Advertising Agencies
Compare Stocks
2 / 10Stock Comparison
CHR vs TAL
Revenue, margins, valuation, and 5-year total return — side by side.
Education & Training Services
CHR vs TAL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Education & Training Services |
| Market Cap | $364K | $771M |
| Revenue (TTM) | $311M | $2.66B |
| Net Income (TTM) | $59M | $171M |
| Gross Margin | 72.8% | 54.4% |
| Operating Margin | 18.4% | 2.7% |
| Forward P/E | 0.1x | 18.1x |
| Total Debt | $9M | $333M |
| Cash & Equiv. | $242M | $1.77B |
CHR vs TAL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Cheer Holding, Inc. (CHR) | 100 | 0.0 | -100.0% |
| TAL Education Group (TAL) | 100 | 20.2 | -79.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHR vs TAL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHR carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- beta 0.62
- Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
- Beta 0.62, current ratio 11.53x
TAL is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
- 27.3% 10Y total return vs CHR's -100.0%
- 51.2% revenue growth vs CHR's 1.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 51.2% revenue growth vs CHR's 1.1% | |
| Value | Lower P/E (0.1x vs 18.1x) | |
| Quality / Margins | 19.0% margin vs TAL's 6.5% | |
| Stability / Safety | Beta 0.62 vs TAL's 0.96, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +23.9% vs CHR's -99.2% | |
| Efficiency (ROA) | 20.8% ROA vs TAL's 3.1%, ROIC 15.4% vs -0.3% |
CHR vs TAL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
CHR vs TAL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CHR leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
TAL is the larger business by revenue, generating $2.7B annually — 8.6x CHR's $311M. CHR is the more profitable business, keeping 19.0% of every revenue dollar as net income compared to TAL's 6.5%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $311M | $2.7B |
| EBITDAEarnings before interest/tax | $63M | $72M |
| Net IncomeAfter-tax profit | $59M | $171M |
| Free Cash FlowCash after capex | $66M | $441M |
| Gross MarginGross profit ÷ Revenue | +72.8% | +54.4% |
| Operating MarginEBIT ÷ Revenue | +18.4% | +2.7% |
| Net MarginNet income ÷ Revenue | +19.0% | +6.5% |
| FCF MarginFCF ÷ Revenue | +21.2% | +16.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.4% | +38.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.1% | -21.4% |
Valuation Metrics
CHR leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 0.1x trailing earnings, CHR trades at a 99% valuation discount to TAL's 9.0x P/E.
| Metric | ||
|---|---|---|
| Market CapShares × price | $364,130 | $771M |
| Enterprise ValueMkt cap + debt − cash | -$232M | -$667M |
| Trailing P/EPrice ÷ TTM EPS | 0.08x | 9.05x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 18.12x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | -6.98x | -16.38x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 0.34x |
| Price / BookPrice ÷ Book value/share | 0.01x | 0.20x |
| Price / FCFMarket cap ÷ FCF | 0.02x | 2.70x |
Profitability & Efficiency
CHR leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
CHR delivers a 24.3% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $5 for TAL. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to TAL's 0.09x. On the Piotroski fundamental quality scale (0–9), TAL scores 5/9 vs CHR's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +24.3% | +4.7% |
| ROA (TTM)Return on assets | +20.8% | +3.1% |
| ROICReturn on invested capital | +15.4% | -0.3% |
| ROCEReturn on capital employed | +7.8% | -0.2% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.03x | 0.09x |
| Net DebtTotal debt minus cash | -$233M | -$1.6B |
| Cash & Equiv.Liquid assets | $242M | $1.8B |
| Total DebtShort + long-term debt | $9M | $333M |
| Interest CoverageEBIT ÷ Interest expense | 942.39x | — |
Total Returns (Dividends Reinvested)
TAL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in TAL five years ago would be worth $2,033 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, TAL leads with a +23.9% total return vs CHR's -99.2%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.7% vs CHR's -87.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -57.8% | -0.8% |
| 1-Year ReturnPast 12 months | -99.2% | +23.9% |
| 3-Year ReturnCumulative with dividends | -99.8% | +103.2% |
| 5-Year ReturnCumulative with dividends | -100.0% | -79.7% |
| 10-Year ReturnCumulative with dividends | -100.0% | +27.3% |
| CAGR (3Y)Annualised 3-year return | -87.8% | +26.7% |
Risk & Volatility
Evenly matched — CHR and TAL each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHR is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than TAL's 0.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TAL currently trades 85.3% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.62x | 0.96x |
| 52-Week HighHighest price in past year | $313.50 | $13.37 |
| 52-Week LowLowest price in past year | $1.25 | $9.04 |
| % of 52W HighCurrent price vs 52-week peak | +0.6% | +85.3% |
| RSI (14)Momentum oscillator 0–100 | 41.8 | 52.3 |
| Avg Volume (50D)Average daily shares traded | 40K | 3.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $18.00 |
| # AnalystsCovering analysts | — | 28 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.7% |
CHR leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). TAL leads in 1 (Total Returns). 1 tied.
CHR vs TAL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is CHR or TAL a better buy right now?
For growth investors, TAL Education Group (TAL) is the stronger pick with 51.
2% revenue growth year-over-year, versus 1. 1% for Cheer Holding, Inc. (CHR). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate TAL Education Group (TAL) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHR or TAL?
On trailing P/E, Cheer Holding, Inc.
(CHR) is the cheapest at 0. 1x versus TAL Education Group at 9. 0x.
03Which is the better long-term investment — CHR or TAL?
Over the past 5 years, TAL Education Group (TAL) delivered a total return of -79.
7%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: TAL returned +27. 3% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHR or TAL?
By beta (market sensitivity over 5 years), Cheer Holding, Inc.
(CHR) is the lower-risk stock at 0. 62β versus TAL Education Group's 0. 96β — meaning TAL is approximately 54% more volatile than CHR relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 9% for TAL Education Group — giving it more financial flexibility in a downturn.
05Which is growing faster — CHR or TAL?
By revenue growth (latest reported year), TAL Education Group (TAL) is pulling ahead at 51.
2% versus 1. 1% for Cheer Holding, Inc. (CHR). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -80. 8% for Cheer Holding, Inc.. Over a 3-year CAGR, CHR leads at -1. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHR or TAL?
Cheer Holding, Inc.
(CHR) is the more profitable company, earning 17. 2% net margin versus 3. 8% for TAL Education Group — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHR leads at 17. 7% versus -0. 3% for TAL. At the gross margin level — before operating expenses — CHR leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — CHR or TAL?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is CHR or TAL better for a retirement portfolio?
For long-horizon retirement investors, Cheer Holding, Inc.
(CHR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62)). Both have compounded well over 10 years (CHR: -100. 0%, TAL: +27. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between CHR and TAL?
These companies operate in different sectors (CHR (Communication Services) and TAL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: CHR is a small-cap deep-value stock; TAL is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.