Insurance - Life
Compare Stocks
5 / 10Stock Comparison
CIA vs GBLI vs MMC vs AON vs BRO
Revenue, margins, valuation, and 5-year total return — side by side.
Insurance - Property & Casualty
Insurance - Brokers
Insurance - Brokers
Insurance - Brokers
CIA vs GBLI vs MMC vs AON vs BRO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Insurance - Life | Insurance - Property & Casualty | Insurance - Brokers | Insurance - Brokers | Insurance - Brokers |
| Market Cap | $288M | $392M | $85.27B | $67.19B | $19.77B |
| Revenue (TTM) | $256M | $451M | $26.45B | $17.49B | $6.42B |
| Net Income (TTM) | $15M | $34M | $4.13B | $3.94B | $1.15B |
| Gross Margin | 41.7% | 37.7% | 42.3% | 55.9% | 59.4% |
| Operating Margin | 5.1% | 9.7% | 23.2% | 27.0% | 26.8% |
| Forward P/E | 17.5x | 9.8x | 16.9x | 16.5x | 12.8x |
| Total Debt | $0.00 | $8M | $21.86B | $16.53B | $7.92B |
| Cash & Equiv. | $6M | $66M | $2.40B | $1.20B | $1.08B |
CIA vs GBLI vs MMC vs AON vs BRO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Citizens, Inc. (CIA) | 100 | 86.2 | -13.8% |
| Global Indemnity Gr… (GBLI) | 100 | 114.1 | +14.1% |
| Marsh & McLennan Co… (MMC) | 100 | 177.7 | +77.7% |
| Aon plc (AON) | 100 | 158.8 | +58.8% |
| Brown & Brown, Inc. (BRO) | 100 | 140.4 | +40.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CIA vs GBLI vs MMC vs AON vs BRO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CIA ranks third and is worth considering specifically for momentum.
- +48.5% vs BRO's -47.2%
GBLI is the #2 pick in this set and the best alternative if defensive is your priority.
- Beta 0.14, yield 5.1%, current ratio 1.35x
- Lower P/E (9.8x vs 16.5x)
- 5.1% yield, vs BRO's 1.1%, (1 stock pays no dividend)
MMC is the clearest fit if your priority is valuation efficiency.
- PEG 0.88 vs AON's 1.10
AON is the clearest fit if your priority is growth exposure.
- Rev growth 9.4%, EPS growth 36.3%, 3Y rev CAGR 11.2%
- 7.6% ROA vs GBLI's 0.0%, ROIC 13.5% vs 3.8%
BRO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 27 yrs, beta 0.07, yield 1.1%
- 253.0% 10Y total return vs AON's 219.8%
- Lower volatility, beta 0.07, Low D/E 63.0%, current ratio 1.04x
- 26.6% revenue growth vs GBLI's 2.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 26.6% revenue growth vs GBLI's 2.0% | |
| Value | Lower P/E (9.8x vs 16.5x) | |
| Quality / Margins | Combined ratio 0.7 vs GBLI's 0.9 (lower = better underwriting) | |
| Stability / Safety | Beta 0.07 vs CIA's 1.21 | |
| Dividends | 5.1% yield, vs BRO's 1.1%, (1 stock pays no dividend) | |
| Momentum (1Y) | +48.5% vs BRO's -47.2% | |
| Efficiency (ROA) | 7.6% ROA vs GBLI's 0.0%, ROIC 13.5% vs 3.8% |
CIA vs GBLI vs MMC vs AON vs BRO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CIA vs GBLI vs MMC vs AON vs BRO — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
BRO leads in 1 of 6 categories
GBLI leads 1 • CIA leads 1 • MMC leads 0 • AON leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
BRO leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MMC is the larger business by revenue, generating $26.5B annually — 103.5x CIA's $256M. AON is the more profitable business, keeping 22.5% of every revenue dollar as net income compared to CIA's 5.7%. On growth, BRO holds the edge at +37.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $256M | $451M | $26.5B | $17.5B | $6.4B |
| EBITDAEarnings before interest/tax | $14M | $48M | $7.0B | $5.4B | $2.1B |
| Net IncomeAfter-tax profit | $15M | $34M | $4.1B | $3.9B | $1.1B |
| Free Cash FlowCash after capex | $23M | $7M | $5.1B | $3.5B | $1.5B |
| Gross MarginGross profit ÷ Revenue | +41.7% | +37.7% | +42.3% | +55.9% | +59.4% |
| Operating MarginEBIT ÷ Revenue | +5.1% | +9.7% | +23.2% | +27.0% | +26.8% |
| Net MarginNet income ÷ Revenue | +5.7% | +7.4% | +15.6% | +22.5% | +17.9% |
| FCF MarginFCF ÷ Revenue | +9.1% | +1.5% | +19.3% | +20.0% | +23.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +13.5% | +0.5% | +11.5% | +6.4% | +37.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +106.6% | +196.7% | 0.0% | +27.1% | +9.6% |
Valuation Metrics
GBLI leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 15.6x trailing earnings, GBLI trades at a 27% valuation discount to MMC's 21.3x P/E. Adjusting for growth (PEG ratio), MMC offers better value at 1.11x vs BRO's 1.38x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $288M | $392M | $85.3B | $67.2B | $19.8B |
