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BRFH vs SMPL vs HAIN vs JBSS vs MNST

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRFH
Barfresh Food Group, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$41M
5Y Perf.-55.9%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-27.0%
HAIN
The Hain Celestial Group, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$84M
5Y Perf.-97.7%
JBSS
John B. Sanfilippo & Son, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$913M
5Y Perf.-10.2%
MNST
Monster Beverage Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$74.29B
5Y Perf.+111.3%

BRFH vs SMPL vs HAIN vs JBSS vs MNST — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRFH logoBRFH
SMPL logoSMPL
HAIN logoHAIN
JBSS logoJBSS
MNST logoMNST
IndustryBeverages - Non-AlcoholicPackaged FoodsPackaged FoodsPackaged FoodsBeverages - Non-Alcoholic
Market Cap$41M$1.24B$84M$913M$74.29B
Revenue (TTM)$14M$1.45B$1.51B$1.14B$8.29B
Net Income (TTM)$-3M$91M$-544M$70M$1.91B
Gross Margin20.8%34.0%20.0%19.1%55.8%
Operating Margin-25.1%14.4%-31.8%8.9%29.2%
Forward P/E7.5x10.7x33.7x
Total Debt$5M$304M$779M$102M$0.00
Cash & Equiv.$325K$98M$54M$585K$2.09B

BRFH vs SMPL vs HAIN vs JBSS vs MNSTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRFH
SMPL
HAIN
JBSS
MNST
StockMay 20May 26Return
Barfresh Food Group… (BRFH)10044.1-55.9%
The Simply Good Foo… (SMPL)10073.0-27.0%
The Hain Celestial … (HAIN)1002.3-97.7%
John B. Sanfilippo … (JBSS)10089.8-10.2%
Monster Beverage Co… (MNST)100211.3+111.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRFH vs SMPL vs HAIN vs JBSS vs MNST

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MNST leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. John B. Sanfilippo & Son, Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. BRFH and SMPL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
BRFH
Barfresh Food Group, Inc.
The Growth Play

BRFH ranks third and is worth considering specifically for growth exposure.

  • Rev growth 32.6%, EPS growth 10.5%, 3Y rev CAGR 15.7%
  • 32.6% revenue growth vs HAIN's -10.2%
Best for: growth exposure
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.38, Low D/E 16.8%, current ratio 3.64x
  • PEG 0.31 vs JBSS's 7.58
  • Lower P/E (7.5x vs 33.7x), PEG 0.31 vs 4.21
Best for: sleep-well-at-night and valuation efficiency
HAIN
The Hain Celestial Group, Inc.
The Consumer Defensive Pick

Among these 5 stocks, HAIN doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
JBSS
John B. Sanfilippo & Son, Inc.
The Income Pick

JBSS is the #2 pick in this set and the best alternative if dividends and momentum is your priority.

  • 2.7% yield; the other 4 pay no meaningful dividend
  • +39.3% vs SMPL's -64.8%
Best for: dividends and momentum
MNST
Monster Beverage Corporation
The Income Pick

MNST carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.26
  • 206.3% 10Y total return vs JBSS's 101.1%
  • Beta 0.26, current ratio 3.70x
  • 23.0% margin vs HAIN's -36.1%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBRFH logoBRFH32.6% revenue growth vs HAIN's -10.2%
ValueSMPL logoSMPLLower P/E (7.5x vs 33.7x), PEG 0.31 vs 4.21
Quality / MarginsMNST logoMNST23.0% margin vs HAIN's -36.1%
Stability / SafetyMNST logoMNSTBeta 0.26 vs HAIN's 2.12
DividendsJBSS logoJBSS2.7% yield; the other 4 pay no meaningful dividend
Momentum (1Y)JBSS logoJBSS+39.3% vs SMPL's -64.8%
Efficiency (ROA)MNST logoMNST20.8% ROA vs BRFH's -37.5%, ROIC 33.1% vs -69.4%

BRFH vs SMPL vs HAIN vs JBSS vs MNST — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRFHBarfresh Food Group, Inc.
FY 2025
Food and Beverage
100.0%$11M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
HAINThe Hain Celestial Group, Inc.
FY 2025
Meal Preparation
41.0%$640M
Snacks
23.8%$371M
Grocery
15.7%$245M
Baby/Kids
15.5%$242M
Personal Care
4.0%$63M
JBSSJohn B. Sanfilippo & Son, Inc.
FY 2015
Consumer Distribution Channel
59.6%$529M
Commercial Ingredients Distribution Channel
23.4%$207M
Contract Packaging Distribution Channel
12.9%$115M
Export Distribution Channel
4.1%$36M
MNSTMonster Beverage Corporation
FY 2025
Monster Energy Drinks
92.7%$7.7B
Strategic Brands
5.7%$469M
Alcohol Brands
1.6%$135M

BRFH vs SMPL vs HAIN vs JBSS vs MNST — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMNSTLAGGINGJBSS

Income & Cash Flow (Last 12 Months)

MNST leads this category, winning 5 of 6 comparable metrics.

