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Stock Comparison

CUK vs MAR vs HLT vs H vs VAC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CUK
Carnival Corporation & plc

Leisure

Consumer CyclicalNYSE • US
Market Cap$38.51B
5Y Perf.+103.0%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.13B
5Y Perf.+308.7%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.11B
5Y Perf.+308.6%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.01B
5Y Perf.+204.2%
VAC
Marriott Vacations Worldwide Corporation

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • US
Market Cap$2.65B
5Y Perf.-19.8%

CUK vs MAR vs HLT vs H vs VAC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CUK logoCUK
MAR logoMAR
HLT logoHLT
H logoH
VAC logoVAC
IndustryLeisureTravel LodgingTravel LodgingTravel LodgingGambling, Resorts & Casinos
Market Cap$38.51B$93.13B$72.11B$16.01B$2.65B
Revenue (TTM)$26.62B$26.58B$12.28B$6.22B$4.64B
Net Income (TTM)$2.76B$2.58B$1.54B$-34M$-342M
Gross Margin37.4%21.4%44.3%17.6%50.3%
Operating Margin16.8%16.0%23.1%9.2%10.8%
Forward P/E12.4x30.5x35.0x49.5x10.5x
Total Debt$27.99B$17.08B$15.67B$4.80B$5.75B
Cash & Equiv.$1.93B$358M$970M$788M$733M

CUK vs MAR vs HLT vs H vs VACLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CUK
MAR
HLT
H
VAC
StockMay 20May 26Return
Carnival Corporatio… (CUK)100203.0+103.0%
Marriott Internatio… (MAR)100408.7+308.7%
Hilton Worldwide Ho… (HLT)100408.6+308.6%
Hyatt Hotels Corpor… (H)100304.2+204.2%
Marriott Vacations … (VAC)10080.2-19.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: CUK vs MAR vs HLT vs H vs VAC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HLT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Marriott Vacations Worldwide Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. CUK and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CUK
Carnival Corporation & plc
The Growth Play

CUK ranks third and is worth considering specifically for growth exposure.

  • Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
  • +49.6% vs VAC's +24.8%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR is the clearest fit if your priority is income & stability.

  • Dividend streak 4 yrs, beta 1.11, yield 0.8%
Best for: income & stability
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 6.1% 10Y total return vs MAR's 432.2%
  • 12.6% margin vs VAC's -7.4%
  • Beta 0.93 vs CUK's 2.30
  • 9.4% ROA vs VAC's -3.5%, ROIC 24.7% vs 5.7%
Best for: long-term compounding
H
Hyatt Hotels Corporation
The Defensive Pick

H is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.39, current ratio 58.02x
  • 117.0% revenue growth vs VAC's 1.3%
Best for: sleep-well-at-night
VAC
Marriott Vacations Worldwide Corporation
The Defensive Pick

VAC is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 1.83, yield 4.1%, current ratio 17.74x
  • Lower P/E (10.5x vs 49.5x)
  • 4.1% yield, 4-year raise streak, vs MAR's 0.8%, (1 stock pays no dividend)
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs VAC's 1.3%
ValueVAC logoVACLower P/E (10.5x vs 49.5x)
Quality / MarginsHLT logoHLT12.6% margin vs VAC's -7.4%
Stability / SafetyHLT logoHLTBeta 0.93 vs CUK's 2.30
DividendsVAC logoVAC4.1% yield, 4-year raise streak, vs MAR's 0.8%, (1 stock pays no dividend)
Momentum (1Y)CUK logoCUK+49.6% vs VAC's +24.8%
Efficiency (ROA)HLT logoHLT9.4% ROA vs VAC's -3.5%, ROIC 24.7% vs 5.7%

CUK vs MAR vs HLT vs H vs VAC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CUKCarnival Corporation & plc
FY 2025
Cruise Passenger Ticket
65.4%$17.4B
Cruise Onboard And Other
34.6%$9.2B
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000
VACMarriott Vacations Worldwide Corporation
FY 2025
Time Share
38.2%$1.5B
Management And Exchange
22.4%$860M
Rental
17.0%$650M
Service, Other
9.3%$358M
Ancillary Revenues
7.2%$276M
Management Service
5.9%$226M

CUK vs MAR vs HLT vs H vs VAC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVACLAGGINGH

Income & Cash Flow (Last 12 Months)

HLT leads this category, winning 3 of 6 comparable metrics.

