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Stock Comparison

CIA vs GBLI vs MMC vs AON vs BRO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CIA
Citizens, Inc.

Insurance - Life

Financial ServicesNYSE • US
Market Cap$288M
5Y Perf.-13.8%
GBLI
Global Indemnity Group, LLC

Insurance - Property & Casualty

Financial ServicesNASDAQ • US
Market Cap$392M
5Y Perf.+14.1%
MMC
Marsh & McLennan Companies, Inc.

Insurance - Brokers

Financial ServicesNYSE • US
Market Cap$85.27B
5Y Perf.+77.7%
AON
Aon plc

Insurance - Brokers

Financial ServicesNYSE • IE
Market Cap$67.19B
5Y Perf.+58.8%
BRO
Brown & Brown, Inc.

Insurance - Brokers

Financial ServicesNYSE • US
Market Cap$19.77B
5Y Perf.+40.4%

CIA vs GBLI vs MMC vs AON vs BRO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CIA logoCIA
GBLI logoGBLI
MMC logoMMC
AON logoAON
BRO logoBRO
IndustryInsurance - LifeInsurance - Property & CasualtyInsurance - BrokersInsurance - BrokersInsurance - Brokers
Market Cap$288M$392M$85.27B$67.19B$19.77B
Revenue (TTM)$256M$451M$26.45B$17.49B$6.42B
Net Income (TTM)$15M$34M$4.13B$3.94B$1.15B
Gross Margin41.7%37.7%42.3%55.9%59.4%
Operating Margin5.1%9.7%23.2%27.0%26.8%
Forward P/E17.5x9.8x16.9x16.5x12.8x
Total Debt$0.00$8M$21.86B$16.53B$7.92B
Cash & Equiv.$6M$66M$2.40B$1.20B$1.08B

CIA vs GBLI vs MMC vs AON vs BROLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CIA
GBLI
MMC
AON
BRO
StockMay 20May 26Return
Citizens, Inc. (CIA)10086.2-13.8%
Global Indemnity Gr… (GBLI)100114.1+14.1%
Marsh & McLennan Co… (MMC)100177.7+77.7%
Aon plc (AON)100158.8+58.8%
Brown & Brown, Inc. (BRO)100140.4+40.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: CIA vs GBLI vs MMC vs AON vs BRO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BRO leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Global Indemnity Group, LLC is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. CIA and AON also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CIA
Citizens, Inc.
The Insurance Pick

CIA ranks third and is worth considering specifically for momentum.

  • +48.5% vs BRO's -47.2%
Best for: momentum
GBLI
Global Indemnity Group, LLC
The Insurance Pick

GBLI is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.14, yield 5.1%, current ratio 1.35x
  • Lower P/E (9.8x vs 16.5x)
  • 5.1% yield, vs BRO's 1.1%, (1 stock pays no dividend)
Best for: defensive
MMC
Marsh & McLennan Companies, Inc.
The Insurance Pick

MMC is the clearest fit if your priority is valuation efficiency.

  • PEG 0.88 vs AON's 1.10
Best for: valuation efficiency
AON
Aon plc
The Insurance Pick

AON is the clearest fit if your priority is growth exposure.

  • Rev growth 9.4%, EPS growth 36.3%, 3Y rev CAGR 11.2%
  • 7.6% ROA vs GBLI's 0.0%, ROIC 13.5% vs 3.8%
Best for: growth exposure
BRO
Brown & Brown, Inc.
The Insurance Pick

BRO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 27 yrs, beta 0.07, yield 1.1%
  • 253.0% 10Y total return vs AON's 219.8%
  • Lower volatility, beta 0.07, Low D/E 63.0%, current ratio 1.04x
  • 26.6% revenue growth vs GBLI's 2.0%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBRO logoBRO26.6% revenue growth vs GBLI's 2.0%
ValueGBLI logoGBLILower P/E (9.8x vs 16.5x)
Quality / MarginsBRO logoBROCombined ratio 0.7 vs GBLI's 0.9 (lower = better underwriting)
Stability / SafetyBRO logoBROBeta 0.07 vs CIA's 1.21
DividendsGBLI logoGBLI5.1% yield, vs BRO's 1.1%, (1 stock pays no dividend)
Momentum (1Y)CIA logoCIA+48.5% vs BRO's -47.2%
Efficiency (ROA)AON logoAON7.6% ROA vs GBLI's 0.0%, ROIC 13.5% vs 3.8%