| Enterprise ValueMkt cap + debt − cash | $283M | $335M | $104.7B | $82.5B | $26.6B |
| Trailing P/EPrice ÷ TTM EPS | 19.50x | 15.60x | 21.28x | 18.42x | 18.38x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.47x | 9.85x | 16.89x | 16.50x | 12.83x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 1.11x | 1.23x | 1.38x |
| EV / EBITDAEnterprise value multiple | — | 8.59x | 15.96x | 15.54x | 12.91x |
| Price / SalesMarket cap ÷ Revenue | 1.13x | 0.87x | 3.49x | 3.91x | 3.32x |
| Price / BookPrice ÷ Book value/share | 1.23x | 0.55x | 6.38x | 7.11x | 1.45x |
| Price / FCFMarket cap ÷ FCF | 193.67x | 43.22x | 21.39x | 20.88x | 14.31x |
Profitability & Efficiency
Evenly matched — GBLI and AON each lead in 3 of 9 comparable metrics.
Profitability & Efficiency
AON delivers a 44.2% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $0 for GBLI. GBLI carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to AON's 1.73x. On the Piotroski fundamental quality scale (0–9), AON scores 7/9 vs BRO's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +6.4% | +0.0% | +26.9% | +44.2% | +9.3% |
| ROA (TTM)Return on assets | +0.8% | +0.0% | +7.0% | +7.6% | +4.0% |
| ROICReturn on invested capital | — | +3.8% | +15.2% | +13.5% | +8.7% |
| ROCEReturn on capital employed | — | +4.4% | +17.8% | +16.2% | +10.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 | 6 | 7 | 4 |
| Debt / EquityFinancial leverage | — | 0.01x | 1.62x | 1.73x | 0.63x |
| Net DebtTotal debt minus cash | -$6M | -$57M | $19.5B | $15.3B | $6.8B |
| Cash & Equiv.Liquid assets | $6M | $66M | $2.4B | $1.2B | $1.1B |
| Total DebtShort + long-term debt | $0 | $8M | $21.9B | $16.5B | $7.9B |
| Interest CoverageEBIT ÷ Interest expense | — | 16.91x | 6.66x | 9.58x | 6.88x |
Total Returns (Dividends Reinvested)
CIA leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MMC five years ago would be worth $13,645 today (with dividends reinvested), compared to $9,923 for CIA. Over the past 12 months, CIA leads with a +48.5% total return vs BRO's -47.2%. The 3-year compound annual growth rate (CAGR) favors CIA at 48.1% vs BRO's -3.2% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +13.6% | -3.8% | -3.6% | -8.5% | -25.0% |
| 1-Year ReturnPast 12 months | +48.5% | +3.7% | -22.0% | -12.0% | -47.2% |
| 3-Year ReturnCumulative with dividends | +225.1% | +11.6% | +2.0% | -3.2% | -9.3% |
| 5-Year ReturnCumulative with dividends | -0.8% | +12.5% | +36.5% | +26.2% | +12.8% |
| 10-Year ReturnCumulative with dividends | -24.9% | +17.7% | +209.8% | +219.8% | +253.0% |
| CAGR (3Y)Annualised 3-year return | +48.1% | +3.7% | +0.7% | -1.1% | -3.2% |
Risk & Volatility
Evenly matched — CIA and BRO each lead in 1 of 2 comparable metrics.
Risk & Volatility
BRO is the less volatile stock with a 0.07 beta — it tends to amplify market swings less than CIA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CIA currently trades 88.3% from its 52-week high vs BRO's 51.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.17x | 0.15x | 0.12x | 0.06x | 0.02x |
| 52-Week HighHighest price in past year | $6.40 | $34.00 | $235.78 | $381.00 | $113.84 |
| 52-Week LowLowest price in past year | $3.25 | $25.63 | $170.37 | $304.59 | $56.46 |
| % of 52W HighCurrent price vs 52-week peak | +88.3% | +80.3% | +73.8% | +82.3% | +51.0% |
| RSI (14)Momentum oscillator 0–100 | 56.6 | 41.5 | 37.2 | 37.9 | 24.0 |
| Avg Volume (50D)Average daily shares traded | 100K | 3K | 2.7M | 1.2M | 3.0M |
Analyst Outlook
Evenly matched — GBLI and BRO each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MMC as "Hold", AON as "Buy", BRO as "Hold". Consensus price targets imply 52.4% upside for BRO (target: $89) vs -34.6% for CIA (target: $4). For income investors, GBLI offers the higher dividend yield at 5.14% vs AON's 0.93%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $3.70 | — | $206.75 | $404.40 | $88.50 |
| # AnalystsCovering analysts | — | — | 26 | 38 | 30 |
| Dividend YieldAnnual dividend ÷ price | — | +5.1% | +1.8% | +0.9% | +1.1% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 19 | 14 | 27 |
| Dividend / ShareAnnual DPS | — | $1.40 | $3.05 | $2.91 | $0.62 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +1.1% | +1.5% | +0.5% |
BRO leads in 1 of 6 categories (Income & Cash Flow). GBLI leads in 1 (Valuation Metrics). 3 tied.