CUK is the larger business by revenue, generating $26.6B annually — 5.7x VAC's $4.6B. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to VAC's -7.4%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
RevenueTrailing 12 months$26.6B$26.6B$12.3B$6.2B$4.6B
EBITDAEarnings before interest/tax$7.3B$4.5B$3.0B$899M$591M
Net IncomeAfter-tax profit$2.8B$2.6B$1.5B-$34M-$342M
Free Cash FlowCash after capex$2.6B$3.1B$2.2B$63M-$23M
Gross MarginGross profit ÷ Revenue+37.4%+21.4%+44.3%+17.6%+50.3%
Operating MarginEBIT ÷ Revenue+16.8%+16.0%+23.1%+9.2%+10.8%
Net MarginNet income ÷ Revenue+10.4%+9.7%+12.6%-0.5%-7.4%
FCF MarginFCF ÷ Revenue+9.8%+11.7%+17.8%+1.0%-0.5%
Rev. Growth (YoY)Latest quarter vs prior year+6.6%+6.2%+9.0%+108.7%+4.8%
EPS Growth (YoY)Latest quarter vs prior year+82.4%+0.8%+35.0%+95.0%-56.6%
HLT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

VAC leads this category, winning 3 of 6 comparable metrics.

At 13.6x trailing earnings, CUK trades at a 74% valuation discount to HLT's 51.8x P/E. On an enterprise value basis, CUK's 8.9x EV/EBITDA is more attractive than HLT's 30.2x.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
Market CapShares × price$38.5B$93.1B$72.1B$16.0B$2.6B
Enterprise ValueMkt cap + debt − cash$64.6B$109.9B$86.8B$20.0B$7.7B
Trailing P/EPrice ÷ TTM EPS13.60x37.22x51.76x-310.37x-8.73x
Forward P/EPrice ÷ next-FY EPS est.12.45x30.52x35.00x49.52x10.47x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple8.88x24.75x30.25x22.59x10.90x
Price / SalesMarket cap ÷ Revenue1.45x3.56x5.99x2.24x0.53x
Price / BookPrice ÷ Book value/share3.14x4.37x1.35x
Price / FCFMarket cap ÷ FCF14.77x35.71x35.56x100.67x
VAC leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 4 of 9 comparable metrics.

CUK delivers a 22.5% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-15 for VAC. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to VAC's 2.89x. On the Piotroski fundamental quality scale (0–9), CUK scores 7/9 vs VAC's 5/9, reflecting strong financial health.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
ROE (TTM)Return on equity+22.5%-0.9%-15.3%
ROA (TTM)Return on assets+5.3%+9.3%+9.4%-0.2%-3.5%
ROICReturn on invested capital+8.9%+25.0%+24.7%+5.8%+5.7%
ROCEReturn on capital employed+11.8%+22.6%+19.0%+4.7%+6.1%
Piotroski ScoreFundamental quality 0–977755
Debt / EquityFinancial leverage2.28x1.31x2.89x
Net DebtTotal debt minus cash$26.1B$16.7B$14.7B$4.0B$5.0B
Cash & Equiv.Liquid assets$1.9B$358M$970M$788M$733M
Total DebtShort + long-term debt$28.0B$17.1B$15.7B$4.8B$5.8B
Interest CoverageEBIT ÷ Interest expense3.09x5.20x4.42x1.28x-1.31x
MAR leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CUK leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,253 today (with dividends reinvested), compared to $5,287 for VAC. Over the past 12 months, CUK leads with a +49.6% total return vs VAC's +24.8%. The 3-year compound annual growth rate (CAGR) favors CUK at 42.7% vs VAC's -12.4% — a key indicator of consistent wealth creation.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
YTD ReturnYear-to-date-10.0%+12.9%+8.2%+1.3%+32.4%
1-Year ReturnPast 12 months+49.6%+37.2%+30.5%+32.5%+24.8%
3-Year ReturnCumulative with dividends+190.4%+102.6%+118.9%+43.8%-32.9%
5-Year ReturnCumulative with dividends+21.5%+157.3%+162.5%+115.1%-47.1%
10-Year ReturnCumulative with dividends-31.6%+432.2%+608.0%+249.0%+61.5%
CAGR (3Y)Annualised 3-year return+42.7%+26.5%+29.8%+12.9%-12.4%
CUK leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than CUK's 2.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.9% from its 52-week high vs CUK's 81.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
Beta (5Y)Sensitivity to S&P 5002.30x1.11x0.93x1.39x1.83x
52-Week HighHighest price in past year$33.72$380.00$344.75$180.53$86.33
52-Week LowLowest price in past year$18.16$253.56$240.76$124.82$44.58
% of 52W HighCurrent price vs 52-week peak+81.5%+92.9%+91.9%+92.8%+89.3%
RSI (14)Momentum oscillator 0–10053.548.750.060.860.7
Avg Volume (50D)Average daily shares traded3.3M1.5M1.6M790K535K
Evenly matched — MAR and HLT each lead in 1 of 2 comparable metrics.

