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Stock Comparison

DKNG vs NFLX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DKNG
DraftKings Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$11.86B
5Y Perf.-39.7%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.03B
5Y Perf.+110.3%

DKNG vs NFLX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DKNG logoDKNG
NFLX logoNFLX
IndustryGambling, Resorts & CasinosEntertainment
Market Cap$11.86B$374.03B
Revenue (TTM)$6.05B$45.18B
Net Income (TTM)$4M$10.98B
Gross Margin41.3%48.5%
Operating Margin-0.2%29.5%
Forward P/E94.0x24.8x
Total Debt$1.93B$14.46B
Cash & Equiv.$1.60B$9.03B

DKNG vs NFLXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DKNG
NFLX
StockMay 20May 26Return
DraftKings Inc. (DKNG)10060.3-39.7%
Netflix, Inc. (NFLX)100210.3+110.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: DKNG vs NFLX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. DraftKings Inc. is the stronger pick specifically for growth and revenue expansion. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DKNG
DraftKings Inc.
The Growth Play

DKNG is the clearest fit if your priority is growth exposure.

  • Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
  • 27.0% revenue growth vs NFLX's 15.9%
Best for: growth exposure
NFLX
Netflix, Inc.
The Income Pick

NFLX carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.39
  • 8.7% 10Y total return vs DKNG's 144.1%
  • Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDKNG logoDKNG27.0% revenue growth vs NFLX's 15.9%
ValueNFLX logoNFLXLower P/E (24.8x vs 94.0x)
Quality / MarginsNFLX logoNFLX24.3% margin vs DKNG's 0.1%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs DKNG's 1.12, lower leverage
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)NFLX logoNFLX-22.4% vs DKNG's -28.8%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs DKNG's 0.1%, ROIC 29.8% vs -0.9%

DKNG vs NFLX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DKNGDraftKings Inc.
FY 2025
Product and Service, Other
100.0%$423M
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B

DKNG vs NFLX — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGDKNG

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 4 of 6 comparable metrics.

NFLX is the larger business by revenue, generating $45.2B annually — 7.5x DKNG's $6.1B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to DKNG's 0.1%. On growth, DKNG holds the edge at +42.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
RevenueTrailing 12 months$6.1B$45.2B
EBITDAEarnings before interest/tax$266M$30.1B
Net IncomeAfter-tax profit$4M$11.0B
Free Cash FlowCash after capex$612M$9.5B
Gross MarginGross profit ÷ Revenue+41.3%+48.5%
Operating MarginEBIT ÷ Revenue-0.2%+29.5%
Net MarginNet income ÷ Revenue+0.1%+24.3%
FCF MarginFCF ÷ Revenue+10.1%+20.9%
Rev. Growth (YoY)Latest quarter vs prior year+42.8%+17.6%
EPS Growth (YoY)Latest quarter vs prior year+192.9%+31.1%
NFLX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — DKNG and NFLX each lead in 3 of 6 comparable metrics.

On an enterprise value basis, NFLX's 12.6x EV/EBITDA is more attractive than DKNG's 46.9x.

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
Market CapShares × price$11.9B$374.0B
Enterprise ValueMkt cap + debt − cash$12.2B$379.5B
Trailing P/EPrice ÷ TTM EPS-2953.09x34.89x
Forward P/EPrice ÷ next-FY EPS est.94.03x24.80x
PEG RatioP/E ÷ EPS growth rate1.06x
EV / EBITDAEnterprise value multiple46.94x12.61x
Price / SalesMarket cap ÷ Revenue1.96x8.28x
Price / BookPrice ÷ Book value/share18.78x14.32x
Price / FCFMarket cap ÷ FCF18.31x39.53x
Evenly matched — DKNG and NFLX each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 6 of 8 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $0 for DKNG. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to DKNG's 3.06x.

