Comprehensive Stock Comparison
Compare Betterware de México, S.A.P.I. de C.V. (BWMX) vs Williams-Sonoma, Inc. (WSM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BWMX | 8.4% revenue growth vs WSM's -0.5% |
| Value | BWMX | Lower P/E (6.7x vs 23.6x) |
| Quality / Margins | WSM | 14.0% net margin vs BWMX's 7.2% |
| Stability / Safety | BWMX | Beta 0.47 vs WSM's 1.40 |
| Dividends | BWMX | 9.4% yield, 1-year raise streak, vs WSM's 1.1% |
| Momentum (1Y) | BWMX | +56.3% vs WSM's +7.0% |
| Efficiency (ROA) | WSM | 20.8% ROA vs BWMX's 10.2%, ROIC 47.3% vs 20.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Betterware de México is a direct-to-consumer company that sells home organization and household products through catalog-based sales in Mexico. It generates revenue primarily from product sales through its network of independent distributors who use physical catalogs to take orders from customers. The company's competitive advantage lies in its established catalog-based distribution model and strong brand recognition in the Mexican home organization market.
Williams-Sonoma is a premium home furnishings and kitchenware retailer operating multiple lifestyle brands including Pottery Barn, West Elm, and its namesake Williams Sonoma stores. It generates revenue primarily through direct-to-consumer sales — about 65% from e-commerce and 35% from retail stores — across its portfolio of brands that each target different home decor segments. The company's key advantage is its strong multi-brand portfolio with distinct brand identities, a vertically integrated supply chain that allows for proprietary product development, and a loyal customer base cultivated through its iconic catalogs and digital marketing.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
WSM leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). BWMX leads in 1 (Valuation Metrics). 2 tied.
Financial Metrics (TTM)
BWMX is the larger business by revenue, generating $14.2B annually — 1.8x WSM's $7.9B. WSM is the more profitable business, keeping 14.0% of every revenue dollar as net income compared to BWMX's 7.2%. On growth, WSM holds the edge at +4.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| RevenueTrailing 12 months | $14.2B | $7.9B |
| EBITDAEarnings before interest/tax | $2.5B | $1.6B |
| Net IncomeAfter-tax profit | $1.0B | $1.1B |
| Free Cash FlowCash after capex | $1.5B | $1.1B |
| Gross MarginGross profit ÷ Revenue | +64.2% | +45.6% |
| Operating MarginEBIT ÷ Revenue | +14.4% | +18.1% |
| Net MarginNet income ÷ Revenue | +7.2% | +14.0% |
| FCF MarginFCF ÷ Revenue | +10.7% | +14.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.4% | +4.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.7% | 0.0% |
Valuation Metrics
At 15.0x trailing earnings, BWMX trades at a 36% valuation discount to WSM's 23.4x P/E. Adjusting for growth (PEG ratio), WSM offers better value at 0.75x vs BWMX's 2.19x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| Market CapShares × price | $618M | $25.3B |
| Enterprise ValueMkt cap + debt − cash | $901M | $25.5B |
| Trailing P/EPrice ÷ TTM EPS | 14.97x | 23.40x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.71x | 23.62x |
| PEG RatioP/E ÷ EPS growth rate | 2.19x | 0.75x |
| EV / EBITDAEnterprise value multiple | 7.47x | 15.33x |
| Price / SalesMarket cap ÷ Revenue | 0.76x | 3.28x |
| Price / BookPrice ÷ Book value/share | 9.17x | 12.29x |
| Price / FCFMarket cap ÷ FCF | 6.65x | 22.24x |
Profitability & Efficiency
BWMX delivers a 79.4% return on equity — every $100 of shareholder capital generates $79 in annual profit, vs $53 for WSM. WSM carries lower financial leverage with a 0.63x debt-to-equity ratio, signaling a more conservative balance sheet compared to BWMX's 4.45x. On the Piotroski fundamental quality scale (0–9), WSM scores 7/9 vs BWMX's 6/9, reflecting strong financial health.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| ROE (TTM)Return on equity | +79.4% | +53.4% |
