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Stock Comparison

CIA vs GBLI vs MMC vs AON

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CIA
Citizens, Inc.

Insurance - Life

Financial ServicesNYSE • US
Market Cap$288M
5Y Perf.-7.0%
GBLI
Global Indemnity Group, LLC

Insurance - Property & Casualty

Financial ServicesNASDAQ • US
Market Cap$392M
5Y Perf.+12.5%
MMC
Marsh & McLennan Companies, Inc.

Insurance - Brokers

Financial ServicesNYSE • US
Market Cap$85.27B
5Y Perf.+77.7%
AON
Aon plc

Insurance - Brokers

Financial ServicesNYSE • IE
Market Cap$67.19B
5Y Perf.+59.2%

CIA vs GBLI vs MMC vs AON — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CIA logoCIA
GBLI logoGBLI
MMC logoMMC
AON logoAON
IndustryInsurance - LifeInsurance - Property & CasualtyInsurance - BrokersInsurance - Brokers
Market Cap$288M$392M$85.27B$67.19B
Revenue (TTM)$256M$451M$26.45B$17.49B
Net Income (TTM)$15M$34M$4.13B$3.94B
Gross Margin41.7%37.7%42.3%55.9%
Operating Margin5.1%9.7%23.2%27.0%
Forward P/E18.9x9.7x16.9x16.5x
Total Debt$0.00$8M$21.86B$16.53B
Cash & Equiv.$6M$66M$2.40B$1.20B

CIA vs GBLI vs MMC vs AONLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CIA
GBLI
MMC
AON
StockMay 20May 26Return
Citizens, Inc. (CIA)10093.0-7.0%
Global Indemnity Gr… (GBLI)100112.5+12.5%
Marsh & McLennan Co… (MMC)100177.7+77.7%
Aon plc (AON)100159.2+59.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: CIA vs GBLI vs MMC vs AON

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AON leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Global Indemnity Group, LLC is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. CIA also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
CIA
Citizens, Inc.
The Insurance Pick

CIA is the clearest fit if your priority is momentum.

  • +48.5% vs MMC's -22.0%
Best for: momentum
GBLI
Global Indemnity Group, LLC
The Insurance Pick

GBLI is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.14, Low D/E 1.2%, current ratio 1.35x
  • Beta 0.14, yield 5.1%, current ratio 1.35x
  • Lower P/E (9.7x vs 18.9x)
  • 5.1% yield, vs MMC's 1.8%, (1 stock pays no dividend)
Best for: sleep-well-at-night and defensive
MMC
Marsh & McLennan Companies, Inc.
The Insurance Pick

MMC is the clearest fit if your priority is income & stability and valuation efficiency.

  • Dividend streak 19 yrs, beta 0.14, yield 1.8%
  • PEG 0.88 vs AON's 1.10
Best for: income & stability and valuation efficiency
AON
Aon plc
The Insurance Pick

AON carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 9.4%, EPS growth 36.3%, 3Y rev CAGR 11.2%
  • 219.8% 10Y total return vs MMC's 209.8%
  • 9.4% revenue growth vs GBLI's 2.0%
  • Combined ratio 0.7 vs GBLI's 0.9 (lower = better underwriting)
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAON logoAON9.4% revenue growth vs GBLI's 2.0%
ValueGBLI logoGBLILower P/E (9.7x vs 18.9x)
Quality / MarginsAON logoAONCombined ratio 0.7 vs GBLI's 0.9 (lower = better underwriting)
Stability / SafetyAON logoAONBeta 0.10 vs CIA's 1.21
DividendsGBLI logoGBLI5.1% yield, vs MMC's 1.8%, (1 stock pays no dividend)
Momentum (1Y)CIA logoCIA+48.5% vs MMC's -22.0%
Efficiency (ROA)AON logoAON7.6% ROA vs GBLI's 0.0%, ROIC 13.5% vs 3.8%

CIA vs GBLI vs MMC vs AON — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CIACitizens, Inc.
FY 2024
Home Service Insurance Segment
100.0%$57M
GBLIGlobal Indemnity Group, LLC
FY 2022
Commercial Specialty Segment
62.7%$378M
Reinsurance Operations
23.5%$141M
Exited Lines Segment
13.8%$83M
MMCMarsh & McLennan Companies, Inc.
FY 2024
Risk and Insurance Services Segment
62.8%$15.4B
Consulting Segment
37.2%$9.1B
AONAon plc
FY 2025
Risk Capital Segment
65.7%$11.3B
Human Capital Segment
34.3%$5.9B

CIA vs GBLI vs MMC vs AON — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCIALAGGINGMMC

Income & Cash Flow (Last 12 Months)

AON leads this category, winning 4 of 6 comparable metrics.

