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ASO vs AMZN vs WMT vs TGT vs COST

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ASO
Academy Sports and Outdoors, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$3.51B
5Y Perf.+268.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.93T
5Y Perf.+79.6%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+181.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.06B
5Y Perf.-17.7%
COST
Costco Wholesale Corporation

Discount Stores

Consumer DefensiveNASDAQ • US
Market Cap$447.13B
5Y Perf.+182.1%

ASO vs AMZN vs WMT vs TGT vs COST — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ASO logoASO
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
COST logoCOST
IndustrySpecialty RetailSpecialty RetailSpecialty RetailDiscount StoresDiscount Stores
Market Cap$3.51B$2.93T$1.04T$57.06B$447.13B
Revenue (TTM)$6.05B$742.78B$703.06B$106.25B$286.26B
Net Income (TTM)$377M$90.80B$22.91B$4.04B$8.55B
Gross Margin34.8%50.6%24.9%27.3%12.9%
Operating Margin8.5%11.5%4.1%5.3%3.8%
Forward P/E9.2x31.4x44.8x15.7x49.4x
Total Debt$1.41B$152.99B$67.09B$5.59B$8.17B
Cash & Equiv.$330M$86.81B$10.73B$5.49B$14.16B

ASO vs AMZN vs WMT vs TGT vs COSTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ASO
AMZN
WMT
TGT
COST
StockOct 20May 26Return
Academy Sports and … (ASO)100368.1+268.1%
Amazon.com, Inc. (AMZN)100179.6+79.6%
Walmart Inc. (WMT)100281.9+181.9%
Target Corporation (TGT)10082.3-17.7%
Costco Wholesale Co… (COST)100282.1+182.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: ASO vs AMZN vs WMT vs TGT vs COST

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Academy Sports and Outdoors, Inc. is the stronger pick specifically for valuation and capital efficiency. TGT and COST also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ASO
Academy Sports and Outdoors, Inc.
The Value Pick

ASO is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 0.89 vs WMT's 4.07
  • Lower P/E (9.2x vs 49.4x), PEG 0.89 vs 3.27
Best for: valuation efficiency
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs COST's 6.2%
  • 12.4% revenue growth vs TGT's -1.7%
  • 12.2% margin vs COST's 3.0%
Best for: growth exposure and long-term compounding
WMT
Walmart Inc.
The Lower-Volatility Pick

Among these 5 stocks, WMT doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
TGT
Target Corporation
The Income Pick

TGT ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 22 yrs, beta 0.94, yield 3.6%
  • Beta 0.94, yield 3.6%, current ratio 0.94x
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: income & stability and defensive
COST
Costco Wholesale Corporation
The Defensive Pick

COST is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.10, Low D/E 28.0%, current ratio 1.03x
  • Beta 0.10 vs ASO's 1.71, lower leverage
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs TGT's -1.7%
ValueASO logoASOLower P/E (9.2x vs 49.4x), PEG 0.89 vs 3.27
Quality / MarginsAMZN logoAMZN12.2% margin vs COST's 3.0%
Stability / SafetyCOST logoCOSTBeta 0.10 vs ASO's 1.71, lower leverage
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)AMZN logoAMZN+42.0% vs COST's +0.6%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%

ASO vs AMZN vs WMT vs TGT vs COST — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ASOAcademy Sports and Outdoors, Inc.
FY 2025
Outdoors
30.2%$1.8B
Apparel
27.2%$1.6B
Sports And Recreation
22.1%$1.3B
Footwear
19.8%$1.2B
Product and Service, Other
0.6%$36M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
COSTCostco Wholesale Corporation
FY 2025
Food and Sundries
39.8%$109.6B
Non-Foods
25.9%$71.2B
Other
18.6%$51.2B
Fresh Food
13.8%$38.0B
Membership
1.9%$5.3B

ASO vs AMZN vs WMT vs TGT vs COST — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLASOLAGGINGTGT

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 122.7x ASO's $6.1B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to COST's 3.0%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
RevenueTrailing 12 months$6.1B$742.8B$703.1B$106.2B$286.3B
EBITDAEarnings before interest/tax$635M$155.9B$42.8B$8.7B$13.5B
Net IncomeAfter-tax profit$377M$90.8B$22.9B$4.0B$8.5B
Free Cash FlowCash after capex$264M-$2.5B$15.3B$2.9B$9.1B
Gross MarginGross profit ÷ Revenue+34.8%+50.6%+24.9%+27.3%+12.9%
Operating MarginEBIT ÷ Revenue+8.5%+11.5%+4.1%+5.3%+3.8%
Net MarginNet income ÷ Revenue+6.2%+12.2%+3.3%+3.8%+3.0%
FCF MarginFCF ÷ Revenue+4.4%-0.3%+2.2%+2.8%+3.2%
Rev. Growth (YoY)Latest quarter vs prior year+2.5%+16.6%+5.8%+3.2%+9.2%
EPS Growth (YoY)Latest quarter vs prior year+8.2%+74.8%+35.1%+23.7%-2.1%
AMZN leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

ASO leads this category, winning 5 of 7 comparable metrics.

At 9.8x trailing earnings, ASO trades at a 82% valuation discount to COST's 55.4x P/E. Adjusting for growth (PEG ratio), ASO offers better value at 0.95x vs WMT's 4.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
Market CapShares × price$3.5B$2.93T$1.04T$57.1B$447.1B
Enterprise ValueMkt cap + debt − cash$4.6B$3.00T$1.10T$57.2B$441.1B
Trailing P/EPrice ÷ TTM EPS9.77x38.03x47.76x15.41x55.40x
Forward P/EPrice ÷ next-FY EPS est.9.21x31.41x44.77x15.66x49.35x
PEG RatioP/E ÷ EPS growth rate0.95x1.36x4.34x3.67x
EV / EBITDAEnterprise value multiple7.24x20.58x24.88x7.22x34.44x
Price / SalesMarket cap ÷ Revenue0.58x4.09x1.46x0.54x1.62x
Price / BookPrice ÷ Book value/share1.70x7.18x10.47x3.53x15.39x
Price / FCFMarket cap ÷ FCF15.82x381.09x25.00x20.13x57.05x
ASO leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

COST leads this category, winning 7 of 9 comparable metrics.

COST delivers a 28.8% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $18 for ASO. COST carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), ASO scores 7/9 vs TGT's 6/9, reflecting strong financial health.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
ROE (TTM)Return on equity+18.1%+23.3%+22.3%+26.1%+28.8%
ROA (TTM)Return on assets+7.1%+11.5%+7.9%+6.9%+10.7%
ROICReturn on invested capital+11.4%+14.7%+14.7%+16.7%+34.5%
ROCEReturn on capital employed+12.5%+15.3%+17.5%+13.6%+27.9%
Piotroski ScoreFundamental quality 0–976667
Debt / EquityFinancial leverage0.65x0.37x0.67x0.35x0.28x
Net DebtTotal debt minus cash$1.1B$66.2B$56.4B$104M-$6.0B
Cash & Equiv.Liquid assets$330M$86.8B$10.7B$5.5B$14.2B
Total DebtShort + long-term debt$1.4B$153.0B$67.1B$5.6B$8.2B
Interest CoverageEBIT ÷ Interest expense14.33x39.96x11.85x12.40x77.52x
COST leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,660 today (with dividends reinvested), compared to $6,828 for TGT. Over the past 12 months, AMZN leads with a +42.0% total return vs COST's +0.6%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.7% vs TGT's -4.0% — a key indicator of consistent wealth creation.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
YTD ReturnYear-to-date+4.0%+20.4%+16.1%+25.7%+18.4%
1-Year ReturnPast 12 months+35.7%+42.0%+35.1%+33.9%+0.6%
3-Year ReturnCumulative with dividends-8.4%+157.7%+161.3%-11.4%+108.0%
5-Year ReturnCumulative with dividends+67.8%+70.9%+186.6%-31.7%+174.0%
10-Year ReturnCumulative with dividends+330.2%+702.2%+501.4%+98.7%+622.8%
CAGR (3Y)Annualised 3-year return-2.9%+37.1%+37.7%-4.0%+27.7%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and COST each lead in 1 of 2 comparable metrics.

