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Stock Comparison

APPF vs ROP vs PCTY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
APPF
AppFolio, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$6.12B
5Y Perf.+7.3%
ROP
Roper Technologies, Inc.

Industrial - Machinery

IndustrialsNASDAQ • US
Market Cap$36.28B
5Y Perf.-10.5%
PCTY
Paylocity Holding Corporation

Software - Application

TechnologyNASDAQ • US
Market Cap$5.93B
5Y Perf.-16.1%

APPF vs ROP vs PCTY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
APPF logoAPPF
ROP logoROP
PCTY logoPCTY
IndustrySoftware - ApplicationIndustrial - MachinerySoftware - Application
Market Cap$6.12B$36.28B$5.93B
Revenue (TTM)$995M$8.12B$1.73B
Net Income (TTM)$152M$1.71B$258M
Gross Margin63.2%69.4%69.3%
Operating Margin17.1%28.1%21.3%
Forward P/E25.0x16.1x14.0x
Total Debt$71M$9.30B$218M
Cash & Equiv.$107M$297M$398M

APPF vs ROP vs PCTYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

APPF
ROP
PCTY
StockMay 20May 26Return
AppFolio, Inc. (APPF)100107.3+7.3%
Roper Technologies,… (ROP)10089.5-10.5%
Paylocity Holding C… (PCTY)10083.9-16.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: APPF vs ROP vs PCTY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: APPF and ROP are tied at the top with 3 categories each — the right choice depends on your priorities. Roper Technologies, Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
APPF
AppFolio, Inc.
The Growth Play

APPF has the current edge in this matchup, primarily because of its strength in growth exposure and long-term compounding.

  • Rev growth 19.7%, EPS growth -30.1%, 3Y rev CAGR 26.3%
  • 12.8% 10Y total return vs PCTY's 218.2%
  • Lower volatility, beta 0.71, Low D/E 13.2%, current ratio 3.20x
Best for: growth exposure and long-term compounding
ROP
Roper Technologies, Inc.
The Income Pick

ROP is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 12 yrs, beta 0.43, yield 0.9%
  • Beta 0.43, yield 0.9%, current ratio 0.52x
  • 21.1% margin vs PCTY's 14.9%
Best for: income & stability and defensive
PCTY
Paylocity Holding Corporation
The Value Pick

PCTY is the clearest fit if your priority is valuation efficiency.

  • PEG 0.50 vs ROP's 1.68
  • Lower P/E (14.0x vs 25.0x)
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthAPPF logoAPPF19.7% revenue growth vs ROP's 12.3%
ValuePCTY logoPCTYLower P/E (14.0x vs 25.0x)
Quality / MarginsROP logoROP21.1% margin vs PCTY's 14.9%
Stability / SafetyROP logoROPBeta 0.43 vs APPF's 0.71
DividendsROP logoROP0.9% yield; 12-year raise streak; the other 2 pay no meaningful dividend
Momentum (1Y)APPF logoAPPF-20.7% vs PCTY's -40.6%
Efficiency (ROA)APPF logoAPPF24.2% ROA vs PCTY's 4.9%, ROIC 22.4% vs 26.2%

APPF vs ROP vs PCTY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

APPFAppFolio, Inc.
FY 2025
Value Added Services
75.9%$722M
Subscription Services
22.2%$211M
Other Services
1.9%$18M
ROPRoper Technologies, Inc.
FY 2025
Software And Related Services
100.0%$12.3B
PCTYPaylocity Holding Corporation
FY 2025
Recurring Fees
95.8%$1.4B
Nonrecurring Fees
4.2%$62M

APPF vs ROP vs PCTY — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAPPFLAGGINGPCTY

Income & Cash Flow (Last 12 Months)

ROP leads this category, winning 5 of 6 comparable metrics.

ROP is the larger business by revenue, generating $8.1B annually — 8.2x APPF's $995M. ROP is the more profitable business, keeping 21.1% of every revenue dollar as net income compared to PCTY's 14.9%. On growth, APPF holds the edge at +20.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
RevenueTrailing 12 months$995M$8.1B$1.7B
EBITDAEarnings before interest/tax$192M$3.2B$394M
Net IncomeAfter-tax profit$152M$1.7B$258M
Free Cash FlowCash after capex$234M$2.6B$470M
Gross MarginGross profit ÷ Revenue+63.2%+69.4%+69.3%
Operating MarginEBIT ÷ Revenue+17.1%+28.1%+21.3%
Net MarginNet income ÷ Revenue+15.3%+21.1%+14.9%
FCF MarginFCF ÷ Revenue+23.5%+31.4%+27.2%
Rev. Growth (YoY)Latest quarter vs prior year+20.4%+11.3%+10.5%
EPS Growth (YoY)Latest quarter vs prior year+37.2%+59.1%+26.7%
ROP leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

PCTY leads this category, winning 4 of 7 comparable metrics.

