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Stock Comparison

AOUT vs SWBI vs RGR vs CLAR vs POWW

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AOUT
American Outdoor Brands, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$146M
5Y Perf.-36.9%
SWBI
Smith & Wesson Brands, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$655M
5Y Perf.-19.3%
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$623M
5Y Perf.-44.9%
CLAR
Clarus Corporation

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$111M
5Y Perf.-77.0%
POWW
Outdoor Holding Company

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$232M
5Y Perf.-17.1%

AOUT vs SWBI vs RGR vs CLAR vs POWW — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AOUT logoAOUT
SWBI logoSWBI
RGR logoRGR
CLAR logoCLAR
POWW logoPOWW
IndustryLeisureAerospace & DefenseAerospace & DefenseLeisureAerospace & Defense
Market Cap$146M$655M$623M$111M$232M
Revenue (TTM)$205M$486M$552M$254M$-5M
Net Income (TTM)$-10M$12M$-12M$-45M$-80M
Gross Margin43.1%26.4%14.4%29.2%86.9%
Operating Margin-4.7%4.6%-4.1%-7.9%-120.9%
Forward P/E66.2x53.6x20.6x
Total Debt$33M$115M$2M$12M$2M
Cash & Equiv.$23M$25M$18M$37M$30M

AOUT vs SWBI vs RGR vs CLAR vs POWWLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AOUT
SWBI
RGR
CLAR
POWW
StockAug 20May 26Return
American Outdoor Br… (AOUT)10063.1-36.9%
Smith & Wesson Bran… (SWBI)10080.7-19.3%
Sturm, Ruger & Comp… (RGR)10055.1-44.9%
Clarus Corporation (CLAR)10023.0-77.0%
Outdoor Holding Com… (POWW)10082.9-17.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: AOUT vs SWBI vs RGR vs CLAR vs POWW

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SWBI leads in 5 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. American Outdoor Brands, Inc. is the stronger pick specifically for growth and revenue expansion. RGR also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
AOUT
American Outdoor Brands, Inc.
The Growth Play

AOUT is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 10.6%, EPS growth 99.4%, 3Y rev CAGR -3.5%
  • 10.6% revenue growth vs SWBI's -11.4%
Best for: growth exposure
SWBI
Smith & Wesson Brands, Inc.
The Income Pick

SWBI carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 5 yrs, beta 0.74, yield 3.5%
  • -3.7% 10Y total return vs RGR's -4.9%
  • Beta 0.74, yield 3.5%, current ratio 4.16x
  • 2.5% margin vs POWW's -264.8%
Best for: income & stability and long-term compounding
RGR
Sturm, Ruger & Company, Inc.
The Defensive Pick

RGR ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 1.00, Low D/E 0.6%, current ratio 3.87x
  • Better valuation composite
Best for: sleep-well-at-night
CLAR
Clarus Corporation
The Income Angle

CLAR lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
POWW
Outdoor Holding Company
The Industrials Pick

Among these 5 stocks, POWW doesn't own a clear edge in any measured category.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAOUT logoAOUT10.6% revenue growth vs SWBI's -11.4%
ValueRGR logoRGRBetter valuation composite
Quality / MarginsSWBI logoSWBI2.5% margin vs POWW's -264.8%
Stability / SafetySWBI logoSWBIBeta 0.74 vs POWW's 1.53
DividendsSWBI logoSWBI3.5% yield, 5-year raise streak, vs CLAR's 3.5%, (1 stock pays no dividend)
Momentum (1Y)SWBI logoSWBI+65.8% vs AOUT's -16.3%
Efficiency (ROA)SWBI logoSWBI2.2% ROA vs POWW's -29.6%, ROIC 4.1% vs -17.6%

AOUT vs SWBI vs RGR vs CLAR vs POWW — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AOUTAmerican Outdoor Brands, Inc.
FY 2023
Shooting Sports
100.0%$89M
SWBISmith & Wesson Brands, Inc.
FY 2024
Product One
71.3%$382M
Product Two
21.7%$116M
Other Products And Services
7.0%$37M
RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M
CLARClarus Corporation
FY 2025
Outdoor Segment
70.6%$177M
Adventure Segment
29.4%$74M
POWWOutdoor Holding Company
FY 2022
Ammunition Sales
67.2%$161M
Marketplace Revenue
26.9%$65M
Casing Sales
5.9%$14M

AOUT vs SWBI vs RGR vs CLAR vs POWW — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSWBILAGGINGPOWW

Income & Cash Flow (Last 12 Months)

SWBI leads this category, winning 5 of 6 comparable metrics.

