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CRI vs AMZN vs WMT vs TGT vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CRI
Carter's, Inc.

Apparel - Retail

Consumer CyclicalNYSE • US
Market Cap$1.30B
5Y Perf.-58.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.93T
5Y Perf.+123.3%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+215.3%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.06B
5Y Perf.+2.4%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$143.40B
5Y Perf.+45.8%

CRI vs AMZN vs WMT vs TGT vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CRI logoCRI
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
SHOP logoSHOP
IndustryApparel - RetailSpecialty RetailSpecialty RetailDiscount StoresSoftware - Application
Market Cap$1.30B$2.93T$1.04T$57.06B$143.40B
Revenue (TTM)$2.95B$742.78B$703.06B$106.25B$12.37B
Net Income (TTM)$91M$90.80B$22.91B$4.04B$1.33B
Gross Margin44.7%50.6%24.9%27.3%48.0%
Operating Margin5.0%11.5%4.1%5.3%13.3%
Forward P/E10.7x31.4x44.8x15.7x60.1x
Total Debt$1.21B$152.99B$67.09B$5.59B$188M
Cash & Equiv.$487M$86.81B$10.73B$5.49B$1.53B

CRI vs AMZN vs WMT vs TGT vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CRI
AMZN
WMT
TGT
SHOP
StockMay 20May 26Return
Carter's, Inc. (CRI)10041.1-58.9%
Amazon.com, Inc. (AMZN)100223.3+123.3%
Walmart Inc. (WMT)100315.3+215.3%
Target Corporation (TGT)100102.4+2.4%
Shopify Inc. (SHOP)100145.8+45.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: CRI vs AMZN vs WMT vs TGT vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Carter's, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT and SHOP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
CRI
Carter's, Inc.
The Defensive Pick

CRI is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 1.35, yield 4.5%, current ratio 2.51x
  • Lower P/E (10.7x vs 60.1x)
  • 4.5% yield, vs WMT's 0.7%, (2 stocks pay no dividend)
Best for: defensive
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • PEG 1.12 vs CRI's 15.03
  • 12.2% margin vs CRI's 3.1%
  • +42.0% vs CRI's +5.5%
Best for: growth exposure and valuation efficiency
WMT
Walmart Inc.
The Income Pick

WMT ranks third and is worth considering specifically for income & stability.

  • Dividend streak 37 yrs, beta 0.11, yield 0.7%
  • Beta 0.11 vs SHOP's 2.49
Best for: income & stability
TGT
Target Corporation
The Defensive Pick

TGT is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.94, Low D/E 34.6%, current ratio 0.94x
Best for: sleep-well-at-night
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP is the clearest fit if your priority is long-term compounding.

  • 40.8% 10Y total return vs AMZN's 7.0%
  • 30.1% revenue growth vs TGT's -1.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs TGT's -1.7%
ValueCRI logoCRILower P/E (10.7x vs 60.1x)
Quality / MarginsAMZN logoAMZN12.2% margin vs CRI's 3.1%
Stability / SafetyWMT logoWMTBeta 0.11 vs SHOP's 2.49
DividendsCRI logoCRI4.5% yield, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+42.0% vs CRI's +5.5%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs CRI's 3.6%, ROIC 14.7% vs 6.7%

CRI vs AMZN vs WMT vs TGT vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CRICarter's, Inc.
FY 2025
Baby
43.5%$1.3B
Playclothes
31.6%$915M
Other Products
12.8%$372M
Sleepwear
12.1%$352M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

CRI vs AMZN vs WMT vs TGT vs SHOP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCRILAGGINGTGT

Income & Cash Flow (Last 12 Months)

