BKNG vs EXPE

For growth investors, Booking Holdings Inc.

(BKNG) is the stronger pick with 13. 4% revenue growth year-over-year, versus 7. 6% for Expedia Group, Inc. (EXPE). Booking Holdings Inc. (BKNG) offers the better valuation at 25. 3x trailing P/E (16. 0x forward), making it the more compelling value choice. Analysts rate Booking Holdings Inc. (BKNG) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Booking Holdings Inc.

(BKNG) is the cheapest at 25. 3x versus Expedia Group, Inc. at 25. 3x. On forward P/E, Expedia Group, Inc. is actually cheaper at 12. 8x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Booking Holdings Inc.

(BKNG) delivered a total return of +82. 8%, compared to +46. 7% for Expedia Group, Inc. (EXPE). Over 10 years, the gap is even starker: BKNG returned +244. 5% versus EXPE's +127. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Booking Holdings Inc.

(BKNG) is the lower-risk stock at 0. 74β versus Expedia Group, Inc. 's 1. 47β — meaning EXPE is approximately 98% more volatile than BKNG relative to the S&P 500.

By revenue growth (latest reported year), Booking Holdings Inc.

(BKNG) is pulling ahead at 13. 4% versus 7. 6% for Expedia Group, Inc. (EXPE). On earnings-per-share growth, the picture is similar: Expedia Group, Inc. grew EPS 9. 6% year-over-year, compared to -4. 2% for Booking Holdings Inc.. Over a 3-year CAGR, BKNG leads at 16. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Booking Holdings Inc.

(BKNG) is the more profitable company, earning 20. 1% net margin versus 8. 8% for Expedia Group, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus 13. 4% for EXPE. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Expedia Group, Inc.

(EXPE) trades at 12. 8x forward P/E versus 16. 0x for Booking Holdings Inc. — 3. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BKNG: 38. 2% to $231. 72.

All stocks in this comparison pay dividends.

Booking Holdings Inc. (BKNG) offers the highest yield at 0. 9%, versus 0. 6% for Expedia Group, Inc. (EXPE).

For long-horizon retirement investors, Booking Holdings Inc.

(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +244. 5% 10Y return). Both have compounded well over 10 years (BKNG: +244. 5%, EXPE: +127. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.