At 24.8x trailing earnings, ROP trades at a 43% valuation discount to APPF's 43.8x P/E. Adjusting for growth (PEG ratio), PCTY offers better value at 0.96x vs ROP's 2.59x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
Market CapShares × price$6.1B$36.3B$5.9B
Enterprise ValueMkt cap + debt − cash$6.1B$45.3B$5.8B
Trailing P/EPrice ÷ TTM EPS43.83x24.82x27.14x
Forward P/EPrice ÷ next-FY EPS est.24.99x16.08x14.05x
PEG RatioP/E ÷ EPS growth rate2.59x0.96x
EV / EBITDAEnterprise value multiple34.66x14.57x14.25x
Price / SalesMarket cap ÷ Revenue6.44x4.59x3.72x
Price / BookPrice ÷ Book value/share11.39x1.91x5.00x
Price / FCFMarket cap ÷ FCF25.62x14.55x17.31x
PCTY leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

APPF leads this category, winning 5 of 9 comparable metrics.

APPF delivers a 30.9% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $9 for ROP. APPF carries lower financial leverage with a 0.13x debt-to-equity ratio, signaling a more conservative balance sheet compared to ROP's 0.47x. On the Piotroski fundamental quality scale (0–9), PCTY scores 8/9 vs APPF's 5/9, reflecting strong financial health.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
ROE (TTM)Return on equity+30.9%+8.8%+22.4%
ROA (TTM)Return on assets+24.2%+5.0%+4.9%
ROICReturn on invested capital+22.4%+6.1%+26.2%
ROCEReturn on capital employed+25.9%+7.7%+23.3%
Piotroski ScoreFundamental quality 0–9568
Debt / EquityFinancial leverage0.13x0.47x0.18x
Net DebtTotal debt minus cash-$36M$9.0B-$180M
Cash & Equiv.Liquid assets$107M$297M$398M
Total DebtShort + long-term debt$71M$9.3B$218M
Interest CoverageEBIT ÷ Interest expense6.50x23.29x
APPF leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

APPF leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in APPF five years ago would be worth $13,059 today (with dividends reinvested), compared to $6,478 for PCTY. Over the past 12 months, APPF leads with a -20.7% total return vs PCTY's -40.6%. The 3-year compound annual growth rate (CAGR) favors APPF at 7.3% vs PCTY's -14.3% — a key indicator of consistent wealth creation.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
YTD ReturnYear-to-date-26.2%-18.5%-25.1%
1-Year ReturnPast 12 months-20.7%-38.0%-40.6%
3-Year ReturnCumulative with dividends+23.4%-21.0%-37.1%
5-Year ReturnCumulative with dividends+30.6%-17.5%-35.2%
10-Year ReturnCumulative with dividends+1277.1%+115.0%+218.2%
CAGR (3Y)Annualised 3-year return+7.3%-7.6%-14.3%
APPF leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

ROP leads this category, winning 2 of 2 comparable metrics.

ROP is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than APPF's 0.71 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ROP currently trades 60.3% from its 52-week high vs APPF's 52.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
Beta (5Y)Sensitivity to S&P 5000.71x0.43x0.43x
52-Week HighHighest price in past year$326.04$584.03$201.97
52-Week LowLowest price in past year$142.72$313.86$92.99
% of 52W HighCurrent price vs 52-week peak+52.2%+60.3%+54.0%
RSI (14)Momentum oscillator 0–10053.243.645.7
Avg Volume (50D)Average daily shares traded349K1.2M733K
ROP leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: APPF as "Buy", ROP as "Buy", PCTY as "Buy". Consensus price targets imply 54.0% upside for PCTY (target: $168) vs 29.8% for ROP (target: $458). ROP is the only dividend payer here at 0.93% yield — a key consideration for income-focused portfolios.

