Apparel - Retail
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BIRD vs NKE
Revenue, margins, valuation, and 5-year total return — side by side.
Apparel - Footwear & Accessories
BIRD vs NKE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Apparel - Retail | Apparel - Footwear & Accessories |
| Market Cap | $35M | $52.89B |
| Revenue (TTM) | $161M | $46.51B |
| Net Income (TTM) | $-83M | $2.52B |
| Gross Margin | 38.8% | 41.1% |
| Operating Margin | -52.9% | 6.5% |
| Forward P/E | — | 29.8x |
| Total Debt | $54M | $11.02B |
| Cash & Equiv. | $67M | $7.46B |
BIRD vs NKE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 21 | May 26 | Return |
|---|---|---|---|
| Allbirds, Inc. (BIRD) | 100 | 1.6 | -98.4% |
| NIKE, Inc. (NKE) | 100 | 26.2 | -73.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BIRD vs NKE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BIRD is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 2.04, Low D/E 52.8%, current ratio 2.94x
- +14.1% vs NKE's -21.5%
NKE carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 23 yrs, beta 1.17, yield 3.5%
- Rev growth -9.8%, EPS growth -42.1%, 3Y rev CAGR -0.3%
- -5.2% 10Y total return vs BIRD's -98.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -9.8% revenue growth vs BIRD's -25.3% | |
| Quality / Margins | 5.4% margin vs BIRD's -51.9% | |
| Stability / Safety | Beta 1.17 vs BIRD's 2.04 | |
| Dividends | 3.5% yield; 23-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +14.1% vs NKE's -21.5% | |
| Efficiency (ROA) | 6.7% ROA vs BIRD's -56.3%, ROIC 16.7% vs -61.7% |
BIRD vs NKE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BIRD vs NKE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NKE leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NKE is the larger business by revenue, generating $46.5B annually — 289.5x BIRD's $161M. NKE is the more profitable business, keeping 5.4% of every revenue dollar as net income compared to BIRD's -51.9%. On growth, NKE holds the edge at +0.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $161M | $46.5B |
| EBITDAEarnings before interest/tax | -$77M | $3.7B |
| Net IncomeAfter-tax profit | -$83M | $2.5B |
| Free Cash FlowCash after capex | -$66M | $2.5B |
| Gross MarginGross profit ÷ Revenue | +38.8% | +41.1% |
| Operating MarginEBIT ÷ Revenue | -52.9% | +6.5% |
| Net MarginNet income ÷ Revenue | -51.9% | +5.4% |
| FCF MarginFCF ÷ Revenue | -41.0% | +5.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -23.3% | +0.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +7.1% | -30.8% |
Valuation Metrics
BIRD leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $35M | $52.9B |
| Enterprise ValueMkt cap + debt − cash | $22M | $56.4B |
| Trailing P/EPrice ÷ TTM EPS | -0.52x | 20.56x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 29.83x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.32x |
| EV / EBITDAEnterprise value multiple | — | 12.52x |
| Price / SalesMarket cap ÷ Revenue | 0.19x | 1.14x |
| Price / BookPrice ÷ Book value/share | 0.48x | 5.00x |
| Price / FCFMarket cap ÷ FCF | — | 16.18x |
Profitability & Efficiency
NKE leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
NKE delivers a 17.9% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $-108 for BIRD. BIRD carries lower financial leverage with a 0.53x debt-to-equity ratio, signaling a more conservative balance sheet compared to NKE's 0.83x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -108.4% | +17.9% |
| ROA (TTM)Return on assets | -56.3% | +6.7% |
| ROICReturn on invested capital | -61.7% | +16.7% |
| ROCEReturn on capital employed | -45.9% | +13.8% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.53x | 0.83x |
| Net DebtTotal debt minus cash | -$13M | $3.6B |
| Cash & Equiv.Liquid assets | $67M | $7.5B |
| Total DebtShort + long-term debt | $54M | $11.0B |
| Interest CoverageEBIT ÷ Interest expense | -224.86x | 10.45x |
Total Returns (Dividends Reinvested)
NKE leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NKE five years ago would be worth $3,733 today (with dividends reinvested), compared to $108 for BIRD. Over the past 12 months, BIRD leads with a +14.1% total return vs NKE's -21.5%. The 3-year compound annual growth rate (CAGR) favors NKE at -27.2% vs BIRD's -38.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +51.0% | -29.2% |
