Betterware de México, S.A.P.I. de C.V. (BWMX) Revenue History
Annual and quarterly revenue from 2017 to 2024
Compound Annual Growth Rate (CAGR)
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Revenue Growth Metrics
Revenue Breakdown (FY 2024)
BWMX's revenue distribution by segment and geography for fiscal year 2024
By Product/Segment
By Geography
BWMX Revenue Analysis (2017–2024)
As of March 3, 2026, Betterware de México, S.A.P.I. de C.V. (BWMX) generated trailing twelve-month (TTM) revenue of $14.22 billion, reflecting modest growth of +1.4% year-over-year. The most recent quarter (Q3 2025) recorded $3.38 billion in revenue, down 5.2% sequentially.
Looking at the longer-term picture, BWMX's 5-year compound annual growth rate (CAGR) stands at +35.5%, indicating outstanding long-term growth trajectory. The company achieved its highest annual revenue of $14.10 billion in 2024, representing a new all-time high.
Revenue diversification analysis shows BWMX's business is primarily driven by Skin Care Member (94%), and Other Member (6%). With over half of revenue concentrated in Skin Care Member, the company maintains significant focus in this area while developing other growth vectors.
When compared to Consumer Cyclical sector peers including WSM (+5.1% YoY), W (+3.4% YoY), and RH (+9.7% YoY), BWMX has underperformed the peer group in terms of revenue growth. Compare BWMX vs WSM →
Peer Comparison
Compare BWMX's revenue metrics with industry peers
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| BWMXCurrent | $14.2B | +1.4% | +35.5% | 12.0% | |
| WSM | $7.7B | +5.1% | +5.5% | 18.5% | |
| W | $12.5B | +3.4% | -2.5% | 0.1% | |
| RH | $3.2B | +9.7% | +3.7% | 10.1% | |
| BBBY | $1.0B | -25.1% | -16.0% | -5.9% | |
| DIBS | $88M | +3.5% | +4.6% | -29.7% |
Historical Revenue Data
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2024 | $14.10B | +8.4% | $9.58B | 67.9% | $1.69B | 12.0% |
| 2023 | $13.01B | +13.1% | $9.31B | 71.5% | $2.35B | 18.0% |
| 2022 | $11.51B | +14.3% | $7.52B | 65.4% | $2.03B | 17.6% |
| 2021 | $10.07B | +39.1% | $5.57B | 55.3% | $2.60B | 25.8% |
| 2020 | $7.24B | +134.6% | $3.96B | 54.7% | $2.06B | 28.5% |
| 2019 | $3.08B | +33.1% | $1.80B | 58.5% | $812.2M | 26.3% |
| 2018 | $2.32B | +59.8% | $1.36B | 58.6% | $551.7M | 23.8% |
| 2017 | $1.45B | - | $891.6M | 61.5% | $330.9M | 22.8% |
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Start ComparisonFrequently Asked Questions
Is BWMX's revenue growth accelerating or slowing?
BWMX revenue growth slowed to +1.4%, below the 5-year CAGR of +35.5%. TTM revenue is $14.2B. The deceleration marks a shift from historical growth rates.
What is BWMX's long-term revenue growth rate?
Betterware de México, S.A.P.I. de C.V.'s 5-year revenue CAGR of +35.5% reflects the variable expansion pattern. Current YoY growth of +1.4% is near this long-term average.
How is BWMX's revenue distributed by segment?
BWMX reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2017-2024 are available for download. Segment mix reveals concentration and diversification trends.