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Stock Comparison

EXFY vs MGNI vs BILL vs PUBM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
EXFY
Expensify, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$98M
5Y Perf.-97.5%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.-20.6%
BILL
Bill.com Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$3.72B
5Y Perf.-86.6%
PUBM
PubMatic, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$485M
5Y Perf.-74.0%

EXFY vs MGNI vs BILL vs PUBM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
EXFY logoEXFY
MGNI logoMGNI
BILL logoBILL
PUBM logoPUBM
IndustrySoftware - ApplicationAdvertising AgenciesSoftware - ApplicationSoftware - Application
Market Cap$98M$2.01B$3.72B$485M
Revenue (TTM)$140M$723M$1.60B$282M
Net Income (TTM)$-21M$159M$163K$-17M
Gross Margin49.6%63.4%80.7%63.2%
Operating Margin-13.2%14.8%2.2%-7.3%
Forward P/E18.5x13.4x15.7x
Total Debt$6M$279M$1.77B$44M
Cash & Equiv.$63M$553M$1.14B$146M

EXFY vs MGNI vs BILL vs PUBMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

EXFY
MGNI
BILL
PUBM
StockNov 21May 26Return
Expensify, Inc. (EXFY)1002.5-97.5%
Magnite, Inc. (MGNI)10079.4-20.6%
Bill.com Holdings, … (BILL)10013.4-86.6%
PubMatic, Inc. (PUBM)10026.0-74.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: EXFY vs MGNI vs BILL vs PUBM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MGNI leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Expensify, Inc. is the stronger pick specifically for capital preservation and lower volatility. BILL also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
EXFY
Expensify, Inc.
The Income Pick

EXFY is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • beta 1.02
  • Lower volatility, beta 1.02, Low D/E 4.3%, current ratio 3.30x
  • Beta 1.02, current ratio 3.30x
  • Beta 1.02 vs BILL's 1.89, lower leverage
Best for: income & stability and sleep-well-at-night
MGNI
Magnite, Inc.
The Value Play

MGNI carries the broadest edge in this set and is the clearest fit for value and quality.

  • Better valuation composite
  • 22.0% margin vs EXFY's -14.7%
  • +12.6% vs EXFY's -60.8%
  • 5.3% ROA vs EXFY's -11.0%, ROIC 9.5% vs -16.8%
Best for: value and quality
BILL
Bill.com Holdings, Inc.
The Growth Play

BILL is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 13.4%, EPS growth 185.2%, 3Y rev CAGR 31.6%
  • 6.0% 10Y total return vs MGNI's -4.7%
  • 13.4% revenue growth vs PUBM's -2.9%
Best for: growth exposure and long-term compounding
PUBM
PubMatic, Inc.
The Secondary Option

PUBM lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthBILL logoBILL13.4% revenue growth vs PUBM's -2.9%
ValueMGNI logoMGNIBetter valuation composite
Quality / MarginsMGNI logoMGNI22.0% margin vs EXFY's -14.7%
Stability / SafetyEXFY logoEXFYBeta 1.02 vs BILL's 1.89, lower leverage
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)MGNI logoMGNI+12.6% vs EXFY's -60.8%
Efficiency (ROA)MGNI logoMGNI5.3% ROA vs EXFY's -11.0%, ROIC 9.5% vs -16.8%

EXFY vs MGNI vs BILL vs PUBM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

EXFYExpensify, Inc.
FY 2025
Subscription Fees
91.9%$131M
Interchange
15.0%$21M
Product and Service, Other
0.3%$365,000
Cashback Rewards
-7.1%$-10,085,000
MGNIMagnite, Inc.

Segment breakdown not available.

BILLBill.com Holdings, Inc.
FY 2025
Subscription And Transaction Fees
88.9%$1.3B
Interest On Funds Held For Customers
11.1%$162M
PUBMPubMatic, Inc.
FY 2025
Reportable Segment
100.0%$283M

EXFY vs MGNI vs BILL vs PUBM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMGNILAGGINGPUBM

Income & Cash Flow (Last 12 Months)

BILL leads this category, winning 4 of 6 comparable metrics.