MMC is the larger business by revenue, generating $26.5B annually — 103.5x CIA's $256M. AON is the more profitable business, keeping 22.5% of every revenue dollar as net income compared to CIA's 5.7%. On growth, CIA holds the edge at +13.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
RevenueTrailing 12 months$256M$451M$26.5B$17.5B
EBITDAEarnings before interest/tax$14M$48M$7.0B$5.4B
Net IncomeAfter-tax profit$15M$34M$4.1B$3.9B
Free Cash FlowCash after capex$23M$7M$5.1B$3.5B
Gross MarginGross profit ÷ Revenue+41.7%+37.7%+42.3%+55.9%
Operating MarginEBIT ÷ Revenue+5.1%+9.7%+23.2%+27.0%
Net MarginNet income ÷ Revenue+5.7%+7.4%+15.6%+22.5%
FCF MarginFCF ÷ Revenue+9.1%+1.5%+19.3%+20.0%
Rev. Growth (YoY)Latest quarter vs prior year+13.5%+0.5%+11.5%+6.4%
EPS Growth (YoY)Latest quarter vs prior year+106.6%+196.7%0.0%+27.1%
AON leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GBLI leads this category, winning 5 of 7 comparable metrics.

At 15.6x trailing earnings, GBLI trades at a 27% valuation discount to MMC's 21.3x P/E. Adjusting for growth (PEG ratio), MMC offers better value at 1.11x vs AON's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
Market CapShares × price$288M$392M$85.3B$67.2B
Enterprise ValueMkt cap + debt − cash$283M$335M$104.7B$82.5B
Trailing P/EPrice ÷ TTM EPS19.50x15.60x21.28x18.42x
Forward P/EPrice ÷ next-FY EPS est.18.85x9.71x16.89x16.50x
PEG RatioP/E ÷ EPS growth rate1.11x1.23x
EV / EBITDAEnterprise value multiple8.59x15.96x15.54x
Price / SalesMarket cap ÷ Revenue1.13x0.87x3.49x3.91x
Price / BookPrice ÷ Book value/share1.23x0.55x6.38x7.11x
Price / FCFMarket cap ÷ FCF193.67x43.22x21.39x20.88x
GBLI leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — GBLI and AON each lead in 3 of 9 comparable metrics.

AON delivers a 44.2% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $0 for GBLI. GBLI carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to AON's 1.73x. On the Piotroski fundamental quality scale (0–9), AON scores 7/9 vs CIA's 4/9, reflecting strong financial health.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
ROE (TTM)Return on equity+6.4%+0.0%+26.9%+44.2%
ROA (TTM)Return on assets+0.8%+0.0%+7.0%+7.6%
ROICReturn on invested capital+3.8%+15.2%+13.5%
ROCEReturn on capital employed+4.4%+17.8%+16.2%
Piotroski ScoreFundamental quality 0–94567
Debt / EquityFinancial leverage0.01x1.62x1.73x
Net DebtTotal debt minus cash-$6M-$57M$19.5B$15.3B
Cash & Equiv.Liquid assets$6M$66M$2.4B$1.2B
Total DebtShort + long-term debt$0$8M$21.9B$16.5B
Interest CoverageEBIT ÷ Interest expense16.91x6.66x9.58x
Evenly matched — GBLI and AON each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CIA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MMC five years ago would be worth $13,645 today (with dividends reinvested), compared to $9,923 for CIA. Over the past 12 months, CIA leads with a +48.5% total return vs MMC's -22.0%. The 3-year compound annual growth rate (CAGR) favors CIA at 48.1% vs AON's -1.1% — a key indicator of consistent wealth creation.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
YTD ReturnYear-to-date+13.6%-3.8%-3.6%-8.5%
1-Year ReturnPast 12 months+48.5%+3.7%-22.0%-12.0%
3-Year ReturnCumulative with dividends+225.1%+11.6%+2.0%-3.2%
5-Year ReturnCumulative with dividends-0.8%+12.5%+36.5%+26.2%
10-Year ReturnCumulative with dividends-24.9%+17.7%+209.8%+219.8%
CAGR (3Y)Annualised 3-year return+48.1%+3.7%+0.7%-1.1%
CIA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CIA and AON each lead in 1 of 2 comparable metrics.

AON is the less volatile stock with a 0.10 beta — it tends to amplify market swings less than CIA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CIA currently trades 88.3% from its 52-week high vs MMC's 73.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
Beta (5Y)Sensitivity to S&P 5001.21x0.14x0.14x0.10x
52-Week HighHighest price in past year$6.40$34.00$235.78$381.00
52-Week LowLowest price in past year$3.25$25.63$170.37$304.59
% of 52W HighCurrent price vs 52-week peak+88.3%+80.3%+73.8%+82.3%
RSI (14)Momentum oscillator 0–10056.641.537.237.9
Avg Volume (50D)Average daily shares traded100K3K2.7M1.2M
Evenly matched — CIA and AON each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GBLI and MMC each lead in 1 of 2 comparable metrics.

