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BEDU vs GOTU vs EDU vs TAL vs PRDO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BEDU
Bright Scholar Education Holdings Limited

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$17M
5Y Perf.-92.3%
GOTU
Gaotu Techedu Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$760M
5Y Perf.-92.5%
EDU
New Oriental Education & Technology Group Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$8.97B
5Y Perf.-57.4%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$771M
5Y Perf.-80.5%
PRDO
Perdoceo Education Corporation

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$2.16B
5Y Perf.+71.7%

BEDU vs GOTU vs EDU vs TAL vs PRDO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BEDU logoBEDU
GOTU logoGOTU
EDU logoEDU
TAL logoTAL
PRDO logoPRDO
IndustryEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training Services
Market Cap$17M$760M$8.97B$771M$2.16B
Revenue (TTM)$1.12B$5.85B$4.99B$2.66B$855M
Net Income (TTM)$-1.02B$-374M$367M$171M$170M
Gross Margin24.3%67.5%55.1%54.4%51.8%
Operating Margin-87.6%-9.1%9.0%2.7%24.3%
Forward P/E16.2x18.1x12.0x
Total Debt$1.51B$492M$804M$333M$105M
Cash & Equiv.$493M$1.32B$1.61B$1.77B$132M

BEDU vs GOTU vs EDU vs TAL vs PRDOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BEDU
GOTU
EDU
TAL
PRDO
StockMay 20Dec 25Return
Bright Scholar Educ… (BEDU)1007.7-92.3%
Gaotu Techedu Inc. (GOTU)1007.5-92.5%
New Oriental Educat… (EDU)10042.6-57.4%
TAL Education Group (TAL)10019.5-80.5%
Perdoceo Education … (PRDO)100171.7+71.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: BEDU vs GOTU vs EDU vs TAL vs PRDO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PRDO leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Bright Scholar Education Holdings Limited is the stronger pick specifically for recent price momentum and sentiment. GOTU also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
BEDU
Bright Scholar Education Holdings Limited
The Momentum Pick

BEDU is the #2 pick in this set and the best alternative if momentum is your priority.

  • +39.8% vs GOTU's -39.4%
Best for: momentum
GOTU
Gaotu Techedu Inc.
The Growth Leader

GOTU ranks third and is worth considering specifically for growth.

  • 56.0% revenue growth vs BEDU's -17.4%
Best for: growth
EDU
New Oriental Education & Technology Group Inc.
The Quality Angle

EDU lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
TAL
TAL Education Group
The Growth Play

TAL is the clearest fit if your priority is growth exposure.

  • Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
Best for: growth exposure
PRDO
Perdoceo Education Corporation
The Income Pick

PRDO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 5 yrs, beta 0.48, yield 1.6%
  • 5.1% 10Y total return vs EDU's 47.3%
  • Lower volatility, beta 0.48, Low D/E 10.8%, current ratio 5.06x
  • Beta 0.48, yield 1.6%, current ratio 5.06x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOTU logoGOTU56.0% revenue growth vs BEDU's -17.4%
ValuePRDO logoPRDOLower P/E (12.0x vs 18.1x)
Quality / MarginsPRDO logoPRDO19.9% margin vs BEDU's -90.9%
Stability / SafetyPRDO logoPRDOBeta 0.48 vs BEDU's 1.24, lower leverage
DividendsPRDO logoPRDO1.6% yield, 5-year raise streak, vs EDU's 1.1%, (3 stocks pay no dividend)
Momentum (1Y)BEDU logoBEDU+39.8% vs GOTU's -39.4%
Efficiency (ROA)PRDO logoPRDO13.2% ROA vs BEDU's -326.4%, ROIC 15.3% vs -27.8%

BEDU vs GOTU vs EDU vs TAL vs PRDO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BEDUBright Scholar Education Holdings Limited
FY 2024
Other Revenue Member
100.0%$125M
GOTUGaotu Techedu Inc.
FY 2024
Learning Services
98.9%$4.4B
Other Revenue
1.1%$50M
EDUNew Oriental Education & Technology Group Inc.
FY 2025
Service
88.4%$4.3B
Product
11.6%$566M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B
PRDOPerdoceo Education Corporation
FY 2025
C T U
54.6%$462M
A I U S
26.8%$226M
University of St. Augustine for Health Sciences, LLC
18.6%$158M

BEDU vs GOTU vs EDU vs TAL vs PRDO — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPRDOLAGGINGTAL

Income & Cash Flow (Last 12 Months)

PRDO leads this category, winning 3 of 6 comparable metrics.