RGR and POWW operate at a comparable scale, with $552M and -$5M in trailing revenue. SWBI is the more profitable business, keeping 2.5% of every revenue dollar as net income compared to POWW's -2.6%. On growth, SWBI holds the edge at +17.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
RevenueTrailing 12 months$205M$486M$552M$254M-$5M
EBITDAEarnings before interest/tax$344,000$30M-$5M-$11M$602,323
Net IncomeAfter-tax profit-$10M$12M-$12M-$45M-$80M
Free Cash FlowCash after capex$4M$73M$42M-$12M$4M
Gross MarginGross profit ÷ Revenue+43.1%+26.4%+14.4%+29.2%+86.9%
Operating MarginEBIT ÷ Revenue-4.7%+4.6%-4.1%-7.9%-120.9%
Net MarginNet income ÷ Revenue-4.8%+2.5%-2.2%-17.6%-2.6%
FCF MarginFCF ÷ Revenue+1.7%+15.0%+7.7%-4.9%-27.4%
Rev. Growth (YoY)Latest quarter vs prior year-3.3%+17.1%+4.1%+2.5%-54.1%
EPS Growth (YoY)Latest quarter vs prior year-25.8%+122.4%-97.8%+35.7%+105.2%
SWBI leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — AOUT and CLAR each lead in 2 of 5 comparable metrics.

On an enterprise value basis, AOUT's 11.9x EV/EBITDA is more attractive than RGR's 53.8x.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
Market CapShares × price$146M$655M$623M$111M$232M
Enterprise ValueMkt cap + debt − cash$156M$745M$606M$87M$204M
Trailing P/EPrice ÷ TTM EPS-1600.83x49.10x-144.63x-2.39x-1.75x
Forward P/EPrice ÷ next-FY EPS est.66.24x53.56x20.61x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple11.90x13.37x53.83x
Price / SalesMarket cap ÷ Revenue0.66x1.38x1.14x0.44x4.71x
Price / BookPrice ÷ Book value/share0.69x1.76x2.23x0.56x1.05x
Price / FCFMarket cap ÷ FCF16.19x
Evenly matched — AOUT and CLAR each lead in 2 of 5 comparable metrics.

Profitability & Efficiency

SWBI leads this category, winning 5 of 9 comparable metrics.

SWBI delivers a 3.3% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-34 for POWW. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SWBI's 0.31x. On the Piotroski fundamental quality scale (0–9), AOUT scores 7/9 vs CLAR's 2/9, reflecting strong financial health.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
ROE (TTM)Return on equity-5.8%+3.3%-4.2%-21.2%-33.9%
ROA (TTM)Return on assets-4.1%+2.2%-4.7%-21.6%-29.6%
ROICReturn on invested capital-0.1%+4.1%-3.0%-8.2%-17.6%
ROCEReturn on capital employed-0.1%+4.9%-3.8%-17.9%-19.7%
Piotroski ScoreFundamental quality 0–973425
Debt / EquityFinancial leverage0.19x0.31x0.01x0.06x0.01x
Net DebtTotal debt minus cash$10M$90M-$17M-$24M-$29M
Cash & Equiv.Liquid assets$23M$25M$18M$37M$30M
Total DebtShort + long-term debt$33M$115M$2M$12M$2M
Interest CoverageEBIT ÷ Interest expense5.17x-353.50x-10.44x
SWBI leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SWBI leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in SWBI five years ago would be worth $8,610 today (with dividends reinvested), compared to $1,719 for CLAR. Over the past 12 months, SWBI leads with a +65.8% total return vs AOUT's -16.3%. The 3-year compound annual growth rate (CAGR) favors SWBI at 10.9% vs CLAR's -27.8% — a key indicator of consistent wealth creation.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
YTD ReturnYear-to-date+21.3%+48.9%+16.9%-13.2%+19.2%
1-Year ReturnPast 12 months-16.3%+65.8%+19.8%-12.3%-2.0%
3-Year ReturnCumulative with dividends+17.7%+36.4%-23.0%-62.4%+13.1%
5-Year ReturnCumulative with dividends-65.1%-13.9%-26.4%-82.8%-71.2%
10-Year ReturnCumulative with dividends-38.0%-3.7%-4.9%-13.5%-49.0%
CAGR (3Y)Annualised 3-year return+5.6%+10.9%-8.4%-27.8%+4.2%
SWBI leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

SWBI leads this category, winning 2 of 2 comparable metrics.

SWBI is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than POWW's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SWBI currently trades 93.3% from its 52-week high vs AOUT's 71.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
Beta (5Y)Sensitivity to S&P 5001.51x0.74x1.00x1.34x1.53x
52-Week HighHighest price in past year$13.46$15.79$48.21$4.03$2.23
52-Week LowLowest price in past year$6.26$7.73$28.33$2.58$1.08
% of 52W HighCurrent price vs 52-week peak+71.4%+93.3%+81.0%+71.7%+89.2%
RSI (14)Momentum oscillator 0–10054.051.742.658.546.0
Avg Volume (50D)Average daily shares traded38K596K163K217K586K
SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: AOUT as "Buy", SWBI as "Buy", RGR as "Buy", CLAR as "Hold", POWW as "Buy". Consensus price targets imply 73.0% upside for CLAR (target: $5) vs 3.5% for SWBI (target: $15). For income investors, SWBI offers the higher dividend yield at 3.53% vs POWW's 1.27%.

