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EXFY vs MGNI vs BILL vs PUBM
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
Software - Application
Software - Application
EXFY vs MGNI vs BILL vs PUBM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Advertising Agencies | Software - Application | Software - Application |
| Market Cap | $98M | $2.01B | $3.72B | $485M |
| Revenue (TTM) | $140M | $723M | $1.60B | $282M |
| Net Income (TTM) | $-21M | $159M | $163K | $-17M |
| Gross Margin | 49.6% | 63.4% | 80.7% | 63.2% |
| Operating Margin | -13.2% | 14.8% | 2.2% | -7.3% |
| Forward P/E | 18.5x | 13.4x | 15.7x | — |
| Total Debt | $6M | $279M | $1.77B | $44M |
| Cash & Equiv. | $63M | $553M | $1.14B | $146M |
EXFY vs MGNI vs BILL vs PUBM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 21 | May 26 | Return |
|---|---|---|---|
| Expensify, Inc. (EXFY) | 100 | 2.5 | -97.5% |
| Magnite, Inc. (MGNI) | 100 | 79.4 | -20.6% |
| Bill.com Holdings, … (BILL) | 100 | 13.4 | -86.6% |
| PubMatic, Inc. (PUBM) | 100 | 26.0 | -74.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: EXFY vs MGNI vs BILL vs PUBM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
EXFY is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- beta 1.02
- Lower volatility, beta 1.02, Low D/E 4.3%, current ratio 3.30x
- Beta 1.02, current ratio 3.30x
- Beta 1.02 vs BILL's 1.89, lower leverage
MGNI carries the broadest edge in this set and is the clearest fit for value and quality.
- Better valuation composite
- 22.0% margin vs EXFY's -14.7%
- +12.6% vs EXFY's -60.8%
- 5.3% ROA vs EXFY's -11.0%, ROIC 9.5% vs -16.8%
BILL is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 13.4%, EPS growth 185.2%, 3Y rev CAGR 31.6%
- 6.0% 10Y total return vs MGNI's -4.7%
- 13.4% revenue growth vs PUBM's -2.9%
PUBM lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 13.4% revenue growth vs PUBM's -2.9% | |
| Value | Better valuation composite | |
| Quality / Margins | 22.0% margin vs EXFY's -14.7% | |
| Stability / Safety | Beta 1.02 vs BILL's 1.89, lower leverage | |
| Dividends | Tie | None of these 4 stocks pay a meaningful dividend |
| Momentum (1Y) | +12.6% vs EXFY's -60.8% | |
| Efficiency (ROA) | 5.3% ROA vs EXFY's -11.0%, ROIC 9.5% vs -16.8% |
EXFY vs MGNI vs BILL vs PUBM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
EXFY vs MGNI vs BILL vs PUBM — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MGNI leads in 2 of 6 categories
BILL leads 1 • EXFY leads 1 • PUBM leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
BILL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BILL is the larger business by revenue, generating $1.6B annually — 11.4x EXFY's $140M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to EXFY's -14.7%. On growth, BILL holds the edge at +13.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $140M | $723M | $1.6B | $282M |
| EBITDAEarnings before interest/tax | -$14M | $145M | $95M | $11M |
| Net IncomeAfter-tax profit | -$21M | $159M | $163,000 | -$17M |
| Free Cash FlowCash after capex | $14M | $44M | $370M | $43M |
| Gross MarginGross profit ÷ Revenue | +49.6% | +63.4% | +80.7% | +63.2% |
| Operating MarginEBIT ÷ Revenue | -13.2% | +14.8% | +2.2% | -7.3% |
| Net MarginNet income ÷ Revenue | -14.7% | +22.0% | +0.0% | -6.2% |
| FCF MarginFCF ÷ Revenue | +9.9% | +6.1% | +23.1% | +15.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.8% | +5.5% | +13.5% | -2.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +42.2% | +142.9% | +2.1% | -35.0% |
Valuation Metrics
EXFY leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 14.7x trailing earnings, MGNI trades at a 91% valuation discount to BILL's 163.6x P/E. On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than BILL's 492.7x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $98M | $2.0B | $3.7B | $485M |
| Enterprise ValueMkt cap + debt − cash | $41M | $1.7B | $4.4B | $384M |
| Trailing P/EPrice ÷ TTM EPS | -4.83x | 14.74x | 163.57x | -33.03x |
| Forward P/EPrice ÷ next-FY EPS est. | 18.50x | 13.45x | 15.72x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | — | 11.43x | 492.68x | 14.47x |
| Price / SalesMarket cap ÷ Revenue | 0.69x | 2.81x | 2.55x | 1.72x |
| Price / BookPrice ÷ Book value/share | 0.77x | 2.33x | 1.00x | 1.83x |
| Price / FCFMarket cap ÷ FCF | 4.90x | 12.11x | 12.02x | 7.28x |
Profitability & Efficiency
MGNI leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-15 for EXFY. EXFY carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to BILL's 0.45x. On the Piotroski fundamental quality scale (0–9), BILL scores 7/9 vs EXFY's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -15.3% | +18.6% | +0.0% | -7.0% |
| ROA (TTM)Return on assets | -11.0% | +5.3% | +0.0% | -2.6% |
| ROICReturn on invested capital | -16.8% | +9.5% | -1.4% | -6.8% |
| ROCEReturn on capital employed | -13.1% | +7.3% | -1.5% | -5.5% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.04x | 0.30x | 0.45x | 0.17x |
| Net DebtTotal debt minus cash | -$57M | -$275M | $633M | -$102M |
| Cash & Equiv.Liquid assets | $63M | $553M | $1.1B | $146M |
| Total DebtShort + long-term debt | $6M | $279M | $1.8B | $44M |
| Interest CoverageEBIT ÷ Interest expense | — | 4.03x | 1.88x | — |
Total Returns (Dividends Reinvested)
MGNI leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MGNI five years ago would be worth $3,906 today (with dividends reinvested), compared to $270 for EXFY. Over the past 12 months, MGNI leads with a +12.6% total return vs EXFY's -60.8%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs EXFY's -46.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -23.4% | -12.8% | -25.6% | +19.2% |
| 1-Year ReturnPast 12 months | -60.8% | +12.6% | -19.0% | +2.0% |
| 3-Year ReturnCumulative with dividends | -85.1% | +58.7% | -61.4% | -18.5% |
| 5-Year ReturnCumulative with dividends | -97.3% | -60.9% | -75.6% | -77.1% |
| 10-Year ReturnCumulative with dividends | -97.3% | -4.7% | +6.0% | -65.2% |
| CAGR (3Y)Annualised 3-year return | -46.9% | +16.7% | -27.2% | -6.6% |
Risk & Volatility
Evenly matched — EXFY and PUBM each lead in 1 of 2 comparable metrics.