CIA vs GBLI vs MMC vs AON vs BRO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CIACitizens, Inc.
FY 2024
Home Service Insurance Segment
100.0%$57M
GBLIGlobal Indemnity Group, LLC
FY 2022
Commercial Specialty Segment
62.7%$378M
Reinsurance Operations
23.5%$141M
Exited Lines Segment
13.8%$83M
MMCMarsh & McLennan Companies, Inc.
FY 2024
Risk and Insurance Services Segment
62.8%$15.4B
Consulting Segment
37.2%$9.1B
AONAon plc
FY 2025
Risk Capital Segment
65.7%$11.3B
Human Capital Segment
34.3%$5.9B
BROBrown & Brown, Inc.
FY 2025
Retail
58.6%$3.4B
Specialty Distribution
41.4%$2.4B

CIA vs GBLI vs MMC vs AON vs BRO — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCIALAGGINGAON

Income & Cash Flow (Last 12 Months)

BRO leads this category, winning 3 of 6 comparable metrics.

MMC is the larger business by revenue, generating $26.5B annually — 103.5x CIA's $256M. AON is the more profitable business, keeping 22.5% of every revenue dollar as net income compared to CIA's 5.7%. On growth, BRO holds the edge at +37.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
RevenueTrailing 12 months$256M$451M$26.5B$17.5B$6.4B
EBITDAEarnings before interest/tax$14M$48M$7.0B$5.4B$2.1B
Net IncomeAfter-tax profit$15M$34M$4.1B$3.9B$1.1B
Free Cash FlowCash after capex$23M$7M$5.1B$3.5B$1.5B
Gross MarginGross profit ÷ Revenue+41.7%+37.7%+42.3%+55.9%+59.4%
Operating MarginEBIT ÷ Revenue+5.1%+9.7%+23.2%+27.0%+26.8%
Net MarginNet income ÷ Revenue+5.7%+7.4%+15.6%+22.5%+17.9%
FCF MarginFCF ÷ Revenue+9.1%+1.5%+19.3%+20.0%+23.0%
Rev. Growth (YoY)Latest quarter vs prior year+13.5%+0.5%+11.5%+6.4%+37.3%
EPS Growth (YoY)Latest quarter vs prior year+106.6%+196.7%0.0%+27.1%+9.6%
BRO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GBLI leads this category, winning 5 of 7 comparable metrics.

At 15.6x trailing earnings, GBLI trades at a 27% valuation discount to MMC's 21.3x P/E. Adjusting for growth (PEG ratio), MMC offers better value at 1.11x vs BRO's 1.38x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
Market CapShares × price$288M$392M$85.3B$67.2B$19.8B
Enterprise ValueMkt cap + debt − cash$283M$335M$104.7B$82.5B$26.6B
Trailing P/EPrice ÷ TTM EPS19.50x15.60x21.28x18.42x18.38x
Forward P/EPrice ÷ next-FY EPS est.17.47x9.85x16.89x16.50x12.83x
PEG RatioP/E ÷ EPS growth rate1.11x1.23x1.38x
EV / EBITDAEnterprise value multiple8.59x15.96x15.54x12.91x
Price / SalesMarket cap ÷ Revenue1.13x0.87x3.49x3.91x3.32x
Price / BookPrice ÷ Book value/share1.23x0.55x6.38x7.11x1.45x
Price / FCFMarket cap ÷ FCF193.67x43.22x21.39x20.88x14.31x
GBLI leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — GBLI and AON each lead in 3 of 9 comparable metrics.

