Comprehensive Stock Comparison
Compare Salesforce, Inc. (CRM) vs Uber Technologies, Inc. (UBER) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | UBER | 18.3% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (16.5x vs 22.4x) |
| Quality / Margins | UBER | 19.3% net margin vs CRM's 18.0% |
| Stability / Safety | CRM | Beta 1.04 vs UBER's 1.12, lower leverage |
| Dividends | CRM | 0.9% yield; 2-year raise streak; UBER pays no meaningful dividend |
| Momentum (1Y) | UBER | -0.8% vs CRM's -34.0% |
| Efficiency (ROA) | UBER | 16.3% ROA vs CRM's 6.6%, ROIC 13.6% vs 10.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Uber operates a global platform connecting riders with drivers for transportation and connecting consumers with restaurants and stores for delivery services. It generates revenue primarily from its Mobility segment — taking a commission from ride fares — and its Delivery segment — taking fees from restaurant and grocery orders, with both segments contributing roughly equal shares. Its key advantage is its massive two-sided network effect — the more drivers and restaurants on the platform, the better the service for consumers, creating a powerful moat that's difficult for competitors to replicate at scale.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CRM leads in 2 of 6 categories (Financial Metrics, Valuation Metrics). UBER leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
Financial Metrics (TTM)
UBER and CRM operate at a comparable scale, with $52.0B and $41.5B in trailing revenue. Profitability is closely matched — net margins range from 19.3% (UBER) to 18.0% (CRM). On growth, UBER holds the edge at +20.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| RevenueTrailing 12 months | $41.5B | $52.0B |
| EBITDAEarnings before interest/tax | $11.4B | $6.3B |
| Net IncomeAfter-tax profit | $7.5B | $10.1B |
| Free Cash FlowCash after capex | $14.4B | $9.8B |
| Gross MarginGross profit ÷ Revenue | +77.7% | +39.8% |
| Operating MarginEBIT ÷ Revenue | +21.5% | +10.7% |
| Net MarginNet income ÷ Revenue | +18.0% | +19.3% |
| FCF MarginFCF ÷ Revenue | +34.7% | +18.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.1% | +20.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +18.3% | -95.6% |
Valuation Metrics
At 16.0x trailing earnings, UBER trades at a 36% valuation discount to CRM's 25.0x P/E. On an enterprise value basis, CRM's 20.9x EV/EBITDA is more attractive than UBER's 25.8x.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| Market CapShares × price | $187.4B | $156.7B |
| Enterprise ValueMkt cap + debt − cash | $186.8B | $162.4B |
| Trailing P/EPrice ÷ TTM EPS | 24.97x | 16.01x |
| Forward P/EPrice ÷ next-FY EPS est. | 16.54x | 22.40x |
| PEG RatioP/E ÷ EPS growth rate | 2.04x | — |
| EV / EBITDAEnterprise value multiple | 20.95x | 25.77x |
| Price / SalesMarket cap ÷ Revenue | 4.51x | 3.01x |
| Price / BookPrice ÷ Book value/share | 3.15x | 5.66x |
| Price / FCFMarket cap ÷ FCF | 13.01x | 16.05x |
Profitability & Efficiency
UBER delivers a 35.8% return on equity — every $100 of shareholder capital generates $36 in annual profit, vs $13 for CRM. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to UBER's 0.48x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs UBER's 7/9, reflecting strong financial health.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| ROE (TTM)Return on equity | +12.6% | +35.8% |
| ROA (TTM)Return on assets | +6.6% | +16.3% |
| ROICReturn on invested capital | +10.9% | +13.6% |
| ROCEReturn on capital employed | +11.9% | +12.5% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 7 |
| Debt / EquityFinancial leverage | 0.11x | 0.48x |
| Net DebtTotal debt minus cash | -$590M | -$6.3B |
| Cash & Equiv.Liquid assets | $7.3B | $7.7B |
| Total DebtShort + long-term debt | $6.7B | $13.5B |
| Interest CoverageEBIT ÷ Interest expense | 44.14x | 17.29x |
Total Returns (with DRIP)
A $10,000 investment in UBER five years ago would be worth $13,864 today (with dividends reinvested), compared to $9,104 for CRM. Over the past 12 months, UBER leads with a -0.8% total return vs CRM's -34.0%. The 3-year compound annual growth rate (CAGR) favors UBER at 31.4% vs CRM's 6.6% — a key indicator of consistent wealth creation.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| YTD ReturnYear-to-date | -23.2% | -9.0% |
| 1-Year ReturnPast 12 months | -34.0% | -0.8% |
| 3-Year ReturnCumulative with dividends | +21.1% | +126.8% |
| 5-Year ReturnCumulative with dividends | -9.0% | +38.6% |
| 10-Year ReturnCumulative with dividends | +192.3% | +81.4% |
| CAGR (3Y)Annualised 3-year return | +6.6% | +31.4% |
Risk & Volatility
CRM is the less volatile stock with a 1.04 beta — it tends to amplify market swings less than UBER's 1.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. UBER currently trades 73.9% from its 52-week high vs CRM's 64.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.04x | 1.12x |
| 52-Week HighHighest price in past year | $303.07 | $101.99 |
| 52-Week LowLowest price in past year | $174.57 | $60.63 |
| % of 52W HighCurrent price vs 52-week peak | +64.3% | +73.9% |
| RSI (14)Momentum oscillator 0–100 | 47.5 | 47.6 |
| Avg Volume (50D)Average daily shares traded | 8.6M | 17.0M |
Analyst Outlook
Wall Street rates CRM as "Buy" and UBER as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $299) vs 39.3% for UBER (target: $105). CRM is the only dividend payer here at 0.85% yield — a key consideration for income-focused portfolios.
