Specialty Retail
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ETSY vs EBAY
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
ETSY vs EBAY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $6.17B | $49.42B |
| Revenue (TTM) | $2.86B | $11.60B |
| Net Income (TTM) | $285M | $2.04B |
| Gross Margin | 72.0% | 72.0% |
| Operating Margin | 14.3% | 19.6% |
| Forward P/E | 18.8x | 17.7x |
| Total Debt | $742M | $7.38B |
| Cash & Equiv. | $1.40B | $1.87B |
ETSY vs EBAY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Etsy, Inc. (ETSY) | 100 | 80.2 | -19.8% |
| eBay Inc. (EBAY) | 100 | 237.5 | +137.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ETSY vs EBAY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ETSY is the clearest fit if your priority is long-term compounding.
- 6.9% 10Y total return vs EBAY's 380.7%
EBAY carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 7 yrs, beta 0.73, yield 1.1%
- Rev growth 7.9%, EPS growth 10.2%, 3Y rev CAGR 4.3%
- Lower volatility, beta 0.73, current ratio 1.10x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 7.9% revenue growth vs ETSY's 2.7% | |
| Value | Lower P/E (17.7x vs 18.8x) | |
| Quality / Margins | 17.6% margin vs ETSY's 9.9% | |
| Stability / Safety | Beta 0.73 vs ETSY's 1.22 | |
| Dividends | 1.1% yield; 7-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +55.4% vs ETSY's +44.0% | |
| Efficiency (ROA) | 11.5% ROA vs ETSY's 10.6% |
ETSY vs EBAY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ETSY vs EBAY — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — ETSY and EBAY each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
EBAY is the larger business by revenue, generating $11.6B annually — 4.1x ETSY's $2.9B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to ETSY's 9.9%. On growth, EBAY holds the edge at +19.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.9B | $11.6B |
| EBITDAEarnings before interest/tax | $508M | $2.6B |
| Net IncomeAfter-tax profit | $285M | $2.0B |
| Free Cash FlowCash after capex | $673M | $1.7B |
| Gross MarginGross profit ÷ Revenue | +72.0% | +72.0% |
| Operating MarginEBIT ÷ Revenue | +14.3% | +19.6% |
| Net MarginNet income ÷ Revenue | +9.9% | +17.6% |
| FCF MarginFCF ÷ Revenue | +23.5% | +14.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.1% | +19.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.2% | +5.7% |
Valuation Metrics
ETSY leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 24.9x trailing earnings, EBAY trades at a 47% valuation discount to ETSY's 46.7x P/E. On an enterprise value basis, ETSY's 11.7x EV/EBITDA is more attractive than EBAY's 21.3x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $6.2B | $49.4B |
| Enterprise ValueMkt cap + debt − cash | $5.5B | $54.9B |
| Trailing P/EPrice ÷ TTM EPS | 46.74x | 24.92x |
| Forward P/EPrice ÷ next-FY EPS est. | 18.80x | 17.68x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 11.73x | 21.33x |
| Price / SalesMarket cap ÷ Revenue | 2.14x | 4.45x |
| Price / BookPrice ÷ Book value/share | — | 10.78x |
| Price / FCFMarket cap ÷ FCF | 9.65x | 29.76x |
Profitability & Efficiency
ETSY leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), EBAY scores 6/9 vs ETSY's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | — | +44.1% |
| ROA (TTM)Return on assets | +10.6% | +11.5% |
| ROICReturn on invested capital | — | +16.8% |
| ROCEReturn on capital employed | +22.9% | +17.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 1.60x |
| Net DebtTotal debt minus cash | -$653M | $5.5B |
| Cash & Equiv.Liquid assets | $1.4B | $1.9B |
| Total DebtShort + long-term debt | $742M | $7.4B |
| Interest CoverageEBIT ÷ Interest expense | 27.47x | 10.52x |
Total Returns (Dividends Reinvested)
EBAY leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in EBAY five years ago would be worth $19,232 today (with dividends reinvested), compared to $4,120 for ETSY. Over the past 12 months, EBAY leads with a +55.4% total return vs ETSY's +44.0%. The 3-year compound annual growth rate (CAGR) favors EBAY at 34.1% vs ETSY's -11.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +13.4% | +24.6% |