AON delivers a 44.2% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $0 for GBLI. GBLI carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to AON's 1.73x. On the Piotroski fundamental quality scale (0–9), AON scores 7/9 vs BRO's 4/9, reflecting strong financial health.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
ROE (TTM)Return on equity+6.4%+0.0%+26.9%+44.2%+9.3%
ROA (TTM)Return on assets+0.8%+0.0%+7.0%+7.6%+4.0%
ROICReturn on invested capital+3.8%+15.2%+13.5%+8.7%
ROCEReturn on capital employed+4.4%+17.8%+16.2%+10.3%
Piotroski ScoreFundamental quality 0–945674
Debt / EquityFinancial leverage0.01x1.62x1.73x0.63x
Net DebtTotal debt minus cash-$6M-$57M$19.5B$15.3B$6.8B
Cash & Equiv.Liquid assets$6M$66M$2.4B$1.2B$1.1B
Total DebtShort + long-term debt$0$8M$21.9B$16.5B$7.9B
Interest CoverageEBIT ÷ Interest expense16.91x6.66x9.58x6.88x
Evenly matched — GBLI and AON each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CIA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MMC five years ago would be worth $13,645 today (with dividends reinvested), compared to $9,923 for CIA. Over the past 12 months, CIA leads with a +48.5% total return vs BRO's -47.2%. The 3-year compound annual growth rate (CAGR) favors CIA at 48.1% vs BRO's -3.2% — a key indicator of consistent wealth creation.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
YTD ReturnYear-to-date+13.6%-3.8%-3.6%-8.5%-25.0%
1-Year ReturnPast 12 months+48.5%+3.7%-22.0%-12.0%-47.2%
3-Year ReturnCumulative with dividends+225.1%+11.6%+2.0%-3.2%-9.3%
5-Year ReturnCumulative with dividends-0.8%+12.5%+36.5%+26.2%+12.8%
10-Year ReturnCumulative with dividends-24.9%+17.7%+209.8%+219.8%+253.0%
CAGR (3Y)Annualised 3-year return+48.1%+3.7%+0.7%-1.1%-3.2%
CIA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CIA and BRO each lead in 1 of 2 comparable metrics.

BRO is the less volatile stock with a 0.07 beta — it tends to amplify market swings less than CIA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CIA currently trades 88.3% from its 52-week high vs BRO's 51.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
Beta (5Y)Sensitivity to S&P 5001.17x0.15x0.12x0.06x0.02x
52-Week HighHighest price in past year$6.40$34.00$235.78$381.00$113.84
52-Week LowLowest price in past year$3.25$25.63$170.37$304.59$56.46
% of 52W HighCurrent price vs 52-week peak+88.3%+80.3%+73.8%+82.3%+51.0%
RSI (14)Momentum oscillator 0–10056.641.537.237.924.0
Avg Volume (50D)Average daily shares traded100K3K2.7M1.2M3.0M
Evenly matched — CIA and BRO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GBLI and BRO each lead in 1 of 2 comparable metrics.

Analyst consensus: MMC as "Hold", AON as "Buy", BRO as "Hold". Consensus price targets imply 52.4% upside for BRO (target: $89) vs -34.6% for CIA (target: $4). For income investors, GBLI offers the higher dividend yield at 5.14% vs AON's 0.93%.

MetricCIA logoCIACitizens, Inc.GBLI logoGBLIGlobal Indemnity …MMC logoMMCMarsh & McLennan …AON logoAONAon plcBRO logoBROBrown & Brown, In…
Analyst RatingConsensus buy/hold/sellHoldBuyHold
Price TargetConsensus 12-month target$3.70$206.75$404.40$88.50
# AnalystsCovering analysts263830
Dividend YieldAnnual dividend ÷ price+5.1%+1.8%+0.9%+1.1%
Dividend StreakConsecutive years of raises00191427
Dividend / ShareAnnual DPS$1.40$3.05$2.91$0.62
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+1.1%+1.5%+0.5%
Evenly matched — GBLI and BRO each lead in 1 of 2 comparable metrics.
Key Takeaway

BRO leads in 1 of 6 categories (Income & Cash Flow). GBLI leads in 1 (Valuation Metrics). 3 tied.

Best OverallCitizens, Inc. (CIA)Leads 1 of 6 categories
Loading custom metrics...

CIA vs GBLI vs MMC vs AON vs BRO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CIA or GBLI or MMC or AON or BRO a better buy right now?

For growth investors, Brown & Brown, Inc.

