CRBG
Corebridge Financial, Inc.
Asset Management
Market Cap$12.54B
5Y Perf.+39.4%
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Stock Comparison
CRBG vs PRU
Revenue, margins, valuation, and 5-year total return — side by side.
PRU
Prudential Financial, Inc.
Insurance - Life
Market Cap$34.58B
5Y Perf.+15.9%
CRBG vs PRU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CRBG | PRU |
|---|---|---|
| Industry | Asset Management | Insurance - Life |
| Market Cap | $12.54B | $34.58B |
| Revenue (TTM) | $2.89B | $61.82B |
| Net Income (TTM) | $245M | $3.48B |
| Gross Margin | 80.9% | 30.8% |
| Operating Margin | -18.7% | 8.2% |
| Forward P/E | 5.6x | 7.3x |
| Total Debt | $10.91B | $22.96B |
| Cash & Equiv. | $447M | $19.71B |
CRBG vs PRU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
CRBG
PRU
| Stock | Sep 22 | May 26 | Return |
|---|---|---|---|
| Corebridge Financia… (CRBG) | 100 | 139.4 | +39.4% |
| Prudential Financia… (PRU) | 100 | 115.9 | +15.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CRBG vs PRU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: PRU leads in 5 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Corebridge Financial, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
CRBG
Corebridge Financial, Inc.
The Banking Pick
CRBG is the clearest fit if your priority is growth exposure.
- Rev growth 7.9%, EPS growth -118.3%
- 7.9% NII/revenue growth vs PRU's -14.0%
- Lower P/E (5.6x vs 7.3x)
Best for: growth exposure
PRU
Prudential Financial, Inc.
The Insurance Pick
PRU carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 8 yrs, beta 0.97, yield 5.5%
- 89.0% 10Y total return vs CRBG's 57.9%
- Lower volatility, beta 0.97, Low D/E 64.5%, current ratio 0.61x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | CRBG | 7.9% NII/revenue growth vs PRU's -14.0% |
| Value | CRBG | Lower P/E (5.6x vs 7.3x) |
| Quality / Margins | PRU | 5.6% margin vs CRBG's -12.7% |
| Stability / Safety | PRU | Beta 0.97 vs CRBG's 1.47, lower leverage |
| Dividends | PRU | 5.5% yield, 8-year raise streak, vs CRBG's 3.5% |
| Momentum (1Y) | PRU | +3.6% vs CRBG's -9.4% |
| Efficiency (ROA) | PRU | 0.6% ROA vs CRBG's 0.1%, ROIC 10.0% vs -1.6% |
CRBG vs PRU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2023
FY 2025
CRBG vs PRU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLPRULAGGINGCRBG
CRBGCorebridge Financial,…
2leads
PRUPrudential Financial,…
4leads
6 Total Categories
CATEGORYLEADERvs CRBGMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
CRBG3/5
Valuation MetricsMultiples, price ratios, and targets
PRU4/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
PRU8/9
Total Returns1Y, 3Y, 5Y total returns with dividends
CRBG4/6
Risk & VolatilityBeta, volatility, and downside exposure
PRU2/2
Analyst OutlookRatings, price targets, and dividends
PRU2/2
Income & Cash Flow (Last 12 Months)
CRBG leads this category, winning 3 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
PRU is the larger business by revenue, generating $61.8B annually — 21.4x CRBG's $2.9B. PRU is the more profitable business, keeping 5.6% of every revenue dollar as net income compared to CRBG's -12.7%.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| RevenueTrailing 12 months | $2.9B | $61.8B |
| EBITDAEarnings before interest/tax | $1.0B | $5.4B |
| Net IncomeAfter-tax profit | $245M | $3.5B |
| Free Cash FlowCash after capex | $1.6B | $9.8B |
| Gross MarginGross profit ÷ Revenue | +80.9% | +30.8% |
| Operating MarginEBIT ÷ Revenue | -18.7% | +8.2% |
| Net MarginNet income ÷ Revenue | -12.7% | +5.6% |
| FCF MarginFCF ÷ Revenue | +70.0% | +15.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +6.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +90.8% | -12.8% |
CRBG leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
PRU leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, PRU's 7.7x EV/EBITDA is more attractive than CRBG's 1533.1x.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| Market CapShares × price | $12.5B | $34.6B |
| Enterprise ValueMkt cap + debt − cash | $23.0B | $37.8B |
| Trailing P/EPrice ÷ TTM EPS | -40.37x | 9.73x |
| Forward P/EPrice ÷ next-FY EPS est. | 5.59x | 7.35x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 1533.08x | 7.70x |
| Price / SalesMarket cap ÷ Revenue | 4.34x | 0.57x |
| Price / BookPrice ÷ Book value/share | 1.06x | 0.98x |
| Price / FCFMarket cap ÷ FCF | 6.20x | 5.51x |
PRU leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
PRU leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
PRU delivers a 10.3% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $2 for CRBG. PRU carries lower financial leverage with a 0.65x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRBG's 0.78x. On the Piotroski fundamental quality scale (0–9), PRU scores 7/9 vs CRBG's 6/9, reflecting strong financial health.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| ROE (TTM)Return on equity | +1.8% | +10.3% |
| ROA (TTM)Return on assets | +0.1% | +0.6% |
| ROICReturn on invested capital | -1.6% | +10.0% |
| ROCEReturn on capital employed | -0.1% | +0.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.78x | 0.65x |
| Net DebtTotal debt minus cash | $10.5B | $3.2B |
| Cash & Equiv.Liquid assets | $447M | $19.7B |
| Total DebtShort + long-term debt | $10.9B | $23.0B |
| Interest CoverageEBIT ÷ Interest expense | 1.79x | 4.76x |
PRU leads this category, winning 8 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
