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BRFH vs KO vs PEP vs MNST vs CELH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRFH
Barfresh Food Group, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$41M
5Y Perf.-55.9%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$337.62B
5Y Perf.+68.0%
PEP
PepsiCo, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$213.59B
5Y Perf.+18.8%
MNST
Monster Beverage Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$74.29B
5Y Perf.+111.3%
CELH
Celsius Holdings, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$8.80B
5Y Perf.+1008.7%

BRFH vs KO vs PEP vs MNST vs CELH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRFH logoBRFH
KO logoKO
PEP logoPEP
MNST logoMNST
CELH logoCELH
IndustryBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-Alcoholic
Market Cap$41M$337.62B$213.59B$74.29B$8.80B
Revenue (TTM)$14M$49.28B$93.92B$8.29B$2.97B
Net Income (TTM)$-3M$13.70B$8.24B$1.91B$149M
Gross Margin20.8%61.7%54.1%55.8%49.6%
Operating Margin-25.1%29.3%12.2%29.2%10.4%
Forward P/E24.1x18.0x33.7x21.3x
Total Debt$5M$45.49B$49.90B$0.00$670M
Cash & Equiv.$325K$10.27B$9.16B$2.09B$399M

BRFH vs KO vs PEP vs MNST vs CELHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRFH
KO
PEP
MNST
CELH
StockMay 20May 26Return
Barfresh Food Group… (BRFH)10044.1-55.9%
The Coca-Cola Compa… (KO)100168.0+68.0%
PepsiCo, Inc. (PEP)100118.8+18.8%
Monster Beverage Co… (MNST)100211.3+111.3%
Celsius Holdings, I… (CELH)1001108.7+1008.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRFH vs KO vs PEP vs MNST vs CELH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PEP and MNST are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Monster Beverage Corporation is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. CELH and KO also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
BRFH
Barfresh Food Group, Inc.
The Growth Angle

Among these 5 stocks, BRFH doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
KO
The Coca-Cola Company
The Quality Compounder

KO is the clearest fit if your priority is quality.

  • 27.8% margin vs BRFH's -19.0%
Best for: quality
PEP
PepsiCo, Inc.
The Income Pick

PEP has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.

  • Dividend streak 25 yrs, beta 0.03, yield 3.6%
  • Lower volatility, beta 0.03, current ratio 0.85x
  • Beta 0.03, yield 3.6%, current ratio 0.85x
  • Beta 0.03 vs CELH's 1.29
Best for: income & stability and sleep-well-at-night
MNST
Monster Beverage Corporation
The Momentum Pick

MNST is the #2 pick in this set and the best alternative if momentum and efficiency is your priority.

  • +25.4% vs CELH's -4.3%
  • 20.8% ROA vs BRFH's -37.5%, ROIC 33.1% vs -69.4%
Best for: momentum and efficiency
CELH
Celsius Holdings, Inc.
The Growth Play

CELH ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 85.5%, EPS growth -44.4%, 3Y rev CAGR 56.7%
  • 41.3% 10Y total return vs MNST's 206.3%
  • PEG 0.46 vs PEP's 5.53
  • 85.5% revenue growth vs KO's 1.9%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCELH logoCELH85.5% revenue growth vs KO's 1.9%
ValueCELH logoCELHLower P/E (21.3x vs 33.7x), PEG 0.46 vs 4.21
Quality / MarginsKO logoKO27.8% margin vs BRFH's -19.0%
Stability / SafetyPEP logoPEPBeta 0.03 vs CELH's 1.29
DividendsPEP logoPEP3.6% yield, 25-year raise streak, vs KO's 2.6%, (2 stocks pay no dividend)
Momentum (1Y)MNST logoMNST+25.4% vs CELH's -4.3%
Efficiency (ROA)MNST logoMNST20.8% ROA vs BRFH's -37.5%, ROIC 33.1% vs -69.4%

BRFH vs KO vs PEP vs MNST vs CELH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRFHBarfresh Food Group, Inc.
FY 2025
Food and Beverage
100.0%$11M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
PEPPepsiCo, Inc.

Segment breakdown not available.

MNSTMonster Beverage Corporation
FY 2025
Monster Energy Drinks
92.7%$7.7B
Strategic Brands
5.7%$469M
Alcohol Brands
1.6%$135M
CELHCelsius Holdings, Inc.
FY 2025
Reportable Segment
100.0%$2.5B

BRFH vs KO vs PEP vs MNST vs CELH — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGCELH

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 4 of 6 comparable metrics.