MetricAPPF logoAPPFAppFolio, Inc.ROP logoROPRoper Technologie…PCTY logoPCTYPaylocity Holding…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$236.67$457.64$168.08
# AnalystsCovering analysts132341
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$3.29
Buyback YieldShare repurchases ÷ mkt cap+3.1%+1.4%+2.5%
Insufficient data to determine a leader in this category.
Key Takeaway

ROP leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). APPF leads in 2 (Profitability & Efficiency, Total Returns).

Best OverallAppFolio, Inc. (APPF)Leads 2 of 6 categories
Loading custom metrics...

APPF vs ROP vs PCTY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is APPF or ROP or PCTY a better buy right now?

For growth investors, AppFolio, Inc.

(APPF) is the stronger pick with 19. 7% revenue growth year-over-year, versus 12. 3% for Roper Technologies, Inc. (ROP). Roper Technologies, Inc. (ROP) offers the better valuation at 24. 8x trailing P/E (16. 1x forward), making it the more compelling value choice. Analysts rate AppFolio, Inc. (APPF) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — APPF or ROP or PCTY?

On trailing P/E, Roper Technologies, Inc.

(ROP) is the cheapest at 24. 8x versus AppFolio, Inc. at 43. 8x. On forward P/E, Paylocity Holding Corporation is actually cheaper at 14. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Paylocity Holding Corporation wins at 0. 50x versus Roper Technologies, Inc. 's 1. 68x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — APPF or ROP or PCTY?

Over the past 5 years, AppFolio, Inc.

(APPF) delivered a total return of +30. 6%, compared to -35. 2% for Paylocity Holding Corporation (PCTY). Over 10 years, the gap is even starker: APPF returned +1277% versus ROP's +115. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — APPF or ROP or PCTY?

By beta (market sensitivity over 5 years), Roper Technologies, Inc.

(ROP) is the lower-risk stock at 0. 43β versus AppFolio, Inc. 's 0. 71β — meaning APPF is approximately 65% more volatile than ROP relative to the S&P 500. On balance sheet safety, AppFolio, Inc. (APPF) carries a lower debt/equity ratio of 13% versus 47% for Roper Technologies, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — APPF or ROP or PCTY?

By revenue growth (latest reported year), AppFolio, Inc.

(APPF) is pulling ahead at 19. 7% versus 12. 3% for Roper Technologies, Inc. (ROP). On earnings-per-share growth, the picture is similar: Paylocity Holding Corporation grew EPS 10. 7% year-over-year, compared to -30. 1% for AppFolio, Inc.. Over a 3-year CAGR, APPF leads at 26. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — APPF or ROP or PCTY?

Roper Technologies, Inc.

(ROP) is the more profitable company, earning 19. 4% net margin versus 14. 2% for Paylocity Holding Corporation — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROP leads at 28. 3% versus 16. 1% for APPF. At the gross margin level — before operating expenses — ROP leads at 69. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is APPF or ROP or PCTY more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Paylocity Holding Corporation (PCTY) is the more undervalued stock at a PEG of 0. 50x versus Roper Technologies, Inc. 's 1. 68x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Paylocity Holding Corporation (PCTY) trades at 14. 0x forward P/E versus 25. 0x for AppFolio, Inc. — 10. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PCTY: 54. 0% to $168. 08.

08

Which pays a better dividend — APPF or ROP or PCTY?

In this comparison, ROP (0.

9% yield) pays a dividend. APPF, PCTY do not pay a meaningful dividend and should not be held primarily for income.

09

Is APPF or ROP or PCTY better for a retirement portfolio?

For long-horizon retirement investors, AppFolio, Inc.

(APPF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 71), +1277% 10Y return). Both have compounded well over 10 years (APPF: +1277%, PCTY: +218. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between APPF and ROP and PCTY?

These companies operate in different sectors (APPF (Technology) and ROP (Industrials) and PCTY (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: APPF is a small-cap high-growth stock; ROP is a mid-cap quality compounder stock; PCTY is a small-cap quality compounder stock. ROP pays a dividend while APPF, PCTY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

APPF

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 9%
Run This Screen
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ROP

Quality Mega-Cap Compounder

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
Stocks Like

PCTY

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
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Beat Both

Find stocks that outperform APPF and ROP and PCTY on the metrics below

Revenue Growth>
%
(APPF: 20.4% · ROP: 11.3%)
Net Margin>
%
(APPF: 15.3% · ROP: 21.1%)
P/E Ratio<
x
(APPF: 43.8x · ROP: 24.8x)

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