Comprehensive Stock Comparison
Compare Viant Technology Inc. (DSP) vs SAP SE (SAP) vs Salesforce, Inc. (CRM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth |  DSP | 29.7% revenue growth vs SAP's 3.4% |
| Value |  CRM | Lower P/E (16.5x vs 26.7x), PEG 1.35 vs 4.03 |
| Quality / Margins |  SAP | 19.9% net margin vs DSP's 1.9% |
| Stability / Safety | SAP | Beta 0.86 vs DSP's 1.65 |
| Dividends | SAP | 1.3% yield, 2-year raise streak, vs CRM's 0.9% |
| Momentum (1Y) | DSP | -29.3% vs CRM's -31.7% |
| Efficiency (ROA) | SAP | 10.4% ROA vs DSP's 1.5%, ROIC 16.1% vs 2.9% |
Who Each Stock Is For
Income & stability
SAPDividend streak 2 yrs, beta 0.86, yield 1.3%
Growth exposure
DSPRev growth 29.7%, EPS growth 152.2%, 3Y rev CAGR 8.9%
Long-term compounding (10Y)
CRM178.5% 10Y total return vs SAP's 177.1%
Sleep-well-at-night portfolio
SAPLower volatility, beta 0.86, Low D/E 17.8%, current ratio 1.17x
Valuation efficiency (growth/$)
CRMPEG 1.35 vs DSP's 4.17
Defensive / Recession hedge
SAPBeta 0.86, yield 1.3%, current ratio 1.17x
Business Model
What each company does and how it makes money
Viant Technology operates an enterprise advertising software platform that helps marketers plan, buy, and measure campaigns across digital channels — including connected TV, mobile, and streaming audio. It generates revenue primarily through its Adelphic software platform fees and its demand-side platform services, with connected TV representing a significant growth segment. The company's key advantage is its proprietary identity graph and household-level targeting technology, which enables privacy-conscious audience targeting as third-party cookies phase out.
SAP is a global enterprise software company that provides business applications, technology platforms, and cloud services for organizations worldwide. It generates revenue primarily through software licenses and cloud subscriptions — with cloud services now representing over 40% of total revenue — along with consulting and support services. The company's key advantage is its deep integration across business functions — from finance to supply chain to HR — creating switching costs and network effects within its large enterprise customer base.
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 3 stocks. BestLagging
Financial Scorecard
DSP 2SAP 2CRM 1CRM4/6 metricsDSP4/7 metricsSAP5/9 metricsDSP4/6 metricsSAP2/2 metricsDSP leads in 2 of 6 categories (Valuation Metrics, Total Returns). SAP leads in 2 (Profitability & Efficiency, Analyst Outlook). 1 tied.
Financial Metrics (TTM)
CRM is the larger business by revenue, generating $41.5B annually — 128.1x DSP's $324M. SAP is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to DSP's 1.9%. On growth, CRM holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| RevenueTrailing 12 months | $324M | $36.7B | $41.5B |
| EBITDAEarnings before interest/tax | $23M | $11.5B | $11.4B |
| Net IncomeAfter-tax profit | $6M | $7.3B | $7.5B |
| Free Cash FlowCash after capex | $27M | $8.4B | $14.4B |
| Gross MarginGross profit ÷ Revenue | +45.9% | +73.3% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +1.6% | +27.0% | +21.5% |
| Net MarginNet income ÷ Revenue | +1.9% | +19.9% | +18.0% |
| FCF MarginFCF ÷ Revenue | +8.3% | +22.9% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.1% | +2.3% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -81.3% | +14.7% | +18.3% |
Valuation Metrics