GOTU is the larger business by revenue, generating $5.8B annually — 6.8x PRDO's $855M. PRDO is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to BEDU's -90.9%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
RevenueTrailing 12 months$1.1B$5.8B$5.0B$2.7B$855M
EBITDAEarnings before interest/tax-$924M-$378M$563M$72M$247M
Net IncomeAfter-tax profit-$1.0B-$374M$367M$171M$170M
Free Cash FlowCash after capex$193M$0$737M$441M$221M
Gross MarginGross profit ÷ Revenue+24.3%+67.5%+55.1%+54.4%+51.8%
Operating MarginEBIT ÷ Revenue-87.6%-9.1%+9.0%+2.7%+24.3%
Net MarginNet income ÷ Revenue-90.9%-6.4%+7.4%+6.5%+19.9%
FCF MarginFCF ÷ Revenue+17.3%+1.7%+14.8%+16.6%+25.8%
Rev. Growth (YoY)Latest quarter vs prior year-91.6%+32.9%+6.1%+38.7%+4.1%
EPS Growth (YoY)Latest quarter vs prior year+8.0%+66.7%0.0%-21.4%+30.8%
PRDO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

BEDU leads this category, winning 3 of 6 comparable metrics.

At 9.0x trailing earnings, TAL trades at a 63% valuation discount to EDU's 24.5x P/E. On an enterprise value basis, PRDO's 9.0x EV/EBITDA is more attractive than EDU's 15.3x.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
Market CapShares × price$17M$760M$9.0B$771M$2.2B
Enterprise ValueMkt cap + debt − cash$1.0B$638M$8.2B-$667M$2.1B
Trailing P/EPrice ÷ TTM EPS-0.02x-4.86x24.50x9.05x14.23x
Forward P/EPrice ÷ next-FY EPS est.16.25x18.12x12.04x
PEG RatioP/E ÷ EPS growth rate2.09x
EV / EBITDAEnterprise value multiple15.25x-16.38x8.97x
Price / SalesMarket cap ÷ Revenue0.01x1.12x1.83x0.34x2.55x
Price / BookPrice ÷ Book value/share0.03x2.67x2.31x0.20x2.34x
Price / FCFMarket cap ÷ FCF0.22x64.81x14.07x2.70x9.97x
BEDU leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

PRDO leads this category, winning 6 of 9 comparable metrics.

PRDO delivers a 17.2% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-14 for BEDU. TAL carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to BEDU's 2.49x. On the Piotroski fundamental quality scale (0–9), EDU scores 7/9 vs GOTU's 4/9, reflecting strong financial health.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
ROE (TTM)Return on equity-14.0%-21.8%+9.1%+4.7%+17.2%
ROA (TTM)Return on assets-3.3%-6.8%+4.8%+3.1%+13.2%
ROICReturn on invested capital-27.8%-47.8%+9.9%-0.3%+15.3%
ROCEReturn on capital employed-31.7%-39.9%+9.5%-0.2%+17.5%
Piotroski ScoreFundamental quality 0–964757
Debt / EquityFinancial leverage2.49x0.25x0.20x0.09x0.11x
Net DebtTotal debt minus cash$1.0B-$829M-$809M-$1.6B-$27M
Cash & Equiv.Liquid assets$493M$1.3B$1.6B$1.8B$132M
Total DebtShort + long-term debt$1.5B$492M$804M$333M$105M
Interest CoverageEBIT ÷ Interest expense547.21x1570.90x50.21x
PRDO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PRDO leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in PRDO five years ago would be worth $29,850 today (with dividends reinvested), compared to $762 for GOTU. Over the past 12 months, BEDU leads with a +39.8% total return vs GOTU's -39.4%. The 3-year compound annual growth rate (CAGR) favors PRDO at 43.5% vs GOTU's -12.2% — a key indicator of consistent wealth creation.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
YTD ReturnYear-to-date-19.3%-2.5%-0.8%+18.9%
1-Year ReturnPast 12 months+39.8%-39.4%+19.4%+23.9%+15.4%
3-Year ReturnCumulative with dividends+24.3%-32.3%+37.2%+103.2%+195.8%
5-Year ReturnCumulative with dividends-87.8%-92.4%-61.5%-79.7%+198.5%
10-Year ReturnCumulative with dividends-93.3%-81.2%+47.3%+27.3%+505.6%
CAGR (3Y)Annualised 3-year return+7.5%-12.2%+11.1%+26.7%+43.5%
PRDO leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BEDU and PRDO each lead in 1 of 2 comparable metrics.

PRDO is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than BEDU's 1.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BEDU currently trades 98.7% from its 52-week high vs GOTU's 43.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
Beta (5Y)Sensitivity to S&P 5001.24x0.99x0.82x0.96x0.48x
52-Week HighHighest price in past year$2.28$4.56$64.97$13.37$38.50
52-Week LowLowest price in past year$1.50$1.84$41.62$9.04$26.66
% of 52W HighCurrent price vs 52-week peak+98.7%+43.2%+86.7%+85.3%+89.5%
RSI (14)Momentum oscillator 0–10065.752.754.852.346.2
Avg Volume (50D)Average daily shares traded40K395K689K3.3M584K
Evenly matched — BEDU and PRDO each lead in 1 of 2 comparable metrics.

