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Stock Comparison

ETSY vs EBAY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ETSY
Etsy, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$6.17B
5Y Perf.-19.8%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$49.42B
5Y Perf.+137.5%

ETSY vs EBAY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ETSY logoETSY
EBAY logoEBAY
IndustrySpecialty RetailSpecialty Retail
Market Cap$6.17B$49.42B
Revenue (TTM)$2.86B$11.60B
Net Income (TTM)$285M$2.04B
Gross Margin72.0%72.0%
Operating Margin14.3%19.6%
Forward P/E18.8x17.7x
Total Debt$742M$7.38B
Cash & Equiv.$1.40B$1.87B

ETSY vs EBAYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ETSY
EBAY
StockMay 20May 26Return
Etsy, Inc. (ETSY)10080.2-19.8%
eBay Inc. (EBAY)100237.5+137.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: ETSY vs EBAY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY leads in 7 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
ETSY
Etsy, Inc.
The Long-Run Compounder

ETSY is the clearest fit if your priority is long-term compounding.

  • 6.9% 10Y total return vs EBAY's 380.7%
Best for: long-term compounding
EBAY
eBay Inc.
The Income Pick

EBAY carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 7 yrs, beta 0.73, yield 1.1%
  • Rev growth 7.9%, EPS growth 10.2%, 3Y rev CAGR 4.3%
  • Lower volatility, beta 0.73, current ratio 1.10x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthEBAY logoEBAY7.9% revenue growth vs ETSY's 2.7%
ValueEBAY logoEBAYLower P/E (17.7x vs 18.8x)
Quality / MarginsEBAY logoEBAY17.6% margin vs ETSY's 9.9%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs ETSY's 1.22
DividendsEBAY logoEBAY1.1% yield; 7-year raise streak; the other pay no meaningful dividend
Momentum (1Y)EBAY logoEBAY+55.4% vs ETSY's +44.0%
Efficiency (ROA)EBAY logoEBAY11.5% ROA vs ETSY's 10.6%

ETSY vs EBAY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ETSYEtsy, Inc.
FY 2025
Marketplace Revenue
69.6%$2.0B
Services Revenue
30.4%$876M
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B

ETSY vs EBAY — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLETSYLAGGINGEBAY

Income & Cash Flow (Last 12 Months)

Evenly matched — ETSY and EBAY each lead in 3 of 6 comparable metrics.

EBAY is the larger business by revenue, generating $11.6B annually — 4.1x ETSY's $2.9B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to ETSY's 9.9%. On growth, EBAY holds the edge at +19.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
RevenueTrailing 12 months$2.9B$11.6B
EBITDAEarnings before interest/tax$508M$2.6B
Net IncomeAfter-tax profit$285M$2.0B
Free Cash FlowCash after capex$673M$1.7B
Gross MarginGross profit ÷ Revenue+72.0%+72.0%
Operating MarginEBIT ÷ Revenue+14.3%+19.6%
Net MarginNet income ÷ Revenue+9.9%+17.6%
FCF MarginFCF ÷ Revenue+23.5%+14.5%
Rev. Growth (YoY)Latest quarter vs prior year+3.1%+19.5%
EPS Growth (YoY)Latest quarter vs prior year+2.2%+5.7%
Evenly matched — ETSY and EBAY each lead in 3 of 6 comparable metrics.

Valuation Metrics

ETSY leads this category, winning 3 of 5 comparable metrics.

At 24.9x trailing earnings, EBAY trades at a 47% valuation discount to ETSY's 46.7x P/E. On an enterprise value basis, ETSY's 11.7x EV/EBITDA is more attractive than EBAY's 21.3x.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
Market CapShares × price$6.2B$49.4B
Enterprise ValueMkt cap + debt − cash$5.5B$54.9B
Trailing P/EPrice ÷ TTM EPS46.74x24.92x
Forward P/EPrice ÷ next-FY EPS est.18.80x17.68x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple11.73x21.33x
Price / SalesMarket cap ÷ Revenue2.14x4.45x
Price / BookPrice ÷ Book value/share10.78x
Price / FCFMarket cap ÷ FCF9.65x29.76x
ETSY leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

ETSY leads this category, winning 4 of 6 comparable metrics.

On the Piotroski fundamental quality scale (0–9), EBAY scores 6/9 vs ETSY's 5/9, reflecting solid financial health.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
ROE (TTM)Return on equity+44.1%
ROA (TTM)Return on assets+10.6%+11.5%
ROICReturn on invested capital+16.8%
ROCEReturn on capital employed+22.9%+17.4%
Piotroski ScoreFundamental quality 0–956
Debt / EquityFinancial leverage1.60x
Net DebtTotal debt minus cash-$653M$5.5B
Cash & Equiv.Liquid assets$1.4B$1.9B
Total DebtShort + long-term debt$742M$7.4B
Interest CoverageEBIT ÷ Interest expense27.47x10.52x
ETSY leads this category, winning 4 of 6 comparable metrics.