MNST is the larger business by revenue, generating $8.3B annually — 583.8x BRFH's $14M. MNST is the more profitable business, keeping 23.0% of every revenue dollar as net income compared to HAIN's -36.1%. On growth, BRFH holds the edge at +94.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
RevenueTrailing 12 months$14M$1.4B$1.5B$1.1B$8.3B
EBITDAEarnings before interest/tax-$3M$231M-$430M$127M$2.5B
Net IncomeAfter-tax profit-$3M$91M-$544M$70M$1.9B
Free Cash FlowCash after capex-$2M$174M$5M$33M$2.0B
Gross MarginGross profit ÷ Revenue+20.8%+34.0%+20.0%+19.1%+55.8%
Operating MarginEBIT ÷ Revenue-25.1%+14.4%-31.8%+8.9%+29.2%
Net MarginNet income ÷ Revenue-19.0%+6.3%-36.1%+6.2%+23.0%
FCF MarginFCF ÷ Revenue-12.6%+12.0%+0.3%+2.9%+23.7%
Rev. Growth (YoY)Latest quarter vs prior year+94.5%-0.3%-6.7%+4.6%+17.6%
EPS Growth (YoY)Latest quarter vs prior year+17.3%-31.6%-11.3%+31.9%+64.3%
MNST leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

SMPL leads this category, winning 4 of 7 comparable metrics.

At 12.2x trailing earnings, SMPL trades at a 69% valuation discount to MNST's 39.2x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.51x vs JBSS's 11.02x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
Market CapShares × price$41M$1.2B$84M$913M$74.3B
Enterprise ValueMkt cap + debt − cash$45M$1.4B$808M$1.0B$72.2B
Trailing P/EPrice ÷ TTM EPS-14.82x12.20x-0.13x15.53x39.16x
Forward P/EPrice ÷ next-FY EPS est.7.45x10.68x33.72x
PEG RatioP/E ÷ EPS growth rate0.51x11.02x4.89x
EV / EBITDAEnterprise value multiple5.97x8.73x28.50x
Price / SalesMarket cap ÷ Revenue2.86x0.86x0.05x0.82x8.96x
Price / BookPrice ÷ Book value/share30.26x0.70x0.14x2.54x9.06x
Price / FCFMarket cap ÷ FCF7.86x37.79x
SMPL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MNST leads this category, winning 8 of 9 comparable metrics.

MNST delivers a 25.7% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-165 for HAIN. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to BRFH's 3.70x. On the Piotroski fundamental quality scale (0–9), MNST scores 7/9 vs JBSS's 2/9, reflecting strong financial health.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
ROE (TTM)Return on equity-133.3%+5.2%-164.7%+19.5%+25.7%
ROA (TTM)Return on assets-37.5%+3.7%-36.8%+11.7%+20.8%
ROICReturn on invested capital-69.4%+8.1%-23.7%+15.2%+33.1%
ROCEReturn on capital employed-2.6%+9.4%-29.2%+20.4%+31.9%
Piotroski ScoreFundamental quality 0–925327
Debt / EquityFinancial leverage3.70x0.17x1.64x0.28x
Net DebtTotal debt minus cash$5M$206M$725M$102M-$2.1B
Cash & Equiv.Liquid assets$325,000$98M$54M$585,000$2.1B
Total DebtShort + long-term debt$5M$304M$779M$102M$0
Interest CoverageEBIT ÷ Interest expense-54.94x6.77x-8.60x26.02x372.36x
MNST leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BRFH and JBSS and MNST each lead in 2 of 6 comparable metrics.

A $10,000 investment in MNST five years ago would be worth $16,649 today (with dividends reinvested), compared to $182 for HAIN. Over the past 12 months, JBSS leads with a +39.3% total return vs SMPL's -64.8%. The 3-year compound annual growth rate (CAGR) favors BRFH at 26.3% vs HAIN's -65.3% — a key indicator of consistent wealth creation.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
YTD ReturnYear-to-date-17.4%-36.4%-29.8%+14.1%-0.2%
1-Year ReturnPast 12 months+0.8%-64.8%-49.2%+39.3%+25.4%
3-Year ReturnCumulative with dividends+101.6%-67.8%-95.8%-22.9%+28.7%
5-Year ReturnCumulative with dividends-53.8%-64.3%-98.2%+4.0%+66.5%
10-Year ReturnCumulative with dividends-71.1%+3.7%-98.5%+101.1%+206.3%
CAGR (3Y)Annualised 3-year return+26.3%-31.5%-65.3%-8.3%+8.8%
Evenly matched — BRFH and JBSS and MNST each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JBSS and MNST each lead in 1 of 2 comparable metrics.