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
ROE (TTM)Return on equity+0.5%+41.3%
ROA (TTM)Return on assets+0.1%+19.8%
ROICReturn on invested capital-0.9%+29.8%
ROCEReturn on capital employed-0.6%+30.5%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage3.06x0.54x
Net DebtTotal debt minus cash$330M$5.4B
Cash & Equiv.Liquid assets$1.6B$9.0B
Total DebtShort + long-term debt$1.9B$14.5B
Interest CoverageEBIT ÷ Interest expense1.92x17.33x
NFLX leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,668 today (with dividends reinvested), compared to $4,610 for DKNG. Over the past 12 months, NFLX leads with a -22.4% total return vs DKNG's -28.8%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs DKNG's -0.4% — a key indicator of consistent wealth creation.

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
YTD ReturnYear-to-date-32.9%-3.0%
1-Year ReturnPast 12 months-28.8%-22.4%
3-Year ReturnCumulative with dividends-1.1%+166.5%
5-Year ReturnCumulative with dividends-53.9%+76.7%
10-Year ReturnCumulative with dividends+144.1%+872.1%
CAGR (3Y)Annualised 3-year return-0.4%+38.6%
NFLX leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

NFLX leads this category, winning 2 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than DKNG's 1.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NFLX currently trades 65.8% from its 52-week high vs DKNG's 49.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
Beta (5Y)Sensitivity to S&P 5001.12x0.39x
52-Week HighHighest price in past year$48.78$134.12
52-Week LowLowest price in past year$20.46$75.01
% of 52W HighCurrent price vs 52-week peak+49.0%+65.8%
RSI (14)Momentum oscillator 0–10057.434.1
Avg Volume (50D)Average daily shares traded12.8M44.9M
NFLX leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates DKNG as "Buy" and NFLX as "Buy". Consensus price targets imply 54.2% upside for DKNG (target: $37) vs 31.7% for NFLX (target: $116).

MetricDKNG logoDKNGDraftKings Inc.NFLX logoNFLXNetflix, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$36.88$116.29
# AnalystsCovering analysts4899
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+7.0%+2.4%
Insufficient data to determine a leader in this category.
Key Takeaway

NFLX leads in 4 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 1 category is tied.

Best OverallNetflix, Inc. (NFLX)Leads 4 of 6 categories
Loading custom metrics...

DKNG vs NFLX: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is DKNG or NFLX a better buy right now?

For growth investors, DraftKings Inc.

(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus 15. 9% for Netflix, Inc. (NFLX). Netflix, Inc. (NFLX) offers the better valuation at 34. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate DraftKings Inc. (DKNG) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DKNG or NFLX?

On forward P/E, Netflix, Inc.

is actually cheaper at 24. 8x.

03

Which is the better long-term investment — DKNG or NFLX?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +76. 7%, compared to -53. 9% for DraftKings Inc. (DKNG). Over 10 years, the gap is even starker: NFLX returned +872. 1% versus DKNG's +144. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DKNG or NFLX?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus DraftKings Inc. 's 1. 12β — meaning DKNG is approximately 188% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 3% for DraftKings Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DKNG or NFLX?

By revenue growth (latest reported year), DraftKings Inc.

(DKNG) is pulling ahead at 27. 0% versus 15. 9% for Netflix, Inc. (NFLX). On earnings-per-share growth, the picture is similar: DraftKings Inc. grew EPS 99. 2% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DKNG or NFLX?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus 0. 1% for DraftKings Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — NFLX leads at 48. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DKNG or NFLX more undervalued right now?

On forward earnings alone, Netflix, Inc.

(NFLX) trades at 24. 8x forward P/E versus 94. 0x for DraftKings Inc. — 69. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DKNG: 54. 2% to $36. 88.

08

Which pays a better dividend — DKNG or NFLX?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is DKNG or NFLX better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +872. 1% 10Y return). Both have compounded well over 10 years (NFLX: +872. 1%, DKNG: +144. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DKNG and NFLX?

These companies operate in different sectors (DKNG (Consumer Cyclical) and NFLX (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

DKNG

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 21%
  • Gross Margin > 24%
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
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Beat Both

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Revenue Growth>
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(DKNG: 42.8% · NFLX: 17.6%)

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