MetricAOUT logoAOUTAmerican Outdoor …SWBI logoSWBISmith & Wesson Br…RGR logoRGRSturm, Ruger & Co…CLAR logoCLARClarus CorporationPOWW logoPOWWOutdoor Holding C…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$12.50$15.25$5.00$2.25
# AnalystsCovering analysts5412114
Dividend YieldAnnual dividend ÷ price+3.5%+1.6%+3.5%+1.3%
Dividend StreakConsecutive years of raises5011
Dividend / ShareAnnual DPS$0.52$0.62$0.10$0.03
Buyback YieldShare repurchases ÷ mkt cap+2.6%+3.9%+4.2%+0.0%+2.8%
SWBI leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SWBI leads in 5 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 1 category is tied.

Best OverallSmith & Wesson Brands, Inc. (SWBI)Leads 5 of 6 categories
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AOUT vs SWBI vs RGR vs CLAR vs POWW: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AOUT or SWBI or RGR or CLAR or POWW a better buy right now?

For growth investors, American Outdoor Brands, Inc.

(AOUT) is the stronger pick with 10. 6% revenue growth year-over-year, versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). Smith & Wesson Brands, Inc. (SWBI) offers the better valuation at 49. 1x trailing P/E (53. 6x forward), making it the more compelling value choice. Analysts rate American Outdoor Brands, Inc. (AOUT) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AOUT or SWBI or RGR or CLAR or POWW?

On forward P/E, Sturm, Ruger & Company, Inc.

is actually cheaper at 20. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — AOUT or SWBI or RGR or CLAR or POWW?

Over the past 5 years, Smith & Wesson Brands, Inc.

(SWBI) delivered a total return of -13. 9%, compared to -82. 8% for Clarus Corporation (CLAR). Over 10 years, the gap is even starker: SWBI returned -3. 7% versus POWW's -49. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AOUT or SWBI or RGR or CLAR or POWW?

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 74β versus Outdoor Holding Company's 1. 53β — meaning POWW is approximately 107% more volatile than SWBI relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 31% for Smith & Wesson Brands, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AOUT or SWBI or RGR or CLAR or POWW?

By revenue growth (latest reported year), American Outdoor Brands, Inc.

(AOUT) is pulling ahead at 10. 6% versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). On earnings-per-share growth, the picture is similar: American Outdoor Brands, Inc. grew EPS 99. 4% year-over-year, compared to -612. 5% for Outdoor Holding Company. Over a 3-year CAGR, RGR leads at -2. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AOUT or SWBI or RGR or CLAR or POWW?

Smith & Wesson Brands, Inc.

(SWBI) is the more profitable company, earning 2. 8% net margin versus -264. 8% for Outdoor Holding Company — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SWBI leads at 5. 0% versus -120. 9% for POWW. At the gross margin level — before operating expenses — POWW leads at 86. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AOUT or SWBI or RGR or CLAR or POWW more undervalued right now?

On forward earnings alone, Sturm, Ruger & Company, Inc.

(RGR) trades at 20. 6x forward P/E versus 66. 2x for American Outdoor Brands, Inc. — 45. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CLAR: 73. 0% to $5. 00.

08

Which pays a better dividend — AOUT or SWBI or RGR or CLAR or POWW?

In this comparison, SWBI (3.

5% yield), CLAR (3. 5% yield), RGR (1. 6% yield), POWW (1. 3% yield) pay a dividend. AOUT does not pay a meaningful dividend and should not be held primarily for income.

09

Is AOUT or SWBI or RGR or CLAR or POWW better for a retirement portfolio?

For long-horizon retirement investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 3. 5% yield). American Outdoor Brands, Inc. (AOUT) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SWBI: -3. 7%, AOUT: -38. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AOUT and SWBI and RGR and CLAR and POWW?

These companies operate in different sectors (AOUT (Consumer Cyclical) and SWBI (Industrials) and RGR (Industrials) and CLAR (Consumer Cyclical) and POWW (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AOUT is a small-cap quality compounder stock; SWBI is a small-cap income-oriented stock; RGR is a small-cap quality compounder stock; CLAR is a small-cap income-oriented stock; POWW is a small-cap quality compounder stock. SWBI, RGR, CLAR, POWW pay a dividend while AOUT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

AOUT

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 25%
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SWBI

High-Growth Disruptor

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Gross Margin > 15%
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RGR

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Dividend Yield > 0.6%
Run This Screen
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CLAR

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 17%
  • Dividend Yield > 1.3%
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POWW

Stable Dividend Mega-Cap

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 52%
  • Dividend Yield > 0.5%
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Beat Both

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Revenue Growth>
%
(AOUT: -3.3% · SWBI: 17.1%)

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