CIA vs GBLI vs MMC vs AON vs BRO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CIA or GBLI or MMC or AON or BRO a better buy right now?
For growth investors, Brown & Brown, Inc.
(BRO) is the stronger pick with 26. 6% revenue growth year-over-year, versus 2. 0% for Global Indemnity Group, LLC (GBLI). Global Indemnity Group, LLC (GBLI) offers the better valuation at 15. 6x trailing P/E (9. 8x forward), making it the more compelling value choice. Analysts rate Aon plc (AON) a "Buy" — based on 38 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CIA or GBLI or MMC or AON or BRO?
On trailing P/E, Global Indemnity Group, LLC (GBLI) is the cheapest at 15.
6x versus Marsh & McLennan Companies, Inc. at 21. 3x. On forward P/E, Global Indemnity Group, LLC is actually cheaper at 9. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Marsh & McLennan Companies, Inc. wins at 0. 88x versus Aon plc's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — CIA or GBLI or MMC or AON or BRO?
Over the past 5 years, Marsh & McLennan Companies, Inc.
(MMC) delivered a total return of +36. 5%, compared to -0. 8% for Citizens, Inc. (CIA). Over 10 years, the gap is even starker: BRO returned +243. 8% versus CIA's -30. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CIA or GBLI or MMC or AON or BRO?
By beta (market sensitivity over 5 years), Brown & Brown, Inc.
(BRO) is the lower-risk stock at 0. 02β versus Citizens, Inc. 's 1. 17β — meaning CIA is approximately 4781% more volatile than BRO relative to the S&P 500. On balance sheet safety, Global Indemnity Group, LLC (GBLI) carries a lower debt/equity ratio of 1% versus 173% for Aon plc — giving it more financial flexibility in a downturn.
05Which is growing faster — CIA or GBLI or MMC or AON or BRO?
By revenue growth (latest reported year), Brown & Brown, Inc.
(BRO) is pulling ahead at 26. 6% versus 2. 0% for Global Indemnity Group, LLC (GBLI). On earnings-per-share growth, the picture is similar: Aon plc grew EPS 36. 3% year-over-year, compared to -43. 9% for Global Indemnity Group, LLC. Over a 3-year CAGR, BRO leads at 18. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CIA or GBLI or MMC or AON or BRO?
Aon plc (AON) is the more profitable company, earning 21.
5% net margin versus 5. 6% for Global Indemnity Group, LLC — meaning it keeps 21. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BRO leads at 28. 5% versus 5. 1% for CIA. At the gross margin level — before operating expenses — BRO leads at 87. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CIA or GBLI or MMC or AON or BRO more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Marsh & McLennan Companies, Inc. (MMC) is the more undervalued stock at a PEG of 0. 88x versus Aon plc's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Global Indemnity Group, LLC (GBLI) trades at 9. 8x forward P/E versus 17. 5x for Citizens, Inc. — 7. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRO: 52. 4% to $88. 50.
08Which pays a better dividend — CIA or GBLI or MMC or AON or BRO?
In this comparison, GBLI (5.
1% yield), MMC (1. 8% yield), BRO (1. 1% yield), AON (0. 9% yield) pay a dividend. CIA does not pay a meaningful dividend and should not be held primarily for income.
09Is CIA or GBLI or MMC or AON or BRO better for a retirement portfolio?
For long-horizon retirement investors, Brown & Brown, Inc.
(BRO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 02), 1. 1% yield, +243. 8% 10Y return). Both have compounded well over 10 years (BRO: +243. 8%, CIA: -30. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CIA and GBLI and MMC and AON and BRO?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CIA is a small-cap quality compounder stock; GBLI is a small-cap deep-value stock; MMC is a mid-cap quality compounder stock; AON is a mid-cap quality compounder stock; BRO is a mid-cap high-growth stock. GBLI, MMC, AON, BRO pay a dividend while CIA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.