| Metric | CRMSalesforce, Inc. | UBERUber Technologies… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $299.00 | $105.04 |
| # AnalystsCovering analysts | 97 | 61 |
| Dividend YieldAnnual dividend ÷ price | +0.9% | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | $1.66 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.7% | +4.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 100 | 119.26 | +19.3% |
| Uber Technologies, … (UBER) | 100 | 246.09 | +146.1% |
Uber Technologies, … (UBER) returned +39% over 5 years vs Salesforce, Inc. (CRM)'s -9%. A $10,000 investment in UBER 5 years ago would be worth $13,864 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
| Uber Technologies, … (UBER) | $7.9B | $52.0B | +555.8% |
Salesforce, Inc.'s revenue grew from $8.4B (2017) to $41.5B (2026) — a 19.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
| Uber Technologies, … (UBER) | -50.8% | 19.3% | +138.0% |
Salesforce, Inc.'s net margin went from 4% (2017) to 18% (2026).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 393.2 | 25 | -93.6% |
| Uber Technologies, … (UBER) | 70.8 | 17.3 | -75.6% |
Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x. Uber Technologies, Inc. has traded in a 13x–71x P/E range over 3 years; current trailing P/E is ~16x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
| Uber Technologies, … (UBER) | -2.38 | 4.71 | +297.9% |
Salesforce, Inc.'s EPS grew from $0.26 (2017) to $7.80 (2026) — a 46% CAGR.
Chart 6Free Cash Flow — 5 Years
Salesforce, Inc. generated $14B FCF in 2026 (+252% vs 2021). Uber Technologies, Inc. generated $10B FCF in 2025 (+1414% vs 2021).
CRM vs UBER: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is CRM or UBER a better buy right now?
Uber Technologies, Inc. (UBER) offers the better valuation at 16.0x trailing P/E (22.4x forward), making it the more compelling value choice. Analysts rate Salesforce, Inc. (CRM) a "Buy" — based on 97 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CRM or UBER?
On trailing P/E, Uber Technologies, Inc. (UBER) is the cheapest at 16.0x versus Salesforce, Inc. at 25.0x. On forward P/E, Salesforce, Inc. is actually cheaper at 16.5x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — CRM or UBER?
Over the past 5 years, Uber Technologies, Inc. (UBER) delivered a total return of +38.6%, compared to -9.0% for Salesforce, Inc. (CRM). A $10,000 investment in UBER five years ago would be worth approximately $14K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +192.3% versus UBER's +81.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CRM or UBER?
By beta (market sensitivity over 5 years), Salesforce, Inc. (CRM) is the lower-risk stock at 1.04β versus Uber Technologies, Inc.'s 1.12β — meaning UBER is approximately 8% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 48% for Uber Technologies, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — CRM or UBER?
Uber Technologies, Inc. (UBER) is the more profitable company, earning 19.3% net margin versus 18.0% for Salesforce, Inc. — meaning it keeps 19.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21.5% versus 10.7% for UBER. At the gross margin level — before operating expenses — CRM leads at 77.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is CRM or UBER more undervalued right now?
On forward earnings alone, Salesforce, Inc. (CRM) trades at 16.5x forward P/E versus 22.4x for Uber Technologies, Inc. — 5.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53.5% to $299.00.
07Which pays a better dividend — CRM or UBER?
In this comparison, CRM (0.9% yield) pays a dividend. UBER does not pay a meaningful dividend and should not be held primarily for income.
08Is CRM or UBER better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc. (CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.04), 0.9% yield, +192.3% 10Y return). Both have compounded well over 10 years (CRM: +192.3%, UBER: +81.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between CRM and UBER?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: CRM is a mid-cap quality compounder stock; UBER is a mid-cap deep-value stock. CRM pays a dividend while UBER does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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