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BFLY vs SONO
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
BFLY vs SONO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Medical - Devices | Consumer Electronics |
| Market Cap | $1.19B | $1.78B |
| Revenue (TTM) | $103M | $1.46B |
| Net Income (TTM) | $-76M | $-41M |
| Gross Margin | 49.2% | 44.8% |
| Operating Margin | -79.5% | 2.0% |
| Forward P/E | — | 46.9x |
| Total Debt | $20M | $60M |
| Cash & Equiv. | $150M | $175M |
BFLY vs SONO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 20 | May 26 | Return |
|---|---|---|---|
| Butterfly Network, … (BFLY) | 100 | 45.6 | -54.4% |
| Sonos, Inc. (SONO) | 100 | 92.3 | -7.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BFLY vs SONO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BFLY is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 19.0%, EPS growth 8.8%, 3Y rev CAGR 10.0%
- Lower volatility, beta 3.28, Low D/E 10.4%, current ratio 3.83x
- 19.0% revenue growth vs SONO's -4.9%
SONO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- beta 1.75
- -25.9% 10Y total return vs BFLY's -54.0%
- Beta 1.75, current ratio 1.43x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 19.0% revenue growth vs SONO's -4.9% | |
| Quality / Margins | -2.8% margin vs BFLY's -73.6% | |
| Stability / Safety | Beta 1.75 vs BFLY's 3.28 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +109.7% vs SONO's +60.6% | |
| Efficiency (ROA) | -4.8% ROA vs BFLY's -25.6%, ROIC -13.4% vs -76.8% |
BFLY vs SONO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BFLY vs SONO — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — BFLY and SONO each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SONO is the larger business by revenue, generating $1.5B annually — 14.2x BFLY's $103M. SONO is the more profitable business, keeping -2.8% of every revenue dollar as net income compared to BFLY's -73.6%. On growth, BFLY holds the edge at +25.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $103M | $1.5B |
| EBITDAEarnings before interest/tax | -$76M | $61M |
| Net IncomeAfter-tax profit | -$76M | -$41M |
| Free Cash FlowCash after capex | -$19M | $118M |
| Gross MarginGross profit ÷ Revenue | +49.2% | +44.8% |
| Operating MarginEBIT ÷ Revenue | -79.5% | +2.0% |
| Net MarginNet income ÷ Revenue | -73.6% | -2.8% |
| FCF MarginFCF ÷ Revenue | -18.3% | +8.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +25.0% | +8.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +16.0% | -29.3% |
Valuation Metrics
SONO leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.2B | $1.8B |
| Enterprise ValueMkt cap + debt − cash | $1.1B | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | -14.68x | -28.94x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 46.86x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 140.81x |
| Price / SalesMarket cap ÷ Revenue | 12.20x | 1.24x |
| Price / BookPrice ÷ Book value/share | 5.74x | 5.02x |
| Price / FCFMarket cap ÷ FCF | — | 16.49x |
Profitability & Efficiency
SONO leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
SONO delivers a -10.4% return on equity — every $100 of shareholder capital generates $-10 in annual profit, vs $-37 for BFLY. BFLY carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to SONO's 0.17x. On the Piotroski fundamental quality scale (0–9), SONO scores 4/9 vs BFLY's 3/9, reflecting mixed financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -36.8% | -10.4% |
| ROA (TTM)Return on assets | -25.6% | -4.8% |
| ROICReturn on invested capital | -76.8% | -13.4% |
| ROCEReturn on capital employed | -39.3% | -9.9% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 4 |
| Debt / EquityFinancial leverage | 0.10x | 0.17x |
| Net DebtTotal debt minus cash | -$130M | -$115M |
| Cash & Equiv.Liquid assets | $150M | $175M |
| Total DebtShort + long-term debt | $20M | $60M |
| Interest CoverageEBIT ÷ Interest expense | -71.59x | 2587.88x |
Total Returns (Dividends Reinvested)
BFLY leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SONO five years ago would be worth $3,927 today (with dividends reinvested), compared to $3,776 for BFLY. Over the past 12 months, BFLY leads with a +109.7% total return vs SONO's +60.6%. The 3-year compound annual growth rate (CAGR) favors BFLY at 29.2% vs SONO's -12.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +21.3% | -15.6% |
| 1-Year ReturnPast 12 months | +109.7% | +60.6% |
| 3-Year ReturnCumulative with dividends | +115.6% | -32.2% |
| 5-Year ReturnCumulative with dividends | -62.2% | -60.7% |
| 10-Year ReturnCumulative with dividends | -54.0% | -25.9% |
| CAGR (3Y)Annualised 3-year return | +29.2% | -12.1% |
Risk & Volatility
Evenly matched — BFLY and SONO each lead in 1 of 2 comparable metrics.