Evenly matched — AMZN and SHOP each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 251.8x CRI's $2.9B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to CRI's 3.1%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$2.9B$742.8B$703.1B$106.2B$12.4B
EBITDAEarnings before interest/tax$188M$155.9B$42.8B$8.7B$1.7B
Net IncomeAfter-tax profit$91M$90.8B$22.9B$4.0B$1.3B
Free Cash FlowCash after capex$127M-$2.5B$15.3B$2.9B$2.1B
Gross MarginGross profit ÷ Revenue+44.7%+50.6%+24.9%+27.3%+48.0%
Operating MarginEBIT ÷ Revenue+5.0%+11.5%+4.1%+5.3%+13.3%
Net MarginNet income ÷ Revenue+3.1%+12.2%+3.3%+3.8%+10.8%
FCF MarginFCF ÷ Revenue+4.3%-0.3%+2.2%+2.8%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year+8.1%+16.6%+5.8%+3.2%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-7.0%+74.8%+35.1%+23.7%+15.1%
Evenly matched — AMZN and SHOP each lead in 3 of 6 comparable metrics.

Valuation Metrics

CRI leads this category, winning 5 of 7 comparable metrics.

At 13.6x trailing earnings, CRI trades at a 88% valuation discount to SHOP's 117.6x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs CRI's 15.03x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Market CapShares × price$1.3B$2.93T$1.04T$57.1B$143.4B
Enterprise ValueMkt cap + debt − cash$2.0B$3.00T$1.10T$57.2B$142.1B
Trailing P/EPrice ÷ TTM EPS13.64x38.03x47.76x15.41x117.56x
Forward P/EPrice ÷ next-FY EPS est.10.67x31.41x44.77x15.66x60.15x
PEG RatioP/E ÷ EPS growth rate15.03x1.36x4.34x4.01x
EV / EBITDAEnterprise value multiple10.18x20.58x24.88x7.22x94.76x
Price / SalesMarket cap ÷ Revenue0.45x4.09x1.46x0.54x12.41x
Price / BookPrice ÷ Book value/share1.35x7.18x10.47x3.53x10.70x
Price / FCFMarket cap ÷ FCF18.97x381.09x25.00x20.13x71.45x
CRI leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

SHOP leads this category, winning 4 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $10 for CRI. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRI's 1.31x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs CRI's 5/9, reflecting solid financial health.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity+10.1%+23.3%+22.3%+26.1%+10.5%
ROA (TTM)Return on assets+3.6%+11.5%+7.9%+6.9%+9.0%
ROICReturn on invested capital+6.7%+14.7%+14.7%+16.7%+9.4%
ROCEReturn on capital employed+7.2%+15.3%+17.5%+13.6%+11.4%
Piotroski ScoreFundamental quality 0–956666
Debt / EquityFinancial leverage1.31x0.37x0.67x0.35x0.01x
Net DebtTotal debt minus cash$725M$66.2B$56.4B$104M-$1.3B
Cash & Equiv.Liquid assets$487M$86.8B$10.7B$5.5B$1.5B
Total DebtShort + long-term debt$1.2B$153.0B$67.1B$5.6B$188M
Interest CoverageEBIT ÷ Interest expense3.12x39.96x11.85x12.40x
SHOP leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,660 today (with dividends reinvested), compared to $4,538 for CRI. Over the past 12 months, AMZN leads with a +42.0% total return vs CRI's +5.5%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.7% vs CRI's -14.4% — a key indicator of consistent wealth creation.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date+7.2%+20.4%+16.1%+25.7%-29.7%
1-Year ReturnPast 12 months+5.5%+42.0%+35.1%+33.9%+17.6%
3-Year ReturnCumulative with dividends-37.3%+157.7%+161.3%-11.4%+71.6%
5-Year ReturnCumulative with dividends-54.6%+70.9%+186.6%-31.7%+2.3%
10-Year ReturnCumulative with dividends-47.4%+702.2%+501.4%+98.7%+4076.3%
CAGR (3Y)Annualised 3-year return-14.4%+37.1%+37.7%-4.0%+19.7%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than SHOP's 2.49 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.9% from its 52-week high vs SHOP's 60.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5001.35x1.50x0.11x0.94x2.49x
52-Week HighHighest price in past year$44.44$278.56$134.69$133.07$182.19
52-Week LowLowest price in past year$23.38$188.82$91.89$83.44$88.14
% of 52W HighCurrent price vs 52-week peak+79.5%+97.9%+96.8%+94.1%+60.7%
RSI (14)Momentum oscillator 0–10048.674.256.250.541.7
Avg Volume (50D)Average daily shares traded1.2M45.2M17.1M4.5M8.7M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CRI and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: CRI as "Buy", AMZN as "Buy", WMT as "Buy", TGT as "Hold", SHOP as "Buy". Consensus price targets imply 41.9% upside for SHOP (target: $157) vs -7.8% for TGT (target: $115). For income investors, CRI offers the higher dividend yield at 4.50% vs WMT's 0.72%.