| ROA (TTM)Return on assets | +10.2% | +20.8% |
| ROICReturn on invested capital | +20.3% | +47.3% |
| ROCEReturn on capital employed | +25.1% | +42.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 4.45x | 0.63x |
| Net DebtTotal debt minus cash | $4.9B | $134M |
| Cash & Equiv.Liquid assets | $297M | $1.2B |
| Total DebtShort + long-term debt | $5.2B | $1.3B |
| Interest CoverageEBIT ÷ Interest expense | 1.65x | — |
Total Returns (with DRIP)
A $10,000 investment in WSM five years ago would be worth $31,782 today (with dividends reinvested), compared to $5,296 for BWMX. Over the past 12 months, BWMX leads with a +56.3% total return vs WSM's +7.0%. The 3-year compound annual growth rate (CAGR) favors WSM at 50.4% vs BWMX's 26.0% — a key indicator of consistent wealth creation.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| YTD ReturnYear-to-date | +4.7% | +9.8% |
| 1-Year ReturnPast 12 months | +56.3% | +7.0% |
| 3-Year ReturnCumulative with dividends | +100.0% | +240.0% |
| 5-Year ReturnCumulative with dividends | -47.0% | +217.8% |
| 10-Year ReturnCumulative with dividends | +146.5% | +742.6% |
| CAGR (3Y)Annualised 3-year return | +26.0% | +50.4% |
Risk & Volatility
BWMX is the less volatile stock with a 0.47 beta — it tends to amplify market swings less than WSM's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WSM currently trades 92.7% from its 52-week high vs BWMX's 83.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.47x | 1.40x |
| 52-Week HighHighest price in past year | $19.79 | $221.81 |
| 52-Week LowLowest price in past year | $7.00 | $130.07 |
| % of 52W HighCurrent price vs 52-week peak | +83.7% | +92.7% |
| RSI (14)Momentum oscillator 0–100 | 50.8 | 52.2 |
| Avg Volume (50D)Average daily shares traded | 94K | 830K |
Analyst Outlook
Wall Street rates BWMX as "Buy" and WSM as "Hold". Consensus price targets imply 20.7% upside for BWMX (target: $20) vs -1.8% for WSM (target: $202). For income investors, BWMX offers the higher dividend yield at 9.37% vs WSM's 1.06%.
| Metric | BWMXBetterware de Méx… | WSMWilliams-Sonoma, … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $20.00 | $202.00 |
| # AnalystsCovering analysts | 2 | 56 |
| Dividend YieldAnnual dividend ÷ price | +9.4% | +1.1% |
| Dividend StreakConsecutive years of raises | 1 | 19 |
| Dividend / ShareAnnual DPS | $26.74 | $2.19 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.2% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Betterware de Méxic… (BWMX) | 100 | 201.51 | +101.5% |
| Williams-Sonoma, In… (WSM) | 100 | 662.63 | +562.6% |
Williams-Sonoma, In… (WSM) returned +218% over 5 years vs Betterware de Méxic… (BWMX)'s -47%. A $10,000 investment in WSM 5 years ago would be worth $31,782 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Betterware de Méxic… (BWMX) | $1.4B | $14.1B | +872.7% |
| Williams-Sonoma, In… (WSM) | $5.0B | $7.7B | +55.0% |
Williams-Sonoma, Inc.'s revenue grew from $5.0B (2015) to $7.7B (2024) — a 5.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Betterware de Méxic… (BWMX) | 14.3% | 5.0% | -64.8% |
| Williams-Sonoma, In… (WSM) | 6.2% | 14.6% | +134.2% |
Williams-Sonoma, Inc.'s net margin went from 6% (2015) to 15% (2024).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Betterware de Méxic… (BWMX) | 0.7 | 0.6 | -14.3% |
| Williams-Sonoma, In… (WSM) | 16.7 | 21.1 | +26.3% |
Betterware de México, S.A.P.I. de C.V. has traded in a 0x–4x P/E range over 6 years; current trailing P/E is ~15x. Williams-Sonoma, Inc. has traded in a 7x–21x P/E range over 8 years; current trailing P/E is ~23x.