| 1-Year ReturnPast 12 months | +44.0% | +55.4% |
| 3-Year ReturnCumulative with dividends | -30.0% | +141.2% |
| 5-Year ReturnCumulative with dividends | -58.8% | +92.3% |
| 10-Year ReturnCumulative with dividends | +685.6% | +380.7% |
| CAGR (3Y)Annualised 3-year return | -11.2% | +34.1% |
Risk & Volatility
EBAY leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than ETSY's 1.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EBAY currently trades 97.1% from its 52-week high vs ETSY's 84.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.22x | 0.73x |
| 52-Week HighHighest price in past year | $76.52 | $111.38 |
| 52-Week LowLowest price in past year | $44.00 | $67.87 |
| % of 52W HighCurrent price vs 52-week peak | +84.9% | +97.1% |
| RSI (14)Momentum oscillator 0–100 | 55.6 | 59.2 |
| Avg Volume (50D)Average daily shares traded | 2.8M | 5.4M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates ETSY as "Buy" and EBAY as "Hold". Consensus price targets imply 7.8% upside for ETSY (target: $70) vs 1.4% for EBAY (target: $110). EBAY is the only dividend payer here at 1.07% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $70.07 | $109.67 |
| # AnalystsCovering analysts | 45 | 68 |
| Dividend YieldAnnual dividend ÷ price | — | +1.1% |
| Dividend StreakConsecutive years of raises | — | 7 |
| Dividend / ShareAnnual DPS | — | $1.15 |
| Buyback YieldShare repurchases ÷ mkt cap | +12.6% | +5.1% |
ETSY leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). EBAY leads in 2 (Total Returns, Risk & Volatility). 1 tied.
ETSY vs EBAY: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is ETSY or EBAY a better buy right now?
For growth investors, eBay Inc.
(EBAY) is the stronger pick with 7. 9% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). eBay Inc. (EBAY) offers the better valuation at 24. 9x trailing P/E (17. 7x forward), making it the more compelling value choice. Analysts rate Etsy, Inc. (ETSY) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ETSY or EBAY?
On trailing P/E, eBay Inc.
(EBAY) is the cheapest at 24. 9x versus Etsy, Inc. at 46. 7x. On forward P/E, eBay Inc. is actually cheaper at 17. 7x.
03Which is the better long-term investment — ETSY or EBAY?
Over the past 5 years, eBay Inc.
(EBAY) delivered a total return of +92. 3%, compared to -58. 8% for Etsy, Inc. (ETSY). Over 10 years, the gap is even starker: ETSY returned +685. 6% versus EBAY's +380. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ETSY or EBAY?
By beta (market sensitivity over 5 years), eBay Inc.
(EBAY) is the lower-risk stock at 0. 73β versus Etsy, Inc. 's 1. 22β — meaning ETSY is approximately 66% more volatile than EBAY relative to the S&P 500.
05Which is growing faster — ETSY or EBAY?
By revenue growth (latest reported year), eBay Inc.
(EBAY) is pulling ahead at 7. 9% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: eBay Inc. grew EPS 10. 2% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, EBAY leads at 4. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ETSY or EBAY?
eBay Inc.
(EBAY) is the more profitable company, earning 18. 3% net margin versus 5. 7% for Etsy, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 12. 8% for ETSY. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ETSY or EBAY more undervalued right now?
On forward earnings alone, eBay Inc.
(EBAY) trades at 17. 7x forward P/E versus 18. 8x for Etsy, Inc. — 1. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ETSY: 7. 8% to $70. 07.
08Which pays a better dividend — ETSY or EBAY?
In this comparison, EBAY (1.
1% yield) pays a dividend. ETSY does not pay a meaningful dividend and should not be held primarily for income.
09Is ETSY or EBAY better for a retirement portfolio?
For long-horizon retirement investors, eBay Inc.
(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +380. 7% 10Y return). Both have compounded well over 10 years (EBAY: +380. 7%, ETSY: +685. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ETSY and EBAY?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
EBAY pays a dividend while ETSY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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