Total Returns (Dividends Reinvested)

EBAY leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $19,232 today (with dividends reinvested), compared to $4,120 for ETSY. Over the past 12 months, EBAY leads with a +55.4% total return vs ETSY's +44.0%. The 3-year compound annual growth rate (CAGR) favors EBAY at 34.1% vs ETSY's -11.2% — a key indicator of consistent wealth creation.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
YTD ReturnYear-to-date+13.4%+24.6%
1-Year ReturnPast 12 months+44.0%+55.4%
3-Year ReturnCumulative with dividends-30.0%+141.2%
5-Year ReturnCumulative with dividends-58.8%+92.3%
10-Year ReturnCumulative with dividends+685.6%+380.7%
CAGR (3Y)Annualised 3-year return-11.2%+34.1%
EBAY leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

EBAY leads this category, winning 2 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than ETSY's 1.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EBAY currently trades 97.1% from its 52-week high vs ETSY's 84.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
Beta (5Y)Sensitivity to S&P 5001.22x0.73x
52-Week HighHighest price in past year$76.52$111.38
52-Week LowLowest price in past year$44.00$67.87
% of 52W HighCurrent price vs 52-week peak+84.9%+97.1%
RSI (14)Momentum oscillator 0–10055.659.2
Avg Volume (50D)Average daily shares traded2.8M5.4M
EBAY leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates ETSY as "Buy" and EBAY as "Hold". Consensus price targets imply 7.8% upside for ETSY (target: $70) vs 1.4% for EBAY (target: $110). EBAY is the only dividend payer here at 1.07% yield — a key consideration for income-focused portfolios.

MetricETSY logoETSYEtsy, Inc.EBAY logoEBAYeBay Inc.
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$70.07$109.67
# AnalystsCovering analysts4568
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises7
Dividend / ShareAnnual DPS$1.15
Buyback YieldShare repurchases ÷ mkt cap+12.6%+5.1%
Insufficient data to determine a leader in this category.
Key Takeaway

ETSY leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). EBAY leads in 2 (Total Returns, Risk & Volatility). 1 tied.

Best OverallEtsy, Inc. (ETSY)Leads 2 of 6 categories
Loading custom metrics...

ETSY vs EBAY: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is ETSY or EBAY a better buy right now?

For growth investors, eBay Inc.

(EBAY) is the stronger pick with 7. 9% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). eBay Inc. (EBAY) offers the better valuation at 24. 9x trailing P/E (17. 7x forward), making it the more compelling value choice. Analysts rate Etsy, Inc. (ETSY) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ETSY or EBAY?

On trailing P/E, eBay Inc.

(EBAY) is the cheapest at 24. 9x versus Etsy, Inc. at 46. 7x. On forward P/E, eBay Inc. is actually cheaper at 17. 7x.

03

Which is the better long-term investment — ETSY or EBAY?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +92. 3%, compared to -58. 8% for Etsy, Inc. (ETSY). Over 10 years, the gap is even starker: ETSY returned +685. 6% versus EBAY's +380. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ETSY or EBAY?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus Etsy, Inc. 's 1. 22β — meaning ETSY is approximately 66% more volatile than EBAY relative to the S&P 500.

05

Which is growing faster — ETSY or EBAY?

By revenue growth (latest reported year), eBay Inc.

(EBAY) is pulling ahead at 7. 9% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: eBay Inc. grew EPS 10. 2% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, EBAY leads at 4. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ETSY or EBAY?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus 5. 7% for Etsy, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 12. 8% for ETSY. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ETSY or EBAY more undervalued right now?

On forward earnings alone, eBay Inc.

(EBAY) trades at 17. 7x forward P/E versus 18. 8x for Etsy, Inc. — 1. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ETSY: 7. 8% to $70. 07.

08

Which pays a better dividend — ETSY or EBAY?

In this comparison, EBAY (1.

1% yield) pays a dividend. ETSY does not pay a meaningful dividend and should not be held primarily for income.

09

Is ETSY or EBAY better for a retirement portfolio?

For long-horizon retirement investors, eBay Inc.

(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +380. 7% 10Y return). Both have compounded well over 10 years (EBAY: +380. 7%, ETSY: +685. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ETSY and EBAY?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

EBAY pays a dividend while ETSY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

ETSY

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

EBAY

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 10%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ETSY and EBAY on the metrics below

Revenue Growth>
%
(ETSY: 3.1% · EBAY: 19.5%)
Net Margin>
%
(ETSY: 9.9% · EBAY: 17.6%)
P/E Ratio<
x
(ETSY: 46.7x · EBAY: 24.9x)

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