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DLX vs CASS
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Business Services
DLX vs CASS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Specialty Business Services |
| Market Cap | $1.21B | $615M |
| Revenue (TTM) | $2.13B | $204M |
| Net Income (TTM) | $107M | $35M |
| Gross Margin | 52.9% | 88.6% |
| Operating Margin | 12.2% | 19.0% |
| Forward P/E | 6.6x | 15.9x |
| Total Debt | $1.55B | $5M |
| Cash & Equiv. | $311M | $392M |
DLX vs CASS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Deluxe Corporation (DLX) | 100 | 115.0 | +15.0% |
| Cass Information Sy… (CASS) | 100 | 118.0 | +18.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: DLX vs CASS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
DLX carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.
- Rev growth 0.5%, EPS growth 52.5%, 3Y rev CAGR -1.6%
- PEG 0.12 vs CASS's 1.85
- 0.5% revenue growth vs CASS's -13.1%
CASS is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 21 yrs, beta 0.74, yield 2.6%
- 57.2% 10Y total return vs DLX's -38.8%
- Lower volatility, beta 0.74, Low D/E 1.9%, current ratio 1.10x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 0.5% revenue growth vs CASS's -13.1% | |
| Value | Lower P/E (6.6x vs 15.9x), PEG 0.12 vs 1.85 | |
| Quality / Margins | 17.3% margin vs DLX's 5.0% | |
| Stability / Safety | Beta 0.74 vs DLX's 1.09, lower leverage | |
| Dividends | 4.5% yield, 1-year raise streak, vs CASS's 2.6% | |
| Momentum (1Y) | +83.0% vs CASS's +17.2% | |
| Efficiency (ROA) | 4.1% ROA vs CASS's 1.4% |
DLX vs CASS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
DLX vs CASS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CASS leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DLX is the larger business by revenue, generating $2.1B annually — 10.5x CASS's $204M. CASS is the more profitable business, keeping 17.3% of every revenue dollar as net income compared to DLX's 5.0%. On growth, DLX holds the edge at +0.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.1B | $204M |
| EBITDAEarnings before interest/tax | $395M | $44M |
| Net IncomeAfter-tax profit | $107M | $35M |
| Free Cash FlowCash after capex | $204M | $32M |
| Gross MarginGross profit ÷ Revenue | +52.9% | +88.6% |
| Operating MarginEBIT ÷ Revenue | +12.2% | +19.0% |
| Net MarginNet income ÷ Revenue | +5.0% | +17.3% |
| FCF MarginFCF ÷ Revenue | +9.5% | +15.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.3% | -10.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +148.4% | +87.9% |
Valuation Metrics
DLX leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 14.9x trailing earnings, DLX trades at a 18% valuation discount to CASS's 18.2x P/E. Adjusting for growth (PEG ratio), DLX offers better value at 0.28x vs CASS's 2.13x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.2B | $615M |
| Enterprise ValueMkt cap + debt − cash | $2.4B | $227M |
| Trailing P/EPrice ÷ TTM EPS | 14.91x | 18.25x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.60x | 15.87x |
| PEG RatioP/E ÷ EPS growth rate | 0.28x | 2.13x |
| EV / EBITDAEnterprise value multiple | 6.19x | 5.86x |
| Price / SalesMarket cap ÷ Revenue | 0.57x | 3.22x |
| Price / BookPrice ÷ Book value/share | 1.79x | 2.64x |
| Price / FCFMarket cap ÷ FCF | 6.90x | 19.35x |
Profitability & Efficiency
CASS leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
DLX delivers a 16.0% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $15 for CASS. CASS carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to DLX's 2.26x. On the Piotroski fundamental quality scale (0–9), CASS scores 8/9 vs DLX's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +16.0% | +14.6% |
| ROA (TTM)Return on assets | +4.1% | +1.4% |
| ROICReturn on invested capital | +9.6% | — |
| ROCEReturn on capital employed | +11.8% | +4.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | 2.26x | 0.02x |
| Net DebtTotal debt minus cash | $1.2B | -$388M |
| Cash & Equiv.Liquid assets | $311M | $392M |
| Total DebtShort + long-term debt | $1.5B | $5M |
| Interest CoverageEBIT ÷ Interest expense | 3.09x | — |
Total Returns (Dividends Reinvested)
DLX leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CASS five years ago would be worth $11,562 today (with dividends reinvested), compared to $7,039 for DLX. Over the past 12 months, DLX leads with a +83.0% total return vs CASS's +17.2%. The 3-year compound annual growth rate (CAGR) favors DLX at 27.4% vs CASS's 11.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +22.3% | +18.1% |
| 1-Year ReturnPast 12 months | +83.0% | +17.2% |
| 3-Year ReturnCumulative with dividends | +106.9% | +37.5% |
| 5-Year ReturnCumulative with dividends | -29.6% | +15.6% |
| 10-Year ReturnCumulative with dividends | -38.8% | +57.2% |
| CAGR (3Y)Annualised 3-year return | +27.4% | +11.2% |
Risk & Volatility