Risk & Volatility
SONO is the less volatile stock with a 1.75 beta — it tends to amplify market swings less than BFLY's 3.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BFLY currently trades 79.5% from its 52-week high vs SONO's 74.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.28x | 1.75x |
| 52-Week HighHighest price in past year | $5.72 | $19.82 |
| 52-Week LowLowest price in past year | $1.32 | $8.73 |
| % of 52W HighCurrent price vs 52-week peak | +79.5% | +74.5% |
| RSI (14)Momentum oscillator 0–100 | 50.6 | 46.0 |
| Avg Volume (50D)Average daily shares traded | 6.3M | 1.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates BFLY as "Buy" and SONO as "Buy". Consensus price targets imply 32.1% upside for SONO (target: $20) vs 19.1% for BFLY (target: $5).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $5.42 | $19.50 |
| # AnalystsCovering analysts | 7 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% |
SONO leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). BFLY leads in 1 (Total Returns). 2 tied.
BFLY vs SONO: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is BFLY or SONO a better buy right now?
For growth investors, Butterfly Network, Inc.
(BFLY) is the stronger pick with 19. 0% revenue growth year-over-year, versus -4. 9% for Sonos, Inc. (SONO). Analysts rate Butterfly Network, Inc. (BFLY) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BFLY or SONO?
Over the past 5 years, Sonos, Inc.
(SONO) delivered a total return of -60. 7%, compared to -62. 2% for Butterfly Network, Inc. (BFLY). Over 10 years, the gap is even starker: SONO returned -25. 9% versus BFLY's -54. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BFLY or SONO?
By beta (market sensitivity over 5 years), Sonos, Inc.
(SONO) is the lower-risk stock at 1. 75β versus Butterfly Network, Inc. 's 3. 28β — meaning BFLY is approximately 88% more volatile than SONO relative to the S&P 500. On balance sheet safety, Butterfly Network, Inc. (BFLY) carries a lower debt/equity ratio of 10% versus 17% for Sonos, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — BFLY or SONO?
By revenue growth (latest reported year), Butterfly Network, Inc.
(BFLY) is pulling ahead at 19. 0% versus -4. 9% for Sonos, Inc. (SONO). On earnings-per-share growth, the picture is similar: Butterfly Network, Inc. grew EPS 8. 8% year-over-year, compared to -64. 5% for Sonos, Inc.. Over a 3-year CAGR, BFLY leads at 10. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — BFLY or SONO?
Sonos, Inc.
(SONO) is the more profitable company, earning -4. 2% net margin versus -79. 0% for Butterfly Network, Inc. — meaning it keeps -4. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SONO leads at -3. 5% versus -88. 5% for BFLY. At the gross margin level — before operating expenses — BFLY leads at 46. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is BFLY or SONO more undervalued right now?
Analyst consensus price targets imply the most upside for SONO: 32.
1% to $19. 50.
07Which pays a better dividend — BFLY or SONO?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is BFLY or SONO better for a retirement portfolio?
For long-horizon retirement investors, Sonos, Inc.
(SONO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Butterfly Network, Inc. (BFLY) carries a higher beta of 3. 28 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SONO: -25. 9%, BFLY: -54. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between BFLY and SONO?
These companies operate in different sectors (BFLY (Healthcare) and SONO (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BFLY is a small-cap high-growth stock; SONO is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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