PEP is the larger business by revenue, generating $93.9B annually — 6610.7x BRFH's $14M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to BRFH's -19.0%. On growth, CELH holds the edge at +137.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
RevenueTrailing 12 months$14M$49.3B$93.9B$8.3B$3.0B
EBITDAEarnings before interest/tax-$3M$15.5B$14.3B$2.5B$336M
Net IncomeAfter-tax profit-$3M$13.7B$8.2B$1.9B$149M
Free Cash FlowCash after capex-$2M$12.6B$7.7B$2.0B$293M
Gross MarginGross profit ÷ Revenue+20.8%+61.7%+54.1%+55.8%+49.6%
Operating MarginEBIT ÷ Revenue-25.1%+29.3%+12.2%+29.2%+10.4%
Net MarginNet income ÷ Revenue-19.0%+27.8%+8.8%+23.0%+5.0%
FCF MarginFCF ÷ Revenue-12.6%+25.5%+8.2%+23.7%+9.9%
Rev. Growth (YoY)Latest quarter vs prior year+94.5%+12.1%+5.6%+17.6%+137.7%
EPS Growth (YoY)Latest quarter vs prior year+17.3%+18.2%+66.7%+64.3%+120.0%
KO leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

PEP leads this category, winning 3 of 7 comparable metrics.

At 25.8x trailing earnings, KO trades at a 81% valuation discount to CELH's 137.0x P/E. Adjusting for growth (PEG ratio), KO offers better value at 2.31x vs PEP's 7.98x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
Market CapShares × price$41M$337.6B$213.6B$74.3B$8.8B
Enterprise ValueMkt cap + debt − cash$45M$372.8B$254.3B$72.2B$9.1B
Trailing P/EPrice ÷ TTM EPS-14.82x25.80x26.05x39.16x137.04x
Forward P/EPrice ÷ next-FY EPS est.24.11x18.05x33.72x21.32x
PEG RatioP/E ÷ EPS growth rate2.31x7.98x4.89x2.93x
EV / EBITDAEnterprise value multiple25.17x17.78x28.50x18.22x
Price / SalesMarket cap ÷ Revenue2.86x7.04x2.27x8.96x3.50x
Price / BookPrice ÷ Book value/share30.26x9.87x10.43x9.06x2.76x
Price / FCFMarket cap ÷ FCF63.75x27.84x37.79x27.22x
PEP leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MNST leads this category, winning 7 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-133 for BRFH. CELH carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to BRFH's 3.70x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs BRFH's 2/9, reflecting strong financial health.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
ROE (TTM)Return on equity-133.3%+41.1%+40.1%+25.7%+6.4%
ROA (TTM)Return on assets-37.5%+13.1%+7.7%+20.8%+3.1%
ROICReturn on invested capital-69.4%+15.8%+14.9%+33.1%+19.7%
ROCEReturn on capital employed-2.6%+17.3%+16.1%+31.9%+17.2%
Piotroski ScoreFundamental quality 0–927575
Debt / EquityFinancial leverage3.70x1.33x2.43x0.23x
Net DebtTotal debt minus cash$5M$35.2B$40.7B-$2.1B$271M
Cash & Equiv.Liquid assets$325,000$10.3B$9.2B$2.1B$399M
Total DebtShort + long-term debt$5M$45.5B$49.9B$0$670M
Interest CoverageEBIT ÷ Interest expense-54.94x10.70x10.34x372.36x2.92x
MNST leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BRFH and CELH each lead in 2 of 6 comparable metrics.

A $10,000 investment in CELH five years ago would be worth $20,941 today (with dividends reinvested), compared to $4,615 for BRFH. Over the past 12 months, MNST leads with a +25.4% total return vs CELH's -4.3%. The 3-year compound annual growth rate (CAGR) favors BRFH at 26.3% vs PEP's -3.7% — a key indicator of consistent wealth creation.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
YTD ReturnYear-to-date-17.4%+14.3%+10.9%-0.2%-28.3%
1-Year ReturnPast 12 months+0.8%+11.2%+22.8%+25.4%-4.3%
3-Year ReturnCumulative with dividends+101.6%+31.9%-10.8%+28.7%-3.8%
5-Year ReturnCumulative with dividends-53.8%+61.1%+24.6%+66.5%+109.4%
10-Year ReturnCumulative with dividends-71.1%+111.2%+89.2%+206.3%+4129.6%
CAGR (3Y)Annualised 3-year return+26.3%+9.7%-3.7%+8.8%-1.3%
Evenly matched — BRFH and CELH each lead in 2 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.09 beta — it tends to amplify market swings less than CELH's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 95.7% from its 52-week high vs BRFH's 41.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
Beta (5Y)Sensitivity to S&P 5000.81x-0.09x0.03x0.26x1.29x
52-Week HighHighest price in past year$6.08$82.00$171.48$87.38$66.74
52-Week LowLowest price in past year$2.30$65.35$127.60$58.09$31.80
% of 52W HighCurrent price vs 52-week peak+41.4%+95.7%+91.1%+86.9%+51.3%
RSI (14)Momentum oscillator 0–10038.561.749.954.539.1
Avg Volume (50D)Average daily shares traded8K13.4M5.7M5.2M7.3M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and PEP each lead in 1 of 2 comparable metrics.