Risk & Volatility
EXFY is the less volatile stock with a 1.02 beta — it tends to amplify market swings less than BILL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PUBM currently trades 73.8% from its 52-week high vs EXFY's 36.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.02x | 1.63x | 1.89x | 1.51x |
| 52-Week HighHighest price in past year | $3.06 | $26.65 | $57.21 | $13.88 |
| 52-Week LowLowest price in past year | $0.69 | $10.82 | $34.44 | $6.21 |
| % of 52W HighCurrent price vs 52-week peak | +36.3% | +52.5% | +65.8% | +73.8% |
| RSI (14)Momentum oscillator 0–100 | 66.4 | 55.4 | 43.8 | 66.5 |
| Avg Volume (50D)Average daily shares traded | 883K | 2.1M | 1.8M | 746K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: EXFY as "Buy", MGNI as "Buy", BILL as "Buy", PUBM as "Buy". Consensus price targets imply 1138.7% upside for EXFY (target: $14) vs 28.6% for MGNI (target: $18).
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $13.75 | $18.00 | $54.22 | $14.00 |
| # AnalystsCovering analysts | 9 | 31 | 32 | 16 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — |
| Dividend StreakConsecutive years of raises | — | — | — | — |
| Dividend / ShareAnnual DPS | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +9.2% | +2.3% | +11.6% | +9.6% |
MGNI leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). BILL leads in 1 (Income & Cash Flow). 1 tied.
EXFY vs MGNI vs BILL vs PUBM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is EXFY or MGNI or BILL or PUBM a better buy right now?
For growth investors, Bill.
com Holdings, Inc. (BILL) is the stronger pick with 13. 4% revenue growth year-over-year, versus -2. 9% for PubMatic, Inc. (PUBM). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Expensify, Inc. (EXFY) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EXFY or MGNI or BILL or PUBM?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 14. 7x versus Bill. com Holdings, Inc. at 163. 6x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x.
03Which is the better long-term investment — EXFY or MGNI or BILL or PUBM?
Over the past 5 years, Magnite, Inc.
(MGNI) delivered a total return of -60. 9%, compared to -97. 3% for Expensify, Inc. (EXFY). Over 10 years, the gap is even starker: BILL returned +6. 0% versus EXFY's -97. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EXFY or MGNI or BILL or PUBM?
By beta (market sensitivity over 5 years), Expensify, Inc.
(EXFY) is the lower-risk stock at 1. 02β versus Bill. com Holdings, Inc. 's 1. 89β — meaning BILL is approximately 85% more volatile than EXFY relative to the S&P 500. On balance sheet safety, Expensify, Inc. (EXFY) carries a lower debt/equity ratio of 4% versus 45% for Bill. com Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — EXFY or MGNI or BILL or PUBM?
By revenue growth (latest reported year), Bill.
com Holdings, Inc. (BILL) is pulling ahead at 13. 4% versus -2. 9% for PubMatic, Inc. (PUBM). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -234. 8% for PubMatic, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — EXFY or MGNI or BILL or PUBM?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus -15. 1% for Expensify, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -12. 7% for EXFY. At the gross margin level — before operating expenses — BILL leads at 81. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is EXFY or MGNI or BILL or PUBM more undervalued right now?
On forward earnings alone, Magnite, Inc.
(MGNI) trades at 13. 4x forward P/E versus 18. 5x for Expensify, Inc. — 5. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EXFY: 1138. 7% to $13. 75.
08Which pays a better dividend — EXFY or MGNI or BILL or PUBM?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is EXFY or MGNI or BILL or PUBM better for a retirement portfolio?
For long-horizon retirement investors, Expensify, Inc.
(EXFY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 02)). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EXFY: -97. 3%, BILL: +6. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between EXFY and MGNI and BILL and PUBM?
These companies operate in different sectors (EXFY (Technology) and MGNI (Communication Services) and BILL (Technology) and PUBM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: EXFY is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; BILL is a small-cap quality compounder stock; PUBM is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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