(BRO) is the stronger pick with 26. 6% revenue growth year-over-year, versus 2. 0% for Global Indemnity Group, LLC (GBLI). Global Indemnity Group, LLC (GBLI) offers the better valuation at 15. 6x trailing P/E (9. 8x forward), making it the more compelling value choice. Analysts rate Aon plc (AON) a "Buy" — based on 38 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CIA or GBLI or MMC or AON or BRO?

On trailing P/E, Global Indemnity Group, LLC (GBLI) is the cheapest at 15.

6x versus Marsh & McLennan Companies, Inc. at 21. 3x. On forward P/E, Global Indemnity Group, LLC is actually cheaper at 9. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Marsh & McLennan Companies, Inc. wins at 0. 88x versus Aon plc's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CIA or GBLI or MMC or AON or BRO?

Over the past 5 years, Marsh & McLennan Companies, Inc.

(MMC) delivered a total return of +36. 5%, compared to -0. 8% for Citizens, Inc. (CIA). Over 10 years, the gap is even starker: BRO returned +243. 8% versus CIA's -30. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CIA or GBLI or MMC or AON or BRO?

By beta (market sensitivity over 5 years), Brown & Brown, Inc.

(BRO) is the lower-risk stock at 0. 02β versus Citizens, Inc. 's 1. 17β — meaning CIA is approximately 4781% more volatile than BRO relative to the S&P 500. On balance sheet safety, Global Indemnity Group, LLC (GBLI) carries a lower debt/equity ratio of 1% versus 173% for Aon plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — CIA or GBLI or MMC or AON or BRO?

By revenue growth (latest reported year), Brown & Brown, Inc.

(BRO) is pulling ahead at 26. 6% versus 2. 0% for Global Indemnity Group, LLC (GBLI). On earnings-per-share growth, the picture is similar: Aon plc grew EPS 36. 3% year-over-year, compared to -43. 9% for Global Indemnity Group, LLC. Over a 3-year CAGR, BRO leads at 18. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CIA or GBLI or MMC or AON or BRO?

Aon plc (AON) is the more profitable company, earning 21.

5% net margin versus 5. 6% for Global Indemnity Group, LLC — meaning it keeps 21. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BRO leads at 28. 5% versus 5. 1% for CIA. At the gross margin level — before operating expenses — BRO leads at 87. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CIA or GBLI or MMC or AON or BRO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Marsh & McLennan Companies, Inc. (MMC) is the more undervalued stock at a PEG of 0. 88x versus Aon plc's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Global Indemnity Group, LLC (GBLI) trades at 9. 8x forward P/E versus 17. 5x for Citizens, Inc. — 7. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRO: 52. 4% to $88. 50.

08

Which pays a better dividend — CIA or GBLI or MMC or AON or BRO?

In this comparison, GBLI (5.

1% yield), MMC (1. 8% yield), BRO (1. 1% yield), AON (0. 9% yield) pay a dividend. CIA does not pay a meaningful dividend and should not be held primarily for income.

09

Is CIA or GBLI or MMC or AON or BRO better for a retirement portfolio?

For long-horizon retirement investors, Brown & Brown, Inc.

(BRO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 02), 1. 1% yield, +243. 8% 10Y return). Both have compounded well over 10 years (BRO: +243. 8%, CIA: -30. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CIA and GBLI and MMC and AON and BRO?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CIA is a small-cap quality compounder stock; GBLI is a small-cap deep-value stock; MMC is a mid-cap quality compounder stock; AON is a mid-cap quality compounder stock; BRO is a mid-cap high-growth stock. GBLI, MMC, AON, BRO pay a dividend while CIA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

CIA

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 5%
Run This Screen
Stocks Like

GBLI

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.0%
Run This Screen
Stocks Like

MMC

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
Stocks Like

AON

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
Run This Screen
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BRO

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 18%
  • Net Margin > 10%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform CIA and GBLI and MMC and AON and BRO on the metrics below

Revenue Growth>
%
(CIA: 13.5% · GBLI: 0.5%)
Net Margin>
%
(CIA: 5.7% · GBLI: 7.4%)
P/E Ratio<
x
(CIA: 19.5x · GBLI: 15.6x)

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