CASS leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CASS is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than DLX's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CASS currently trades 90.8% from its 52-week high vs DLX's 83.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.09x | 0.74x |
| 52-Week HighHighest price in past year | $32.07 | $52.45 |
| 52-Week LowLowest price in past year | $13.61 | $36.07 |
| % of 52W HighCurrent price vs 52-week peak | +83.7% | +90.8% |
| RSI (14)Momentum oscillator 0–100 | 33.0 | 52.5 |
| Avg Volume (50D)Average daily shares traded | 368K | 74K |
Analyst Outlook
Evenly matched — DLX and CASS each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates DLX as "Buy" and CASS as "Buy". Consensus price targets imply 5.0% upside for CASS (target: $50) vs 0.6% for DLX (target: $27). For income investors, DLX offers the higher dividend yield at 4.52% vs CASS's 2.58%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $27.00 | $50.00 |
| # AnalystsCovering analysts | 6 | 2 |
| Dividend YieldAnnual dividend ÷ price | +4.5% | +2.6% |
| Dividend StreakConsecutive years of raises | 1 | 21 |
| Dividend / ShareAnnual DPS | $1.21 | $1.23 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.2% |
CASS leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DLX leads in 2 (Valuation Metrics, Total Returns). 1 tied.
DLX vs CASS: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is DLX or CASS a better buy right now?
For growth investors, Deluxe Corporation (DLX) is the stronger pick with 0.
5% revenue growth year-over-year, versus -13. 1% for Cass Information Systems, Inc. (CASS). Deluxe Corporation (DLX) offers the better valuation at 14. 9x trailing P/E (6. 6x forward), making it the more compelling value choice. Analysts rate Deluxe Corporation (DLX) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DLX or CASS?
On trailing P/E, Deluxe Corporation (DLX) is the cheapest at 14.
9x versus Cass Information Systems, Inc. at 18. 2x. On forward P/E, Deluxe Corporation is actually cheaper at 6. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Deluxe Corporation wins at 0. 12x versus Cass Information Systems, Inc. 's 1. 85x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — DLX or CASS?
Over the past 5 years, Cass Information Systems, Inc.
(CASS) delivered a total return of +15. 6%, compared to -29. 6% for Deluxe Corporation (DLX). Over 10 years, the gap is even starker: CASS returned +57. 2% versus DLX's -38. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DLX or CASS?
By beta (market sensitivity over 5 years), Cass Information Systems, Inc.
(CASS) is the lower-risk stock at 0. 74β versus Deluxe Corporation's 1. 09β — meaning DLX is approximately 46% more volatile than CASS relative to the S&P 500. On balance sheet safety, Cass Information Systems, Inc. (CASS) carries a lower debt/equity ratio of 2% versus 2% for Deluxe Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — DLX or CASS?
By revenue growth (latest reported year), Deluxe Corporation (DLX) is pulling ahead at 0.
5% versus -13. 1% for Cass Information Systems, Inc. (CASS). On earnings-per-share growth, the picture is similar: Cass Information Systems, Inc. grew EPS 87. 8% year-over-year, compared to 52. 5% for Deluxe Corporation. Over a 3-year CAGR, CASS leads at 0. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — DLX or CASS?
Cass Information Systems, Inc.
(CASS) is the more profitable company, earning 18. 4% net margin versus 4. 0% for Deluxe Corporation — meaning it keeps 18. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CASS leads at 20. 3% versus 12. 3% for DLX. At the gross margin level — before operating expenses — CASS leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is DLX or CASS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Deluxe Corporation (DLX) is the more undervalued stock at a PEG of 0. 12x versus Cass Information Systems, Inc. 's 1. 85x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Deluxe Corporation (DLX) trades at 6. 6x forward P/E versus 15. 9x for Cass Information Systems, Inc. — 9. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CASS: 5. 0% to $50. 00.
08Which pays a better dividend — DLX or CASS?
All stocks in this comparison pay dividends.
Deluxe Corporation (DLX) offers the highest yield at 4. 5%, versus 2. 6% for Cass Information Systems, Inc. (CASS).
09Is DLX or CASS better for a retirement portfolio?
For long-horizon retirement investors, Cass Information Systems, Inc.
(CASS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 2. 6% yield). Both have compounded well over 10 years (CASS: +57. 2%, DLX: -38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between DLX and CASS?
These companies operate in different sectors (DLX (Communication Services) and CASS (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: DLX is a small-cap deep-value stock; CASS is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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