MNST is the less volatile stock with a 0.26 beta — it tends to amplify market swings less than HAIN's 2.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JBSS currently trades 91.7% from its 52-week high vs HAIN's 33.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
Beta (5Y)Sensitivity to S&P 5000.81x0.38x2.12x0.31x0.26x
52-Week HighHighest price in past year$6.08$36.92$2.22$85.15$87.38
52-Week LowLowest price in past year$2.30$10.21$0.55$58.47$58.09
% of 52W HighCurrent price vs 52-week peak+41.4%+33.7%+33.2%+91.7%+86.9%
RSI (14)Momentum oscillator 0–10038.542.947.849.254.5
Avg Volume (50D)Average daily shares traded8K2.8M1.2M80K5.2M
Evenly matched — JBSS and MNST each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SMPL as "Buy", HAIN as "Hold", JBSS as "Buy", MNST as "Buy". Consensus price targets imply 62.1% upside for SMPL (target: $20) vs 12.4% for MNST (target: $85). JBSS is the only dividend payer here at 2.67% yield — a key consideration for income-focused portfolios.

MetricBRFH logoBRFHBarfresh Food Gro…SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…JBSS logoJBSSJohn B. Sanfilipp…MNST logoMNSTMonster Beverage …
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$20.17$1.17$85.38
# AnalystsCovering analysts2444243
Dividend YieldAnnual dividend ÷ price+2.7%
Dividend StreakConsecutive years of raises0
Dividend / ShareAnnual DPS$2.08
Buyback YieldShare repurchases ÷ mkt cap+0.4%+4.1%+1.7%+0.1%+0.1%
Insufficient data to determine a leader in this category.
Key Takeaway

MNST leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SMPL leads in 1 (Valuation Metrics). 2 tied.

Best OverallMonster Beverage Corporation (MNST)Leads 2 of 6 categories
Loading custom metrics...

BRFH vs SMPL vs HAIN vs JBSS vs MNST: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRFH or SMPL or HAIN or JBSS or MNST a better buy right now?

For growth investors, Barfresh Food Group, Inc.

(BRFH) is the stronger pick with 32. 6% revenue growth year-over-year, versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 2x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate The Simply Good Foods Company (SMPL) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRFH or SMPL or HAIN or JBSS or MNST?

On trailing P/E, The Simply Good Foods Company (SMPL) is the cheapest at 12.

2x versus Monster Beverage Corporation at 39. 2x. On forward P/E, The Simply Good Foods Company is actually cheaper at 7. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 31x versus John B. Sanfilippo & Son, Inc. 's 7. 58x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BRFH or SMPL or HAIN or JBSS or MNST?

Over the past 5 years, Monster Beverage Corporation (MNST) delivered a total return of +66.

5%, compared to -98. 2% for The Hain Celestial Group, Inc. (HAIN). Over 10 years, the gap is even starker: MNST returned +206. 3% versus HAIN's -98. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRFH or SMPL or HAIN or JBSS or MNST?

By beta (market sensitivity over 5 years), Monster Beverage Corporation (MNST) is the lower-risk stock at 0.

26β versus The Hain Celestial Group, Inc. 's 2. 12β — meaning HAIN is approximately 722% more volatile than MNST relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 4% for Barfresh Food Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRFH or SMPL or HAIN or JBSS or MNST?

By revenue growth (latest reported year), Barfresh Food Group, Inc.

(BRFH) is pulling ahead at 32. 6% versus -10. 2% for The Hain Celestial Group, Inc. (HAIN). On earnings-per-share growth, the picture is similar: Monster Beverage Corporation grew EPS 30. 2% year-over-year, compared to -601. 2% for The Hain Celestial Group, Inc.. Over a 3-year CAGR, BRFH leads at 15. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRFH or SMPL or HAIN or JBSS or MNST?

Monster Beverage Corporation (MNST) is the more profitable company, earning 23.

0% net margin versus -34. 0% for The Hain Celestial Group, Inc. — meaning it keeps 23. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus -29. 6% for HAIN. At the gross margin level — before operating expenses — MNST leads at 55. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRFH or SMPL or HAIN or JBSS or MNST more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 31x versus John B. Sanfilippo & Son, Inc. 's 7. 58x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7. 5x forward P/E versus 33. 7x for Monster Beverage Corporation — 26. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 62. 1% to $20. 17.

08

Which pays a better dividend — BRFH or SMPL or HAIN or JBSS or MNST?

In this comparison, JBSS (2.

7% yield) pays a dividend. BRFH, SMPL, HAIN, MNST do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRFH or SMPL or HAIN or JBSS or MNST better for a retirement portfolio?

For long-horizon retirement investors, John B.

Sanfilippo & Son, Inc. (JBSS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), 2. 7% yield, +101. 1% 10Y return). The Hain Celestial Group, Inc. (HAIN) carries a higher beta of 2. 12 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (JBSS: +101. 1%, HAIN: -98. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRFH and SMPL and HAIN and JBSS and MNST?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BRFH is a small-cap high-growth stock; SMPL is a small-cap deep-value stock; HAIN is a small-cap quality compounder stock; JBSS is a small-cap deep-value stock; MNST is a mid-cap quality compounder stock. JBSS pays a dividend while BRFH, SMPL, HAIN, MNST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(BRFH: 94.5% · SMPL: -0.3%)

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