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Stock Comparison

ATER vs PRCH vs HIFS vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ATER
Aterian, Inc.

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$12M
5Y Perf.-98.0%
PRCH
Porch Group, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$1.23B
5Y Perf.+15.1%
HIFS
Hingham Institution for Savings

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$626M
5Y Perf.+74.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

ATER vs PRCH vs HIFS vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ATER logoATER
PRCH logoPRCH
HIFS logoHIFS
AMZN logoAMZN
IndustryFurnishings, Fixtures & AppliancesSoftware - ApplicationBanks - RegionalSpecialty Retail
Market Cap$12M$1.23B$626M$2.92T
Revenue (TTM)$69M$483M$217M$742.78B
Net Income (TTM)$-19M$-9M$45M$90.80B
Gross Margin56.8%72.4%30.1%50.6%
Operating Margin17.2%10.3%16.8%11.5%
Forward P/E20.4x34.8x
Total Debt$0.00$393M$1.50B$152.99B
Cash & Equiv.$5M$53M$352M$86.81B

ATER vs PRCH vs HIFS vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ATER
PRCH
HIFS
AMZN
StockMay 20May 26Return
Aterian, Inc. (ATER)1002.0-98.0%
Porch Group, Inc. (PRCH)100115.1+15.1%
Hingham Institution… (HIFS)100174.8+74.8%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: ATER vs PRCH vs HIFS vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HIFS leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Amazon.com, Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
ATER
Aterian, Inc.
The Defensive Pick

ATER is the clearest fit if your priority is defensive.

  • Beta 1.46, current ratio 1.70x
Best for: defensive
PRCH
Porch Group, Inc.
The Growth Play

PRCH is the clearest fit if your priority is growth exposure.

  • Rev growth 10.2%, EPS growth 90.2%, 3Y rev CAGR 20.5%
Best for: growth exposure
HIFS
Hingham Institution for Savings
The Banking Pick

HIFS carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 1.25, yield 0.9%
  • Lower volatility, beta 1.25, current ratio 0.11x
  • 14.1% NII/revenue growth vs ATER's -30.4%
  • Lower P/E (20.4x vs 34.8x)
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 7.0% 10Y total return vs HIFS's 142.5%
  • +43.7% vs ATER's -35.1%
  • 11.5% ROA vs ATER's -46.0%, ROIC 14.7% vs 59.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHIFS logoHIFS14.1% NII/revenue growth vs ATER's -30.4%
ValueHIFS logoHIFSLower P/E (20.4x vs 34.8x)
Quality / MarginsHIFS logoHIFS13.0% margin vs ATER's -27.5%
Stability / SafetyHIFS logoHIFSBeta 1.25 vs PRCH's 2.22, lower leverage
DividendsHIFS logoHIFS0.9% yield; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs ATER's -35.1%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs ATER's -46.0%, ROIC 14.7% vs 59.7%

ATER vs PRCH vs HIFS vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ATERAterian, Inc.
FY 2025
Housewares
21.6%$15M
Heating, Cooling, and Air Quality
20.2%$14M
Essential Oils and Related Accessories
17.6%$12M
Health and Beauty
15.4%$11M
Kitchen Appliances
12.3%$8M
Home Office
9.1%$6M
Cookware, Kitchen Tools, and Gadgets
3.8%$3M
Other (1)
0.0%$14,000
PRCHPorch Group, Inc.
FY 2025
Recurring
92.1%$394M
Transactional
7.9%$34M
HIFSHingham Institution for Savings

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

ATER vs PRCH vs HIFS vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLATERLAGGINGHIFS

Income & Cash Flow (Last 12 Months)