At 24.9x trailing earnings, CRM trades at a 70% valuation discount to DSP's 83.2x P/E. Adjusting for growth (PEG ratio), CRM offers better value at 2.04x vs DSP's 10.91x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| Market CapShares × price | $457M | $225.2B | $187.2B |
| Enterprise ValueMkt cap + debt − cash | $278M | $225.1B | $186.6B |
| Trailing P/EPrice ÷ TTM EPS | 83.17x | 27.86x | 24.95x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.80x | 26.65x | 16.53x |
| PEG RatioP/E ÷ EPS growth rate | 10.91x | 4.22x | 2.04x |
| EV / EBITDAEnterprise value multiple | 13.92x | 17.42x | 20.93x |
| Price / SalesMarket cap ÷ Revenue | 1.58x | 5.50x | 4.51x |
| Price / BookPrice ÷ Book value/share | 0.75x | 4.34x | 3.15x |
| Price / FCFMarket cap ÷ FCF | 9.27x | 24.48x | 13.00x |
Profitability & Efficiency
SAP delivers a 16.2% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $2 for DSP. DSP carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to SAP's 0.18x. On the Piotroski fundamental quality scale (0–9), SAP scores 9/9 vs DSP's 6/9, reflecting strong financial health.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| ROE (TTM)Return on equity | +2.3% | +16.2% | +12.6% |
| ROA (TTM)Return on assets | +1.5% | +10.4% | +6.6% |
| ROICReturn on invested capital | +2.9% | +16.1% | +10.9% |
| ROCEReturn on capital employed | +1.2% | +18.3% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 9 | 8 |
| Debt / EquityFinancial leverage | 0.09x | 0.18x | 0.11x |
| Net DebtTotal debt minus cash | -$179M | -$149M | -$590M |
| Cash & Equiv.Liquid assets | $205M | $8.2B | $7.3B |
| Total DebtShort + long-term debt | $26M | $8.1B | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 8.70x | 8.94x | 44.14x |
Total Returns (with DRIP)
A $10,000 investment in SAP five years ago would be worth $16,834 today (with dividends reinvested), compared to $2,371 for DSP. Over the past 12 months, DSP leads with a -29.3% total return vs CRM's -31.7%. The 3-year compound annual growth rate (CAGR) favors DSP at 29.1% vs CRM's 2.5% — a key indicator of consistent wealth creation.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| YTD ReturnYear-to-date | -14.0% | -18.4% | -23.3% |
| 1-Year ReturnPast 12 months | -29.3% | -29.8% | -31.7% |
| 3-Year ReturnCumulative with dividends | +115.1% | +67.5% | +7.7% |
| 5-Year ReturnCumulative with dividends | -76.3% | +68.3% | -3.6% |
| 10-Year ReturnCumulative with dividends | -79.1% | +177.1% | +178.5% |
| CAGR (3Y)Annualised 3-year return | +29.1% | +18.8% | +2.5% |
Risk & Volatility
SAP is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than DSP's 1.65 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 65.3% from its 52-week high vs DSP's 60.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.65x | 0.86x | 1.04x |
| 52-Week HighHighest price in past year | $16.40 | $313.28 | $298.08 |
| 52-Week LowLowest price in past year | $8.11 | $187.94 | $174.57 |
| % of 52W HighCurrent price vs 52-week peak | +60.9% | +61.7% | +65.3% |
| RSI (14)Momentum oscillator 0–100 | 47.2 | 42.9 | 43.9 |
| Avg Volume (50D)Average daily shares traded | 157K | 2.4M | 8.6M |
Analyst Outlook
Analyst consensus: DSP as "Buy", SAP as "Buy", CRM as "Buy". Consensus price targets imply 114.8% upside for SAP (target: $415) vs 52.0% for DSP (target: $15). For income investors, SAP offers the higher dividend yield at 1.34% vs CRM's 0.85%.
