BRSL
Brightstar Lottery
Gambling, Resorts & Casinos
Market Cap$2.35B
5Y Perf.-21.2%
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Stock Comparison
BRSL vs PLTK vs DKNG vs PENN
Revenue, margins, valuation, and 5-year total return — side by side.
PLTK
Playtika Holding Corp.
Electronic Gaming & Multimedia
Market Cap$1.36B
5Y Perf.-87.7%
DKNG
DraftKings Inc.
Gambling, Resorts & Casinos
Market Cap$12.50B
5Y Perf.-53.4%
PENN
PENN Entertainment, Inc.
Gambling, Resorts & Casinos
Market Cap$2.24B
5Y Perf.-83.8%
BRSL vs PLTK vs DKNG vs PENN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | BRSL | PLTK | DKNG | PENN |
|---|---|---|---|---|
| Industry | Gambling, Resorts & Casinos | Electronic Gaming & Multimedia | Gambling, Resorts & Casinos | Gambling, Resorts & Casinos |
| Market Cap | $2.35B | $1.36B | $12.50B | $2.24B |
| Revenue (TTM) | $2.51B | $2.79B | $6.05B | $6.96B |
| Net Income (TTM) | $147M | $-295M | $4M | $-843M |
| Gross Margin | 47.1% | 73.0% | 41.3% | 30.6% |
| Operating Margin | 29.8% | -3.0% | -0.2% | -7.9% |
| Forward P/E | 14.7x | 7.2x | 99.1x | 23.0x |
| Total Debt | $4.25B | $2.65B | $1.93B | $8.38B |
| Cash & Equiv. | $1.45B | $684M | $1.60B | $687M |
BRSL vs PLTK vs DKNG vs PENN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
BRSL
PLTK
DKNG
PENN
| Stock | Jan 21 | May 26 | Return |
|---|---|---|---|
| Brightstar Lottery (BRSL) | 100 | 78.8 | -21.2% |
| Playtika Holding Co… (PLTK) | 100 | 12.3 | -87.7% |
| DraftKings Inc. (DKNG) | 100 | 46.6 | -53.4% |
| PENN Entertainment,… (PENN) | 100 | 16.2 | -83.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BRSL vs PLTK vs DKNG vs PENN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: BRSL leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Playtika Holding Corp. is the stronger pick specifically for valuation and capital efficiency. DKNG and PENN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BRSL
Brightstar Lottery
The Income Pick
BRSL carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.91, yield 30.8%
- Lower volatility, beta 0.91, current ratio 0.76x
- Beta 0.91, yield 30.8%, current ratio 0.76x
- 5.9% margin vs PENN's -12.1%
Best for: income & stability and sleep-well-at-night
PLTK
Playtika Holding Corp.
The Value Play
PLTK is the #2 pick in this set and the best alternative if value is your priority.
- Lower P/E (7.2x vs 23.0x)
Best for: value
DKNG
DraftKings Inc.
The Growth Play
DKNG is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
- 157.3% 10Y total return vs BRSL's 31.3%
- 27.0% revenue growth vs BRSL's -0.0%
Best for: growth exposure and long-term compounding
PENN
PENN Entertainment, Inc.
The Momentum Pick
PENN is the clearest fit if your priority is momentum.
- +6.7% vs PLTK's -28.3%
Best for: momentum
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | DKNG | 27.0% revenue growth vs BRSL's -0.0% |
| Value | PLTK | Lower P/E (7.2x vs 23.0x) |
| Quality / Margins | BRSL | 5.9% margin vs PENN's -12.1% |
| Stability / Safety | BRSL | Beta 0.91 vs PENN's 1.34, lower leverage |
| Dividends | BRSL | 30.8% yield, 2-year raise streak, vs PLTK's 11.1%, (2 stocks pay no dividend) |
| Momentum (1Y) | PENN | +6.7% vs PLTK's -28.3% |
| Efficiency (ROA) | BRSL | 1.6% ROA vs PLTK's -8.0%, ROIC 11.7% vs 0.1% |
BRSL vs PLTK vs DKNG vs PENN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
FY 2025
FY 2025
BRSL vs PLTK vs DKNG vs PENN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLBRSLLAGGINGPENN
Who Leads Where
BRSL leads in 2 of 6 categories
DKNG leads 1 • PLTK leads 0 • PENN leads 0 • 3 tied
Explore the data ↓PENNPENN Entertainment, I…
0leads
PLTKPlaytika Holding Corp.
0leads
DKNGDraftKings Inc.