Evenly matched — PRCH and HIFS each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 10768.8x ATER's $69M. HIFS is the more profitable business, keeping 13.0% of every revenue dollar as net income compared to ATER's -27.5%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$69M$483M$217M$742.8B
EBITDAEarnings before interest/tax$12M$72M$62M$155.9B
Net IncomeAfter-tax profit-$19M-$9M$45M$90.8B
Free Cash FlowCash after capex-$15M$72M$30M-$2.5B
Gross MarginGross profit ÷ Revenue+56.8%+72.4%+30.1%+50.6%
Operating MarginEBIT ÷ Revenue+17.2%+10.3%+16.8%+11.5%
Net MarginNet income ÷ Revenue-27.5%-1.8%+13.0%+12.2%
FCF MarginFCF ÷ Revenue-21.5%+15.0%+5.4%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-38.5%+15.6%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-4.3%-157.1%+195.1%+74.8%
Evenly matched — PRCH and HIFS each lead in 2 of 6 comparable metrics.

Valuation Metrics

ATER leads this category, winning 3 of 6 comparable metrics.

At 22.3x trailing earnings, HIFS trades at a 41% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, ATER's 0.6x EV/EBITDA is more attractive than HIFS's 47.5x.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$12M$1.2B$626M$2.92T
Enterprise ValueMkt cap + debt − cash$7M$1.6B$1.8B$2.98T
Trailing P/EPrice ÷ TTM EPS-0.51x-348.15x22.33x37.82x
Forward P/EPrice ÷ next-FY EPS est.20.43x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple0.62x27.52x47.53x20.47x
Price / SalesMarket cap ÷ Revenue0.18x2.56x2.88x4.07x
Price / BookPrice ÷ Book value/share0.64x52.25x1.46x7.14x
Price / FCFMarket cap ÷ FCF23.71x53.27x378.98x
ATER leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — ATER and AMZN each lead in 4 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-85 for ATER. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRCH's 17.55x. On the Piotroski fundamental quality scale (0–9), PRCH scores 8/9 vs ATER's 2/9, reflecting strong financial health.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-85.1%-60.9%+9.8%+23.3%
ROA (TTM)Return on assets-46.0%-1.1%+1.0%+11.5%
ROICReturn on invested capital+59.7%+9.9%+1.4%+14.7%
ROCEReturn on capital employed+51.9%+6.5%+2.2%+15.3%
Piotroski ScoreFundamental quality 0–92856
Debt / EquityFinancial leverage17.55x3.47x0.37x
Net DebtTotal debt minus cash-$5M$340M$1.1B$66.2B
Cash & Equiv.Liquid assets$5M$53M$352M$86.8B
Total DebtShort + long-term debt$0$393M$1.5B$153.0B
Interest CoverageEBIT ÷ Interest expense13.93x1.35x0.44x39.96x
Evenly matched — ATER and AMZN each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $67 for ATER. Over the past 12 months, AMZN leads with a +43.7% total return vs ATER's -35.1%. The 3-year compound annual growth rate (CAGR) favors PRCH at 133.5% vs ATER's -48.8% — a key indicator of consistent wealth creation.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+70.2%+22.3%+6.3%+19.7%
1-Year ReturnPast 12 months-35.1%+5.9%+14.4%+43.7%
3-Year ReturnCumulative with dividends-86.6%+1173.1%+61.9%+156.2%
5-Year ReturnCumulative with dividends-99.3%-10.7%-1.9%+64.8%
10-Year ReturnCumulative with dividends-99.0%+13.9%+142.5%+697.8%
CAGR (3Y)Annualised 3-year return-48.8%+133.5%+17.4%+36.8%
AMZN leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HIFS and AMZN each lead in 1 of 2 comparable metrics.

HIFS is the less volatile stock with a 1.25 beta — it tends to amplify market swings less than PRCH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs ATER's 55.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.46x2.22x1.25x1.51x
52-Week HighHighest price in past year$2.19$19.44$338.00$278.56
52-Week LowLowest price in past year$0.52$6.36$220.76$185.01
% of 52W HighCurrent price vs 52-week peak+55.7%+58.0%+84.9%+97.3%
RSI (14)Momentum oscillator 0–10076.275.051.081.1
Avg Volume (50D)Average daily shares traded5.4M1.6M51K45.5M
Evenly matched — HIFS and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

PRCH leads this category, winning 1 of 1 comparable metric.