| 1-Year ReturnPast 12 months | +14.1% | -21.5% |
| 3-Year ReturnCumulative with dividends | -76.7% | -61.4% |
| 5-Year ReturnCumulative with dividends | -98.9% | -62.7% |
| 10-Year ReturnCumulative with dividends | -98.9% | -5.2% |
| CAGR (3Y)Annualised 3-year return | -38.5% | -27.2% |
Risk & Volatility
NKE leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
NKE is the less volatile stock with a 1.17 beta — it tends to amplify market swings less than BIRD's 2.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NKE currently trades 55.4% from its 52-week high vs BIRD's 25.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.04x | 1.17x |
| 52-Week HighHighest price in past year | $24.31 | $80.17 |
| 52-Week LowLowest price in past year | $2.15 | $42.09 |
| % of 52W HighCurrent price vs 52-week peak | +25.6% | +55.4% |
| RSI (14)Momentum oscillator 0–100 | 49.8 | 36.5 |
| Avg Volume (50D)Average daily shares traded | 7.1M | 20.8M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
NKE is the only dividend payer here at 3.48% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $69.88 |
| # AnalystsCovering analysts | — | 71 |
| Dividend YieldAnnual dividend ÷ price | — | +3.5% |
| Dividend StreakConsecutive years of raises | — | 23 |
| Dividend / ShareAnnual DPS | — | $1.55 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +5.6% |
NKE leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BIRD leads in 1 (Valuation Metrics).
BIRD vs NKE: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is BIRD or NKE a better buy right now?
For growth investors, NIKE, Inc.
(NKE) is the stronger pick with -9. 8% revenue growth year-over-year, versus -25. 3% for Allbirds, Inc. (BIRD). NIKE, Inc. (NKE) offers the better valuation at 20. 6x trailing P/E (29. 8x forward), making it the more compelling value choice. Analysts rate NIKE, Inc. (NKE) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BIRD or NKE?
Over the past 5 years, NIKE, Inc.
(NKE) delivered a total return of -62. 7%, compared to -98. 9% for Allbirds, Inc. (BIRD). Over 10 years, the gap is even starker: NKE returned -5. 2% versus BIRD's -98. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BIRD or NKE?
By beta (market sensitivity over 5 years), NIKE, Inc.
(NKE) is the lower-risk stock at 1. 17β versus Allbirds, Inc. 's 2. 04β — meaning BIRD is approximately 75% more volatile than NKE relative to the S&P 500. On balance sheet safety, Allbirds, Inc. (BIRD) carries a lower debt/equity ratio of 53% versus 83% for NIKE, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — BIRD or NKE?
By revenue growth (latest reported year), NIKE, Inc.
(NKE) is pulling ahead at -9. 8% versus -25. 3% for Allbirds, Inc. (BIRD). On earnings-per-share growth, the picture is similar: Allbirds, Inc. grew EPS 40. 9% year-over-year, compared to -42. 1% for NIKE, Inc.. Over a 3-year CAGR, NKE leads at -0. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — BIRD or NKE?
NIKE, Inc.
(NKE) is the more profitable company, earning 7. 0% net margin versus -49. 2% for Allbirds, Inc. — meaning it keeps 7. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NKE leads at 8. 0% versus -51. 4% for BIRD. At the gross margin level — before operating expenses — NKE leads at 42. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — BIRD or NKE?
In this comparison, NKE (3.
5% yield) pays a dividend. BIRD does not pay a meaningful dividend and should not be held primarily for income.
07Is BIRD or NKE better for a retirement portfolio?
For long-horizon retirement investors, NIKE, Inc.
(NKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 3. 5% yield). Allbirds, Inc. (BIRD) carries a higher beta of 2. 04 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NKE: -5. 2%, BIRD: -98. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between BIRD and NKE?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: BIRD is a small-cap quality compounder stock; NKE is a mid-cap income-oriented stock. NKE pays a dividend while BIRD does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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