Analyst Outlook

PRDO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GOTU as "Hold", EDU as "Buy", TAL as "Hold", PRDO as "Hold". Consensus price targets imply 57.9% upside for TAL (target: $18) vs -12.9% for PRDO (target: $30). For income investors, PRDO offers the higher dividend yield at 1.62% vs EDU's 1.08%.

MetricBEDU logoBEDUBright Scholar Ed…GOTU logoGOTUGaotu Techedu Inc.EDU logoEDUNew Oriental Educ…TAL logoTALTAL Education Gro…PRDO logoPRDOPerdoceo Educatio…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHold
Price TargetConsensus 12-month target$2.94$68.00$18.00$30.00
# AnalystsCovering analysts1024289
Dividend YieldAnnual dividend ÷ price+1.1%+1.6%
Dividend StreakConsecutive years of raises0505
Dividend / ShareAnnual DPS$0.61$0.56
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.0%+5.0%+1.7%+5.6%
PRDO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

PRDO leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BEDU leads in 1 (Valuation Metrics). 1 tied.

Best OverallPerdoceo Education Corporat… (PRDO)Leads 4 of 6 categories
Loading custom metrics...

BEDU vs GOTU vs EDU vs TAL vs PRDO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BEDU or GOTU or EDU or TAL or PRDO a better buy right now?

For growth investors, Gaotu Techedu Inc.

(GOTU) is the stronger pick with 56. 0% revenue growth year-over-year, versus -17. 4% for Bright Scholar Education Holdings Limited (BEDU). TAL Education Group (TAL) offers the better valuation at 9. 0x trailing P/E (18. 1x forward), making it the more compelling value choice. Analysts rate New Oriental Education & Technology Group Inc. (EDU) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BEDU or GOTU or EDU or TAL or PRDO?

On trailing P/E, TAL Education Group (TAL) is the cheapest at 9.

0x versus New Oriental Education & Technology Group Inc. at 24. 5x. On forward P/E, Perdoceo Education Corporation is actually cheaper at 12. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — BEDU or GOTU or EDU or TAL or PRDO?

Over the past 5 years, Perdoceo Education Corporation (PRDO) delivered a total return of +198.

5%, compared to -92. 4% for Gaotu Techedu Inc. (GOTU). Over 10 years, the gap is even starker: PRDO returned +505. 6% versus BEDU's -93. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BEDU or GOTU or EDU or TAL or PRDO?

By beta (market sensitivity over 5 years), Perdoceo Education Corporation (PRDO) is the lower-risk stock at 0.

48β versus Bright Scholar Education Holdings Limited's 1. 24β — meaning BEDU is approximately 156% more volatile than PRDO relative to the S&P 500. On balance sheet safety, TAL Education Group (TAL) carries a lower debt/equity ratio of 9% versus 2% for Bright Scholar Education Holdings Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — BEDU or GOTU or EDU or TAL or PRDO?

By revenue growth (latest reported year), Gaotu Techedu Inc.

(GOTU) is pulling ahead at 56. 0% versus -17. 4% for Bright Scholar Education Holdings Limited (BEDU). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -145. 0% for Gaotu Techedu Inc.. Over a 3-year CAGR, EDU leads at 16. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BEDU or GOTU or EDU or TAL or PRDO?

Perdoceo Education Corporation (PRDO) is the more profitable company, earning 18.

9% net margin versus -56. 8% for Bright Scholar Education Holdings Limited — meaning it keeps 18. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRDO leads at 23. 2% versus -46. 7% for BEDU. At the gross margin level — before operating expenses — PRDO leads at 71. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BEDU or GOTU or EDU or TAL or PRDO more undervalued right now?

On forward earnings alone, Perdoceo Education Corporation (PRDO) trades at 12.

0x forward P/E versus 18. 1x for TAL Education Group — 6. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.

08

Which pays a better dividend — BEDU or GOTU or EDU or TAL or PRDO?

In this comparison, PRDO (1.

6% yield), EDU (1. 1% yield) pay a dividend. BEDU, GOTU, TAL do not pay a meaningful dividend and should not be held primarily for income.

09

Is BEDU or GOTU or EDU or TAL or PRDO better for a retirement portfolio?

For long-horizon retirement investors, Perdoceo Education Corporation (PRDO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

48), 1. 6% yield, +505. 6% 10Y return). Both have compounded well over 10 years (PRDO: +505. 6%, BEDU: -93. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BEDU and GOTU and EDU and TAL and PRDO?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BEDU is a small-cap quality compounder stock; GOTU is a small-cap high-growth stock; EDU is a small-cap quality compounder stock; TAL is a small-cap high-growth stock; PRDO is a small-cap high-growth stock. EDU, PRDO pay a dividend while BEDU, GOTU, TAL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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