BILL is the larger business by revenue, generating $1.6B annually — 11.4x EXFY's $140M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to EXFY's -14.7%. On growth, BILL holds the edge at +13.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
RevenueTrailing 12 months$140M$723M$1.6B$282M
EBITDAEarnings before interest/tax-$14M$145M$95M$11M
Net IncomeAfter-tax profit-$21M$159M$163,000-$17M
Free Cash FlowCash after capex$14M$44M$370M$43M
Gross MarginGross profit ÷ Revenue+49.6%+63.4%+80.7%+63.2%
Operating MarginEBIT ÷ Revenue-13.2%+14.8%+2.2%-7.3%
Net MarginNet income ÷ Revenue-14.7%+22.0%+0.0%-6.2%
FCF MarginFCF ÷ Revenue+9.9%+6.1%+23.1%+15.1%
Rev. Growth (YoY)Latest quarter vs prior year-5.8%+5.5%+13.5%-2.0%
EPS Growth (YoY)Latest quarter vs prior year+42.2%+142.9%+2.1%-35.0%
BILL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

EXFY leads this category, winning 3 of 6 comparable metrics.

At 14.7x trailing earnings, MGNI trades at a 91% valuation discount to BILL's 163.6x P/E. On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than BILL's 492.7x.

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
Market CapShares × price$98M$2.0B$3.7B$485M
Enterprise ValueMkt cap + debt − cash$41M$1.7B$4.4B$384M
Trailing P/EPrice ÷ TTM EPS-4.83x14.74x163.57x-33.03x
Forward P/EPrice ÷ next-FY EPS est.18.50x13.45x15.72x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple11.43x492.68x14.47x
Price / SalesMarket cap ÷ Revenue0.69x2.81x2.55x1.72x
Price / BookPrice ÷ Book value/share0.77x2.33x1.00x1.83x
Price / FCFMarket cap ÷ FCF4.90x12.11x12.02x7.28x
EXFY leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 6 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-15 for EXFY. EXFY carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to BILL's 0.45x. On the Piotroski fundamental quality scale (0–9), BILL scores 7/9 vs EXFY's 3/9, reflecting strong financial health.

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
ROE (TTM)Return on equity-15.3%+18.6%+0.0%-7.0%
ROA (TTM)Return on assets-11.0%+5.3%+0.0%-2.6%
ROICReturn on invested capital-16.8%+9.5%-1.4%-6.8%
ROCEReturn on capital employed-13.1%+7.3%-1.5%-5.5%
Piotroski ScoreFundamental quality 0–93675
Debt / EquityFinancial leverage0.04x0.30x0.45x0.17x
Net DebtTotal debt minus cash-$57M-$275M$633M-$102M
Cash & Equiv.Liquid assets$63M$553M$1.1B$146M
Total DebtShort + long-term debt$6M$279M$1.8B$44M
Interest CoverageEBIT ÷ Interest expense4.03x1.88x
MGNI leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MGNI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MGNI five years ago would be worth $3,906 today (with dividends reinvested), compared to $270 for EXFY. Over the past 12 months, MGNI leads with a +12.6% total return vs EXFY's -60.8%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs EXFY's -46.9% — a key indicator of consistent wealth creation.

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
YTD ReturnYear-to-date-23.4%-12.8%-25.6%+19.2%
1-Year ReturnPast 12 months-60.8%+12.6%-19.0%+2.0%
3-Year ReturnCumulative with dividends-85.1%+58.7%-61.4%-18.5%
5-Year ReturnCumulative with dividends-97.3%-60.9%-75.6%-77.1%
10-Year ReturnCumulative with dividends-97.3%-4.7%+6.0%-65.2%
CAGR (3Y)Annualised 3-year return-46.9%+16.7%-27.2%-6.6%
MGNI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — EXFY and PUBM each lead in 1 of 2 comparable metrics.