Analyst Outlook

VAC leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CUK as "Buy", MAR as "Hold", HLT as "Buy", H as "Hold", VAC as "Buy". Consensus price targets imply 13.5% upside for H (target: $190) vs 6.8% for HLT (target: $338). For income investors, VAC offers the higher dividend yield at 4.09% vs HLT's 0.19%.

MetricCUK logoCUKCarnival Corporat…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…VAC logoVACMarriott Vacation…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHoldBuy
Price TargetConsensus 12-month target$388.08$338.45$190.30$85.00
# AnalystsCovering analysts3652494918
Dividend YieldAnnual dividend ÷ price+0.8%+0.2%+0.4%+4.1%
Dividend StreakConsecutive years of raises04034
Dividend / ShareAnnual DPS$2.67$0.60$0.60$3.15
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.5%+4.5%+2.0%+2.3%
VAC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

VAC leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). HLT leads in 1 (Income & Cash Flow). 1 tied.

Best OverallMarriott Vacations Worldwid… (VAC)Leads 2 of 6 categories
Loading custom metrics...

CUK vs MAR vs HLT vs H vs VAC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CUK or MAR or HLT or H or VAC a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 1. 3% for Marriott Vacations Worldwide Corporation (VAC). Carnival Corporation & plc (CUK) offers the better valuation at 13. 6x trailing P/E (12. 4x forward), making it the more compelling value choice. Analysts rate Carnival Corporation & plc (CUK) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CUK or MAR or HLT or H or VAC?

On trailing P/E, Carnival Corporation & plc (CUK) is the cheapest at 13.

6x versus Hilton Worldwide Holdings Inc. at 51. 8x. On forward P/E, Marriott Vacations Worldwide Corporation is actually cheaper at 10. 5x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CUK or MAR or HLT or H or VAC?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +162. 5%, compared to -47. 1% for Marriott Vacations Worldwide Corporation (VAC). Over 10 years, the gap is even starker: HLT returned +608. 0% versus CUK's -31. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CUK or MAR or HLT or H or VAC?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 93β versus Carnival Corporation & plc's 2. 30β — meaning CUK is approximately 147% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 3% for Marriott Vacations Worldwide Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — CUK or MAR or HLT or H or VAC?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 1. 3% for Marriott Vacations Worldwide Corporation (VAC). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to -257. 4% for Marriott Vacations Worldwide Corporation. Over a 3-year CAGR, CUK leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CUK or MAR or HLT or H or VAC?

Hilton Worldwide Holdings Inc.

(HLT) is the more profitable company, earning 12. 1% net margin versus -6. 1% for Marriott Vacations Worldwide Corporation — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — HLT leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CUK or MAR or HLT or H or VAC more undervalued right now?

On forward earnings alone, Marriott Vacations Worldwide Corporation (VAC) trades at 10.

5x forward P/E versus 49. 5x for Hyatt Hotels Corporation — 39. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for H: 13. 5% to $190. 30.

08

Which pays a better dividend — CUK or MAR or HLT or H or VAC?

In this comparison, VAC (4.

1% yield), MAR (0. 8% yield), H (0. 4% yield), HLT (0. 2% yield) pay a dividend. CUK does not pay a meaningful dividend and should not be held primarily for income.

09

Is CUK or MAR or HLT or H or VAC better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 11), 0. 8% yield, +432. 2% 10Y return). Carnival Corporation & plc (CUK) carries a higher beta of 2. 30 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +432. 2%, CUK: -31. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CUK and MAR and HLT and H and VAC?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CUK is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock; H is a mid-cap high-growth stock; VAC is a small-cap income-oriented stock. MAR, VAC pay a dividend while CUK, HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

CUK

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
Run This Screen
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
Run This Screen
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
Run This Screen
Stocks Like

VAC

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 30%
  • Dividend Yield > 1.6%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform CUK and MAR and HLT and H and VAC on the metrics below

Revenue Growth>
%
(CUK: 6.6% · MAR: 6.2%)
Net Margin>
%
(CUK: 10.4% · MAR: 9.7%)
P/E Ratio<
x
(CUK: 13.6x · MAR: 37.2x)

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