Analyst consensus: KO as "Buy", PEP as "Hold", MNST as "Buy", CELH as "Buy". Consensus price targets imply 72.2% upside for CELH (target: $59) vs 9.3% for KO (target: $86). For income investors, PEP offers the higher dividend yield at 3.56% vs CELH's 0.46%.

MetricBRFH logoBRFHBarfresh Food Gro…KO logoKOThe Coca-Cola Com…PEP logoPEPPepsiCo, Inc.MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$85.71$174.00$85.38$59.00
# AnalystsCovering analysts48454322
Dividend YieldAnnual dividend ÷ price+2.6%+3.6%+0.5%
Dividend StreakConsecutive years of raises35251
Dividend / ShareAnnual DPS$2.04$5.57$0.16
Buyback YieldShare repurchases ÷ mkt cap+0.4%+0.2%+0.5%+0.1%+0.5%
Evenly matched — KO and PEP each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). PEP leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
Loading custom metrics...

BRFH vs KO vs PEP vs MNST vs CELH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRFH or KO or PEP or MNST or CELH a better buy right now?

For growth investors, Celsius Holdings, Inc.

(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). The Coca-Cola Company (KO) offers the better valuation at 25. 8x trailing P/E (24. 1x forward), making it the more compelling value choice. Analysts rate The Coca-Cola Company (KO) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRFH or KO or PEP or MNST or CELH?

On trailing P/E, The Coca-Cola Company (KO) is the cheapest at 25.

8x versus Celsius Holdings, Inc. at 137. 0x. On forward P/E, PepsiCo, Inc. is actually cheaper at 18. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Celsius Holdings, Inc. wins at 0. 46x versus PepsiCo, Inc. 's 5. 53x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BRFH or KO or PEP or MNST or CELH?

Over the past 5 years, Celsius Holdings, Inc.

(CELH) delivered a total return of +109. 4%, compared to -53. 8% for Barfresh Food Group, Inc. (BRFH). Over 10 years, the gap is even starker: CELH returned +41. 3% versus BRFH's -71. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRFH or KO or PEP or MNST or CELH?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

09β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately -1567% more volatile than KO relative to the S&P 500. On balance sheet safety, Celsius Holdings, Inc. (CELH) carries a lower debt/equity ratio of 23% versus 4% for Barfresh Food Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRFH or KO or PEP or MNST or CELH?

By revenue growth (latest reported year), Celsius Holdings, Inc.

(CELH) is pulling ahead at 85. 5% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Monster Beverage Corporation grew EPS 30. 2% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, CELH leads at 56. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRFH or KO or PEP or MNST or CELH?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -19. 0% for Barfresh Food Group, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus -23. 1% for BRFH. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRFH or KO or PEP or MNST or CELH more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Celsius Holdings, Inc. (CELH) is the more undervalued stock at a PEG of 0. 46x versus PepsiCo, Inc. 's 5. 53x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PepsiCo, Inc. (PEP) trades at 18. 0x forward P/E versus 33. 7x for Monster Beverage Corporation — 15. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CELH: 72. 2% to $59. 00.

08

Which pays a better dividend — BRFH or KO or PEP or MNST or CELH?

In this comparison, PEP (3.

6% yield), KO (2. 6% yield), CELH (0. 5% yield) pay a dividend. BRFH, MNST do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRFH or KO or PEP or MNST or CELH better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

09), 2. 6% yield, +111. 2% 10Y return). Both have compounded well over 10 years (KO: +111. 2%, CELH: +41. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRFH and KO and PEP and MNST and CELH?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BRFH is a small-cap high-growth stock; KO is a large-cap quality compounder stock; PEP is a large-cap income-oriented stock; MNST is a mid-cap quality compounder stock; CELH is a small-cap high-growth stock. KO, PEP pay a dividend while BRFH, MNST, CELH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(BRFH: 94.5% · KO: 12.1%)

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