1leads
BRSLBrightstar Lottery
2leads
6 Total Categories
CATEGORYLEADERvs DKNGvs PLTKMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
Tied
—
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
BRSL6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
DKNG3/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
BRSL2/2
Income & Cash Flow (Last 12 Months)
Evenly matched — BRSL and PLTK and DKNG each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PENN is the larger business by revenue, generating $7.0B annually — 2.8x BRSL's $2.5B. BRSL is the more profitable business, keeping 5.9% of every revenue dollar as net income compared to PENN's -12.1%. On growth, DKNG holds the edge at +42.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.5B | $2.8B | $6.1B | $7.0B |
| EBITDAEarnings before interest/tax | $1.1B | $217M | $266M | -$105M |
| Net IncomeAfter-tax profit | $147M | -$295M | $4M | -$843M |
| Free Cash FlowCash after capex | -$456M | $561M | $612M | -$169M |
| Gross MarginGross profit ÷ Revenue | +47.1% | +73.0% | +41.3% | +30.6% |
| Operating MarginEBIT ÷ Revenue | +29.8% | -3.0% | -0.2% | -7.9% |
| Net MarginNet income ÷ Revenue | +5.9% | -10.5% | +0.1% | -12.1% |
| FCF MarginFCF ÷ Revenue | -18.2% | +20.1% | +10.1% | -2.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +2.5% | +5.5% | +42.8% | +8.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -70.1% | -2.8% | +192.9% | +37.5% |
Evenly matched — BRSL and PLTK and DKNG each lead in 2 of 6 comparable metrics.
Valuation Metrics
Evenly matched — PLTK and PENN each lead in 2 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, BRSL's 4.7x EV/EBITDA is more attractive than DKNG's 49.4x.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| Market CapShares × price | $2.3B | $1.4B | $12.5B | $2.2B |
| Enterprise ValueMkt cap + debt − cash | $5.2B | $3.3B | $12.8B | $9.9B |
| Trailing P/EPrice ÷ TTM EPS | -1269.00x | -6.53x | -3113.58x | -2.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.65x | 7.23x | 99.14x | 22.95x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 4.67x | 14.09x | 49.42x | 13.81x |
| Price / SalesMarket cap ÷ Revenue | 0.94x | 0.49x | 2.06x | 0.32x |
| Price / BookPrice ÷ Book value/share | 1.57x | — | 19.81x | 1.33x |
| Price / FCFMarket cap ÷ FCF | — | 2.56x | 19.31x | — |
Evenly matched — PLTK and PENN each lead in 2 of 6 comparable metrics.
Profitability & Efficiency
BRSL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
BRSL delivers a 9.2% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-35 for PENN. BRSL carries lower financial leverage with a 2.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to PENN's 4.58x. On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs PLTK's 3/9, reflecting strong financial health.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| ROE (TTM)Return on equity | +9.2% | — | +0.5% | -34.7% |
| ROA (TTM)Return on assets | +1.6% | -8.0% | +0.1% | -5.7% |
| ROICReturn on invested capital | +11.7% | +0.1% | -0.9% | +1.8% |
| ROCEReturn on capital employed | +12.9% | +0.0% | -0.6% | +2.0% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 3 | 7 | 5 |
| Debt / EquityFinancial leverage | 2.67x | — | 3.06x | 4.58x |
| Net DebtTotal debt minus cash | $2.8B | $2.0B | $330M | $7.7B |
| Cash & Equiv.Liquid assets | $1.4B | $684M | $1.6B | $687M |
| Total DebtShort + long-term debt | $4.3B | $2.6B | $1.9B | $8.4B |
| Interest CoverageEBIT ÷ Interest expense | 3.66x | -0.99x | 1.92x | -1.02x |
BRSL leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
DKNG leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BRSL five years ago would be worth $10,703 today (with dividends reinvested), compared to $1,599 for PLTK. Over the past 12 months, PENN leads with a +6.7% total return vs PLTK's -28.3%. The 3-year compound annual growth rate (CAGR) favors DKNG at 1.4% vs PLTK's -24.4% — a key indicator of consistent wealth creation.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| YTD ReturnYear-to-date | -15.6% | -9.7% | -29.3% | +12.9% |
| 1-Year ReturnPast 12 months | -2.4% | -28.3% | -27.3% | +6.7% |
| 3-Year ReturnCumulative with dividends | -33.8% | -56.8% | +4.3% | -35.3% |
| 5-Year ReturnCumulative with dividends | +7.0% | -84.0% | -47.9% | -80.6% |
| 10-Year ReturnCumulative with dividends | +31.3% | -86.1% | +157.3% | +11.9% |
| CAGR (3Y)Annualised 3-year return | -12.8% | -24.4% | +1.4% | -13.5% |
DKNG leads this category, winning 3 of 6 comparable metrics.
Risk & Volatility
Evenly matched — BRSL and PENN each lead in 1 of 2 comparable metrics.