Analyst consensus: MMC as "Hold", AON as "Buy". Consensus price targets imply 29.0% upside for AON (target: $404) vs -34.6% for CIA (target: $4). For income investors, GBLI offers the higher dividend yield at 5.14% vs AON's 0.93%.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plc
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$3.70$206.75$404.40
# AnalystsCovering analysts2638
Dividend YieldAnnual dividend ÷ price+5.1%+1.8%+0.9%
Dividend StreakConsecutive years of raises001914
Dividend / ShareAnnual DPS$1.40$3.05$2.91
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+1.1%+1.5%
Evenly matched — GBLI and MMC each lead in 1 of 2 comparable metrics.
Key Takeaway

AON leads in 1 of 6 categories (Income & Cash Flow). GBLI leads in 1 (Valuation Metrics). 3 tied.

Best OverallCitizens, Inc. (CIA)Leads 1 of 6 categories
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CIA vs GBLI vs MMC vs AON: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CIA or GBLI or MMC or AON a better buy right now?

For growth investors, Aon plc (AON) is the stronger pick with 9.

4% revenue growth year-over-year, versus 2. 0% for Global Indemnity Group, LLC (GBLI). Global Indemnity Group, LLC (GBLI) offers the better valuation at 15. 6x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Aon plc (AON) a "Buy" — based on 38 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CIA or GBLI or MMC or AON?

On trailing P/E, Global Indemnity Group, LLC (GBLI) is the cheapest at 15.

6x versus Marsh & McLennan Companies, Inc. at 21. 3x. On forward P/E, Global Indemnity Group, LLC is actually cheaper at 9. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Marsh & McLennan Companies, Inc. wins at 0. 88x versus Aon plc's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CIA or GBLI or MMC or AON?

Over the past 5 years, Marsh & McLennan Companies, Inc.

(MMC) delivered a total return of +36. 5%, compared to -0. 8% for Citizens, Inc. (CIA). Over 10 years, the gap is even starker: AON returned +219. 8% versus CIA's -24. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CIA or GBLI or MMC or AON?

By beta (market sensitivity over 5 years), Aon plc (AON) is the lower-risk stock at 0.

10β versus Citizens, Inc. 's 1. 21β — meaning CIA is approximately 1159% more volatile than AON relative to the S&P 500. On balance sheet safety, Global Indemnity Group, LLC (GBLI) carries a lower debt/equity ratio of 1% versus 173% for Aon plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — CIA or GBLI or MMC or AON?

By revenue growth (latest reported year), Aon plc (AON) is pulling ahead at 9.

4% versus 2. 0% for Global Indemnity Group, LLC (GBLI). On earnings-per-share growth, the picture is similar: Aon plc grew EPS 36. 3% year-over-year, compared to -43. 9% for Global Indemnity Group, LLC. Over a 3-year CAGR, AON leads at 11. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CIA or GBLI or MMC or AON?

Aon plc (AON) is the more profitable company, earning 21.

5% net margin versus 5. 6% for Global Indemnity Group, LLC — meaning it keeps 21. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AON leads at 25. 3% versus 5. 1% for CIA. At the gross margin level — before operating expenses — GBLI leads at 49. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CIA or GBLI or MMC or AON more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Marsh & McLennan Companies, Inc. (MMC) is the more undervalued stock at a PEG of 0. 88x versus Aon plc's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Global Indemnity Group, LLC (GBLI) trades at 9. 7x forward P/E versus 18. 9x for Citizens, Inc. — 9. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AON: 29. 0% to $404. 40.

08

Which pays a better dividend — CIA or GBLI or MMC or AON?

In this comparison, GBLI (5.

1% yield), MMC (1. 8% yield), AON (0. 9% yield) pay a dividend. CIA does not pay a meaningful dividend and should not be held primarily for income.

09

Is CIA or GBLI or MMC or AON better for a retirement portfolio?

For long-horizon retirement investors, Aon plc (AON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

10), 0. 9% yield, +219. 8% 10Y return). Both have compounded well over 10 years (AON: +219. 8%, CIA: -24. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CIA and GBLI and MMC and AON?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CIA is a small-cap quality compounder stock; GBLI is a small-cap deep-value stock; MMC is a mid-cap quality compounder stock; AON is a mid-cap quality compounder stock. GBLI, MMC, AON pay a dividend while CIA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

CIA

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 5%
Run This Screen
Stocks Like

GBLI

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.0%
Run This Screen
Stocks Like

MMC

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
Stocks Like

AON

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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Beat Both

Find stocks that outperform CIA and GBLI and MMC and AON on the metrics below

Revenue Growth>
%
(CIA: 13.5% · GBLI: 0.5%)
Net Margin>
%
(CIA: 5.7% · GBLI: 7.4%)
P/E Ratio<
x
(CIA: 19.5x · GBLI: 15.6x)

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