| Metric | DSPViant Technology … | SAPSAP SE | CRMSalesforce, Inc. |
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $15.17 | $415.33 | $299.00 |
| # AnalystsCovering analysts | 13 | 43 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +1.3% | +0.9% |
| Dividend StreakConsecutive years of raises | 1 | 2 | 2 |
| Dividend / ShareAnnual DPS | — | $2.24 | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +7.1% | +1.0% | +6.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 21 | Mar 26 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | 100 | 20.91 | -79.1% |
| SAP SE (SAP) | 100 | 155.43 | +55.4% |
| Salesforce, Inc. (CRM) | 100 | 89.46 | -10.5% |
SAP SE (SAP) returned +68% over 5 years vs Viant Technology In… (DSP)'s -76%. A $10,000 investment in SAP 5 years ago would be worth $16,834 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | $108M | $289M | +166.9% |
| SAP SE (SAP) | $23.5B | $35.3B | +50.7% |
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -23.6% | 0.8% | +103.5% |
| SAP SE (SAP) | 17.1% | 19.9% | +16.5% |
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
Chart 4P/E Ratio History — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| SAP SE (SAP) | 33.5 | 40.6 | +21.2% |
| Salesforce, Inc. (CRM) | 393.2 | 24.9 | -93.7% |
SAP SE has traded in a 29x–93x P/E range over 9 years; current trailing P/E is ~28x. Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -0.43 | 0.12 | +127.9% |
| SAP SE (SAP) | 3.35 | 5.99 | +78.8% |
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
Chart 6Free Cash Flow — 5 Years
Viant Technology Inc. generated $49M FCF in 2024 (+131% vs 2021). SAP SE generated $8B FCF in 2025 (+44% vs 2021).
DSP vs SAP vs CRM: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is DSP or SAP or CRM a better buy right now?
Salesforce, Inc. (CRM) offers the better valuation at 24.9x trailing P/E (16.5x forward), making it the more compelling value choice. Analysts rate Viant Technology Inc. (DSP) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DSP or SAP or CRM?
On trailing P/E, Salesforce, Inc. (CRM) is the cheapest at 24.9x versus Viant Technology Inc. at 83.2x. On forward P/E, Salesforce, Inc. is actually cheaper at 16.5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Salesforce, Inc. wins at 1.35x versus Viant Technology Inc.'s 4.17x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — DSP or SAP or CRM?
Over the past 5 years, SAP SE (SAP) delivered a total return of +68.3%, compared to -76.3% for Viant Technology Inc. (DSP). A $10,000 investment in SAP five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +178.5% versus DSP's -79.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DSP or SAP or CRM?
By beta (market sensitivity over 5 years), SAP SE (SAP) is the lower-risk stock at 0.86β versus Viant Technology Inc.'s 1.65β — meaning DSP is approximately 93% more volatile than SAP relative to the S&P 500. On balance sheet safety, Viant Technology Inc. (DSP) carries a lower debt/equity ratio of 9% versus 18% for SAP SE — giving it more financial flexibility in a downturn.
05Which has better profit margins — DSP or SAP or CRM?
SAP SE (SAP) is the more profitable company, earning 19.9% net margin versus 0.8% for Viant Technology Inc. — meaning it keeps 19.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SAP leads at 28.0% versus 1.2% for DSP. At the gross margin level — before operating expenses — CRM leads at 77.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DSP or SAP or CRM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Salesforce, Inc. (CRM) is the more undervalued stock at a PEG of 1.35x versus Viant Technology Inc.'s 4.17x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Salesforce, Inc. (CRM) trades at 16.5x forward P/E versus 31.8x for Viant Technology Inc. — 15.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SAP: 114.8% to $415.33.
07Which pays a better dividend — DSP or SAP or CRM?
In this comparison, SAP (1.3% yield), CRM (0.9% yield) pay a dividend. DSP does not pay a meaningful dividend and should not be held primarily for income.
08Is DSP or SAP or CRM better for a retirement portfolio?
For long-horizon retirement investors, SAP SE (SAP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.86), 1.3% yield, +177.1% 10Y return). Viant Technology Inc. (DSP) carries a higher beta of 1.65 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SAP: +177.1%, DSP: -79.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DSP and SAP and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. SAP, CRM pay a dividend while DSP does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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