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Stock Comparison

CPNG vs AMZN vs SE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CPNG
Coupang, Inc.

Specialty Retail

Consumer CyclicalNYSE • KR
Market Cap$30.91B
5Y Perf.-65.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+75.3%
SE
Sea Limited

Specialty Retail

Consumer CyclicalNYSE • SG
Market Cap$53.62B
5Y Perf.-60.3%

CPNG vs AMZN vs SE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CPNG logoCPNG
AMZN logoAMZN
SE logoSE
IndustrySpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$30.91B$2.92T$53.62B
Revenue (TTM)$28.65B$742.78B$21.04B
Net Income (TTM)$-165M$90.80B$1.43B
Gross Margin12.7%50.6%44.9%
Operating Margin0.3%11.5%8.2%
Forward P/E292.4x34.8x25.1x
Total Debt$4.63B$152.99B$4.12B
Cash & Equiv.$6.32B$86.81B$2.41B

CPNG vs AMZN vs SELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CPNG
AMZN
SE
StockMar 21May 26Return
Coupang, Inc. (CPNG)10034.9-65.1%
Amazon.com, Inc. (AMZN)100175.3+75.3%
Sea Limited (SE)10039.7-60.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: CPNG vs AMZN vs SE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Sea Limited is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
CPNG
Coupang, Inc.
The Income Pick

CPNG is the clearest fit if your priority is income & stability.

  • beta 1.27
  • Beta 1.27 vs AMZN's 1.51
Best for: income & stability
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN has the current edge in this matchup, primarily because of its strength in long-term compounding.

  • 7.0% 10Y total return vs SE's 455.5%
  • 12.2% margin vs CPNG's -0.6%
  • +43.7% vs SE's -37.8%
Best for: long-term compounding
SE
Sea Limited
The Growth Play

SE is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 28.8%, EPS growth 192.0%, 3Y rev CAGR 19.1%
  • Lower volatility, beta 1.45, Low D/E 48.6%, current ratio 1.49x
  • Beta 1.45, current ratio 1.49x
Best for: growth exposure and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthSE logoSE28.8% revenue growth vs AMZN's 12.4%
ValueSE logoSELower P/E (25.1x vs 34.8x)
Quality / MarginsAMZN logoAMZN12.2% margin vs CPNG's -0.6%
Stability / SafetyCPNG logoCPNGBeta 1.27 vs AMZN's 1.51
DividendsTieNone of these 3 stocks pay a meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs SE's -37.8%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs CPNG's -0.9%, ROIC 14.7% vs 14.5%

CPNG vs AMZN vs SE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CPNGCoupang, Inc.
FY 2025
Product
76.2%$26.3B
Third-Party Merchant Services
20.6%$7.1B
Service, Other
3.2%$1.1B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
SESea Limited
FY 2024
Service
90.7%$15.3B
Product
9.3%$1.6B

CPNG vs AMZN vs SE — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGCPNG

Income & Cash Flow (Last 12 Months)

Evenly matched — AMZN and SE each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 35.3x SE's $21.0B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to CPNG's -0.6%. On growth, SE holds the edge at +38.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
RevenueTrailing 12 months$28.7B$742.8B$21.0B
EBITDAEarnings before interest/tax-$45M$155.9B$2.0B
Net IncomeAfter-tax profit-$165M$90.8B$1.4B
Free Cash FlowCash after capex$279M-$2.5B$3.9B
Gross MarginGross profit ÷ Revenue+12.7%+50.6%+44.9%
Operating MarginEBIT ÷ Revenue+0.3%+11.5%+8.2%
Net MarginNet income ÷ Revenue-0.6%+12.2%+6.8%
FCF MarginFCF ÷ Revenue+1.0%-0.3%+18.5%
Rev. Growth (YoY)Latest quarter vs prior year-74.4%+16.6%+38.3%
EPS Growth (YoY)Latest quarter vs prior year-3.5%+74.8%+126.9%
Evenly matched — AMZN and SE each lead in 3 of 6 comparable metrics.

Valuation Metrics

SE leads this category, winning 3 of 6 comparable metrics.