COST is the less volatile stock with a 0.10 beta — it tends to amplify market swings less than ASO's 1.71 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.9% from its 52-week high vs ASO's 86.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
Beta (5Y)Sensitivity to S&P 5001.71x1.50x0.11x0.94x0.10x
52-Week HighHighest price in past year$62.45$278.56$134.69$133.07$1067.08
52-Week LowLowest price in past year$39.14$188.82$91.89$83.44$846.80
% of 52W HighCurrent price vs 52-week peak+86.6%+97.9%+96.8%+94.1%+94.5%
RSI (14)Momentum oscillator 0–10043.474.256.250.554.2
Avg Volume (50D)Average daily shares traded1.4M45.2M17.1M4.5M1.6M
Evenly matched — AMZN and COST each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: ASO as "Buy", AMZN as "Buy", WMT as "Buy", TGT as "Hold", COST as "Buy". Consensus price targets imply 12.5% upside for AMZN (target: $307) vs -7.8% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.60% vs COST's 0.49%.

MetricASO logoASOAcademy Sports an…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationCOST logoCOSTCostco Wholesale …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$58.00$306.77$137.22$115.44$1070.13
# AnalystsCovering analysts2294645958
Dividend YieldAnnual dividend ÷ price+0.9%+0.7%+3.6%+0.5%
Dividend StreakConsecutive years of raises337220
Dividend / ShareAnnual DPS$0.51$0.94$4.51$4.91
Buyback YieldShare repurchases ÷ mkt cap+5.7%0.0%+0.8%+0.7%+0.2%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). ASO leads in 1 (Valuation Metrics). 2 tied.

Best OverallAcademy Sports and Outdoors… (ASO)Leads 1 of 6 categories
Loading custom metrics...

ASO vs AMZN vs WMT vs TGT vs COST: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ASO or AMZN or WMT or TGT or COST a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Academy Sports and Outdoors, Inc. (ASO) offers the better valuation at 9. 8x trailing P/E (9. 2x forward), making it the more compelling value choice. Analysts rate Academy Sports and Outdoors, Inc. (ASO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ASO or AMZN or WMT or TGT or COST?

On trailing P/E, Academy Sports and Outdoors, Inc.

(ASO) is the cheapest at 9. 8x versus Costco Wholesale Corporation at 55. 4x. On forward P/E, Academy Sports and Outdoors, Inc. is actually cheaper at 9. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Academy Sports and Outdoors, Inc. wins at 0. 89x versus Walmart Inc. 's 4. 07x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — ASO or AMZN or WMT or TGT or COST?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 6%, compared to -31. 7% for Target Corporation (TGT). Over 10 years, the gap is even starker: AMZN returned +702. 2% versus TGT's +98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ASO or AMZN or WMT or TGT or COST?

By beta (market sensitivity over 5 years), Costco Wholesale Corporation (COST) is the lower-risk stock at 0.

10β versus Academy Sports and Outdoors, Inc. 's 1. 71β — meaning ASO is approximately 1628% more volatile than COST relative to the S&P 500. On balance sheet safety, Costco Wholesale Corporation (COST) carries a lower debt/equity ratio of 28% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ASO or AMZN or WMT or TGT or COST?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -8. 2% for Target Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ASO or AMZN or WMT or TGT or COST?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 9% for Costco Wholesale Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 3. 8% for COST. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ASO or AMZN or WMT or TGT or COST more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Academy Sports and Outdoors, Inc. (ASO) is the more undervalued stock at a PEG of 0. 89x versus Walmart Inc. 's 4. 07x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Academy Sports and Outdoors, Inc. (ASO) trades at 9. 2x forward P/E versus 49. 4x for Costco Wholesale Corporation — 40. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 12. 5% to $306. 77.

08

Which pays a better dividend — ASO or AMZN or WMT or TGT or COST?

In this comparison, TGT (3.

6% yield), ASO (0. 9% yield), WMT (0. 7% yield), COST (0. 5% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is ASO or AMZN or WMT or TGT or COST better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 11), 0. 7% yield, +501. 4% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +501. 4%, AMZN: +702. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ASO and AMZN and WMT and TGT and COST?

These companies operate in different sectors (ASO (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and COST (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ASO is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; COST is a large-cap quality compounder stock. ASO, WMT, TGT pay a dividend while AMZN, COST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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ASO

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
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Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 16%
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COST

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 0.5%
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Custom Screen

Beat Both

Find stocks that outperform ASO and AMZN and WMT and TGT and COST on the metrics below

Revenue Growth>
%
(ASO: 2.5% · AMZN: 16.6%)
Net Margin>
%
(ASO: 6.2% · AMZN: 12.2%)
P/E Ratio<
x
(ASO: 9.8x · AMZN: 38.0x)

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