CRBG leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CRBG five years ago would be worth $15,794 today (with dividends reinvested), compared to $11,768 for PRU. Over the past 12 months, PRU leads with a +3.6% total return vs CRBG's -9.4%. The 3-year compound annual growth rate (CAGR) favors CRBG at 24.2% vs PRU's 11.7% — a key indicator of consistent wealth creation.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| YTD ReturnYear-to-date | -8.8% | -11.5% |
| 1-Year ReturnPast 12 months | -9.4% | +3.6% |
| 3-Year ReturnCumulative with dividends | +91.6% | +39.5% |
| 5-Year ReturnCumulative with dividends | +57.9% | +17.7% |
| 10-Year ReturnCumulative with dividends | +57.9% | +89.0% |
| CAGR (3Y)Annualised 3-year return | +24.2% | +11.7% |
CRBG leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
PRU leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
PRU is the less volatile stock with a 0.97 beta — it tends to amplify market swings less than CRBG's 1.47 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRU currently trades 83.0% from its 52-week high vs CRBG's 75.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.47x | 0.97x |
| 52-Week HighHighest price in past year | $36.57 | $119.76 |
| 52-Week LowLowest price in past year | $22.19 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +75.1% | +83.0% |
| RSI (14)Momentum oscillator 0–100 | 63.5 | 58.1 |
| Avg Volume (50D)Average daily shares traded | 5.5M | 2.3M |
PRU leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
PRU leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates CRBG as "Buy" and PRU as "Hold". Consensus price targets imply 23.2% upside for CRBG (target: $34) vs 4.7% for PRU (target: $104). For income investors, PRU offers the higher dividend yield at 5.54% vs CRBG's 3.45%.
| Metric | CRBGCorebridge Financ… | PRUPrudential Financ… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $33.83 | $104.13 |
| # AnalystsCovering analysts | 18 | 37 |
| Dividend YieldAnnual dividend ÷ price | +3.5% | +5.5% |
| Dividend StreakConsecutive years of raises | 1 | 8 |
| Dividend / ShareAnnual DPS | $0.95 | $5.50 |
| Buyback YieldShare repurchases ÷ mkt cap | +16.9% | +2.9% |
PRU leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
PRU leads in 4 of 6 categories (Valuation Metrics, Profitability & Efficiency). CRBG leads in 2 (Income & Cash Flow, Total Returns).
Best OverallPrudential Financial, Inc. (PRU)Leads 4 of 6 categories
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CRBG vs PRU: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is CRBG or PRU a better buy right now?
For growth investors, Corebridge Financial, Inc.
(CRBG) is the stronger pick with 7. 9% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Prudential Financial, Inc. (PRU) offers the better valuation at 9. 7x trailing P/E (7. 3x forward), making it the more compelling value choice. Analysts rate Corebridge Financial, Inc. (CRBG) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CRBG or PRU?
On forward P/E, Corebridge Financial, Inc.
is actually cheaper at 5. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — CRBG or PRU?
Over the past 5 years, Corebridge Financial, Inc.
(CRBG) delivered a total return of +57. 9%, compared to +17. 7% for Prudential Financial, Inc. (PRU). Over 10 years, the gap is even starker: PRU returned +89. 0% versus CRBG's +57. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CRBG or PRU?
By beta (market sensitivity over 5 years), Prudential Financial, Inc.
(PRU) is the lower-risk stock at 0. 97β versus Corebridge Financial, Inc. 's 1. 47β — meaning CRBG is approximately 51% more volatile than PRU relative to the S&P 500. On balance sheet safety, Prudential Financial, Inc. (PRU) carries a lower debt/equity ratio of 65% versus 78% for Corebridge Financial, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CRBG or PRU?
By revenue growth (latest reported year), Corebridge Financial, Inc.
(CRBG) is pulling ahead at 7. 9% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Prudential Financial, Inc. grew EPS 36. 3% year-over-year, compared to -118. 3% for Corebridge Financial, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CRBG or PRU?
Prudential Financial, Inc.
(PRU) is the more profitable company, earning 5. 9% net margin versus -12. 7% for Corebridge Financial, Inc. — meaning it keeps 5. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRU leads at 7. 9% versus -18. 7% for CRBG. At the gross margin level — before operating expenses — CRBG leads at 80. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CRBG or PRU more undervalued right now?
On forward earnings alone, Corebridge Financial, Inc.
(CRBG) trades at 5. 6x forward P/E versus 7. 3x for Prudential Financial, Inc. — 1. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRBG: 23. 2% to $33. 83.
08Which pays a better dividend — CRBG or PRU?
All stocks in this comparison pay dividends.
Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 3. 5% for Corebridge Financial, Inc. (CRBG).
09Is CRBG or PRU better for a retirement portfolio?
For long-horizon retirement investors, Prudential Financial, Inc.
(PRU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 97), 5. 5% yield). Both have compounded well over 10 years (PRU: +89. 0%, CRBG: +57. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CRBG and PRU?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CRBG is a mid-cap income-oriented stock; PRU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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