Analyst consensus: PRCH as "Buy", AMZN as "Buy". Consensus price targets imply 77.3% upside for PRCH (target: $20) vs 13.1% for AMZN (target: $307). HIFS is the only dividend payer here at 0.87% yield — a key consideration for income-focused portfolios.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.HIFS logoHIFSHingham Instituti…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$20.00$306.77
# AnalystsCovering analysts1394
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises10
Dividend / ShareAnnual DPS$2.50
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%0.0%
PRCH leads this category, winning 1 of 1 comparable metric.
Key Takeaway

ATER leads in 1 of 6 categories (Valuation Metrics). AMZN leads in 1 (Total Returns). 3 tied.

Best OverallAterian, Inc. (ATER)Leads 1 of 6 categories
Loading custom metrics...

ATER vs PRCH vs HIFS vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ATER or PRCH or HIFS or AMZN a better buy right now?

For growth investors, Hingham Institution for Savings (HIFS) is the stronger pick with 14.

1% revenue growth year-over-year, versus -30. 4% for Aterian, Inc. (ATER). Hingham Institution for Savings (HIFS) offers the better valuation at 22. 3x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Porch Group, Inc. (PRCH) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ATER or PRCH or HIFS or AMZN?

On trailing P/E, Hingham Institution for Savings (HIFS) is the cheapest at 22.

3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Hingham Institution for Savings is actually cheaper at 20. 4x.

03

Which is the better long-term investment — ATER or PRCH or HIFS or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -99. 3% for Aterian, Inc. (ATER). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus ATER's -99. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ATER or PRCH or HIFS or AMZN?

By beta (market sensitivity over 5 years), Hingham Institution for Savings (HIFS) is the lower-risk stock at 1.

25β versus Porch Group, Inc. 's 2. 22β — meaning PRCH is approximately 78% more volatile than HIFS relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 18% for Porch Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ATER or PRCH or HIFS or AMZN?

By revenue growth (latest reported year), Hingham Institution for Savings (HIFS) is pulling ahead at 14.

1% versus -30. 4% for Aterian, Inc. (ATER). On earnings-per-share growth, the picture is similar: Porch Group, Inc. grew EPS 90. 2% year-over-year, compared to -42. 3% for Aterian, Inc.. Over a 3-year CAGR, PRCH leads at 20. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ATER or PRCH or HIFS or AMZN?

Hingham Institution for Savings (HIFS) is the more profitable company, earning 13.

0% net margin versus -27. 5% for Aterian, Inc. — meaning it keeps 13. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ATER leads at 17. 2% versus 7. 6% for PRCH. At the gross margin level — before operating expenses — PRCH leads at 70. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ATER or PRCH or HIFS or AMZN more undervalued right now?

On forward earnings alone, Hingham Institution for Savings (HIFS) trades at 20.

4x forward P/E versus 34. 8x for Amazon. com, Inc. — 14. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PRCH: 77. 3% to $20. 00.

08

Which pays a better dividend — ATER or PRCH or HIFS or AMZN?

In this comparison, HIFS (0.

9% yield) pays a dividend. ATER, PRCH, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is ATER or PRCH or HIFS or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Hingham Institution for Savings (HIFS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

25), 0. 9% yield, +142. 5% 10Y return). Porch Group, Inc. (PRCH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HIFS: +142. 5%, PRCH: +13. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ATER and PRCH and HIFS and AMZN?

These companies operate in different sectors (ATER (Consumer Cyclical) and PRCH (Technology) and HIFS (Financial Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

HIFS pays a dividend while ATER, PRCH, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

ATER

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 34%
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PRCH

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Gross Margin > 43%
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HIFS

Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 7%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Beat Both

Find stocks that outperform ATER and PRCH and HIFS and AMZN on the metrics below

Revenue Growth>
%
(ATER: -38.5% · PRCH: 15.6%)

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