CPB
Campbell Soup Company
Packaged Foods
Market Cap$6.34B
5Y Perf.-58.3%
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Stock Comparison
CPB vs SJM
Revenue, margins, valuation, and 5-year total return — side by side.
SJM
The J. M. Smucker Company
Packaged Foods
Market Cap$10.58B
5Y Perf.-12.7%
CPB vs SJM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CPB | SJM |
|---|---|---|
| Industry | Packaged Foods | Packaged Foods |
| Market Cap | $6.34B | $10.58B |
| Revenue (TTM) | $10.04B | $8.93B |
| Net Income (TTM) | $550M | $-1.26B |
| Gross Margin | 29.3% | 33.6% |
| Operating Margin | 12.1% | -8.0% |
| Forward P/E | 9.7x | 11.0x |
| Total Debt | $7.21B | $7.76B |
| Cash & Equiv. | $132M | $70M |
CPB vs SJM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
CPB
SJM
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Campbell Soup Compa… (CPB) | 100 | 41.7 | -58.3% |
| The J. M. Smucker C… (SJM) | 100 | 87.3 | -12.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CPB vs SJM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CPB leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The J. M. Smucker Company is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
CPB
Campbell Soup Company
The Income Pick
CPB carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 1 yrs, beta -0.02, yield 7.2%
- Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
- Beta -0.02, yield 7.2%, current ratio 0.77x
Best for: income & stability and growth exposure
SJM
The J. M. Smucker Company
The Long-Run Compounder
SJM is the clearest fit if your priority is long-term compounding and sleep-well-at-night.
- 5.6% 10Y total return vs CPB's -44.9%
- Lower volatility, beta 0.04, current ratio 0.81x
- 6.7% revenue growth vs CPB's 6.4%
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | SJM | 6.7% revenue growth vs CPB's 6.4% |
| Value | CPB | Lower P/E (9.7x vs 11.0x) |
| Quality / Margins | CPB | 5.5% margin vs SJM's -14.1% |
| Stability / Safety | SJM | Lower D/E ratio (127.6% vs 184.7%) |
| Dividends | CPB | 7.2% yield, 1-year raise streak, vs SJM's 4.3% |
| Momentum (1Y) | SJM | -7.5% vs CPB's -35.4% |
| Efficiency (ROA) | CPB | 3.7% ROA vs SJM's -7.7%, ROIC 9.1% vs -3.4% |
CPB vs SJM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
CPB vs SJM — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCPBLAGGINGSJM
SJMThe J. M. Smucker Com…
2leads
CPBCampbell Soup Company
2leads
6 Total Categories
CATEGORYLEADERvs SJMMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
SJM4/6
Valuation MetricsMultiples, price ratios, and targets
CPB4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CPB8/9
Total Returns1Y, 3Y, 5Y total returns with dividends
SJM6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
SJM leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CPB and SJM operate at a comparable scale, with $10.0B and $8.9B in trailing revenue. CPB is the more profitable business, keeping 5.5% of every revenue dollar as net income compared to SJM's -14.1%. On growth, SJM holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| RevenueTrailing 12 months | $10.0B | $8.9B |
| EBITDAEarnings before interest/tax | $1.6B | -$595M |
| Net IncomeAfter-tax profit | $550M | -$1.3B |
| Free Cash FlowCash after capex | $919M | $971M |
| Gross MarginGross profit ÷ Revenue | +29.3% | +33.6% |
| Operating MarginEBIT ÷ Revenue | +12.1% | -8.0% |
| Net MarginNet income ÷ Revenue | +5.5% | -14.1% |
| FCF MarginFCF ÷ Revenue | +9.2% | +10.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -4.5% | +7.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -17.2% | -9.3% |
SJM leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
CPB leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| Market CapShares × price | $6.3B | $10.6B |
| Enterprise ValueMkt cap + debt − cash | $13.4B | $18.3B |
| Trailing P/EPrice ÷ TTM EPS | 10.57x | -8.59x |
| Forward P/EPrice ÷ next-FY EPS est. | 9.74x | 11.01x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 7.51x | — |
| Price / SalesMarket cap ÷ Revenue | 0.62x | 1.21x |
| Price / BookPrice ÷ Book value/share | 1.63x | 1.74x |
| Price / FCFMarket cap ÷ FCF | 8.99x | 12.96x |
CPB leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
CPB leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
CPB delivers a 14.0% return on equity — every $100 of shareholder capital generates $14 in annual profit, vs $-24 for SJM. SJM carries lower financial leverage with a 1.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs SJM's 5/9, reflecting strong financial health.
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| ROE (TTM)Return on equity | +14.0% | -24.0% |
| ROA (TTM)Return on assets | +3.7% | -7.7% |
| ROICReturn on invested capital | +9.1% | -3.4% |
| ROCEReturn on capital employed | +11.4% | -4.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 1.85x | 1.28x |
| Net DebtTotal debt minus cash | $7.1B | $7.7B |
| Cash & Equiv.Liquid assets | $132M | $70M |
| Total DebtShort + long-term debt | $7.2B | $7.8B |
| Interest CoverageEBIT ÷ Interest expense | 3.14x | -1.88x |
CPB leads this category, winning 8 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
SJM leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SJM five years ago would be worth $8,802 today (with dividends reinvested), compared to $5,806 for CPB. Over the past 12 months, SJM leads with a -7.5% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors SJM at -10.6% vs CPB's -22.0% — a key indicator of consistent wealth creation.