MetricCRI logoCRICarter's, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$37.00$306.77$137.22$115.44$156.79
# AnalystsCovering analysts2494645963
Dividend YieldAnnual dividend ÷ price+4.5%+0.7%+3.6%
Dividend StreakConsecutive years of raises03722
Dividend / ShareAnnual DPS$1.59$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.8%+0.7%0.0%
Evenly matched — CRI and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

CRI leads in 1 of 6 categories (Valuation Metrics). SHOP leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallCarter's, Inc. (CRI)Leads 1 of 6 categories
Loading custom metrics...

CRI vs AMZN vs WMT vs TGT vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CRI or AMZN or WMT or TGT or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Carter's, Inc. (CRI) offers the better valuation at 13. 6x trailing P/E (10. 7x forward), making it the more compelling value choice. Analysts rate Carter's, Inc. (CRI) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CRI or AMZN or WMT or TGT or SHOP?

On trailing P/E, Carter's, Inc.

(CRI) is the cheapest at 13. 6x versus Shopify Inc. at 117. 6x. On forward P/E, Carter's, Inc. is actually cheaper at 10. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 12x versus Carter's, Inc. 's 15. 03x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — CRI or AMZN or WMT or TGT or SHOP?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 6%, compared to -54. 6% for Carter's, Inc. (CRI). Over 10 years, the gap is even starker: SHOP returned +40. 8% versus CRI's -47. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CRI or AMZN or WMT or TGT or SHOP?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 11β versus Shopify Inc. 's 2. 49β — meaning SHOP is approximately 2219% more volatile than WMT relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 131% for Carter's, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CRI or AMZN or WMT or TGT or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -49. 4% for Carter's, Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CRI or AMZN or WMT or TGT or SHOP?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus 4. 2% for WMT. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CRI or AMZN or WMT or TGT or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 12x versus Carter's, Inc. 's 15. 03x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Carter's, Inc. (CRI) trades at 10. 7x forward P/E versus 60. 1x for Shopify Inc. — 49. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 41. 9% to $156. 79.

08

Which pays a better dividend — CRI or AMZN or WMT or TGT or SHOP?

In this comparison, CRI (4.

5% yield), TGT (3. 6% yield), WMT (0. 7% yield) pay a dividend. AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is CRI or AMZN or WMT or TGT or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 11), 0. 7% yield, +501. 4% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 49 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +501. 4%, SHOP: +40. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CRI and AMZN and WMT and TGT and SHOP?

These companies operate in different sectors (CRI (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CRI is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; SHOP is a mid-cap high-growth stock. CRI, WMT, TGT pay a dividend while AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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CRI

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
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TGT

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
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SHOP

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
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Custom Screen

Beat Both

Find stocks that outperform CRI and AMZN and WMT and TGT and SHOP on the metrics below

Revenue Growth>
%
(CRI: 8.1% · AMZN: 16.6%)
Net Margin>
%
(CRI: 3.1% · AMZN: 12.2%)
P/E Ratio<
x
(CRI: 13.6x · AMZN: 38.0x)

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