Chart 5EPS Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Betterware de Méxic… (BWMX) | 25.11 | 19.07 | -24.1% |
| Williams-Sonoma, In… (WSM) | 1.68 | 8.79 | +422.2% |
Williams-Sonoma, Inc.'s EPS grew from $1.68 (2015) to $8.79 (2024) — a 20% CAGR.
Chart 6Free Cash Flow — 5 Years
Betterware de México, S.A.P.I. de C.V. generated $2B FCF in 2024 (+51% vs 2021). Williams-Sonoma, Inc. generated $1B FCF in 2024 (-1% vs 2021).
BWMX vs WSM: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is BWMX or WSM a better buy right now?
Betterware de México, S.A.P.I. de C.V. (BWMX) offers the better valuation at 15.0x trailing P/E (6.7x forward), making it the more compelling value choice. Analysts rate Betterware de México, S.A.P.I. de C.V. (BWMX) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BWMX or WSM?
On trailing P/E, Betterware de México, S.A.P.I. de C.V. (BWMX) is the cheapest at 15.0x versus Williams-Sonoma, Inc. at 23.4x. On forward P/E, Betterware de México, S.A.P.I. de C.V. is actually cheaper at 6.7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Williams-Sonoma, Inc. wins at 0.75x versus Betterware de México, S.A.P.I. de C.V.'s 0.98x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — BWMX or WSM?
Over the past 5 years, Williams-Sonoma, Inc. (WSM) delivered a total return of +217.8%, compared to -47.0% for Betterware de México, S.A.P.I. de C.V. (BWMX). A $10,000 investment in WSM five years ago would be worth approximately $32K today (assuming dividends reinvested). Over 10 years, the gap is even starker: WSM returned +742.6% versus BWMX's +146.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BWMX or WSM?
By beta (market sensitivity over 5 years), Betterware de México, S.A.P.I. de C.V. (BWMX) is the lower-risk stock at 0.47β versus Williams-Sonoma, Inc.'s 1.40β — meaning WSM is approximately 194% more volatile than BWMX relative to the S&P 500. On balance sheet safety, Williams-Sonoma, Inc. (WSM) carries a lower debt/equity ratio of 63% versus 4% for Betterware de México, S.A.P.I. de C.V. — giving it more financial flexibility in a downturn.
05Which has better profit margins — BWMX or WSM?
Williams-Sonoma, Inc. (WSM) is the more profitable company, earning 14.6% net margin versus 5.0% for Betterware de México, S.A.P.I. de C.V. — meaning it keeps 14.6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WSM leads at 18.5% versus 12.0% for BWMX. At the gross margin level — before operating expenses — BWMX leads at 67.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is BWMX or WSM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Williams-Sonoma, Inc. (WSM) is the more undervalued stock at a PEG of 0.75x versus Betterware de México, S.A.P.I. de C.V.'s 0.98x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Betterware de México, S.A.P.I. de C.V. (BWMX) trades at 6.7x forward P/E versus 23.6x for Williams-Sonoma, Inc. — 16.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BWMX: 20.7% to $20.00.
07Which pays a better dividend — BWMX or WSM?
All stocks in this comparison pay dividends. Betterware de México, S.A.P.I. de C.V. (BWMX) offers the highest yield at 9.4%, versus 1.1% for Williams-Sonoma, Inc. (WSM).
08Is BWMX or WSM better for a retirement portfolio?
For long-horizon retirement investors, Betterware de México, S.A.P.I. de C.V. (BWMX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.47), 9.4% yield, +146.5% 10Y return). Both have compounded well over 10 years (BWMX: +146.5%, WSM: +742.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between BWMX and WSM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: BWMX is a small-cap deep-value stock; WSM is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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