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| YTD ReturnYear-to-date | -20.5% | +4.0% |
| 1-Year ReturnPast 12 months | -35.4% | -7.5% |
| 3-Year ReturnCumulative with dividends | -52.6% | -28.5% |
| 5-Year ReturnCumulative with dividends | -41.9% | -12.0% |
| 10-Year ReturnCumulative with dividends | -44.9% | +5.6% |
| CAGR (3Y)Annualised 3-year return | -22.0% | -10.6% |
SJM leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — CPB and SJM each lead in 1 of 2 comparable metrics.
Risk & Volatility
CPB is the less volatile stock with a -0.02 beta — it tends to amplify market swings less than SJM's 0.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SJM currently trades 83.3% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.02x | 0.04x |
| 52-Week HighHighest price in past year | $36.16 | $119.39 |
| 52-Week LowLowest price in past year | $19.76 | $88.25 |
| % of 52W HighCurrent price vs 52-week peak | +58.8% | +83.3% |
| RSI (14)Momentum oscillator 0–100 | 46.7 | 50.1 |
| Avg Volume (50D)Average daily shares traded | 9.1M | 2.1M |
Evenly matched — CPB and SJM each lead in 1 of 2 comparable metrics.
Analyst Outlook
Evenly matched — CPB and SJM each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates CPB as "Hold" and SJM as "Hold". Consensus price targets imply 21.6% upside for CPB (target: $26) vs 14.0% for SJM (target: $113). For income investors, CPB offers the higher dividend yield at 7.20% vs SJM's 4.30%.
| Metric | CPBCampbell Soup Com… | SJMThe J. M. Smucker… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $25.83 | $113.38 |
| # AnalystsCovering analysts | 29 | 29 |
| Dividend YieldAnnual dividend ÷ price | +7.2% | +4.3% |
| Dividend StreakConsecutive years of raises | 1 | 15 |
| Dividend / ShareAnnual DPS | $1.53 | $4.28 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | +0.0% |
Evenly matched — CPB and SJM each lead in 1 of 2 comparable metrics.
Key Takeaway
SJM leads in 2 of 6 categories (Income & Cash Flow, Total Returns). CPB leads in 2 (Valuation Metrics, Profitability & Efficiency). 2 tied.
Best OverallCampbell Soup Company (CPB)Leads 2 of 6 categories
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CPB vs SJM: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CPB or SJM a better buy right now?
For growth investors, The J.
M. Smucker Company (SJM) is the stronger pick with 6. 7% revenue growth year-over-year, versus 6. 4% for Campbell Soup Company (CPB). Campbell Soup Company (CPB) offers the better valuation at 10. 6x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Campbell Soup Company (CPB) a "Hold" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CPB or SJM?
On forward P/E, Campbell Soup Company is actually cheaper at 9.
7x.
03Which is the better long-term investment — CPB or SJM?
Over the past 5 years, The J.
M. Smucker Company (SJM) delivered a total return of -12. 0%, compared to -41. 9% for Campbell Soup Company (CPB). Over 10 years, the gap is even starker: SJM returned +5. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CPB or SJM?
By beta (market sensitivity over 5 years), Campbell Soup Company (CPB) is the lower-risk stock at -0.
02β versus The J. M. Smucker Company's 0. 04β — meaning SJM is approximately -342% more volatile than CPB relative to the S&P 500. On balance sheet safety, The J. M. Smucker Company (SJM) carries a lower debt/equity ratio of 128% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.
05Which is growing faster — CPB or SJM?
By revenue growth (latest reported year), The J.
M. Smucker Company (SJM) is pulling ahead at 6. 7% versus 6. 4% for Campbell Soup Company (CPB). On earnings-per-share growth, the picture is similar: Campbell Soup Company grew EPS 6. 3% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CPB or SJM?
Campbell Soup Company (CPB) is the more profitable company, earning 5.
9% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 5. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CPB leads at 13. 2% versus -7. 7% for SJM. At the gross margin level — before operating expenses — SJM leads at 38. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CPB or SJM more undervalued right now?
On forward earnings alone, Campbell Soup Company (CPB) trades at 9.
7x forward P/E versus 11. 0x for The J. M. Smucker Company — 1. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CPB: 21. 6% to $25. 83.
08Which pays a better dividend — CPB or SJM?
All stocks in this comparison pay dividends.
Campbell Soup Company (CPB) offers the highest yield at 7. 2%, versus 4. 3% for The J. M. Smucker Company (SJM).
09Is CPB or SJM better for a retirement portfolio?
For long-horizon retirement investors, Campbell Soup Company (CPB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
02), 7. 2% yield). Both have compounded well over 10 years (CPB: -44. 9%, SJM: +5. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CPB and SJM?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CPB is a small-cap deep-value stock; SJM is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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