At 37.8x trailing earnings, AMZN trades at a 76% valuation discount to CPNG's 156.5x P/E. On an enterprise value basis, AMZN's 20.5x EV/EBITDA is more attractive than SE's 52.6x.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
Market CapShares × price$30.9B$2.92T$53.6B
Enterprise ValueMkt cap + debt − cash$29.2B$2.98T$55.3B
Trailing P/EPrice ÷ TTM EPS156.55x37.82x121.47x
Forward P/EPrice ÷ next-FY EPS est.292.36x34.77x25.06x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple42.79x20.47x52.61x
Price / SalesMarket cap ÷ Revenue0.90x4.07x3.19x
Price / BookPrice ÷ Book value/share6.91x7.14x6.32x
Price / FCFMarket cap ÷ FCF59.22x378.98x18.14x
SE leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 5 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-4 for CPNG. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPNG's 1.00x. On the Piotroski fundamental quality scale (0–9), SE scores 7/9 vs CPNG's 5/9, reflecting strong financial health.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
ROE (TTM)Return on equity-3.7%+23.3%+15.2%
ROA (TTM)Return on assets-0.9%+11.5%+5.8%
ROICReturn on invested capital+14.5%+14.7%+5.4%
ROCEReturn on capital employed+5.9%+15.3%+6.0%
Piotroski ScoreFundamental quality 0–9567
Debt / EquityFinancial leverage1.00x0.37x0.49x
Net DebtTotal debt minus cash-$1.7B$66.2B$1.7B
Cash & Equiv.Liquid assets$6.3B$86.8B$2.4B
Total DebtShort + long-term debt$4.6B$153.0B$4.1B
Interest CoverageEBIT ÷ Interest expense8.88x39.96x49.70x
AMZN leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $3,690 for SE. Over the past 12 months, AMZN leads with a +43.7% total return vs SE's -37.8%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs CPNG's -1.1% — a key indicator of consistent wealth creation.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
YTD ReturnYear-to-date-26.3%+19.7%-32.6%
1-Year ReturnPast 12 months-35.3%+43.7%-37.8%
3-Year ReturnCumulative with dividends-3.1%+156.2%+5.1%
5-Year ReturnCumulative with dividends-55.8%+64.8%-63.1%
10-Year ReturnCumulative with dividends-65.0%+697.8%+455.5%
CAGR (3Y)Annualised 3-year return-1.1%+36.8%+1.7%
AMZN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CPNG and AMZN each lead in 1 of 2 comparable metrics.

CPNG is the less volatile stock with a 1.27 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SE's 44.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
Beta (5Y)Sensitivity to S&P 5001.27x1.51x1.45x
52-Week HighHighest price in past year$34.08$278.56$199.30
52-Week LowLowest price in past year$16.74$185.01$77.05
% of 52W HighCurrent price vs 52-week peak+50.5%+97.3%+44.5%
RSI (14)Momentum oscillator 0–10033.781.157.1
Avg Volume (50D)Average daily shares traded21.5M45.5M4.8M
Evenly matched — CPNG and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: CPNG as "Buy", AMZN as "Buy", SE as "Buy". Consensus price targets imply 66.5% upside for SE (target: $148) vs 13.1% for AMZN (target: $307).

MetricCPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea Limited
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$26.60$306.77$147.67
# AnalystsCovering analysts169444
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+0.8%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). SE leads in 1 (Valuation Metrics). 2 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

CPNG vs AMZN vs SE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CPNG or AMZN or SE a better buy right now?

For growth investors, Sea Limited (SE) is the stronger pick with 28.

8% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate Coupang, Inc. (CPNG) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CPNG or AMZN or SE?

On trailing P/E, Amazon.

com, Inc. (AMZN) is the cheapest at 37. 8x versus Coupang, Inc. at 156. 5x. On forward P/E, Sea Limited is actually cheaper at 25. 1x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CPNG or AMZN or SE?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -63. 1% for Sea Limited (SE). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus CPNG's -65. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CPNG or AMZN or SE?

By beta (market sensitivity over 5 years), Coupang, Inc.

(CPNG) is the lower-risk stock at 1. 27β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 19% more volatile than CPNG relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 100% for Coupang, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CPNG or AMZN or SE?

By revenue growth (latest reported year), Sea Limited (SE) is pulling ahead at 28.

8% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Sea Limited grew EPS 192. 0% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, SE leads at 19. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CPNG or AMZN or SE?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 0. 6% for Coupang, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 1. 4% for CPNG. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CPNG or AMZN or SE more undervalued right now?

On forward earnings alone, Sea Limited (SE) trades at 25.

1x forward P/E versus 292. 4x for Coupang, Inc. — 267. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SE: 66. 5% to $147. 67.

08

Which pays a better dividend — CPNG or AMZN or SE?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is CPNG or AMZN or SE better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Both have compounded well over 10 years (AMZN: +697. 8%, CPNG: -65. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CPNG and AMZN and SE?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CPNG is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; SE is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

CPNG

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

SE

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 19%
  • Net Margin > 5%
Run This Screen
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Beat Both

Find stocks that outperform CPNG and AMZN and SE on the metrics below

Revenue Growth>
%
(CPNG: -74.4% · AMZN: 16.6%)
P/E Ratio<
x
(CPNG: 156.5x · AMZN: 37.8x)

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