Risk & Volatility
BRSL is the less volatile stock with a 0.91 beta — it tends to amplify market swings less than PENN's 1.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PENN currently trades 81.4% from its 52-week high vs DKNG's 51.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.91x | 1.29x | 1.12x | 1.34x |
| 52-Week HighHighest price in past year | $18.57 | $5.52 | $48.78 | $20.61 |
| 52-Week LowLowest price in past year | $12.02 | $2.64 | $20.46 | $11.65 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +65.1% | +51.7% | +81.4% |
| RSI (14)Momentum oscillator 0–100 | 47.1 | 58.2 | 55.1 | 55.1 |
| Avg Volume (50D)Average daily shares traded | 1.1M | 1.7M | 12.9M | 4.4M |
Evenly matched — BRSL and PENN each lead in 1 of 2 comparable metrics.
Analyst Outlook
BRSL leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: BRSL as "Buy", PLTK as "Hold", DKNG as "Buy", PENN as "Buy". Consensus price targets imply 46.2% upside for DKNG (target: $37) vs 4.4% for PLTK (target: $4). For income investors, BRSL offers the higher dividend yield at 30.80% vs PLTK's 11.11%.
| Metric | BRSLBrightstar Lottery | PLTKPlaytika Holding … | DKNGDraftKings Inc. | PENNPENN Entertainmen… |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Buy |
| Price TargetConsensus 12-month target | $18.50 | $3.75 | $36.88 | $19.88 |
| # AnalystsCovering analysts | 6 | 16 | 48 | 47 |
| Dividend YieldAnnual dividend ÷ price | +30.8% | +11.1% | — | — |
| Dividend StreakConsecutive years of raises | 2 | 1 | — | — |
| Dividend / ShareAnnual DPS | $3.91 | $0.40 | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +11.5% | +1.5% | +6.6% | +15.8% |
BRSL leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
BRSL leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). DKNG leads in 1 (Total Returns). 3 tied.
Best OverallBrightstar Lottery (BRSL)Leads 2 of 6 categories
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BRSL vs PLTK vs DKNG vs PENN: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is BRSL or PLTK or DKNG or PENN a better buy right now?
For growth investors, DraftKings Inc.
(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus -0. 0% for Brightstar Lottery (BRSL). Analysts rate Brightstar Lottery (BRSL) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BRSL or PLTK or DKNG or PENN?
Over the past 5 years, Brightstar Lottery (BRSL) delivered a total return of +7.
0%, compared to -84. 0% for Playtika Holding Corp. (PLTK). Over 10 years, the gap is even starker: DKNG returned +157. 3% versus PLTK's -86. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BRSL or PLTK or DKNG or PENN?
By beta (market sensitivity over 5 years), Brightstar Lottery (BRSL) is the lower-risk stock at 0.
91β versus PENN Entertainment, Inc. 's 1. 34β — meaning PENN is approximately 47% more volatile than BRSL relative to the S&P 500. On balance sheet safety, Brightstar Lottery (BRSL) carries a lower debt/equity ratio of 3% versus 5% for PENN Entertainment, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — BRSL or PLTK or DKNG or PENN?
By revenue growth (latest reported year), DraftKings Inc.
(DKNG) is pulling ahead at 27. 0% versus -0. 0% for Brightstar Lottery (BRSL). On earnings-per-share growth, the picture is similar: DraftKings Inc. grew EPS 99. 2% year-over-year, compared to -225. 0% for Playtika Holding Corp.. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — BRSL or PLTK or DKNG or PENN?
Brightstar Lottery (BRSL) is the more profitable company, earning 2.
8% net margin versus -12. 1% for PENN Entertainment, Inc. — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BRSL leads at 35. 1% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — PLTK leads at 72. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is BRSL or PLTK or DKNG or PENN more undervalued right now?
On forward earnings alone, Playtika Holding Corp.
(PLTK) trades at 7. 2x forward P/E versus 99. 1x for DraftKings Inc. — 91. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DKNG: 46. 2% to $36. 88.
07Which pays a better dividend — BRSL or PLTK or DKNG or PENN?
In this comparison, BRSL (30.
8% yield), PLTK (11. 1% yield) pay a dividend. DKNG, PENN do not pay a meaningful dividend and should not be held primarily for income.
08Is BRSL or PLTK or DKNG or PENN better for a retirement portfolio?
For long-horizon retirement investors, Brightstar Lottery (BRSL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
91), 30. 8% yield). Both have compounded well over 10 years (BRSL: +31. 3%, PENN: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between BRSL and PLTK and DKNG and PENN?
These companies operate in different sectors (BRSL (Consumer Cyclical) and PLTK (Technology) and DKNG (Consumer Cyclical) and PENN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BRSL is a small-cap income-oriented stock; PLTK is a small-cap income-oriented stock; DKNG is a mid-cap high-growth stock; PENN is a small-cap quality compounder stock. BRSL, PLTK pay a dividend while DKNG, PENN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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