EXFY is the less volatile stock with a 1.02 beta — it tends to amplify market swings less than BILL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PUBM currently trades 73.8% from its 52-week high vs EXFY's 36.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
Beta (5Y)Sensitivity to S&P 5001.02x1.63x1.89x1.51x
52-Week HighHighest price in past year$3.06$26.65$57.21$13.88
52-Week LowLowest price in past year$0.69$10.82$34.44$6.21
% of 52W HighCurrent price vs 52-week peak+36.3%+52.5%+65.8%+73.8%
RSI (14)Momentum oscillator 0–10066.455.443.866.5
Avg Volume (50D)Average daily shares traded883K2.1M1.8M746K
Evenly matched — EXFY and PUBM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: EXFY as "Buy", MGNI as "Buy", BILL as "Buy", PUBM as "Buy". Consensus price targets imply 1138.7% upside for EXFY (target: $14) vs 28.6% for MGNI (target: $18).

MetricEXFY logoEXFYExpensify, Inc.MGNI logoMGNIMagnite, Inc.BILL logoBILLBill.com Holdings…PUBM logoPUBMPubMatic, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$13.75$18.00$54.22$14.00
# AnalystsCovering analysts9313216
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+9.2%+2.3%+11.6%+9.6%
Insufficient data to determine a leader in this category.
Key Takeaway

MGNI leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). BILL leads in 1 (Income & Cash Flow). 1 tied.

Best OverallMagnite, Inc. (MGNI)Leads 2 of 6 categories
Loading custom metrics...

EXFY vs MGNI vs BILL vs PUBM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is EXFY or MGNI or BILL or PUBM a better buy right now?

For growth investors, Bill.

com Holdings, Inc. (BILL) is the stronger pick with 13. 4% revenue growth year-over-year, versus -2. 9% for PubMatic, Inc. (PUBM). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Expensify, Inc. (EXFY) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — EXFY or MGNI or BILL or PUBM?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 7x versus Bill. com Holdings, Inc. at 163. 6x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x.

03

Which is the better long-term investment — EXFY or MGNI or BILL or PUBM?

Over the past 5 years, Magnite, Inc.

(MGNI) delivered a total return of -60. 9%, compared to -97. 3% for Expensify, Inc. (EXFY). Over 10 years, the gap is even starker: BILL returned +6. 0% versus EXFY's -97. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — EXFY or MGNI or BILL or PUBM?

By beta (market sensitivity over 5 years), Expensify, Inc.

(EXFY) is the lower-risk stock at 1. 02β versus Bill. com Holdings, Inc. 's 1. 89β — meaning BILL is approximately 85% more volatile than EXFY relative to the S&P 500. On balance sheet safety, Expensify, Inc. (EXFY) carries a lower debt/equity ratio of 4% versus 45% for Bill. com Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — EXFY or MGNI or BILL or PUBM?

By revenue growth (latest reported year), Bill.

com Holdings, Inc. (BILL) is pulling ahead at 13. 4% versus -2. 9% for PubMatic, Inc. (PUBM). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -234. 8% for PubMatic, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — EXFY or MGNI or BILL or PUBM?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus -15. 1% for Expensify, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -12. 7% for EXFY. At the gross margin level — before operating expenses — BILL leads at 81. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is EXFY or MGNI or BILL or PUBM more undervalued right now?

On forward earnings alone, Magnite, Inc.

(MGNI) trades at 13. 4x forward P/E versus 18. 5x for Expensify, Inc. — 5. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EXFY: 1138. 7% to $13. 75.

08

Which pays a better dividend — EXFY or MGNI or BILL or PUBM?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is EXFY or MGNI or BILL or PUBM better for a retirement portfolio?

For long-horizon retirement investors, Expensify, Inc.

(EXFY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 02)). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EXFY: -97. 3%, BILL: +6. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between EXFY and MGNI and BILL and PUBM?

These companies operate in different sectors (EXFY (Technology) and MGNI (Communication Services) and BILL (Technology) and PUBM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: EXFY is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; BILL is a small-cap quality compounder stock; PUBM is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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EXFY

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 29%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
Run This Screen
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BILL

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 48%
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PUBM

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 37%
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Beat Both

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Revenue Growth>
%
(EXFY: -5.8% · MGNI: 5.5%)

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