 10%
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Custom Screen

Beat Both

Find stocks that outperform AMZN and WMT and TGT and SHOP and EBAY on the metrics below

Revenue Growth>
%
(AMZN: 16.6% · WMT: 5.8%)
Net Margin>
%
(AMZN: 12.2% · WMT: 3.3%)
P/E Ratio<
x
(AMZN: 37.8x · WMT: 47.7x)

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